The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mannequins
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Wallace and Gromit
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Carrier Pigeons
Agency: BBDO/New York
Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Unbox the Box
Agency: BBH / London
Client: Audi UK Category: Consumer Television / Over :30 - Single - max. :90
Alec in Huluwood
Agency: Crispin Porter + Bogusky/Boulder
Client: Hulu Category: Consumer Television / Over :30 - Single - max. :90
Parental Control
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Consumer Television / Over :30 - Single - max. :90
FEARLESS
Agency: Fallon London / London
Client: BBC Three Category: Consumer Television / Over :30 - Single - max. :90
BURST
Agency: GPY&R / Melbourne
Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Single - max. :90
Parking
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Consumer Television / Over :30 - Single - max. :90
Blender
Agency: Madre / Buenos Aires
Client: Lucchetti Category: Consumer Television / Over :30 - Single - max. :90
Go On Lad
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Premier Foods Category: Consumer Television / Over :30 - Single - max. :90
Chocolate Man
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Squares
Agency: ponce buenos aires / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Rewind City
Agency: Publicis Conseil / PARIS
Client: Orange Category: Consumer Television / Over :30 - Single - max. :90
Oscar- Bad Listener
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
LeBron 6 - Chalk
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Fate
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Enjoy the Everyday
Agency: DDB / London
Client: Volkswagen Category: Consumer Television / Over :30 - Single - max. :90
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London
Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Bush
Agency: Advico Young & Rubicam / Zurich
Client: Sonntags Zeitung Category: Consumer Television / Under $80K Budget - Single
Microwave
Agency: Droga5 / New York
Client: TracFone Category: Consumer Television / Under $80K Budget - Single
SONY ERICSSON WALKMAN
Agency: McCann Erickson Colombia / Bogota
Client: SONY ERICSSON Category: Consumer Television / Under $80K Budget - Single
Get It On
Agency: Superfad / New York
Client: Durex Category: Consumer Television / Under $80K Budget - Single
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Consumer Magazine / Color: Full Page or Spread - Campaign
OBJECTS OF POCKET
Agency: AlmapBBDO / São Paulo
Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Campaign
IMAGINATION - DOTS
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Consumer Magazine / Color: Full Page or Spread - Campaign
In the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Read the street
Agency: BBDO Germany GmbH / Duesseldorf
Client: Mercedes-Benz Netherlands Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FedEx Boxes
Agency: BBDO / Singapore
Client: FedEx Category: Consumer Magazine / Color: Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: BAYER - ALKA SELTZER Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Gironeering
Agency: Crispin Porter + Bogusky / Boulder
Client: Giro Category: Consumer Magazine / Color: Full Page or Spread - Campaign
America's Native Spirit
Agency: Energy BBDO / Chicago
Client: Jim Beam Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Faces
Agency: Euro RSCG Singapore Pte Ltd / Singapore
Client: Nikon Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nicola Finetti fashion campaign
Agency: JWT / Dubai
Client: Nicola Finetti Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Olympus Binoculars
Agency: JWT Advertising / Sydney
Client: Olympus Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Rearview
Agency: jwt mexico / df
Client: Ford Expedition Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious
Agency: kempertrautmann gmbh / Hamburg
Client: MTV Networks/Comedy Central Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Finger Statistics
Agency: Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich
Client: Finger Magazine Category: Consumer Magazine / Color: Full Page or Spread - Campaign
WMF
Agency: Leo Burnett / Bangkok
Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Night/Day
Agency: Leo Burnett Colombiana S.A. / Bogota
Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Spend Your Money
Agency: Net#Work BBDO / Hyde Park
Client: Mercedes Benz Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Animals
Agency: Prolam Y&R / Santiago
Client: Land Rover Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Affair/Candlestick/Liberty/Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Correct Your Age
Agency: Saatchi & Saatchi Russia / Moscow
Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Recycling
Agency: Demner, Merlicek & Bergmann / Vienna
Client: Dkfm. A. Tree GmbH Category: Consumer Radio / Single
Son
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Mannequins
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09112A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Wallace and Gromit
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09113A
Award:
2009 Advertising Merit Award
Agency:
BBDO/New York
Client:
FedEx
Title:
Carrier Pigeons
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09333T
Award:
2009 Advertising Merit Award
Agency:
BBH / London
Client:
Audi UK
Title:
Unbox the Box
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09334T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky/Boulder
Client:
Hulu
Title:
Alec in Huluwood
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09335T
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
Parental Control
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09336T
Award:
2009 Advertising Merit Award
Agency:
Fallon London / London
Client:
BBC Three
Title:
FEARLESS
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09338T
Award:
2009 Advertising Merit Award
Agency:
GPY&R / Melbourne
Client:
Cadbury Schweppes Australia
Title:
BURST
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09339T
Award:
2009 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Parking
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09340T
Award:
2009 Advertising Merit Award
