The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Nike+ Human Race
Agency: R/GA / New York
Client: Nike Category: Innovation in Advertising & Marketing / Campaign
adiThread
Agency: TBWA\Tequila New Zealad / Auckland
Client: Adidas New Zealand / New Zealand Rugby Union Category: Innovation in Advertising & Marketing / Campaign
Ebay Attack
Agency: walker / Zurich
Client: Amnesty International Category: Innovation in Advertising & Marketing / Campaign
IKEA Home Furnishing Liner
Agency: ADK / Tokyo
Client: IKEA Japan K.K. Category: Outdoor / Outdoor - Single
Airplanes
Agency: Callegari Berville Grey / Paris
Client: 123fleurs.com Category: Outdoor / Outdoor - Single
Night Reflection
Agency: DDB Sydney Pty Limited / ULTIMO
Client: McDonald's 24 Hour Store Category: Outdoor / Outdoor - Single
The idea "True Greatness"
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Daimler AG Category: Outdoor / Outdoor - Single
Men's Room Poster "Renting Shiner"
Agency: McGarrah Jessee / Austin
Client: Shiner Category: Outdoor / Outdoor - Single
Paintings
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Siingapore Category: Outdoor / Outdoor - Single
Tank Real-life Diorama
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Outdoor / Outdoor - Single
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt
Client: IKEA Germany Category: Outdoor / Outdoor - Single
HANDCUFFED
Agency: TBWA\ESPAÑA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Outdoor / Outdoor - Single
Wallace in Paul Smith & Gromit in Duchamp
Agency: DDB / London
Client: Harvey Nichols Category: Outdoor / Outdoor - Single
Press for Change Stickers
Agency: Arnold Worldwide / Boston
Client: President Obama Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Little Book
Agency: Grey South Africa / Sandton
Client: Food and Trees for Africa Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Begging Sculptures
Agency: Ogilvy Frankfurt / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Four'N Twenty Meat Pies Category: Collateral / Promotion (Agencies creating work for individuals)
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: myToys.de Category: Collateral / Promotion (Agencies creating work for individuals)
Onion calendar
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Wüsthof Category: Collateral / Promotion (Agencies creating work for individuals)
Té Casan Poster Campaign
Agency: BBDO / New York
Client: Té Casan Category: Collateral / Posters - Campaign
Bacon Salt Posters
Agency: Commerce House / Dallas
Client: Bacon Salt Category: Collateral / Posters - Campaign
Every Image has a Sound
Agency: DDB Brasil / Sao Paulo
Client: Saxsofunny (Sound Production) Category: Collateral / Posters - Campaign
The Atlantic Project
Agency: Euro RSCG Worldwide / New York
Client: The Atlantic Category: Collateral / Posters - Campaign
When Did You Know?
