The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
_visible
Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur
Client: MIDI Conventions Category: New Media Innovation & Development / New Media Innovation and Development
akarium Call Project
Agency: 777interactive / Tokyo
Client: Federation of Shopping Center Promotion Associations, Harajuku Omotesando Keyaki-kai Category: New Media Innovation & Development / New Media Innovation and Development
Interactive Movie Theater
Agency: AgênciaClick / São Paulo
Client: Fiat Automoveis Category: New Media Innovation & Development / New Media Innovation and Development
Radio 1 'Musicubes'
Agency: Agency Republic / London
Client: BBC Category: New Media Innovation & Development / New Media Innovation and Development
Rabbit Widget
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: New Media Innovation & Development / New Media Innovation and Development
Lynx Blow
Agency: Dare / London
Client: Unilever Category: New Media Innovation & Development / New Media Innovation and Development
Check your English
Agency: delvico / Madrid
Client: Hermann Brown Category: New Media Innovation & Development / New Media Innovation and Development
InSynch Wall
Agency: Fallon / Minneapolis
Client: Travelers Category: New Media Innovation & Development / New Media Innovation and Development
Heidies
Agency: Farfar / Stockholm
Client: Diesel Category: New Media Innovation & Development / New Media Innovation and Development
Fila Adatto Kiosk
Agency: Firstborn / New York
Client: Fila Category: New Media Innovation & Development / New Media Innovation and Development
Interactive Oracles
Agency: George P. Johnson / Torrance
Client: ACURA Category: New Media Innovation & Development / New Media Innovation and Development
Sixt ASCII GTI
Agency: Jung von Matt AG / Stuttgart
Client: Sixt Category: New Media Innovation & Development / New Media Innovation and Development
Cisco boooming
Agency: OgilvyOne worldwide GmbH / Frankfurt am Main
Client: Cisco Systems Germany Category: New Media Innovation & Development / New Media Innovation and Development
A Gift From OfficeMax
Agency: Toy / New York
Client: OfficeMax Category: New Media Innovation & Development / New Media Innovation and Development
SubLYMONal™
Agency: AKQA / London
Client: The Coca-Cola Company Category: Banners - Fixed Space / Business to Consumer - Campaign
Powerboost Banners
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Banners - Fixed Space / Business to Consumer - Campaign
Faster Always Wins
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Banners - Fixed Space / Business to Consumer - Campaign
Kitchen
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: A.R.T. Studios Category: Online Branded Content / Business to Business
Kyle Bone
Agency: strawberryfrog / new york
Client: Microsoft Category: Online Branded Content / Business to Business
As One
Agency: DDB Brasil / São Paulo
Client: Masp Museum Category: Microsites / Public Service/Non-Profit/ Educational
Cock-a-Doodle
Agency: POKE / London
Client: Everyman Institute of Cancer Research Category: Microsites / Public Service/Non-Profit/ Educational
TYO ID Mobile phone shooting game
Agency: TYO Interactive Design Inc. / Tokyo
Client: TYO Interactive Design Inc. Category: Self-Promotion / Branded Content
The Creative BUSHIDO
Agency: YOMIKO Advertising Inc. / Tokyo
Client: YOMIKO Advertising Inc. Category: Self-Promotion / Branded Content
Mobile Office Solutions - Desk Crusher
Agency: Dare / London
Client: Vodafone Enterprise Uk Ltd Category: Microsites / Business to Business
Vodafone Journey
Agency: Vodafone Group Plc / Newbury
Client: Vodafone Group Category: Microsites / Business to Business
Palm Treo 680 Launch
Agency: AKQA / San Francisco
Client: Palm Category: Integrated Branding Campaign
Phone Legends
Agency: Clemenger BBDO / Wellington
Client: Land Transport NZ Category: Integrated Branding Campaign
Whopperettes Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
GTI Fast Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Stackers Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
Rabbit Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Clearification
Agency: McCann Worldgroup / Mekanism / San Francisco
Client: Microsoft/Windows Vista Category: Integrated Branding Campaign
Mary Woodbridge
Agency: Spillmann/Felser/Leo Burnett / Zürich
Client: Mammut Sports Group AG Category: Integrated Branding Campaign
No Stank You!
