The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
KahRaShin
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Electronic Arts Category: Microsites / Product-Specific Subsites
Lincoln MKS Reveal Site
Agency: Wunderman Team Detroit / Dearborn
Client: Lincoln Mercury Category: Microsites / Product-Specific Subsites
Year Zero
Agency: 42 Entertainment / Pasadena
Client: Trent Reznor/NIN Category: Integrated Branding Campaign / Interactive and Non-Interactive
AXE BCWW Campaign
Agency: BBH / New York
Client: Unilever Category: Integrated Branding Campaign / Interactive and Non-Interactive
Sublymonal Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Sprite Category: Integrated Branding Campaign / Interactive and Non-Interactive
Schlämmer's quest
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Integrated Branding Campaign / Interactive and Non-Interactive
JUMP SQ. "Hide-and-seek Advertising" Campaign
Agency: Dentsu Inc. / Tokyo
Client: Syueisha Inc. Category: Integrated Branding Campaign / Interactive and Non-Interactive
The first TV show that doesn't happen on TV
Agency: Doubleyou / Barcelona
Client: Atrapalo.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
HP Toyrama
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Hewlett-Packard Category: Integrated Branding Campaign / Interactive and Non-Interactive
The Vanishing Point
Agency: 42 Entertainment / Pasadena
Client: Microsoft/AMD Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Stareout
Agency: archibald ingall stretton... / London
Client: O2 Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
WhatAreYouWondering.com
Agency: Barkley / Kansas City
Client: March of Dimes Foundation Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Casio Exilim
Agency: Colenso BBDO / Auckland
Client: Monaco Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Andy The Bot
Agency: Daddy / Göteborg
Client: Telia Sonera Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
070829
Agency: Farfar / Stockholm
Client: Nokia Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The Wall
Agency: Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
HP-Showtime
Agency: herraiz soto & co / barcelona
Client: hp Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Social Retailing(SM) Concept
Agency: IconNicholson / New York
Client: Nanette Lepore Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Tagged in Motion
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
SIXT Ebay Ads
Agency: Jung von Matt AG / Stuttgart
Client: SIXT Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
FIAT Driving Art Project
Agency: Ogilvy & Mather Japan / Shibuya-ku
Client: Fiat Group Automobiles Japan Ltd. Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Guinness Navi
Agency: Profero / London
Client: Diageo Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Close Encounters - Augmented Reality
Agency: Saatchi & Saatchi NZ / Auckland
Client: Wellington City Zoo Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Unite for Africa
Agency: Åkestam Holst / Stockholm
Client: RFSU (The Swedish Association for Sexuality Education) Category: Public Service/Cultural Institutions/Educational / Microsites
ElectroCity
Agency: Lowe & Rivet / The Rocks
Client: Genesis Energy Category: Public Service/Cultural Institutions/Educational / Microsites
TearItDown.org
Agency: Middle Child / Lake Forest
Client: Amnesty International USA Category: Public Service/Cultural Institutions/Educational / Microsites
Balloon Lungs
Agency: Ogilvy / Auckland
Client: Asthma & Respiratory Foundation Category: Public Service/Cultural Institutions/Educational / Microsites
Get On Board and The Almighty Forest
Agency: Real Pie Media / Beverly Hills
Client: NBC Universal Category: Public Service/Cultural Institutions/Educational / Microsites
Truths about the Gol
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Banners - Fixed Space / Campaign
Send Off
Agency: Lean Mean Fighting Machine / London
Client: COI - Department of Health Category: Banners - Fixed Space / Campaign
GO BEYOND
Agency: Wunderman Brazil / Sao Paulo
Client: Land Rover Category: Banners - Fixed Space / Campaign
Yaris XBox Live Arcade Game
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA, Inc. Category: Brand Gaming / Offline
Simpsons Movie
Agency: 65 Media / Marina Del Rey
Client: 20th Century Fox Category: Web Sites / Corporate Image
Blackville
Agency: Doubleyou/Sra. Rushmore / Barcelona
Client: DIAGEO Category: Web Sites / Corporate Image
Fashion Therapy
Agency: Drill Inc. / Tokyo
Client: Yurakucho Marui Category: Web Sites / Corporate Image
Discover Life. Discover Leffe.
