The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Patrick, Maria, Roy
Agency: Young & Rubicam / New York
Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Palin As President
Agency: Goodby Silverstein & Partners / San Francisco
Client: self-produced Category: Non-Broadcast / Single
Nike Game Changers "Rush Hour 4"
Agency: McKinney / durham
Client: Nike Inc. Category: Non-Broadcast / Single
Letters
Agency: Ogilvy & Mather / Toronto
Client: Post Cereals - Diamond Shreddies Category: Non-Broadcast / Single
Spirig- Show Me Your Dark Side Mother Nature
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Women Category: Non-Broadcast / Single
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Collateral / P.O.P. and In-Store - Campaign
In the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Campaign
Motorclothes Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Motorclothes Category: Collateral / P.O.P. and In-Store - Campaign
White
Agency: David&Goliath / El Segundo
Client: Mammoth Mountain Category: Collateral / P.O.P. and In-Store - Campaign
Lego
Agency: DDB / Auckland
Client: The Warehouse Category: Collateral / P.O.P. and In-Store - Campaign
Floral Biography"
Agency: Draftfcb Johannesburg / Johannesburg
Client: Netflorist Category: Collateral / P.O.P. and In-Store - Campaign
A Friend You Can Eat
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Campaign
City / Alpines / Pelican
Agency: JWT Shanghai / Shanghai
Client: Cemal Cemil Bubble Gum Store Category: Collateral / P.O.P. and In-Store - Campaign
Reflex
Agency: Leo Burnett / Bangkok
Client: Jump Distributors (Thailand) Co., Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Nature Trays
Agency: Leo Burnett / Sydney
Client: McDonald's Australia Category: Collateral / P.O.P. and In-Store - Campaign
IKEA Sale
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Campaign
Distances
Agency: Ogilvy Johannesburg / Johannesburg
Client: Nike Women's Apparel Category: Collateral / P.O.P. and In-Store - Campaign
Alley/Toilet/Park
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Campaign
Affair/Candlestick/Liberty/Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Campaign
ESPN Couches
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Collateral / P.O.P. and In-Store - Campaign
Wonderbra 3D
Agency: Saatchi & Saatchi Singapore / Singapore
Client: E.U.T Marketing Category: Collateral / P.O.P. and In-Store - Campaign
Rapid English Program
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Inlinguage School of Language Category: Collateral / P.O.P. and In-Store - Campaign
Help Child Soldiers
Agency: john st. / Toronto
Client: War Child Canada Category: Public Service/Political Television / Single
Kindness
Agency: Leo Burnett Ltd / Hong Kong
Client: Christina Noble Children's Fund Category: Public Service/Political Television / Single
'Printer'
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Public Service/Political Television / Single
Binge Male
Agency: VCCP / London
Client: Home Office Category: Public Service/Political Television / Single
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London
Client: ROYAL MAIL Category: Consumer Television / :20 and Under - Single
Monkeys
Agency: Cossette / Toronto
Client: General Mills - Pizza Pops Category: Consumer Television / :20 and Under - Single
Plate
Agency: DeVito/Verdi / New York
Client: Village Inn Category: Consumer Television / :20 and Under - Single
Bike Hero
Agency: Droga5 / New York
Client: Activision Category: Cinema Advertising / Single - Maximum 3 minutes
BONJOVIS
Agency: La Comunidad / Martinez
Client: Filmsuez sponsor Buenos Aires Independent film festival Category: Cinema Advertising / Single - Maximum 3 minutes
TOMSELLECKS
Agency: La Comunidad / Martinez
Client: Filmsuez sponsor Buenos Aires Independent film festival Category: Cinema Advertising / Single - Maximum 3 minutes
Remote Control
Agency: Scholz & Friends / Berlin
Client: Loewe Opta GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Ceiling Cinema
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: NISSAN CENTER EUROPE GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Dog
Agency: DDB / London
Client: Volkswagen Category: Cinema Advertising / Single - Maximum 3 minutes
A Day in The Life of Chennai
Agency: JWT / Mumbai
Client: THE TIMES OF INDIA Category: Cinema Advertising / Campaign
WMF Pressure cooker
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Cinema Advertising / Campaign
IDFA - International Documentary Film Festival
Agency: TBWA\NEBOKO / Amstelveen
Client: IDFA Category: Cinema Advertising / Campaign
ACTION EPA
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Innovation in Advertising & Marketing / Campaign
what goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace. Category: Innovation in Advertising & Marketing / Campaign
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Innovation in Advertising & Marketing / Campaign
There Can Only Be One - Integrated Effort
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Innovation in Advertising & Marketing / Campaign
Army Experience Center
Agency: Ignited / El Segundo
Client: US Army Category: Innovation in Advertising & Marketing / Campaign
Keep This Beer A Buck
Agency: Leo Burnett / Toronto
Client: James Ready Category: Innovation in Advertising & Marketing / Campaign
Spray Can/Cement/Paint Markers/Decals
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Campaign
The Great Tasmanian Pipeline
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Innovation in Advertising & Marketing / Campaign
Award:
2009 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
National Disaster Search Dog Foundation
Title:
Patrick, Maria, Roy
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09272A
Award:
2009 Advertising Merit Award
Agency:
BMB / London
Client:
WALLS
Title:
BEST BITS: BUSHISMS
Category:
Non-Broadcast / Single
Annual ID:
09413T
Award:
2009 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
self-produced
Title:
Palin As President
Category:
Non-Broadcast / Single
Annual ID:
09414T
Award:
2009 Advertising Merit Award
Agency:
john st. / Toronto
Client:
War Child Canada
Title:
Anthem
Category:
Non-Broadcast / Single
Annual ID:
09415T
Award:
2009 Advertising Merit Award
Agency:
McKinney / durham
Client:
Nike Inc.
