The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Chalk
Agency: DENTSU INC. Tokyo / Tokyo
Client: Japan Dairy Council Category: Consumer Television / :30/:25 - Single
Factory
Agency: Epoch Films / New York
Client: Masterfoods Category: Consumer Television / :30/:25 - Single
Unicycle
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Whale Song
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Toothbrush
Agency: Fallon / Minneapolis
Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
The Early Episodes
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Consumer Television / :30/:25 - Single
Chalk
Agency: HSI Productions / New York
Client: Nike Category: Consumer Television / :30/:25 - Single
Jam
Agency: Jeh United Ltd. / Bangkok
Client: Asiasoft Corporation Co.,Ltd. Category: Consumer Television / :30/:25 - Single
Clovergrove
Agency: R&R Partners / Las Vegas
Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Single
Tide
Agency: Saatchi&Saatchi Los Angeles / Torrance, CA
Client: Toyota Motor Sales, USA, Inc. Category: Consumer Television / :30/:25 - Single
Shuffle "Clip"
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Cavem Airport
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Burt Bacharach
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
Movie Guy
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Single
End Zone Options
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / :30/:25 - Single
Bookmark
Agency: BBDO / Bangkok
Client: The Post Publishing Public Co.,Ltd. Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Smallest turning circle
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Extra White Smile
Agency: BBDO Duesseldorf GmbH / Duesseldorf
Client: Wrigley GmbH Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
The Power of Ascii Tissue Packs
Agency: Hakuhodo Kettle / TOKYO
Client: ASCII CORPORATION Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
Poul Neilson Personal Training
Agency: Publicis / Toronto
Client: Poul Neilson Category: Collateral / Promotion (Agencies creating work for individuals) - Single only
WWF 'Erasers'
Agency: Ogilvy & Mather / Mumbai
Client: WWF Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
smoker’s lung
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: AOK Bayern – Die Gesundheitskasse Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Donation
Agency: TAXI, Canada Inc / Toronto
Client: Covenant House Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Photo Frames
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg / Johannesburg
Client: The Salvation Army Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
True Age
Agency: Daiko Advertising Inc. / OSAKA
Client: DAINIHON JOCHUGIKU CO.,LTD. Category: Consumer Television / :20 and Under - Single
Slap
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Television / :20 and Under - Single
AXE - Get a Girlfriend
Agency: Lowe Bull Johannesburg / Bryanston
Client: Unilever - AXE Category: Consumer Television / Commercials of var. length - Campaign
Define Yourself
Agency: MTV Networks / New York
Client: MTV Category: Consumer Television / Commercials of var. length - Campaign
Effervescence
Agency: JWT Singapore / Singapore
Client: Bayer (S.E.A.) Pte Ltd Category: Trade / Full Page or Spread - Campaign
Worth the Pain
Agency: Saatchi & Saatchi NZ / Auckland
Client: Young Guns Category: Trade / Full Page or Spread - Campaign
GUINNESS CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London NW1 5QE
Client: DIAGEO Category: Consumer Newspaper / Full Page or Spread - Campaign
AXEland
Agency: Bartle Bogle Hegarty / Singapore
Client: Unilever HPC - Asia Category: Consumer Newspaper / Full Page or Spread - Campaign
Big Alarm
Agency: BBDO / Bangkok
Client: Muang Thong Seiko Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Risks
Agency: DDB / Paris
Client: Volkswagen Commercial Vehicles Category: Consumer Newspaper / Full Page or Spread - Campaign
T-Shirt PSG
Agency: DDB / Paris
Client: Nike France Category: Consumer Newspaper / Full Page or Spread - Campaign
Statistic
Agency: DDB / Paris
Client: MTV France Category: Consumer Newspaper / Full Page or Spread - Campaign
Vanish
Agency: Euro RSCG Flagship Ltd. / Bangkok
Client: Reckitt Benckiser (Thailand) Co. Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Identikit
