The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
"koch buch 2007"
Agency: Claus Koch Identity GmbH / Duesseldorf
Client: Claus Koch Identity GmbH Category: Direct Mail / Single
'TROUSERS POSTCARD'
Agency: EURO RSCG WORLDWIDE / Shanghai
Client: Pfizer China / Viagra Category: Direct Mail / Single
Institution for imagination
Agency: grass / dasein / Kuala lumpur
Client: Dasein Academy of Art Category: Direct Mail / Single
Laundrette Business Card
Agency: Lowe Bull / Cape Town City Bowl
Client: Absolutely Clean Category: Direct Mail / Single
Take Back Control
Agency: Ogilvy & Mather, New York / New York
Client: IBM Category: Direct Mail / Single
2006 Galaxy A/W Collection
Agency: PENGUIN GRAPHICS / Hiroshima
Client: Eve Group Co., Ltd. Category: Direct Mail / Single
365 on Death Row
Agency: Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client: Alive e.V. gegen Todesstrafe Category: Direct Mail / Single
TOKYO GREAT VISUAL Geeting
Agency: TOKYO GREAT VISUAL INC. / Tokyo
Client: TOKYO GREAT VISUAL INC. Category: Direct Mail / Single
Duffy & Partners Profile and Portfolio
Agency: Duffy & Partners / Minneapolis
Client: Duffy & Partners Category: Brand and Corporate Identity Design / Booklet/Brochure
Nintendo 2007 Recruitment Booklet
Agency: Nintendo Co., Ltd. / Kyoto
Client: Nintendo co., Ltd. Category: Brand and Corporate Identity Design / Booklet/Brochure
Presidium Brochure
Agency: Out of the Box / Delhi
Client: Presidium Senior Secondary School Category: Brand and Corporate Identity Design / Booklet/Brochure
On the Road
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet/Brochure
The Hero With A Thousand Faces
Agency: Rediffusion DYR / Mumbai
Client: Midland Bookshop Category: Brand and Corporate Identity Design / Booklet/Brochure
Cardboard Design
Agency: DraftFCB / New York
Client: Cardboardesign.com Category: Direct Mail / Campaign
Tribeca Film Festival
Agency: Apple Computer / Cupertino
Client: Apple Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Cannes Lion/Pony
Agency: BBDO / New York
Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
"koch buch 2007"
Agency: Claus Koch Identity GmbH / Duesseldorf
Client: Claus Koch Identity GmbH Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
10 years / 10 Tees
Agency: disturbance / Durban
Client: disturbance Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
paper chips
Agency: DRAFT Co., Ltd. / TOKYO
Client: D-BROS Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Duffy & Partners Holiday Wine Bottle
Agency: Duffy & Partners / Minneapolis
Client: Duffy and Partners Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Everlasting Adhesive Calendar
Agency: LABORATORIUM / Zagreb
Client: Laboratorium Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Choices
Agency: Net#Work BBDO / Johannesburg
Client: Net#Work BBDO Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
2006 Holiday Card
Agency: Office, Jason Schulte Design / San Francisco
Client: Office, Jason Schulte Design Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Sugar Package
Agency: Remedy / Chicago
Client: Remedy Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
twelvetwo book
Agency: W+K 12 / Portland
Client: w+k 12 Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Sweet Signs O' Mine
Agency: FLAME, inc. / tokyo
Client: Ichio Otsuka & Masayoshi Kodaira Category: Environmental Design / Campaign
Frames
Agency: Rediffusion DYR / Mumbai
Client: Paramjeet Singh Category: Environmental Design / Campaign
The wrong working environment campaign
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: jobsintown.de Category: Environmental Design / Campaign
Walk of Ideas
Agency: Scholz & Friends Berlin GmbH / Berlin
Client: Land der Ideen / FC Deutschland GmbH Category: Environmental Design / Campaign
Premium Performance X Tokyo Designer's Week