Agency: WONGDOODY / Seattle
Client: Washington State Department of Health Category: Integrated Branding Campaign
Red out of White
Agency: Lean Mean Fighting Machine / London
Client: The Economist Category: Banners - Dynamic / Business to Consumer - Campaign
Baby
Agency: clemmow hornby inge / london
Client: The Roy Castle Foundation Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Wallaby
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Aware 'Bruises' Banner
Agency: Saatchi & Saatchi / Singapore
Client: AWARE Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
The trip goes on
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Schirn Kunsthalle Frankfurt Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Christmas trees
Agency: JWT HK / Quarry Bay
Client: Friends of the Earth Category: Email Marketing / Public Service/Non-Profit/ Educational
Braille
Agency: McCann Erickson Brazil / São Paulo
Client: Fundacao Dorina Nowill Category: Email Marketing / Public Service/Non-Profit/ Educational
man(if )esto
Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur
Client: (if ) interactive sdn. bhd. Category: Self-Promotion / Web Sites
Amautalab Website
Agency: amautalab / Buenos Aires
Client: Amautalab Category: Self-Promotion / Web Sites
Scholz & Volkmer Geschenkedenken
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Web Sites
Award:
2007 Interactive Merit Award
Agency:
(if) Interactive Sdn. Bhd. / Kuala Lumpur
Client:
MIDI Conventions
Title:
_visible
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07229N
Award:
2007 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
Federation of Shopping Center Promotion Associations, Harajuku Omotesando Keyaki-kai
Title:
akarium Call Project
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07230N
Award:
2007 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Fiat Automoveis
Title:
Interactive Movie Theater
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07231N
Award:
2007 Interactive Merit Award
Agency:
Agency Republic / London
Client:
BBC
Title:
Radio 1 'Musicubes'
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07232N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Rabbit Widget
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07233N
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Unilever
Title:
Lynx Blow
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07234N
Award:
2007 Interactive Merit Award
Agency:
delvico / Madrid
Client:
Hermann Brown
Title:
Check your English
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07235N
Award:
2007 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Travelers
Title:
InSynch Wall
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07236N
Award:
2007 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Heidies
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07237N
Award:
2007 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Fila
Title:
Fila Adatto Kiosk
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07238N
Award:
2007 Interactive Merit Award
Agency:
George P. Johnson / Torrance
Client:
ACURA
Title:
Interactive Oracles
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07239N
Award:
2007 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Sixt
Title:
Sixt ASCII GTI
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07240N
Award:
2007 Interactive Merit Award
Agency:
OgilvyOne worldwide GmbH / Frankfurt am Main
Client:
Cisco Systems Germany
Title:
Cisco boooming
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07241N
Award:
2007 Interactive Merit Award
Agency:
Toy / New York
Client:
OfficeMax
Title:
A Gift From OfficeMax
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07242N
Award:
2007 Interactive Merit Award
Agency:
AKQA / London
Client:
The Coca-Cola Company
Title:
SubLYMONal™
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07080N
Award:
2007 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Powerboost Banners
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07081N
Award:
2007 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Faster Always Wins
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07082N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
A.R.T. Studios
Title:
Kitchen
Category:
Online Branded Content / Business to Business
Annual ID:
07227N
Award:
2007 Interactive Merit Award
Agency:
strawberryfrog / new york
Client:
Microsoft
Title:
Kyle Bone
Category:
Online Branded Content / Business to Business
Annual ID:
07228N
Award:
2007 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Masp Museum
Title:
As One
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07155N
Award:
2007 Interactive Merit Award
Agency:
POKE / London
Client:
Everyman Institute of Cancer Research
Title:
Cock-a-Doodle
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07156N
Award:
2007 Interactive Merit Award
Agency:
Rich Creative / Richmond
Client:
T2
Title:
T2 Tea
Category:
Web Sites / E-Commerce
Annual ID:
07182N
Award:
2007 Interactive Merit Award
Agency:
TYO Interactive Design Inc. / Tokyo
Client:
TYO Interactive Design Inc.
Title:
TYO ID Mobile phone shooting game
Category:
Self-Promotion / Branded Content
Annual ID:
07267N
Award:
2007 Interactive Merit Award
Agency:
YOMIKO Advertising Inc. / Tokyo
Client:
YOMIKO Advertising Inc.
