The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Self Destruct
Agency: Colenso BBDO / Auckland
Client: Deadline Express Couriers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
A Blind Call
Agency: Lien Verbeeck / 1000 Brussel
Client: Brailleliga Category: Public Service/Cultural Institutions/Educational / Mobile
Milk Get the Glass Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Brand Gaming / Online
BFD Builder and Pizza Tracker
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Domino's Category: Web Sites / E-Commerce
Milk Get the Glass Site
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev Category: Microsites / Corporate Image
Thanks-o-matic
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: PLUS Category: Self-Promotion / Websites
MINIMALISM
Agency: TAXI 2 / Toronto
Client: MINI Canada Category: Microsites / Product-Specific Subsites
A Fuller Spectrum of News
Agency: SS+K / New York
Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
The Piss Screen
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Dangerous Ground Project
Agency: CHI & Partners / London
Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
State of Mind
Agency: glue London / London
Client: Royal Marines Category: Banners - Fixed Space / Campaign
Zoom
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Mobile Advertising / Single
GORILLA
Agency: Fallon London / London
Client: CADBURY DAIRY MILK Category: Online Branded Content / Single
UNIQLOCK
Agency: Projector inc. / Tokyo
Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
SOL Comments
Agency: MediaFront AS / Oslo
Client: Scandinavia Online Category: Banners - Fixed Space / Single
Award:
2008 Interactive Gold Pencil
Agency:
MRM Worldwide / New York
Client:
Nikon
Title:
Picturetown
Category:
Web Sites / Community-driven
Annual ID:
08035N
Award:
2008 Interactive Gold Pencil
Agency:
Colenso BBDO / Auckland
Client:
Deadline Express Couriers
Title:
Self Destruct
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08064N
Award:
2008 Interactive Gold Pencil
Agency:
Lien Verbeeck / 1000 Brussel
Client:
Brailleliga
Title:
A Blind Call
Category:
Public Service/Cultural Institutions/Educational / Mobile
Annual ID:
08091N
Award:
2008 Interactive Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Brand Gaming / Online
Annual ID:
08038N
Award:
2008 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Domino's
Title:
BFD Builder and Pizza Tracker
Category:
Web Sites / E-Commerce
Annual ID:
08032N
Award:
2008 Interactive Gold Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Fluid Milk Processors Advisory Board
Title:
Milk Get the Glass Site
Category:
Microsites / Corporate Image
Annual ID:
08014N
Award:
2008 Interactive Gold Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Stella Artois - InBev
Title:
Le Courage
Category:
Microsites / Corporate Image
Annual ID:
08015N
Award:
2008 Interactive Gold Pencil
Agency:
glue London / London
Client:
MINI
Title:
Clubman
Category:
Banners - Dynamic / Campaign
Annual ID:
08011N
Award:
2008 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
PLUS
Title:
Thanks-o-matic
Category:
Self-Promotion / Websites
Annual ID:
08078N
Award:
2008 Interactive Gold Pencil
Agency:
TAXI 2 / Toronto
Client:
MINI Canada
Title:
MINIMALISM
Category:
Microsites / Product-Specific Subsites
Annual ID:
08019N
Award:
2008 Interactive Gold Pencil
Agency:
SS+K / New York
Client:
msnbc.com
Title:
A Fuller Spectrum of News
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08073N
Award:
2008 Interactive Gold Pencil
Agency:
Saatchi & Saatchi GmbH / Frankfurt
Client:
Main Taxi Frankfurt
Title:
The Piss Screen
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08061N
Award:
2008 Interactive Gold Pencil
Agency:
CHI & Partners / London
Client:
No More Landmines
Title:
Dangerous Ground Project
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08086N
Award:
2008 Interactive Gold Pencil
Agency:
glue London / London
Client:
Royal Marines
Title:
State of Mind
Category:
Banners - Fixed Space / Campaign
Annual ID:
08004N
Award:
2008 Interactive Gold Pencil
Agency:
SS+K / New York
Client:
msnbc.com
Title:
NewsBreaker Live
Category:
Brand Gaming / Offline
Annual ID:
08042N
Award:
2008 Interactive Gold Pencil
Agency:
BBDO
Client:
HBO
Title:
HBO Voyeur
Category:
Web Sites / Corporate Image
Annual ID:
08027N
Award:
2008 Interactive Gold Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Zoom
Category:
Mobile Advertising / Single
Annual ID:
08049N
Award:
2008 Interactive Gold Pencil
Agency:
Fallon London / London
Client:
CADBURY DAIRY MILK
Title:
GORILLA
Category:
Online Branded Content / Single
Annual ID:
08054N
Award:
2008 Interactive Gold Pencil
Agency:
AATOAA
Client:
Arcade Fire
Title:
be oNline B
Category:
Online Branded Content / Single
Annual ID:
08055N
Award:
2008 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Microsites / Campaigns
Annual ID:
08023N
Award:
2008 Interactive Gold Pencil
Agency:
netthink / Madrid
Client:
adidas
Title:
Impossible is nothing
Category:
Banners - Dynamic / Single
Annual ID:
08007N
Award:
2008 Interactive Gold Pencil
Agency:
Projector inc. / Tokyo
Client:
UNIQLO CO., LTD.
Title:
UNIQLOCK
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08068N