The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Water Purifier
Agency: AgênciaClick / São Paulo
Client: Brastemp Category: Banners - Fixed Space / Business to Consumer - Single
Not Here But Now
Agency: walker / Zürich
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Campaign
Jug Simple Furniture Tour
Agency: Cole & Weber United / Seattle
Client: Carlo Rossi Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Recruitments Films
Agency: 180 Amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
ARCHITECTURE IS DECORATION!
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: the Swedish Museum of Architecture Category: Publication Design / Magazine Design
Documentary
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Single
Refill Bottle
Agency: Kinetic Singapore / singapore
Client: Kinetic Singapore Category: Package Design / Campaign
The Stuntman
Agency: Grupo W / Saltillo
Client: Unilever - Rexona Category: Brand Gaming/Applications / Online
Gee Beauty Brand and Corporate Identity
Agency: GJP Advertising and Design / Toronto
Client: Gee Beauty Category: Brand and Corporate Identity Design / Corporate Identity - Campaign
Whopperettes.com
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Microsites / Business to Consumer
Brittlelactica: Planet in Need
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Microsites / Business to Consumer
Polyplaypylene
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Lego GmbH Category: Publication Design / Book Design
The Book on Vegas
Agency: Lloyd (+co) / New York
Client: Greybull Press Category: Publication Design / Book Design
Play Along!
Agency: WONGDOODY / Seattle
Client: Seattle International Film Festival Category: Broadcast Design / Campaign
R/GA Origami Holiday 2006
Agency: R/GA / New York
Client: R/GA Category: Email Marketing / Business to Consumer
Weights
Agency: Contract Advertising (India) Private Limited / New Delhi
Client: Slim Zone Category: Collateral Design / P.O.P. and In-Store - Single
Winter
Agency: TBWA\Chiat\Day / Los Angeles
Client: Infiniti Category: Collateral Design / P.O.P. and In-Store - Single
Semillero
Agency: Grupo W / Saltillo
Client: Semillero, Creatives School Category: Web Sites / Public Service/Non-Profit/ Educational
Annual Report 2005
Agency: walker / Zürich
Client: Fleurop Interflora Category: Brand and Corporate Identity Design / Annual Report
Lingerie, Kinky, Bikini
Agency: Ogilvy & Mather Pte Ltd / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
T-Shirt
Agency: Kinetic Singapore / singapore
Client: Alzheimer's Disease Association Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Harvey Nichols
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Bears/Foreign/Song
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Public Service/Political Radio / Campaign
Pay Attention
Agency: WestWayne / Atlanta
Client: Ad Council Category: Public Service/Political Radio / Campaign
WWF "Thermometer"
Agency: BBDO Guerrero Ortega / Makati City
Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
North Sea Films Letterhead
Agency: Oxide Design Co. / Omaha
Client: North Sea Films Category: Brand and Corporate Identity Design / Corporate Identity - Single
Kahn
Agency: TBWA\ Germany / Berlin
Client: adidas Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Not Here But Now, Gaza-Zürich
Agency: walker / Zürich
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
Black Invitation
Agency: Paprika / Montreal
Client: Commissaires Category: Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Nastuh Abootalebi
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: Nastuh Abootalebi Category: Web Sites / Business to Consumer
Award:
2007 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
Brastemp
Title:
Water Purifier
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07002N
Award:
2007 Advertising Silver Pencil
Agency:
walker / Zürich
Client:
Amnesty International
Title:
Not Here But Now
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
07038A
Award:
2007 Advertising Silver Pencil
Agency:
Cole & Weber United / Seattle
Client:
Carlo Rossi
Title:
Jug Simple Furniture Tour
Category:
Exceptional Innovation in Media & Marketing / Innovative Marketing - Campaign
Annual ID:
07088A
Award:
2007 Advertising Silver Pencil
Agency:
180 Amsterdam / Amsterdam
Client:
adidas International
Title:
Recruitments Films
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
07059T
Award:
2007 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
the Swedish Museum of Architecture
Title:
ARCHITECTURE IS DECORATION!