Title:
The Creative BUSHIDO
Category:
Self-Promotion / Branded Content
Annual ID:
07268N
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Vodafone Enterprise Uk Ltd
Title:
Mobile Office Solutions - Desk Crusher
Category:
Microsites / Business to Business
Annual ID:
07153N
Award:
2007 Interactive Merit Award
Agency:
Vodafone Group Plc / Newbury
Client:
Vodafone Group
Title:
Vodafone Journey
Category:
Microsites / Business to Business
Annual ID:
07154N
Award:
2007 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Festival of Air
Category:
Integrated Branding Campaign
Annual ID:
07248N
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Palm
Title:
Palm Treo 680 Launch
Category:
Integrated Branding Campaign
Annual ID:
07249N
Award:
2007 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Audi
Title:
Audi Robots
Category:
Integrated Branding Campaign
Annual ID:
07250N
Award:
2007 Interactive Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
Land Transport NZ
Title:
Phone Legends
Category:
Integrated Branding Campaign
Annual ID:
07251N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Whopperettes Integrated
Category:
Integrated Branding Campaign
Annual ID:
07252N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
GTI Fast Integrated
Category:
Integrated Branding Campaign
Annual ID:
07253N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Stackers Integrated
Category:
Integrated Branding Campaign
Annual ID:
07254N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Rabbit Integrated
Category:
Integrated Branding Campaign
Annual ID:
07255N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / Mekanism / San Francisco
Client:
Microsoft/Windows Vista
Title:
Clearification
Category:
Integrated Branding Campaign
Annual ID:
07256N
Award:
2007 Interactive Merit Award
Agency:
McKinney / Durham
Client:
Oasys Mobile
Title:
Pherotones
Category:
Integrated Branding Campaign
Annual ID:
07257N
Award:
2007 Interactive Merit Award
Agency:
Spillmann/Felser/Leo Burnett / Zürich
Client:
Mammut Sports Group AG
Title:
Mary Woodbridge
Category:
Integrated Branding Campaign
Annual ID:
07258N
Award:
2007 Interactive Merit Award
Agency:
WONGDOODY / Seattle
Client:
Washington State Department of Health
Title:
No Stank You!
Category:
Integrated Branding Campaign
Annual ID:
07259N
Award:
2007 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
The Economist
Title:
Red out of White
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
07107N
Award:
2007 Interactive Merit Award
Agency:
clemmow hornby inge / london
Client:
The Roy Castle Foundation
Title:
Baby
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07085N
Award:
2007 Interactive Merit Award
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Wallaby
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07086N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi / Singapore
Client:
AWARE
Title:
Aware 'Bruises' Banner
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07087N
Award:
2007 Interactive Merit Award
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Schirn Kunsthalle Frankfurt
Title:
The trip goes on
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07088N
Award:
2007 Interactive Merit Award
Agency:
JWT HK / Quarry Bay
Client:
Friends of the Earth
Title:
Christmas trees
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07205N
Award:
2007 Interactive Merit Award
Agency:
McCann Erickson Brazil / São Paulo
Client:
Fundacao Dorina Nowill
Title:
Braille
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07206N
Award:
2007 Interactive Merit Award
Agency:
(if) Interactive Sdn. Bhd. / Kuala Lumpur
Client:
(if ) interactive sdn. bhd.
Title:
man(if )esto
Category:
Self-Promotion / Web Sites
Annual ID:
07260N
Award:
2007 Interactive Merit Award
Agency:
amautalab / Buenos Aires
Client:
Amautalab
Title:
Amautalab Website
Category:
Self-Promotion / Web Sites
Annual ID:
07261N
Award:
2007 Interactive Merit Award
Agency:
Dare / London
Client:
Dare
Title:
Dare School
Category:
Self-Promotion / Web Sites
Annual ID:
07262N
Award:
2007 Interactive Merit Award
Agency:
R/GA / New York
Client:
R/GA
Title:
R/GA Origami Holiday 2006
Category:
Self-Promotion / Web Sites
Annual ID:
07263N
Award:
2007 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
Scholz & Volkmer
Title:
Scholz & Volkmer Geschenkedenken
Category:
Self-Promotion / Web Sites
Annual ID:
07264N