The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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- Banners - Dynamic
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Awards Archive
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- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
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- Brand
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Award
Agency
Client
Title
Category
Annual ID
Stockholm the musical
Agency: Farfar / Stockholm
Client: Visit Sweden Category: Microsites / Business to Consumer
Come into the Closet
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Sweden Category: Microsites / Business to Consumer
VOLVO C30
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN Category: Microsites / Business to Consumer
The Creative Mind
Agency: Goodby Silverstein & Partners / San Francisco
Client: Adobe Systems, Inc. Category: Microsites / Business to Consumer
Culture Fool
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Microsites / Business to Consumer
CowAbduction
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
TheFosterImposters.com
Agency: Goodby Silverstein & Partners / San Francisco
Client: Foster Farms Category: Microsites / Business to Consumer
ActionCity
Agency: Grupo W / Saltillo
Client: Unilever - Rexona Category: Microsites / Business to Consumer
Flowers Feed The Soul
Agency: Kinetic Singapore / Singapore
Client: Flowers Feed The Soul Category: Microsites / Business to Consumer
Le Défi
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois / InBev Category: Microsites / Business to Consumer
Clearification
Agency: McCann Worldgroup / Mekanism / San Francisco
Client: Microsoft/Windows Vista Category: Microsites / Business to Consumer
On Toyota´s Mind
Agency: North Kingdom / Skellefteå
Client: Toyota Sweden Category: Microsites / Business to Consumer
UNIQLO MIXPLAY
Agency: Projector inc / Tokyo
Client: UNIQLO Category: Microsites / Business to Consumer
Men with Cramps
Agency: Publicis / New York
Client: P&G / Thermacare Menstrual Category: Microsites / Business to Consumer
Gaming non stop
Agency: SID LEE / Montréal
Client: Arcadia Festival Category: Microsites / Business to Consumer
See more side effects
Agency: Taxi Canada / Montreal
Client: Dermtek (Reversa) Category: Microsites / Business to Consumer
Amp'd Pinata
Agency: TAXI, Canada Inc / Toronto
Client: Amp'd Mobile Category: Microsites / Business to Consumer
PlayStation 3 PlayB3yond.com
Agency: Tequila / Los Angeles
Client: Sony PlayStation Category: Microsites / Business to Consumer
Control
Agency: CP Proximity / Barcelona
Client: Audi Category: Email Marketing / Business to Consumer
Scroll Down Animation Mail "Para Para"
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: GE Consumer Finance Co., Ltd. Category: Email Marketing / Business to Consumer
Hope Spreads Faster Than AIDS
Agency: AKQA / Washington
Client: The Global Fund to Fight AIDS, TB and Malaria Category: Web Sites / Public Service/Non-Profit/ Educational
SAM
Agency: ARC Worldwide Singapore / Leo Burnett / Singapore
Client: Samaritans of Singapore Category: Web Sites / Public Service/Non-Profit/ Educational
Whudafxup
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Web Sites / Public Service/Non-Profit/ Educational
ownyourC
Agency: Cactus Marketing Communications / Denver
Client: Colorado State Tobacco Education and Prevention Partnership, STEPP Category: Web Sites / Public Service/Non-Profit/ Educational
How Edison Are You?
Agency: Firstborn / New York
Client: Edison Innovation Foundation Category: Web Sites / Public Service/Non-Profit/ Educational
The Bridge
Agency: juxt interactive / newport beach
Client: Glue Network Category: Web Sites / Public Service/Non-Profit/ Educational
What Noise?
Agency: Kinetic Singapore / Singapore
Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Web Sites / Public Service/Non-Profit/ Educational
Here, you are allowed to touch
Agency: OgilvyInteractive / Madrid
Client: IAB Category: Banners - Fixed Space / Business to Business - Campaign
Coke.com
Agency: AKQA / London
Client: The Coca-Cola Company Category: Web Sites / Business to Consumer
Audi R8
Agency: argonauten G2 GmbH / Düsseldorf
Client: Audi AG Category: Web Sites / Business to Consumer
The Gamekillers
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Web Sites / Business to Consumer
VWFeatures.com
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Web Sites / Business to Consumer
La Llamada
Agency: DoubleYou / Barcelona
Client: Cacique Rum Category: Web Sites / Business to Consumer
Rethink Fone
Agency: DraftFCB Toronto / Toronto
Client: Motorola Motofone Category: Web Sites / Business to Consumer
The Unity Tree
Agency: DraftFCB Toronto / Toronto
Client: Hewlett-Packard Category: Web Sites / Business to Consumer
Great pockets
Agency: Farfar / Stockholm
Client: Nokia Nseries Category: Web Sites / Business to Consumer
THE CITY IS YOUR STADIUM
Agency: Forsman & Bodenfors / Gothenburg
Client: STADIUM Category: Web Sites / Business to Consumer
Absolut Ruby Red
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits Category: Web Sites / Business to Consumer
Absolut Lomo
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits, Patric Blixt/Ulrika Lövdahl Category: Web Sites / Business to Consumer
Absolut Search
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits, Patric Blixt Category: Web Sites / Business to Consumer
Levi Strauss Japan 2006 Fall & Winter Collection
Agency: IMG SRC, Inc. / Tokyo
Client: Levi Strauss Japan K.K. Category: Web Sites / Business to Consumer
adidas Y-3 Reflections
Agency: NEUE DIGITALE GmbH / Frankfurt am Main
Client: adidas Group Category: Web Sites / Business to Consumer
G'zOne LAB TRILOGY
Agency: PYRAMID FILM INC. / Tokyo
Client: CASIO COMPUTER CO.,LTD. Category: Web Sites / Business to Consumer
Where are you learning English?
Agency: Rethink / Vancouver
Client: Canadian College of English Language Category: Web Sites / Business to Consumer
Yaris Web Site
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Web Sites / Business to Consumer
Experience Old Spice
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Web Sites / Business to Consumer