Agency: Euro RSCG 4D / Amstelveen
Client: InBev / Leffe Category: Web Sites / Corporate Image
Fashion Against AIDS
Agency: Great Works / Stockholm
Client: H&M Category: Web Sites / Corporate Image
Absolut Design
Agency: Great Works / Stockholm
Client: V&S Absolut Spirits Category: Web Sites / Corporate Image
Stella Awards
Agency: MediaFront AS / Oslo
Client: Kreativt Forum Category: Web Sites / Corporate Image
Nike Skateboarding
Agency: Odopod / San Francisco
Client: Nike Category: Web Sites / Corporate Image
Think About It.com
Agency: Transistor Studios / Venice
Client: Hyundai Category: Web Sites / Corporate Image
Mouseless site
Agency: VITRUVIO LEO BURNETT / Madrid
Client: DPSL /PEST CONTROL Category: Web Sites / Corporate Image
Award:
2008 Interactive Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Electronic Arts
Title:
KahRaShin
Category:
Microsites / Product-Specific Subsites
Annual ID:
08155N
Award:
2008 Interactive Merit Award
Agency:
Wunderman Team Detroit / Dearborn
Client:
Lincoln Mercury
Title:
Lincoln MKS Reveal Site
Category:
Microsites / Product-Specific Subsites
Annual ID:
08156N
Award:
2008 Interactive Merit Award
Agency:
42 Entertainment / Pasadena
Client:
Trent Reznor/NIN
Title:
Year Zero
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08252N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE BCWW Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08253N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Sprite
Title:
Sublymonal Integrated
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08254N
Award:
2008 Interactive Merit Award
Agency:
DDB Berlin GmbH / Berlin
Client:
Volkswagen AG
Title:
Schlämmer's quest
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08255N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
Syueisha Inc.
Title:
JUMP SQ. "Hide-and-seek Advertising" Campaign
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08256N
Award:
2008 Interactive Merit Award
Agency:
Doubleyou / Barcelona
Client:
Atrapalo.com
Title:
The first TV show that doesn't happen on TV
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08257N
Award:
2008 Interactive Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Hewlett-Packard
Title:
HP Toyrama
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08258N
Award:
2008 Interactive Merit Award
Agency:
42 Entertainment / Pasadena
Client:
Microsoft/AMD
Title:
The Vanishing Point
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08229N
Award:
2008 Interactive Merit Award
Agency:
archibald ingall stretton... / London
Client:
O2
Title:
Stareout
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08230N
Award:
2008 Interactive Merit Award
Agency:
Barkley / Kansas City
Client:
March of Dimes Foundation
Title:
WhatAreYouWondering.com
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08231N
Award:
2008 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Casio Exilim
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08232N
Award:
2008 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Andy The Bot
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08233N
Award:
2008 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
070829
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08234N
Award:
2008 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
The Wall
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08235N
Award:
2008 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
hp
Title:
HP-Showtime
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08236N
Award:
2008 Interactive Merit Award
Agency:
IconNicholson / New York
Client:
Nanette Lepore
Title:
Social Retailing(SM) Concept
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08237N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
Tagged in Motion
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08238N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
SIXT
Title:
SIXT Ebay Ads
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08239N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather Japan / Shibuya-ku
Client:
Fiat Group Automobiles Japan Ltd.
Title:
FIAT Driving Art Project
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08240N
Award:
2008 Interactive Merit Award
Agency:
Profero / London
Client:
Diageo Japan
Title:
Guinness Navi
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08241N
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi NZ / Auckland
Client:
Wellington City Zoo
Title:
Close Encounters - Augmented Reality
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08242N
Award:
2008 Interactive Merit Award
Agency:
Åkestam Holst / Stockholm
Client:
RFSU (The Swedish Association for Sexuality Education)
Title:
Unite for Africa
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08270N
Award:
2008 Interactive Merit Award
Agency:
Lowe & Rivet / The Rocks
Client:
Genesis Energy
Title:
ElectroCity
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08271N
Award:
2008 Interactive Merit Award
Agency:
Middle Child / Lake Forest
Client:
Amnesty International USA
Title:
TearItDown.org
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08272N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy / Auckland
Client:
Asthma & Respiratory Foundation
Title:
Balloon Lungs
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08273N
Award:
2008 Interactive Merit Award
Agency:
Real Pie Media / Beverly Hills
Client:
NBC Universal
Title:
Get On Board and The Almighty Forest
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08274N
Award:
2008 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Truths about the Gol
Category:
Banners - Fixed Space / Campaign
Annual ID:
08103N
Award:
2008 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
COI - Department of Health
Title:
Send Off
Category:
Banners - Fixed Space / Campaign
Annual ID:
08104N
Award:
2008 Interactive Merit Award
Agency:
Wunderman Brazil / Sao Paulo
Client:
Land Rover
Title:
GO BEYOND
Category:
Banners - Fixed Space / Campaign
Annual ID:
08105N
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA, Inc.