Category:
Publication Design / Magazine Design
Annual ID:
07058D
Award:
2007 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
Red Stripe
Title:
Sweater
Category:
Consumer Television / :30/:25 - Single
Annual ID:
07062T
Award:
2007 Design Silver Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Documentary
Category:
Broadcast Design / Single
Annual ID:
07064D
Award:
2007 Design Silver Pencil
Agency:
Kinetic Singapore / singapore
Client:
Kinetic Singapore
Title:
Refill Bottle
Category:
Package Design / Campaign
Annual ID:
07019D
Award:
2007 Interactive Silver Pencil
Agency:
Grupo W / Saltillo
Client:
Unilever - Rexona
Title:
The Stuntman
Category:
Brand Gaming/Applications / Online
Annual ID:
07037N
Award:
2007 Design Silver Pencil
Agency:
GJP Advertising and Design / Toronto
Client:
Gee Beauty
Title:
Gee Beauty Brand and Corporate Identity
Category:
Brand and Corporate Identity Design / Corporate Identity - Campaign
Annual ID:
07010D
Award:
2007 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Whopperettes.com
Category:
Microsites / Business to Consumer
Annual ID:
07019N
Award:
2007 Interactive Silver Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Brittlelactica: Planet in Need
Category:
Microsites / Business to Consumer
Annual ID:
07020N
Award:
2007 Design Silver Pencil
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Lego GmbH
Title:
Polyplaypylene
Category:
Publication Design / Book Design
Annual ID:
07052D
Award:
2007 Design Silver Pencil
Agency:
Lloyd (+co) / New York
Client:
Greybull Press
Title:
The Book on Vegas
Category:
Publication Design / Book Design
Annual ID:
07053D
Award:
2007 Design Silver Pencil
Agency:
WONGDOODY / Seattle
Client:
Seattle International Film Festival
Title:
Play Along!
Category:
Broadcast Design / Campaign
Annual ID:
07067D
Award:
2007 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
R/GA
Title:
R/GA Origami Holiday 2006
Category:
Email Marketing / Business to Consumer
Annual ID:
07044N
Award:
2007 Design Silver Pencil
Agency:
BBDO / New York
Client:
Jeep
Title:
Drain
Category:
Collateral Design / Posters - Single
Annual ID:
07025D
Award:
2007 Design Silver Pencil
Agency:
Contract Advertising (India) Private Limited / New Delhi
Client:
Slim Zone
Title:
Weights
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07032D
Award:
2007 Design Silver Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Infiniti
Title:
Winter
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
07033D
Award:
2007 Interactive Silver Pencil
Agency:
Grupo W / Saltillo
Client:
Semillero, Creatives School
Title:
Semillero
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07034N
Award:
2007 Design Silver Pencil
Agency:
walker / Zürich
Client:
Fleurop Interflora
Title:
Annual Report 2005
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
07001D
Award:
2007 Advertising Silver Pencil
Agency:
Ogilvy & Mather Pte Ltd / Singapore
Client:
FHM Singapore
Title:
Lingerie, Kinky, Bikini
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
07003A
Award:
2007 Design Silver Pencil
Agency:
Kinetic Singapore / singapore
Client:
Alzheimer's Disease Association
Title:
T-Shirt
Category:
Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
07073D
Award:
2007 Advertising Silver Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Harvey Nichols
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
07013A
Award:
2007 Advertising Silver Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Bears/Foreign/Song
Category:
Public Service/Political Radio / Campaign
Annual ID:
07042R
Award:
2007 Advertising Silver Pencil
Agency:
WestWayne / Atlanta
Client:
Ad Council
Title:
Pay Attention
Category:
Public Service/Political Radio / Campaign
Annual ID:
07043R
Award:
2007 Advertising Silver Pencil
Agency:
BBDO Guerrero Ortega / Makati City
Client:
WWF
Title:
WWF "Thermometer"
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
07031A
Award:
2007 Design Silver Pencil
Agency:
Oxide Design Co. / Omaha
Client:
North Sea Films
Title:
North Sea Films Letterhead
Category:
Brand and Corporate Identity Design / Corporate Identity - Single
Annual ID:
07006D
Award:
2007 Advertising Silver Pencil
Agency:
TBWA\ Germany / Berlin
Client:
adidas
Title:
Kahn
Category:
Exceptional Innovation in Media & Marketing / Innovative Use of Media - Outdoor: Single
Annual ID:
07080A
Award:
2007 Advertising Silver Pencil
Agency:
walker / Zürich
Client:
Amnesty International
Title:
Not Here But Now, Gaza-Zürich
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
07036A
Award:
2007 Design Silver Pencil
Agency:
Paprika / Montreal
Client:
Commissaires
Title:
Black Invitation
Category:
Collateral Design / Promotion (Agencies creating work for individuals) - Single only
Annual ID:
07037D
Award:
2007 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Heidies
Category:
Web Sites / Business to Consumer
Annual ID:
07026N
Award:
2007 Interactive Silver Pencil
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
Nastuh Abootalebi
Title:
Nastuh Abootalebi
Category:
Web Sites / Business to Consumer
Annual ID:
07027N
Award:
2007 Interactive Silver Pencil
Agency:
tha ltd. / Tokyo
Client:
UNIQLO INC.
Title:
UNIQLO.COM
Category:
Web Sites / Business to Consumer
Annual ID:
07028N