The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Smooth Operator
Agency: Proximity Singapore / Singapore
Client: WD-40 Category: Banners - Dynamic / Business to Consumer - Single
Norelco CNN Homepage Takeover
Agency: Tribal DDB / New York
Client: Philips Category: Banners - Dynamic / Business to Consumer - Single
Pong
Agency: vccp / London
Client: Dyson Category: Banners - Dynamic / Business to Consumer - Single
Underworld Evolution Game
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Brand Gaming / Business to Consumer
Run
Agency: DDB Brasil / São Paulo
Client: Companhia Athletica (GYM) Category: Brand Gaming / Business to Consumer
Nokia 20Lives
Agency: Euro RSCG 4D / Amstelveen
Client: Nokia Category: Brand Gaming / Business to Consumer
REFLEX KOLO
Agency: Max Weber / Warsaw
Client: SANITEC KOLO Category: Brand Gaming / Business to Consumer
The Inside Job
Agency: RMG Connect Australia / Sydney
Client: Samsung Category: Brand Gaming / Business to Consumer
Viking Line Dance
Agency: ?kestam.Holst / Stockholm
Client: Viking Line Category: Web Sites / Business to Consumer
Website Havaianas
Agency: AlmapBBDO / São Paulo
Client: Havaianas Category: Web Sites / Business to Consumer
Seeds of Imagination
Agency: Atmosphere BBDO / New York
Client: GE Category: Web Sites / Business to Consumer
Snickers Satisfies.com
Agency: Atmosphere BBDO / New York
Client: Masterfoods USA Category: Web Sites / Business to Consumer
Underworld Evolution
Agency: Big Spaceship / Brooklyn
Client: Sony Pictures Category: Web Sites / Business to Consumer
TBS Humor Study
Agency: Big Spaceship / Brooklyn
Client: TBS, Mother Category: Web Sites / Business to Consumer
Jordan Brand Jumpman23
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Web Sites / Business to Consumer
The Corpse Bride Official Movie Website
Agency: BLITZ / Beverly Hills
Client: Warner Bros. Category: Web Sites / Business to Consumer
100 Minute Company
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: nick(it) Category: Web Sites / Business to Consumer
Counterfeit Website
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Web Sites / Business to Consumer
adidas 1.1 shoe
Agency: de-construct / London
Client: adidas Category: Web Sites / Business to Consumer
Shibaura Island
Agency: Dentsu Inc. / Tokyo
Client: Mitsui Fudosan Co., Ltd. Category: Web Sites / Business to Consumer
Dreams
Agency: Euro RSCG 4D Interactive / London
Client: Diesel Category: Web Sites / Business to Consumer
Step Inside KG
Agency: EVB / San Francisco
Client: adidas Category: Web Sites / Business to Consumer
FLY Pentop Computer
Agency: EVB / San Francisco
Client: LeapFrog Category: Web Sites / Business to Consumer
Green Room Sessions
Agency: Farfar / Stockholm
Client: Heineken Category: Web Sites / Business to Consumer
Dickorations
Agency: Fitzgerald+CO / Atlanta
Client: Durex Category: Web Sites / Business to Consumer
Nike Rockstar Workout SOL
Agency: Framfab Denmark / Copenhagen
Client: Nike Category: Web Sites / Business to Consumer
MINI Technical Terms
Agency: Interone Worldwide, Hamburg / Hamburg
Client: BMW AG - MINI Brand Management Category: Web Sites / Business to Consumer
Nestea Ice Website
Agency: juxt interactive / Newport Beach
Client: Coca-Cola Company Category: Web Sites / Business to Consumer
Just for the F of it Website
Agency: juxt interactive / Newport Beach
Client: Fuse TV Category: Web Sites / Business to Consumer
www.leoburnett.ca
Agency: Leo Burnett / Chicago
Client: Leo Burnett Company, Limited Category: Web Sites / Business to Consumer
anyfilms.net
Agency: MargeotesFertittaPowell / New York
Client: Samsung Category: Web Sites / Business to Consumer
Olympus Brand Campaign
Agency: NEUE DIGITALE / Frankfurt
Client: Olympus Category: Web Sites / Business to Consumer
2005 Summary website
Agency: PRISACOM / Madrid
Client: PRISACOM Category: Web Sites / Business to Consumer
Floss Yo Grill
Agency: Publicis & Hal Riney / San Francisco
Client: Peter Kim Jewelry Category: Web Sites / Business to Consumer
Causing fashion
Agency: RECRUIT MEDIA COMMUNICATIONS CO.,LTD / Nagoya
Client: TAKISADA-NAGOYA CO,.LTD. Category: Web Sites / Business to Consumer
Website R-Class
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Mercedes-Benz Category: Web Sites / Business to Consumer
drinkmilk.ca (It's Always Been Survival of the Fittest)
Agency: TribalDDB Canada / Vancouver
Client: BC Dairy Foundation Category: Web Sites / Business to Consumer
RBK Answer IX
Agency: Zugara / Los Angeles
Client: Reebok Category: Web Sites / Business to Consumer
3M Everywhere
Agency: AKQA / London
