The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Get it straight
Agency: Jung von Matt AG / Stuttgart
Client: Robert Bosch Category: Mobile Advertising / Single
3 Para
Agency: Lean Mean Fighting Machine / London
Client: Harper Collins Category: Mobile Advertising / Single
Say Goodbye
Agency: Ogilvy & Mather / Hong Kong
Client: Motorola Category: Mobile Advertising / Single
Underwater Case PT-029
Agency: Springer & Jacoby Werbeagentur GmbH / Hamburg
Client: OLYMPUS EUROPA GmbH Category: Mobile Advertising / Single
Favourite Place
Agency: Agency Republic / London
Client: O2 Category: Online Branded Content / Single
AXE Let the Game Continue Film
Agency: BBH / New York
Client: Unilever Category: Online Branded Content / Single
AXE World's Dirtiest Film Final Film
Agency: BBH / New York
Client: Unilever Category: Online Branded Content / Single
Ray Ban Viral: Sunglass Catch
Agency: Cutwater / San Francisco
Client: Ray-Ban Category: Online Branded Content / Single
Balloons
Agency: JWT New Zealand / Auckland
Client: Ford Motor Company New Zealand Category: Online Branded Content / Single
FIGHT FOR KISSES
Agency: JWT PARIS / Levallois Perret
Client: WILKINSON/ENERGIZER Category: Online Branded Content / Single
Enemy Weapon
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Online Branded Content / Single
Ammo
Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Online Branded Content / Single
Onslaught
Agency: Ogilvy & Mather / Toronto
Client: Unilever Canada:Dove Self-Esteem Fund Category: Online Branded Content / Single
Consequences
Agency: Publicis Mojo / Auckland
Client: Schweppes Category: Online Branded Content / Single
Verizon Action Hero
Agency: R/GA / New York
Client: Verizon Category: Online Branded Content / Single
Sack Story
Agency: Tribal DDB Worldwide / New York
Client: Philips Category: Online Branded Content / Single
Letsgreenthiscity.com
Agency: Mekanism / San Francisco
Client: Pacific Gas & Electric Category: Microsites / Campaigns
Bracket-o-matic Banner
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Banners - Dynamic / Single
Jeep® Grand Cherokee Bannercampaign "Percussion Drill"
Agency: Elephant Seven / Hamburg
Client: Chrysler Deutschland GmbH Category: Banners - Dynamic / Single
Beate Uhse parental controls for TV viewing
Agency: kempertrautmann gmbh / Hamburg
Client: Beate Uhse TV Category: Banners - Dynamic / Single
NikePlus: Virtual Run
Agency: Nitro London/Mook / London
Client: Nike Category: Banners - Dynamic / Single
Dare to touch.
Agency: Serviceplan Munich / Hamburg / Munich
Client: Fromms MAPA GmbH Category: Banners - Dynamic / Single
Letsgreenthiscity.com
Agency: Mekanism / San Francisco
Client: Pacific Gas & Electric Category: Integrated Branding Campaign / Interactive Only
Believe in Children
Agency: Bartle Bogle Hegarty / London
Client: Barnardo's Category: Banners - Fixed Space / Single
Sturgis Google Banner
Agency: Carmichael Lynch / Minneapolis
Client: Harley Davidson Category: Banners - Fixed Space / Single
Conditions
Agency: glue London / London
Client: Royal Marines Category: Banners - Fixed Space / Single
Camouflage
Agency: glue London / London
Client: Royal Marines Category: Banners - Fixed Space / Single
RAV4 - Outrun Gas Prices Banner
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Banners - Fixed Space / Single
What Ruined His Christmas?