Agency: Wieden +Kennedy Tokyo / Minato-ku
Client: Nike Inc. Category: Environmental Design / Campaign
Ace/Joker/Diamond
Agency: McCann Erickson Singapore / Singapore
Client: National Council on Problem Gambling Category: Public Service/Non-Profit/Educational / Posters - Campaign
SuperCollider Animation Festival
Agency: Method / San Francisco
Client: San Francisco Film Society Category: Public Service/Non-Profit/Educational / Posters - Campaign
Film Festival Design Expression Series
Agency: Ogilvy / New York
Client: Tribeca Film Festival Category: Public Service/Non-Profit/Educational / Posters - Campaign
Head/Leg/Arm
Agency: Ogilvy Singapore / Singapore
Client: Red Cross Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
America Is Too Big To See Standing In One Place
Agency: Arnold Worldwide / McLean
Client: Amtrak Category: Environmental Design / Single
Advancing Civilization Daily
Agency: Arnold Worldwide / McLean
Client: Amtrak Category: Environmental Design / Single
SkyArena
Agency: Atelier Markgraph / Frankfurt am Main
Client: Tourismus+Congress GmbH Frankfurt am Main Category: Environmental Design / Single
Voting: Occupier/Liberator
Agency: BBDO / New York
Client: BBC World Category: Environmental Design / Single
Voting: Befriend/Beware
Agency: BBDO / New York
Client: BBC World Category: Environmental Design / Single
Eureka Tower carpark
Agency: emerystudio / Southbank
Client: Eureka Tower Category: Environmental Design / Single
City of Melbourne Nativity
Agency: emerystudio / Southbank
Client: City of Melbourne Category: Environmental Design / Single
Tram
Agency: Grey Worldwide: HK / Quarry Bay
Client: Toys R Us Category: Environmental Design / Single
Award:
2007 Design Merit Award
Agency:
Claus Koch Identity GmbH / Duesseldorf
Client:
Claus Koch Identity GmbH
Title:
"koch buch 2007"
Category:
Direct Mail / Single
Annual ID:
07284D
Award:
2007 Design Merit Award
Agency:
EURO RSCG WORLDWIDE / Shanghai
Client:
Pfizer China / Viagra
Title:
'TROUSERS POSTCARD'
Category:
Direct Mail / Single
Annual ID:
07285D
Award:
2007 Design Merit Award
Agency:
Exposure / New York
Client:
Dr.Martens
Title:
Magic Invite
Category:
Direct Mail / Single
Annual ID:
07286D
Award:
2007 Design Merit Award
Agency:
grass / dasein / Kuala lumpur
Client:
Dasein Academy of Art
Title:
Institution for imagination
Category:
Direct Mail / Single
Annual ID:
07287D
Award:
2007 Design Merit Award
Agency:
Lowe Bull / Cape Town City Bowl
Client:
Absolutely Clean
Title:
Laundrette Business Card
Category:
Direct Mail / Single
Annual ID:
07288D
Award:
2007 Design Merit Award
Agency:
Ogilvy & Mather, New York / New York
Client:
IBM
Title:
Take Back Control
Category:
Direct Mail / Single
Annual ID:
07289D
Award:
2007 Design Merit Award
Agency:
OgilvyOne Worldwide / London
Client:
Water Aid
Title:
Umbrella
Category:
Direct Mail / Single
Annual ID:
07290D
Award:
2007 Design Merit Award
Agency:
PENGUIN GRAPHICS / Hiroshima
Client:
Eve Group Co., Ltd.
Title:
2006 Galaxy A/W Collection
Category:
Direct Mail / Single
Annual ID:
07291D
Award:
2007 Design Merit Award
Agency:
Proximity Philippines / Makati City
Client:
KBP
Title:
KBP "DM Kit"
Category:
Direct Mail / Single
Annual ID:
07292D
Award:
2007 Design Merit Award
Agency:
Serviceplan Gruppe fuer innovative Kommunikation GmbH & Co. KG / München
Client:
Alive e.V. gegen Todesstrafe
Title:
365 on Death Row
Category:
Direct Mail / Single
Annual ID:
07293D
Award:
2007 Design Merit Award
Agency:
TOKYO GREAT VISUAL INC. / Tokyo
Client:
TOKYO GREAT VISUAL INC.
Title:
TOKYO GREAT VISUAL Geeting
Category:
Direct Mail / Single
Annual ID:
07294D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Duffy & Partners
Title:
Duffy & Partners Profile and Portfolio
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07074D
Award:
2007 Design Merit Award
Agency:
Nintendo Co., Ltd. / Kyoto
Client:
Nintendo co., Ltd.