Client: 3M Corporate Category: Beyond the Banner / Business to Business - Single
Retouch
Agency: Forsman & Bodenfors / Gothenburg
Client: Ministry of Health and Social Affairs Category: Beyond the Banner / Business to Business - Single
Help Desk II
Agency: OgilvyOne / New York
Client: IBM Category: Beyond the Banner / Business to Business - Single
Which side are you on
Agency: OgilvyOne / New York
Client: Lenovo Category: Beyond the Banner / Business to Business - Single
Crimescene
Agency: Euro RSCG 4D Interactive / London
Client: Intel Category: Web Sites / Business to Business
KPF Website
Agency: Firstborn / New York
Client: Kohn Pedersen Fox Architects Category: Web Sites / Business to Business
Downloads
Agency: DDB Brasil / São Paulo
Client: Telefonica Category: Beyond the Banner / Business to Consumer - Campaign
Fiat Idea - Test Drive
Agency: AgênciaClick / São Paulo
Client: Fiat Autom?veis Category: Banners - Dynamic / Business to Consumer - Campaign
Mouth/Eyes/Ear Banner Campaign
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Banners - Dynamic / Business to Consumer - Campaign
Caution
Agency: Lowe Tesch / Stockholm
Client: Saab Automobile Category: Banners - Dynamic / Business to Consumer - Campaign
Award:
2006 Interactive Merit Award
Agency:
Proximity Singapore / Singapore
Client:
WD-40
Title:
Smooth Operator
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06087N
Award:
2006 Interactive Merit Award
Agency:
Tribal DDB / New York
Client:
Philips
Title:
Norelco CNN Homepage Takeover
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06088N
Award:
2006 Interactive Merit Award
Agency:
vccp / London
Client:
Dyson
Title:
Pong
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
06089N
Award:
2006 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
Underworld Evolution Game
Category:
Brand Gaming / Business to Consumer
Annual ID:
06203N
Award:
2006 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Companhia Athletica (GYM)
Title:
Run
Category:
Brand Gaming / Business to Consumer
Annual ID:
06204N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
Nokia
Title:
Nokia 20Lives
Category:
Brand Gaming / Business to Consumer
Annual ID:
06205N
Award:
2006 Interactive Merit Award
Agency:
Max Weber / Warsaw
Client:
SANITEC KOLO
Title:
REFLEX KOLO
Category:
Brand Gaming / Business to Consumer
Annual ID:
06206N
Award:
2006 Interactive Merit Award
Agency:
RMG Connect Australia / Sydney
Client:
Samsung
Title:
The Inside Job
Category:
Brand Gaming / Business to Consumer
Annual ID:
06207N
Award:
2006 Interactive Merit Award
Agency:
7779 / Tokyo
Client:
Hoshino resort
Title:
Shiroganeya
Category:
Web Sites / Business to Consumer
Annual ID:
06136N
Award:
2006 Interactive Merit Award
Agency:
?kestam.Holst / Stockholm
Client:
Viking Line
Title:
Viking Line Dance
Category:
Web Sites / Business to Consumer
Annual ID:
06137N
Award:
2006 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Havaianas
Title:
Website Havaianas
Category:
Web Sites / Business to Consumer
Annual ID:
06138N
Award:
2006 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
GE
Title:
Seeds of Imagination
Category:
Web Sites / Business to Consumer
Annual ID:
06139N
Award:
2006 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
Masterfoods USA
Title:
Snickers Satisfies.com
Category:
Web Sites / Business to Consumer
Annual ID:
06140N
Award:
2006 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Sony Pictures
Title:
Underworld Evolution
Category:
Web Sites / Business to Consumer
Annual ID:
06141N
Award:
2006 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
TBS, Mother
Title:
TBS Humor Study
Category:
Web Sites / Business to Consumer
Annual ID:
06142N
Award:
2006 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Jordan Brand Jumpman23
Category:
Web Sites / Business to Consumer
Annual ID:
06143N
Award:
2006 Interactive Merit Award
Agency:
BLITZ / Beverly Hills
Client:
Warner Bros.
Title:
The Corpse Bride Official Movie Website
Category:
Web Sites / Business to Consumer
Annual ID:
06144N
Award:
2006 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
nick(it)
Title:
100 Minute Company
Category:
Web Sites / Business to Consumer
Annual ID:
06145N
Award:
2006 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Counterfeit Website
Category:
Web Sites / Business to Consumer
Annual ID:
06146N
Award:
2006 Interactive Merit Award
Agency:
de-construct / London
Client:
adidas
Title:
adidas 1.1 shoe
Category:
Web Sites / Business to Consumer
Annual ID:
06147N
Award:
2006 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Mitsui Fudosan Co., Ltd.
