The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
What goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace Category: Public Service/Political Print / Outdoor and Posters - Single
Little change makes a big difference
Agency: Cheil Worldwide Inc. / Seoul
Client: UNICEF Category: Public Service/Political Print / Outdoor and Posters - Single
Street Litter
Agency: Colenso BBDO / Auckland
Client: Heart Of The City Category: Public Service/Political Print / Outdoor and Posters - Single
HIV ART
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Arcon - Aids Research & Control Center Category: Public Service/Political Print / Outdoor and Posters - Single
Transparent Man
Agency: Euro RSCG Duesseldorf / Duesseldorf
Client: Homeless organisation fifyfifty Category: Public Service/Political Print / Outdoor and Posters - Single
Barbell
Agency: GREY Canada / Toronto
Client: Special Olympics Canada Category: Public Service/Political Print / Outdoor and Posters - Single
High Jump
Agency: GREY Canada / Toronto
Client: Special Olympics Canada Category: Public Service/Political Print / Outdoor and Posters - Single
Lights Off
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Public Service/Political Print / Outdoor and Posters - Single
N.O. Warning Poster
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: TheNewOrleansProject.org Category: Public Service/Political Print / Outdoor and Posters - Single
We Sell Guns
Agency: Modernista! / Boston
Client: Stop Handgun Violence Category: Public Service/Political Print / Outdoor and Posters - Single
Air Conditioner
Agency: Prolam Y&R / Santiago
Client: Columbia Category: Public Service/Political Print / Outdoor and Posters - Single
Make Change
Agency: PUMPED, Inc. / Miami
Client: Pumped for Change Category: Public Service/Political Print / Outdoor and Posters - Single
Stop
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Guinness Anchor Berhad Category: Public Service/Political Print / Outdoor and Posters - Single
HIV ART
Agency: Creativeland Asia Pvt. Ltd. / Mumbai
Client: Arcon - Aids Research & Control Center Category: Public Service/Political Print / Outdoor and Posters - Campaign
Comic-strips
Agency: JWT Italia / Milano
Client: Muf - Comics National Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
Human Stock
Agency: Mau! / Chicago
Client: Amazon Watch Category: Public Service/Political Print / Outdoor and Posters - Campaign
N.O. Project Poster Campaign
Agency: McKee Wallwork Cleveland Advertising / Albuquerque
Client: TheNewOrleansProject.org Category: Public Service/Political Print / Outdoor and Posters - Campaign
True Evidence of War
Agency: Ogilvy Stockholm / Stockholm
Client: United Nations Sweden Category: Public Service/Political Print / Outdoor and Posters - Campaign
Ball Point/Felt Tip/Fountain Pen
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Amnesty International Malaysia Category: Public Service/Political Print / Outdoor and Posters - Campaign
Rubik's Cube
Agency: DDB / Auckland
Client: Elephanta Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Mosquitos
Agency: Leo Burnett Warsaw / Warsaw
Client: Insektum-2 Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Get undressd
Agency: Jung von Matt, Zurich / Zürich
Client: Prostate Cancer Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Windows
Agency: JWT Caracas / Caracas
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Check Your Neck
Agency: Lowe New York / New York
Client: Light of Life Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Fashion Victims
Agency: Ogilvy & Mather / Mumbai
Client: Vodafone Essar Limited - Sanctuary Asia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Women's Rights" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Action Group for World Solidarity Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Stop/Traffic Light/Roadworks/Cliff
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Guinness Anchor Berhad Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Cu Chi Tunnels Museum
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Lua Viet Tours Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Dictators Cake Fight
Agency: Scholz & Friends / Berlin
Client: Internationale Gesellschaft für Menschenrechte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Patrick, Maria, Roy
Agency: Young & Rubicam / New York
Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Palin As President
Agency: Goodby Silverstein & Partners / San Francisco
Client: self-produced Category: Non-Broadcast / Single
Nike Game Changers "Rush Hour 4"
Agency: McKinney / durham
Client: Nike Inc. Category: Non-Broadcast / Single
Letters
Agency: Ogilvy & Mather / Toronto
Client: Post Cereals - Diamond Shreddies Category: Non-Broadcast / Single
Spirig- Show Me Your Dark Side Mother Nature
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Women Category: Non-Broadcast / Single
VOLKSWAGEN CUSTOMIZED TRUCKS
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Collateral / P.O.P. and In-Store - Campaign
In the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Collateral / P.O.P. and In-Store - Campaign
Motorclothes Campaign
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Motorclothes Category: Collateral / P.O.P. and In-Store - Campaign
White
Agency: David&Goliath / El Segundo
Client: Mammoth Mountain Category: Collateral / P.O.P. and In-Store - Campaign
Lego
Agency: DDB / Auckland
Client: The Warehouse Category: Collateral / P.O.P. and In-Store - Campaign
Floral Biography"
Agency: Draftfcb Johannesburg / Johannesburg
Client: Netflorist Category: Collateral / P.O.P. and In-Store - Campaign
A Friend You Can Eat
Agency: JWT / New York
Client: Swedish Fish Category: Collateral / P.O.P. and In-Store - Campaign
City / Alpines / Pelican
Agency: JWT Shanghai / Shanghai
Client: Cemal Cemil Bubble Gum Store Category: Collateral / P.O.P. and In-Store - Campaign
Reflex
Agency: Leo Burnett / Bangkok
Client: Jump Distributors (Thailand) Co., Ltd. Category: Collateral / P.O.P. and In-Store - Campaign
Nature Trays
Agency: Leo Burnett / Sydney
Client: McDonald's Australia Category: Collateral / P.O.P. and In-Store - Campaign
IKEA Sale
Agency: Lowe & Partners / Petaling Jaya
Client: IKEA Malaysia Category: Collateral / P.O.P. and In-Store - Campaign
Distances
Agency: Ogilvy Johannesburg / Johannesburg