Title:
Nintendo 2007 Recruitment Booklet
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07075D
Award:
2007 Design Merit Award
Agency:
Out of the Box / Delhi
Client:
Presidium Senior Secondary School
Title:
Presidium Brochure
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07076D
Award:
2007 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
On the Road
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07077D
Award:
2007 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Midland Bookshop
Title:
The Hero With A Thousand Faces
Category:
Brand and Corporate Identity Design / Booklet/Brochure
Annual ID:
07078D
Award:
2007 Design Merit Award
Agency:
DraftFCB / New York
Client:
Cardboardesign.com
Title:
Cardboard Design
Category:
Direct Mail / Campaign
Annual ID:
07295D
Award:
2007 Design Merit Award
Agency:
emerystudio / Southbank
Client:
emerystudio
Title:
RANT
Category:
Direct Mail / Campaign
Annual ID:
07296D
Award:
2007 Design Merit Award
Agency:
Apple Computer / Cupertino
Client:
Apple
Title:
Tribeca Film Festival
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07212D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBDO New York
Title:
Cannes Lion/Pony
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07213D
Award:
2007 Design Merit Award
Agency:
Claus Koch Identity GmbH / Duesseldorf
Client:
Claus Koch Identity GmbH
Title:
"koch buch 2007"
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07214D
Award:
2007 Design Merit Award
Agency:
disturbance / Durban
Client:
disturbance
Title:
10 years / 10 Tees
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07215D
Award:
2007 Design Merit Award
Agency:
DRAFT Co., Ltd. / TOKYO
Client:
D-BROS
Title:
paper chips
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07216D
Award:
2007 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Duffy and Partners
Title:
Duffy & Partners Holiday Wine Bottle
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07217D
Award:
2007 Design Merit Award
Agency:
LABORATORIUM / Zagreb
Client:
Laboratorium
Title:
Everlasting Adhesive Calendar
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07218D
Award:
2007 Design Merit Award
Agency:
Net#Work BBDO / Johannesburg
Client:
Net#Work BBDO
Title:
Choices
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07219D
Award:
2007 Design Merit Award
Agency:
Office, Jason Schulte Design / San Francisco
Client:
Office, Jason Schulte Design
Title:
2006 Holiday Card
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07220D
Award:
2007 Design Merit Award
Agency:
Remedy / Chicago
Client:
Remedy
Title:
Sugar Package
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07221D
Award:
2007 Design Merit Award
Agency:
W+K 12 / Portland
Client:
w+k 12
Title:
twelvetwo book
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves) – Single only
Annual ID:
07222D
Award:
2007 Design Merit Award
Agency:
FLAME, inc. / tokyo
Client:
Ichio Otsuka & Masayoshi Kodaira
Title:
Sweet Signs O' Mine
Category:
Environmental Design / Campaign
Annual ID:
07256D
Award:
2007 Design Merit Award
Agency:
Rediffusion DYR / Mumbai
Client:
Paramjeet Singh
Title:
Frames
Category:
Environmental Design / Campaign
Annual ID:
07257D
Award:
2007 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
jobsintown.de
Title:
The wrong working environment campaign
Category:
Environmental Design / Campaign
Annual ID:
07258D
Award:
2007 Design Merit Award
Agency:
Scholz & Friends Berlin GmbH / Berlin
Client:
Land der Ideen / FC Deutschland GmbH
Title:
Walk of Ideas
Category:
Environmental Design / Campaign
Annual ID:
07259D
Award:
2007 Design Merit Award
Agency:
Wieden +Kennedy Tokyo / Minato-ku
Client:
Nike Inc.
Title:
Premium Performance X Tokyo Designer's Week
Category:
Environmental Design / Campaign
Annual ID:
07260D
Award:
2007 Design Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
National Council on Problem Gambling
Title:
Ace/Joker/Diamond
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07322D
Award:
2007 Design Merit Award
Agency:
Method / San Francisco
Client:
San Francisco Film Society
Title:
SuperCollider Animation Festival
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07323D
Award:
2007 Design Merit Award
Agency:
Ogilvy / New York
Client:
Tribeca Film Festival
Title:
Film Festival Design Expression Series
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07324D
Award:
2007 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
Red Cross Singapore
Title:
Head/Leg/Arm
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
07325D
Award:
2007 Design Merit Award
Agency:
Arnold Worldwide / McLean
Client:
Amtrak
Title:
America Is Too Big To See Standing In One Place
Category:
Environmental Design / Single
Annual ID:
07223D
Award:
2007 Design Merit Award
Agency:
Arnold Worldwide / McLean
Client:
Amtrak
Title:
Advancing Civilization Daily
Category:
Environmental Design / Single
Annual ID:
07224D
Award:
2007 Design Merit Award
Agency:
Atelier Markgraph / Frankfurt am Main
Client:
Tourismus+Congress GmbH Frankfurt am Main
Title:
SkyArena
Category:
Environmental Design / Single
Annual ID:
07225D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Woman
Category:
Environmental Design / Single
Annual ID:
07226D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Bush
Category:
Environmental Design / Single
Annual ID:
07227D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Corners: Riot
Category:
Environmental Design / Single
Annual ID:
07228D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Voting: Occupier/Liberator
Category:
Environmental Design / Single
Annual ID:
07229D
Award:
2007 Design Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
Voting: Befriend/Beware
Category:
Environmental Design / Single
Annual ID:
07230D
Award:
2007 Design Merit Award
Agency:
emerystudio / Southbank
Client:
Eureka Tower
Title:
Eureka Tower carpark
Category:
Environmental Design / Single
Annual ID:
07231D
Award:
2007 Design Merit Award
Agency:
emerystudio / Southbank
Client:
City of Melbourne
Title:
City of Melbourne Nativity
Category:
Environmental Design / Single
Annual ID:
07232D
Award:
2007 Design Merit Award
Agency:
Exposure / New York
Client:
Dr.Martens
Title:
Yellow-Mades
Category:
Environmental Design / Single
Annual ID:
07233D
Award:
2007 Design Merit Award
Agency:
Grey Worldwide: HK / Quarry Bay
Client:
Toys R Us
Title:
Tram
Category:
Environmental Design / Single
Annual ID:
07234D