Agency: JWT Paris / Levallois Perret
Client: Unilever France Category: Consumer Newspaper / Full Page or Spread - Campaign
What do you see
Agency: JWT Singapore / Singapore
Client: Nestle Category: Consumer Newspaper / Full Page or Spread - Campaign
Planets
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Daimler Chrysler AG Jeep Category: Consumer Newspaper / Full Page or Spread - Campaign
Capitalists
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: Capital Magazin Category: Consumer Newspaper / Full Page or Spread - Campaign
Initiation Campaign
Agency: Leo Burnett / Chicago
Client: Altoids Category: Consumer Newspaper / Full Page or Spread - Campaign
Swing, Saw, Treehouse
Agency: McCann Worldgroup (Thailand) Ltd. / Bangkok
Client: Risingsun Fertilizer Category: Consumer Newspaper / Full Page or Spread - Campaign
X-box Epic Battles
Agency: McCann Erickson, India / Mumbai
Client: Microsoft X-box 360 Category: Consumer Newspaper / Full Page or Spread - Campaign
Nicotine Gum
Agency: Ogilvy&Mather Advertising / Bangkok
Client: Nicotinell Category: Consumer Newspaper / Full Page or Spread - Campaign
Globus "Our most beautiful prices" Campaign
Agency: Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client: Globus Market Germany Category: Consumer Newspaper / Full Page or Spread - Campaign
Lost items
Agency: Publicis Conseil / Paris
Client: STIHL Category: Consumer Newspaper / Full Page or Spread - Campaign
Jack Astor's Italian Festival
Agency: TAXI, Canada Inc / Toronto
Client: Sir Corp - Jack Astor's Category: Consumer Newspaper / Full Page or Spread - Campaign
Unbelievable
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Red Sky Category: Consumer Newspaper / Full Page or Spread - Campaign
Honest Ingredients
Agency: TDA Advertising & Design / Boulder
Client: Chipotle Category: Consumer Newspaper / Full Page or Spread - Campaign
Award:
2007 Advertising Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
Japan Dairy Council
Title:
Chalk
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07424T
Award:
2007 Advertising Merit Award
Agency:
Epoch Films / New York
Client:
Masterfoods
Title:
Factory
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07425T
Award:
2007 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Unicycle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07426T
Award:
2007 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Whale Song
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07427T
Award:
2007 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Holiday Inn
Title:
Toothbrush
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07428T
Award:
2007 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Comcast
Title:
The Early Episodes
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07429T
Award:
2007 Advertising Merit Award
Agency:
HSI Productions / New York
Client:
Nike
Title:
Chalk
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07430T
Award:
2007 Advertising Merit Award
Agency:
Jeh United Ltd. / Bangkok
Client:
Asiasoft Corporation Co.,Ltd.
Title:
Jam
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07431T
Award:
2007 Advertising Merit Award
Agency:
R&R Partners / Las Vegas
Client:
Las Vegas Convention and Visitors Authority
Title:
Clovergrove
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07432T
Award:
2007 Advertising Merit Award
Agency:
Saatchi&Saatchi Los Angeles / Torrance, CA
Client:
Toyota Motor Sales, USA, Inc.
Title:
Tide
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07433T
Award:
2007 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Shuffle "Clip"
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07434T
Award:
2007 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Cavem Airport
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07435T
Award:
2007 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Burt Bacharach
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07436T
Award:
2007 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Movie Guy
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07437T
Award:
2007 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
End Zone Options
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07438T
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
The Post Publishing Public Co.,Ltd.
