The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
Packing Luggage
Agency: Draftfcb Deutschland GmbH / Hamburg
Client: SC Johnson GmbH Category: Consumer Radio / Single
Beckstravaganza
Agency: DraftFCB New Zealand / Auckland
Client: LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television) Category: Consumer Radio / Single
New Year's Eve
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Single
Economy
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Single
Calling Tech Support
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Single
Sluggish Spokesman
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Snickers Category: Consumer Radio / Single
Recycled Radio Ad
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Consumer Radio / Single
Segundos
Agency: Zapping/M&C Saatchi / Madrid
Client: Mercedes Benz Industrial Vehicles Category: Consumer Radio / Single
Crab in the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Single
Green Lisa
Agency: David&Goliath / El Segundo
Client: Universal Studios Hollywood Category: Collateral / P.O.P. and In-Store - Single
Tadpoles
Agency: DDB / Auckland
Client: SKY Television Category: Collateral / P.O.P. and In-Store - Single
Canadian Club Calendar
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Collateral / P.O.P. and In-Store - Single
Bunny Waffle
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Chick Cone
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Single
Green is the new black
Agency: JWT San Juan / San Juan
Client: Méndez & Co. / Heineken Category: Collateral / P.O.P. and In-Store - Single
IKEA Sale : Fruit Peeler
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Single
Handwritten Newspaper
Agency: Naga DDB/Rapp / Petaling Jaya
Client: Schwan-STABILO Marketing Sdn Bhd Category: Collateral / P.O.P. and In-Store - Single
The Elusive Coasters
Agency: Ogilvy & Mather / Bangalore
Client: SAB Miller India Category: Collateral / P.O.P. and In-Store - Single
Affair
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Single
Alley
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Toilet
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Park
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Single
Handcuffed
Agency: TBWA\ESPAÑA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Collateral / P.O.P. and In-Store - Single
Award:
2009 Advertising Merit Award
Agency:
Draftfcb Deutschland GmbH / Hamburg
Client:
SC Johnson GmbH
Title:
Packing Luggage
Category:
Consumer Radio / Single
Annual ID:
09318R
Award:
2009 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television)
Title:
Beckstravaganza
Category:
Consumer Radio / Single
Annual ID:
09319R
Award:
2009 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Combat
Title:
Cucaraches
Category:
Consumer Radio / Single
Annual ID:
09320R
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Melbourne
Client:
Connex
Title:
Punctuation
Category:
Consumer Radio / Single
Annual ID:
09321R
Award:
2009 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Golf
Category:
Consumer Radio / Single
Annual ID:
09322R
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Stuffit
Title:
New Year's Eve
Category:
Consumer Radio / Single
Annual ID:
09323R
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Stuffit
Title:
Economy
Category:
Consumer Radio / Single
Annual ID:
09324R
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Stuffit
Title:
Calling Tech Support
Category:
Consumer Radio / Single
Annual ID:
09325R
Award:
2009 Advertising Merit Award
Agency:
TBWA\Chiat\Day, Inc. / New York
Client:
Snickers
Title:
Sluggish Spokesman
Category:
Consumer Radio / Single
Annual ID:
09326R
Award:
2009 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
Recycled Radio Ad
Category:
Consumer Radio / Single
Annual ID:
09327R
Award:
2009 Advertising Merit Award
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Mercedes Benz Industrial Vehicles
Title:
Segundos
Category:
Consumer Radio / Single
Annual ID:
09328R
Award:
2009 Advertising Merit Award
Agency:
zig / Toronto
Client:
Mr. Sub
Title:
416-RDO-TUVT
Category:
Consumer Radio / Single
Annual ID:
09329R
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Tesco Lotus
Title:
Crab in the pack
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09195A
Award:
2009 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Universal Studios Hollywood
Title:
Green Lisa
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09196A
Award:
2009 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
Tadpoles
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09197A
Award:
2009 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Canadian Club Calendar
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09198A
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
Bunny Waffle
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09199A
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
Chick Cone
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09200A
Award:
2009 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Méndez & Co. / Heineken
Title:
Green is the new black
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09201A
Award:
2009 Advertising Merit Award
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Sale : Fruit Peeler
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09202A
Award:
2009 Advertising Merit Award
Agency:
Naga DDB/Rapp / Petaling Jaya
Client:
Schwan-STABILO Marketing Sdn Bhd
Title:
Handwritten Newspaper
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09203A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Bangalore
Client:
SAB Miller India
Title:
The Elusive Coasters
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09204A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09205A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Psycho
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09206A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Alley
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09207A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Toilet
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09208A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Park
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09209A