Agency: Weapon 7 / London
Client: Department for Transport Category: Banners - Fixed Space / Single
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Robert Bosch
Title:
Get it straight
Category:
Mobile Advertising / Single
Annual ID:
08205N
Award:
2008 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Harper Collins
Title:
3 Para
Category:
Mobile Advertising / Single
Annual ID:
08206N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
Motorola
Title:
Say Goodbye
Category:
Mobile Advertising / Single
Annual ID:
08207N
Award:
2008 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike AF1 Mobile
Category:
Mobile Advertising / Single
Annual ID:
08208N
Award:
2008 Interactive Merit Award
Agency:
Springer & Jacoby Werbeagentur GmbH / Hamburg
Client:
OLYMPUS EUROPA GmbH
Title:
Underwater Case PT-029
Category:
Mobile Advertising / Single
Annual ID:
08209N
Award:
2008 Interactive Merit Award
Agency:
Agency Republic / London
Client:
O2
Title:
Favourite Place
Category:
Online Branded Content / Single
Annual ID:
08213N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Let the Game Continue Film
Category:
Online Branded Content / Single
Annual ID:
08214N
Award:
2008 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE World's Dirtiest Film Final Film
Category:
Online Branded Content / Single
Annual ID:
08215N
Award:
2008 Interactive Merit Award
Agency:
Cutwater / San Francisco
Client:
Ray-Ban
Title:
Ray Ban Viral: Sunglass Catch
Category:
Online Branded Content / Single
Annual ID:
08216N
Award:
2008 Interactive Merit Award
Agency:
JWT New Zealand / Auckland
Client:
Ford Motor Company New Zealand
Title:
Balloons
Category:
Online Branded Content / Single
Annual ID:
08217N
Award:
2008 Interactive Merit Award
Agency:
JWT PARIS / Levallois Perret
Client:
WILKINSON/ENERGIZER
Title:
FIGHT FOR KISSES
Category:
Online Branded Content / Single
Annual ID:
08218N
Award:
2008 Interactive Merit Award
Agency:
McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client:
Microsoft XBOX
Title:
Enemy Weapon
Category:
Online Branded Content / Single
Annual ID:
08219N
Award:
2008 Interactive Merit Award
Agency:
McCann Worldgroup San Francisco & T.A.G. / San Francisco
Client:
Microsoft XBOX
Title:
Ammo
Category:
Online Branded Content / Single
Annual ID:
08220N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever Canada:Dove Self-Esteem Fund
Title:
Onslaught
Category:
Online Branded Content / Single
Annual ID:
08221N
Award:
2008 Interactive Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Schweppes
Title:
Consequences
Category:
Online Branded Content / Single
Annual ID:
08222N
Award:
2008 Interactive Merit Award
Agency:
R/GA / New York
Client:
Verizon
Title:
Verizon Action Hero
Category:
Online Branded Content / Single
Annual ID:
08223N
Award:
2008 Interactive Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips
Title:
Sack Story
Category:
Online Branded Content / Single
Annual ID:
08224N
Award:
2008 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
Pacific Gas & Electric
Title:
Letsgreenthiscity.com
Category:
Microsites / Campaigns
Annual ID:
08157N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Bracket-o-matic Banner
Category:
Banners - Dynamic / Single
Annual ID:
08106N
Award:
2008 Interactive Merit Award
Agency:
Elephant Seven / Hamburg
Client:
Chrysler Deutschland GmbH
Title:
Jeep® Grand Cherokee Bannercampaign "Percussion Drill"
Category:
Banners - Dynamic / Single
Annual ID:
08107N
Award:
2008 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Beate Uhse TV
Title:
Beate Uhse parental controls for TV viewing
Category:
Banners - Dynamic / Single
Annual ID:
08108N
Award:
2008 Interactive Merit Award
Agency:
Nitro London/Mook / London
Client:
Nike
Title:
NikePlus: Virtual Run
Category:
Banners - Dynamic / Single
Annual ID:
08109N
Award:
2008 Interactive Merit Award
Agency:
Serviceplan Munich / Hamburg / Munich
Client:
Fromms MAPA GmbH
Title:
Dare to touch.
Category:
Banners - Dynamic / Single
Annual ID:
08110N
Award:
2008 Interactive Merit Award
Agency:
Wieden + Kennedy / London
Client:
Nike
Title:
Nike+ Addicts
Category:
Banners - Dynamic / Single
Annual ID:
08111N
Award:
2008 Interactive Merit Award
Agency:
Mekanism / San Francisco
Client:
Pacific Gas & Electric
Title:
Letsgreenthiscity.com
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08251N
Award:
2008 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
FIAT
Title:
Beer
Category:
Banners - Fixed Space / Single
Annual ID:
08094N
Award:
2008 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Barnardo's
Title:
Believe in Children
Category:
Banners - Fixed Space / Single
Annual ID:
08095N
Award:
2008 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley Davidson
Title:
Sturgis Google Banner
Category:
Banners - Fixed Space / Single
Annual ID:
08096N
Award:
2008 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Goteborgs Posten
Title:
GP TV
Category:
Banners - Fixed Space / Single
Annual ID:
08097N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
WFP
Title:
Clock
Category:
Banners - Fixed Space / Single
Annual ID:
08098N
Award:
2008 Interactive Merit Award
Agency:
glue London / London
Client:
Royal Marines
Title:
Conditions
Category:
Banners - Fixed Space / Single
Annual ID:
08099N
Award:
2008 Interactive Merit Award
Agency:
glue London / London
Client:
Royal Marines
Title:
Camouflage
Category:
Banners - Fixed Space / Single
Annual ID:
08100N
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
RAV4 - Outrun Gas Prices Banner
Category:
Banners - Fixed Space / Single
Annual ID:
08101N