Title:
Yaris XBox Live Arcade Game
Category:
Brand Gaming / Offline
Annual ID:
08196N
Award:
2008 Interactive Merit Award
Agency:
65 Media / Marina Del Rey
Client:
20th Century Fox
Title:
Simpsons Movie
Category:
Web Sites / Corporate Image
Annual ID:
08158N
Award:
2008 Interactive Merit Award
Agency:
Alt Group / Ponsonby
Client:
Karen Walker
Title:
Runaway Now
Category:
Web Sites / Corporate Image
Annual ID:
08159N
Award:
2008 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Adobe
Title:
Adobe Flash On
Category:
Web Sites / Corporate Image
Annual ID:
08160N
Award:
2008 Interactive Merit Award
Agency:
Dare / London
Client:
Sony
Title:
vaio-john.com
Category:
Web Sites / Corporate Image
Annual ID:
08161N
Award:
2008 Interactive Merit Award
Agency:
Doubleyou / Barcelona
Client:
Nike
Title:
Pau Gasol Website
Category:
Web Sites / Corporate Image
Annual ID:
08162N
Award:
2008 Interactive Merit Award
Agency:
Doubleyou/Sra. Rushmore / Barcelona
Client:
DIAGEO
Title:
Blackville
Category:
Web Sites / Corporate Image
Annual ID:
08163N
Award:
2008 Interactive Merit Award
Agency:
Drill Inc. / Tokyo
Client:
Yurakucho Marui
Title:
Fashion Therapy
Category:
Web Sites / Corporate Image
Annual ID:
08164N
Award:
2008 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
InBev / Leffe
Title:
Discover Life. Discover Leffe.
Category:
Web Sites / Corporate Image
Annual ID:
08165N
Award:
2008 Interactive Merit Award
Agency:
Euro RSCG 4D / London
Client:
Peugeot
Title:
Peugeot 308
Category:
Web Sites / Corporate Image
Annual ID:
08166N
Award:
2008 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
H&M
Title:
Fashion Against AIDS
Category:
Web Sites / Corporate Image
Annual ID:
08167N
Award:
2008 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
V&S Absolut Spirits
Title:
Absolut Design
Category:
Web Sites / Corporate Image
Annual ID:
08168N
Award:
2008 Interactive Merit Award
Agency:
MediaFront AS / Oslo
Client:
Kreativt Forum
Title:
Stella Awards
Category:
Web Sites / Corporate Image
Annual ID:
08169N
Award:
2008 Interactive Merit Award
Agency:
Odopod / San Francisco
Client:
Nike
Title:
Nike Skateboarding
Category:
Web Sites / Corporate Image
Annual ID:
08170N
Award:
2008 Interactive Merit Award
Agency:
Resn / Wellington
Client:
Minuit
Title:
The World Of Minuit
Category:
Web Sites / Corporate Image
Annual ID:
08171N
Award:
2008 Interactive Merit Award
Agency:
Toy / New york
Client:
OfficeMax
Title:
Elf Yourself
Category:
Web Sites / Corporate Image
Annual ID:
08172N
Award:
2008 Interactive Merit Award
Agency:
Transistor Studios / Venice
Client:
Hyundai
Title:
Think About It.com
Category:
Web Sites / Corporate Image
Annual ID:
08173N
Award:
2008 Interactive Merit Award
Agency:
VITRUVIO LEO BURNETT / Madrid
Client:
DPSL /PEST CONTROL
Title:
Mouseless site
Category:
Web Sites / Corporate Image
Annual ID:
08174N
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Smirnoff
Title:
Smirnoff.mobi
Category:
Mobile Advertising / Single
Annual ID:
08204N