Agency:
Madre / Buenos Aires
Client:
Lucchetti
Title:
Blender
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09341T
Award:
2009 Advertising Merit Award
Agency:
Miles Calcraft Briginshaw Duffy / London
Client:
Premier Foods
Title:
Go On Lad
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09342T
Award:
2009 Advertising Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Chocolate Man
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09343T
Award:
2009 Advertising Merit Award
Agency:
ponce buenos aires / Buenos Aires
Client:
Unilever
Title:
Squares
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09344T
Award:
2009 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Orange
Title:
Rewind City
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09345T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike
Title:
Oscar- Bad Listener
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09347T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
LeBron 6 - Chalk
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09348T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Fate
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09349T
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Volkswagen
Title:
Enjoy the Everyday
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09350T
Award:
2009 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
ROYAL MAIL
Title:
DANCING CAT
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09397T
Award:
2009 Advertising Merit Award
Agency:
Advico Young & Rubicam / Zurich
Client:
Sonntags Zeitung
Title:
Bush
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09398T
Award:
2009 Advertising Merit Award
Agency:
Droga5 / New York
Client:
TracFone
Title:
Microwave
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09399T
Award:
2009 Advertising Merit Award
Agency:
McCann Erickson Colombia / Bogota
Client:
SONY ERICSSON
Title:
SONY ERICSSON WALKMAN
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09400T
Award:
2009 Advertising Merit Award
Agency:
Superfad / New York
Client:
Durex
Title:
Get It On
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09401T
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09131A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
CIA. DAS LETRAS
Title:
OBJECTS OF POCKET
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09132A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
IMAGINATION - DOTS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09133A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Tesco Lotus
Title:
In the pack
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09134A
Award:
2009 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Mercedes-Benz Netherlands
Title:
Read the street
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09135A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
FedEx
Title:
FedEx Boxes
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09136A
Award:
2009 Advertising Merit Award
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
BAYER - ALKA SELTZER
Title:
DISSOLVE YOUR PROBLEMS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09137A
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Giro
Title:
Gironeering
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09138A
Award:
2009 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Jim Beam
Title:
America's Native Spirit
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09139A
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Singapore Pte Ltd / Singapore
Client:
Nikon
Title:
Faces
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09140A
Award:
2009 Advertising Merit Award
Agency:
JWT / Dubai
Client:
Nicola Finetti
Title:
Nicola Finetti fashion campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09141A
Award:
2009 Advertising Merit Award
Agency:
JWT Advertising / Sydney
Client:
Olympus
Title:
Olympus Binoculars
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09142A
Award:
2009 Advertising Merit Award
Agency:
jwt mexico / df
Client:
Ford Expedition
Title:
Rearview
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09143A
Award:
2009 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
MTV Networks/Comedy Central
Title:
We take it serious
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09144A
Award:
2009 Advertising Merit Award
Agency:
Krieg, Schlupp, Buerge / Springer & Jacoby / 8038 Zuerich
Client:
Finger Magazine
Title:
Finger Statistics
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09145A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Italasia (Thailand) Co., Ltd.
Title:
WMF
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09146A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Colombiana S.A. / Bogota
Client:
DirecTV
Title:
Night/Day
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09147A
Award:
2009 Advertising Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
Mercedes Benz
Title:
Spend Your Money
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09148A
Award:
2009 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Land Rover
Title:
Animals
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09149A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair/Candlestick/Liberty/Psycho
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09150A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Maps
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09151A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Russia / Moscow
Client:
Procter & Gamble
Title:
Correct Your Age
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09152A
Award:
2009 Advertising Merit Award
Agency:
.start GmbH / Munich
Client:
Münchner Ticket-Center
Title:
27
Category:
Consumer Radio / Single
Annual ID:
09313R
Award:
2009 Advertising Merit Award
Agency:
Amalgamated / New York
Client:
Big Lots
Title:
Saving Money
Category:
Consumer Radio / Single
Annual ID:
09314R
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Thredbo
Title:
Much Much
Category:
Consumer Radio / Single
Annual ID:
09315R
Award:
2009 Advertising Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
Dkfm. A. Tree GmbH
Title:
Recycling
Category:
Consumer Radio / Single
Annual ID:
09316R
Award:
2009 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Son
Category:
Consumer Radio / Single
Annual ID:
09317R