Title:
Nike Game Changers "Rush Hour 4"
Category:
Non-Broadcast / Single
Annual ID:
09416T
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Post Cereals - Diamond Shreddies
Title:
Letters
Category:
Non-Broadcast / Single
Annual ID:
09417T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike Women
Title:
Spirig- Show Me Your Dark Side Mother Nature
Category:
Non-Broadcast / Single
Annual ID:
09418T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
EA
Title:
FIFA 3 Street
Category:
Non-Broadcast / Single
Annual ID:
09419T
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09211A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Tesco Lotus
Title:
In the pack
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09212A
Award:
2009 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson Motorclothes
Title:
Motorclothes Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09213A
Award:
2009 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Mammoth Mountain
Title:
White
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09214A
Award:
2009 Advertising Merit Award
Agency:
DDB / Auckland
Client:
The Warehouse
Title:
Lego
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09215A
Award:
2009 Advertising Merit Award
Agency:
Draftfcb Johannesburg / Johannesburg
Client:
Netflorist
Title:
Floral Biography"
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09216A
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
A Friend You Can Eat
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09217A
Award:
2009 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Cemal Cemil Bubble Gum Store
Title:
City / Alpines / Pelican
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09218A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Jump Distributors (Thailand) Co., Ltd.
Title:
Reflex
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09219A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
McDonald's Australia
Title:
Nature Trays
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09220A
Award:
2009 Advertising Merit Award
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Sale
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09221A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Nike Women's Apparel
Title:
Distances
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09222A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Alley/Toilet/Park
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09223A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair/Candlestick/Liberty/Psycho
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09224A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
ESPN Couches
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09225A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
E.U.T Marketing
Title:
Wonderbra 3D
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09226A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Inlinguage School of Language
Title:
Rapid English Program
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09227A
Award:
2009 Advertising Merit Award
Agency:
john st. / Toronto
Client:
War Child Canada
Title:
Help Child Soldiers
Category:
Public Service/Political Television / Single
Annual ID:
09305T
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Ltd / Hong Kong
Client:
Christina Noble Children's Fund
Title:
Kindness
Category:
Public Service/Political Television / Single
Annual ID:
09306T
Award:
2009 Advertising Merit Award
Agency:
LOWE / Dubai
Client:
MTV
Title:
Chewing Gum
Category:
Public Service/Political Television / Single
Annual ID:
09307T
Award:
2009 Advertising Merit Award
Agency:
Lowe Bull / Johannesburg
Client:
Food & Trees For Africa
Title:
'Printer'
Category:
Public Service/Political Television / Single
Annual ID:
09308T
Award:
2009 Advertising Merit Award
Agency:
VCCP / London
Client:
Home Office
Title:
Binge Male
Category:
Public Service/Political Television / Single
Annual ID:
09309T
Award:
2009 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
ROYAL MAIL
Title:
DANCING CAT
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09388T
Award:
2009 Advertising Merit Award
Agency:
Cossette / Toronto
Client:
General Mills - Pizza Pops
Title:
Monkeys
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09389T
Award:
2009 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Village Inn
Title:
Plate
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09390T
Award:
2009 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Activision
Title:
Bike Hero
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09404T
Award:
2009 Advertising Merit Award
Agency:
La Comunidad / Martinez
Client:
Filmsuez sponsor Buenos Aires Independent film festival
Title:
BONJOVIS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09405T
Award:
2009 Advertising Merit Award
Agency:
La Comunidad / Martinez
Client:
Filmsuez sponsor Buenos Aires Independent film festival
Title:
TOMSELLECKS
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09406T
Award:
2009 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Loewe Opta GmbH
Title:
Remote Control
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09407T
Award:
2009 Advertising Merit Award
Agency:
TBWA\ Deutschland, Berlin / Berlin
Client:
NISSAN CENTER EUROPE GmbH
Title:
Ceiling Cinema
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09408T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Dog
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09409T
Award:
2009 Advertising Merit Award
Agency:
JWT / Mumbai
Client:
THE TIMES OF INDIA
Title:
A Day in The Life of Chennai
Category:
Cinema Advertising / Campaign
Annual ID:
09410T
Award:
2009 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
WMF AG
Title:
WMF Pressure cooker
Category:
Cinema Advertising / Campaign
Annual ID:
09411T
Award:
2009 Advertising Merit Award
Agency:
TBWA\NEBOKO / Amstelveen
Client:
IDFA
Title:
IDFA - International Documentary Film Festival
Category:
Cinema Advertising / Campaign
Annual ID:
09412T
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
ACTION EPA
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09448G
Award:
2009 Advertising Merit Award
Agency:
Big Ant International / New York
Client:
Global Coalition for Peace.
Title:
what goes around comes around
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09449G
Award:
2009 Advertising Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09450G
Award:
2009 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
National Basketball Association/ABC/ESPN/TNT
Title:
There Can Only Be One - Integrated Effort
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09451G
Award:
2009 Advertising Merit Award
Agency:
Ignited / El Segundo
Client:
US Army
Title:
Army Experience Center
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09452G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
James Ready
Title:
Keep This Beer A Buck
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09453G
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Tamiya Singapore
Title:
Spray Can/Cement/Paint Markers/Decals
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09454G
Award:
2009 Advertising Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
The Great Tasmanian Pipeline
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09455G