Title:
Shibaura Island
Category:
Web Sites / Business to Consumer
Annual ID:
06148N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D Interactive / London
Client:
Diesel
Title:
Dreams
Category:
Web Sites / Business to Consumer
Annual ID:
06149N
Award:
2006 Interactive Merit Award
Agency:
EVB / San Francisco
Client:
adidas
Title:
Step Inside KG
Category:
Web Sites / Business to Consumer
Annual ID:
06150N
Award:
2006 Interactive Merit Award
Agency:
EVB / San Francisco
Client:
LeapFrog
Title:
FLY Pentop Computer
Category:
Web Sites / Business to Consumer
Annual ID:
06151N
Award:
2006 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
BMW
Title:
The All - New 3
Category:
Web Sites / Business to Consumer
Annual ID:
06152N
Award:
2006 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Heineken
Title:
Green Room Sessions
Category:
Web Sites / Business to Consumer
Annual ID:
06153N
Award:
2006 Interactive Merit Award
Agency:
Fitzgerald+CO / Atlanta
Client:
Durex
Title:
Dickorations
Category:
Web Sites / Business to Consumer
Annual ID:
06154N
Award:
2006 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike
Title:
Nike Rockstar Workout SOL
Category:
Web Sites / Business to Consumer
Annual ID:
06155N
Award:
2006 Interactive Merit Award
Agency:
Interone Worldwide, Hamburg / Hamburg
Client:
BMW AG - MINI Brand Management
Title:
MINI Technical Terms
Category:
Web Sites / Business to Consumer
Annual ID:
06156N
Award:
2006 Interactive Merit Award
Agency:
juxt interactive / Newport Beach
Client:
Coca-Cola Company
Title:
Nestea Ice Website
Category:
Web Sites / Business to Consumer
Annual ID:
06157N
Award:
2006 Interactive Merit Award
Agency:
juxt interactive / Newport Beach
Client:
Fuse TV
Title:
Just for the F of it Website
Category:
Web Sites / Business to Consumer
Annual ID:
06158N
Award:
2006 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Leo Burnett Company, Limited
Title:
www.leoburnett.ca
Category:
Web Sites / Business to Consumer
Annual ID:
06159N
Award:
2006 Interactive Merit Award
Agency:
MargeotesFertittaPowell / New York
Client:
Samsung
Title:
anyfilms.net
Category:
Web Sites / Business to Consumer
Annual ID:
06160N
Award:
2006 Interactive Merit Award
Agency:
NEUE DIGITALE / Frankfurt
Client:
Olympus
Title:
Olympus Brand Campaign
Category:
Web Sites / Business to Consumer
Annual ID:
06161N
Award:
2006 Interactive Merit Award
Agency:
PRISACOM / Madrid
Client:
PRISACOM
Title:
2005 Summary website
Category:
Web Sites / Business to Consumer
Annual ID:
06162N
Award:
2006 Interactive Merit Award
Agency:
Publicis & Hal Riney / San Francisco
Client:
Peter Kim Jewelry
Title:
Floss Yo Grill
Category:
Web Sites / Business to Consumer
Annual ID:
06163N
Award:
2006 Interactive Merit Award
Agency:
RECRUIT MEDIA COMMUNICATIONS CO.,LTD / Nagoya
Client:
TAKISADA-NAGOYA CO,.LTD.
Title:
Causing fashion
Category:
Web Sites / Business to Consumer
Annual ID:
06164N
Award:
2006 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
Mercedes-Benz
Title:
Website R-Class
Category:
Web Sites / Business to Consumer
Annual ID:
06165N
Award:
2006 Interactive Merit Award
Agency:
TribalDDB Canada / Vancouver
Client:
BC Dairy Foundation
Title:
drinkmilk.ca (It's Always Been Survival of the Fittest)
Category:
Web Sites / Business to Consumer
Annual ID:
06166N
Award:
2006 Interactive Merit Award
Agency:
Zugara / Los Angeles
Client:
Reebok
Title:
RBK Answer IX
Category:
Web Sites / Business to Consumer
Annual ID:
06167N
Award:
2006 Interactive Merit Award
Agency:
AKQA / London
Client:
3M Corporate
Title:
3M Everywhere
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06129N
Award:
2006 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Ministry of Health and Social Affairs
Title:
Retouch
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06130N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne / New York
Client:
IBM
Title:
Help Desk II
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06131N
Award:
2006 Interactive Merit Award
Agency:
OgilvyOne / New York
Client:
Lenovo
Title:
Which side are you on
Category:
Beyond the Banner / Business to Business - Single
Annual ID:
06132N
Award:
2006 Interactive Merit Award
Agency:
Euro RSCG 4D Interactive / London
Client:
Intel
Title:
Crimescene
Category:
Web Sites / Business to Business
Annual ID:
06181N
Award:
2006 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Kohn Pedersen Fox Architects
Title:
KPF Website
Category:
Web Sites / Business to Business
Annual ID:
06182N
Award:
2006 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Telefonica
Title:
Downloads
Category:
Beyond the Banner / Business to Consumer - Campaign
Annual ID:
06125N
Award:
2006 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Fiat Autom?veis
Title:
Fiat Idea - Test Drive
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06090N
Award:
2006 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Mouth/Eyes/Ear Banner Campaign
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06091N
Award:
2006 Interactive Merit Award
Agency:
Lowe Tesch / Stockholm
Client:
Saab Automobile
Title:
Caution
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
06092N