Title:
Bookmark
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07281A
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
DaimlerChrysler Vertriebsorganisation Deutschland in Cooperation with PepsiCo Deutschland
Title:
Smallest turning circle
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07282A
Award:
2007 Advertising Merit Award
Agency:
BBDO Duesseldorf GmbH / Duesseldorf
Client:
Wrigley GmbH
Title:
Extra White Smile
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07283A
Award:
2007 Advertising Merit Award
Agency:
Hakuhodo Kettle / TOKYO
Client:
ASCII CORPORATION
Title:
The Power of Ascii Tissue Packs
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07284A
Award:
2007 Advertising Merit Award
Agency:
Publicis / Toronto
Client:
Poul Neilson
Title:
Poul Neilson Personal Training
Category:
Collateral / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07285A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF
Title:
WWF 'Erasers'
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
07333A
Award:
2007 Advertising Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
AOK Bayern – Die Gesundheitskasse
Title:
smoker’s lung
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
07334A
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
Covenant House
Title:
Donation
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
07335A
Award:
2007 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg / Johannesburg
Client:
The Salvation Army
Title:
Photo Frames
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
07336A
Award:
2007 Advertising Merit Award
Agency:
Daiko Advertising Inc. / OSAKA
Client:
DAINIHON JOCHUGIKU CO.,LTD.
Title:
True Age
Category:
Consumer Television / :20 and Under - Single
Annual ID:
07452T
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Slap
Category:
Consumer Television / :20 and Under - Single
Annual ID:
07453T
Award:
2007 Advertising Merit Award
Agency:
Lowe Bull Johannesburg / Bryanston
Client:
Unilever - AXE
Title:
AXE - Get a Girlfriend
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
07457T
Award:
2007 Advertising Merit Award
Agency:
MTV Networks / New York
Client:
MTV
Title:
Define Yourself
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
07458T
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Bayer (S.E.A.) Pte Ltd
Title:
Effervescence
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
07224A
Award:
2007 Advertising Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Young Guns
Title:
Worth the Pain
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
07225A
Award:
2007 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London NW1 5QE
Client:
DIAGEO
Title:
GUINNESS CAMPAIGN
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07110A
Award:
2007 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / Singapore
Client:
Unilever HPC - Asia
Title:
AXEland
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07111A
Award:
2007 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Muang Thong Seiko Co., Ltd.
Title:
Big Alarm
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07112A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Volkswagen Commercial Vehicles
Title:
Risks
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07113A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
Nike France
Title:
T-Shirt PSG
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07114A
Award:
2007 Advertising Merit Award
Agency:
DDB / Paris
Client:
MTV France
Title:
Statistic
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07115A
Award:
2007 Advertising Merit Award
Agency:
Euro RSCG Flagship Ltd. / Bangkok
Client:
Reckitt Benckiser (Thailand) Co. Ltd.
Title:
Vanish
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07116A
Award:
2007 Advertising Merit Award
Agency:
JWT Paris / Levallois Perret
Client:
Unilever France
Title:
Identikit
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07117A
Award:
2007 Advertising Merit Award
Agency:
JWT Singapore / Singapore
Client:
Nestle
Title:
What do you see
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07118A
Award:
2007 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Daimler Chrysler AG Jeep
Title:
Planets
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07119A
Award:
2007 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
Capital Magazin
Title:
Capitalists
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07120A
Award:
2007 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Altoids
Title:
Initiation Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07121A
Award:
2007 Advertising Merit Award
Agency:
McCann Worldgroup (Thailand) Ltd. / Bangkok
Client:
Risingsun Fertilizer
Title:
Swing, Saw, Treehouse
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07122A
Award:
2007 Advertising Merit Award
Agency:
McCann Erickson, India / Mumbai
Client:
Microsoft X-box 360
Title:
X-box Epic Battles
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07123A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy&Mather Advertising / Bangkok
Client:
Nicotinell
Title:
Nicotine Gum
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07124A
Award:
2007 Advertising Merit Award
Agency:
Ogilvy & Mather Werbeagentur GmbH / Frankfurt
Client:
Globus Market Germany
Title:
Globus "Our most beautiful prices" Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07125A
Award:
2007 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
STIHL
Title:
Lost items
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07126A
Award:
2007 Advertising Merit Award
Agency:
TAXI, Canada Inc / Toronto
Client:
Sir Corp - Jack Astor's
Title:
Jack Astor's Italian Festival
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07127A
Award:
2007 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Red Sky
Title:
Unbelievable
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07128A
Award:
2007 Advertising Merit Award
Agency:
TDA Advertising & Design / Boulder
Client:
Chipotle
Title:
Honest Ingredients
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07129A