Agency: Firehouse / Dallas
Client: Fuel Clothing Category: Collateral / Posters - Campaign
Guinness - National Day's Promotion
Agency: Grey Beijing / Beijing
Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Campaign
QE Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Quick & Easy Convenience Store Category: Collateral / Posters - Campaign
Sour Marbels
Agency: Ogilvy & Mather / Mumbai
Client: Perfetti Van Melle Category: Collateral / Posters - Campaign
Winners
Agency: Ogilvy Johannesburg / Johannesburg
Client: Dstv History Channel Category: Collateral / Posters - Campaign
Parental Lock
Agency: Publicis Communications Pvt. Ltd. / Mumbai
Client: Sansui Electronics Pvt. Ltd. Category: Collateral / Posters - Campaign
Needs
Agency: TBWA\Tequila Singapore / Singapore
Client: Photolibrary Category: Collateral / Posters - Campaign
Find Your Animal
Agency: Eardrum / Sydney
Client: Perth Zoo Category: Public Service/Political Radio / Campaign
Science Love Stories
Agency: Heat / San Francisco
Client: The California Academy of Sciences Category: Public Service/Political Radio / Campaign
Keep Walking
Agency: Leo Burnett / Toronto
Client: Johnnie Walker Category: Small Space Print / Black and White or Color: Less than a Page - Single
Fold
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: LA Bicycle (Thailand) Co.,Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Single
Affair
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Small Space Print / Black and White or Color: Less than a Page - Single
Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Small Space Print / Black and White or Color: Less than a Page - Single
Toilet
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Small Space Print / Black and White or Color: Less than a Page - Single
Decrossifier
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Hot Dog Smuggler
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Collar Clips
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Crouching
Agency: DDB / London
Client: Harvey Nichols Category: Small Space Print / Black and White or Color: Less than a Page - Single
Art Serving Capitalism
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby, Silverstein & Partners Category: Collateral / Self-promotion (Agencies or individuals )
Brand Book
Agency: Engine Company 1 / San Francisco
Client: Engine Company 1 Category: Collateral / Self-promotion (Agencies or individuals )
Eco Bags
Agency: TBWA\Vancouver / Vancouver
Client: TBWA\Vancouver Category: Collateral / Self-promotion (Agencies or individuals )
These spots ran on the Superbowl
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Consumer Television / Under $80K Budget - Campaign
Award:
2009 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ Human Race
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09456G
Award:
2009 Advertising Merit Award
Agency:
TBWA\Tequila New Zealad / Auckland
Client:
Adidas New Zealand / New Zealand Rugby Union
Title:
adiThread
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09457G
Award:
2009 Advertising Merit Award
Agency:
walker / Zurich
Client:
Amnesty International
Title:
Ebay Attack
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09458G
Award:
2009 Advertising Merit Award
Agency:
ADK / Tokyo
Client:
IKEA Japan K.K.
Title:
IKEA Home Furnishing Liner
Category:
Outdoor / Outdoor - Single
Annual ID:
09164A
Award:
2009 Advertising Merit Award
Agency:
BBDO Detroit / Troy
Client:
Chrysler LLC
Title:
Cop Chase
Category:
Outdoor / Outdoor - Single
Annual ID:
09165A
Award:
2009 Advertising Merit Award
Agency:
Callegari Berville Grey / Paris
Client:
123fleurs.com
Title:
Airplanes
Category:
Outdoor / Outdoor - Single
Annual ID:
09166A
Award:
2009 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Cadbury
Title:
Fruit Burst
Category:
Outdoor / Outdoor - Single
Annual ID:
09167A
Award:
2009 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
McDonald's 24 Hour Store
Title:
Night Reflection
Category:
Outdoor / Outdoor - Single
Annual ID:
09168A
Award:
2009 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Van
Category:
Outdoor / Outdoor - Single
Annual ID:
09169A
Award:
2009 Advertising Merit Award
Agency:
JWT London / London
Client:
Nestle / Kit Kat
Title:
Pause
Category:
Outdoor / Outdoor - Single
Annual ID:
09170A
Award:
2009 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
Daimler AG
Title:
The idea "True Greatness"
Category:
Outdoor / Outdoor - Single
Annual ID:
09171A
Award:
2009 Advertising Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Shiner
Title:
Men's Room Poster "Renting Shiner"
Category:
Outdoor / Outdoor - Single
Annual ID:
09172A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
FHM Siingapore
Title:
Paintings
Category:
Outdoor / Outdoor - Single
Annual ID:
09173A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Tamiya Singapore
Title:
Tank Real-life Diorama
Category:
Outdoor / Outdoor - Single
Annual ID:
09174A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
IKEA Germany
Title:
"Bigger Storage Ideas"
Category:
Outdoor / Outdoor - Single
Annual ID:
09175A
Award:
2009 Advertising Merit Award
Agency:
TBWA\ESPAÑA / MADRID
Client:
SONY COMPUTER ENTERTAINMENT
Title:
HANDCUFFED
Category:
Outdoor / Outdoor - Single
Annual ID:
09176A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Wallace in Paul Smith & Gromit in Duchamp
Category:
Outdoor / Outdoor - Single
Annual ID:
09177A
Award:
2009 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
President Obama
Title:
Press for Change Stickers
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
09296A
Award:
2009 Advertising Merit Award
Agency:
Grey South Africa / Sandton
Client:
Food and Trees for Africa
Title:
Little Book
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
09297A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
Begging Sculptures
Category:
Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Annual ID:
09298A
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Four'N Twenty Meat Pies
Title:
The Four'N Twenty Magic Salad Plate
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09250A
Award:
2009 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
myToys.de
Title:
The LEGO Codes
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09251A
Award:
2009 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Wüsthof
Title:
Onion calendar
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09252A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
HomePro Sale
Title:
Cheap Posters
Category:
Collateral / Posters - Campaign
Annual ID:
09237A
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
Té Casan
Title:
Té Casan Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
09238A
Award:
2009 Advertising Merit Award
Agency:
Commerce House / Dallas
Client:
Bacon Salt
Title:
Bacon Salt Posters
Category:
Collateral / Posters - Campaign
Annual ID:
09239A
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Saxsofunny (Sound Production)
Title:
Every Image has a Sound
Category:
Collateral / Posters - Campaign
Annual ID:
09240A
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
The Atlantic
Title:
The Atlantic Project
Category:
Collateral / Posters - Campaign
Annual ID:
09241A
Award:
2009 Advertising Merit Award
Agency:
Firehouse / Dallas
Client:
Fuel Clothing
Title:
When Did You Know?
Category:
Collateral / Posters - Campaign
Annual ID:
09242A
Award:
2009 Advertising Merit Award
Agency:
Grey Beijing / Beijing
Client:
Durty Nellies Irish Pub Beijing
Title:
Guinness - National Day's Promotion
Category:
Collateral / Posters - Campaign
Annual ID:
09244A
Award:
2009 Advertising Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
Quick & Easy Convenience Store
Title:
QE Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
09245A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Perfetti Van Melle
Title:
Sour Marbels
Category:
Collateral / Posters - Campaign
Annual ID:
09246A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Dstv History Channel
Title:
Winners
Category:
Collateral / Posters - Campaign
Annual ID:
09247A
Award:
2009 Advertising Merit Award
Agency:
Publicis Communications Pvt. Ltd. / Mumbai
Client:
Sansui Electronics Pvt. Ltd.
Title:
Parental Lock
Category:
Collateral / Posters - Campaign
Annual ID:
09248A
Award:
2009 Advertising Merit Award
Agency:
TBWA\Tequila Singapore / Singapore
Client:
Photolibrary
Title:
Needs
Category:
Collateral / Posters - Campaign
Annual ID:
09249A
Award:
2009 Advertising Merit Award
Agency:
Eardrum / Sydney
Client:
Perth Zoo
Title:
Find Your Animal
Category:
Public Service/Political Radio / Campaign
Annual ID:
09303R
Award:
2009 Advertising Merit Award
Agency:
Heat / San Francisco
Client:
The California Academy of Sciences
Title:
Science Love Stories
Category:
Public Service/Political Radio / Campaign
Annual ID:
09304R
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Johnnie Walker
Title:
Keep Walking
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09153A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
LA Bicycle (Thailand) Co.,Ltd.
Title:
Fold
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09154A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09155A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Psycho
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09156A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Toilet
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09157A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Decrossifier
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09158A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Hot Dog Smuggler
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09159A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Collar Clips
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09160A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Crouching
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09161A
Award:
2009 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodby, Silverstein & Partners
Title:
Art Serving Capitalism
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
09243A
Award:
2009 Advertising Merit Award
Agency:
Engine Company 1 / San Francisco
Client:
Engine Company 1
Title:
Brand Book
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
09253A
Award:
2009 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
TBWA\Vancouver
Title:
Eco Bags
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
09254A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
These spots ran on the Superbowl
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
09403T