Client: Nike Women's Apparel Category: Collateral / P.O.P. and In-Store - Campaign
Alley/Toilet/Park
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Collateral / P.O.P. and In-Store - Campaign
Award:
2009 Advertising Merit Award
Agency:
Big Ant International / New York
Client:
Global Coalition for Peace
Title:
What goes around comes around
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09276A
Award:
2009 Advertising Merit Award
Agency:
Cheil Worldwide Inc. / Seoul
Client:
UNICEF
Title:
Little change makes a big difference
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09277A
Award:
2009 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Heart Of The City
Title:
Street Litter
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09278A
Award:
2009 Advertising Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Arcon - Aids Research & Control Center
Title:
HIV ART
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09279A
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Duesseldorf / Duesseldorf
Client:
Homeless organisation fifyfifty
Title:
Transparent Man
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09280A
Award:
2009 Advertising Merit Award
Agency:
GREY Canada / Toronto
Client:
Special Olympics Canada
Title:
Barbell
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09281A
Award:
2009 Advertising Merit Award
Agency:
GREY Canada / Toronto
Client:
Special Olympics Canada
Title:
High Jump
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09282A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Lights Off
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09284A
Award:
2009 Advertising Merit Award
Agency:
McKee Wallwork Cleveland Advertising / Albuquerque
Client:
TheNewOrleansProject.org
Title:
N.O. Warning Poster
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09285A
Award:
2009 Advertising Merit Award
Agency:
Modernista! / Boston
Client:
Stop Handgun Violence
Title:
We Sell Guns
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09286A
Award:
2009 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Columbia
Title:
Air Conditioner
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09287A
Award:
2009 Advertising Merit Award
Agency:
PUMPED, Inc. / Miami
Client:
Pumped for Change
Title:
Make Change
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09288A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Guinness Anchor Berhad
Title:
Stop
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09289A
Award:
2009 Advertising Merit Award
Agency:
Creativeland Asia Pvt. Ltd. / Mumbai
Client:
Arcon - Aids Research & Control Center
Title:
HIV ART
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09290A
Award:
2009 Advertising Merit Award
Agency:
JWT Italia / Milano
Client:
Muf - Comics National Museum
Title:
Comic-strips
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09291A
Award:
2009 Advertising Merit Award
Agency:
Mau! / Chicago
Client:
Amazon Watch
Title:
Human Stock
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09292A
Award:
2009 Advertising Merit Award
Agency:
McKee Wallwork Cleveland Advertising / Albuquerque
Client:
TheNewOrleansProject.org
Title:
N.O. Project Poster Campaign
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09293A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Stockholm / Stockholm
Client:
United Nations Sweden
Title:
True Evidence of War
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09294A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Amnesty International Malaysia
Title:
Ball Point/Felt Tip/Fountain Pen
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09295A
Award:
2009 Advertising Merit Award
Agency:
DDB / Auckland
Client:
Elephanta
Title:
Rubik's Cube
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
09162A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Warsaw / Warsaw
Client:
Insektum-2
Title:
Mosquitos
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
09163A
Award:
2009 Advertising Merit Award
Agency:
Jung von Matt, Zurich / Zürich
Client:
Prostate Cancer Foundation
Title:
Get undressd
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09264A
Award:
2009 Advertising Merit Award
Agency:
JWT Caracas / Caracas
Client:
Amnesty International
Title:
Windows
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09265A
Award:
2009 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Light of Life
Title:
Check Your Neck
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09266A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Vodafone Essar Limited - Sanctuary Asia
Title:
Fashion Victims
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09267A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Action Group for World Solidarity
Title:
"Women's Rights" Campaign
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09268A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Guinness Anchor Berhad
Title:
Stop/Traffic Light/Roadworks/Cliff
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09269A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Lua Viet Tours
Title:
Cu Chi Tunnels Museum
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09270A
Award:
2009 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Internationale Gesellschaft für Menschenrechte
Title:
Dictators Cake Fight
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09271A
Award:
2009 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
National Disaster Search Dog Foundation
Title:
Patrick, Maria, Roy
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09272A
Award:
2009 Advertising Merit Award
Agency:
BMB / London
Client:
WALLS
Title:
BEST BITS: BUSHISMS
Category:
Non-Broadcast / Single
Annual ID:
09413T
Award:
2009 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
self-produced
Title:
Palin As President
Category:
Non-Broadcast / Single
Annual ID:
09414T
Award:
2009 Advertising Merit Award
Agency:
john st. / Toronto
Client:
War Child Canada
Title:
Anthem
Category:
Non-Broadcast / Single
Annual ID:
09415T
Award:
2009 Advertising Merit Award
Agency:
McKinney / durham
Client:
Nike Inc.
Title:
Nike Game Changers "Rush Hour 4"
Category:
Non-Broadcast / Single
Annual ID:
09416T
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Post Cereals - Diamond Shreddies
Title:
Letters
Category:
Non-Broadcast / Single
Annual ID:
09417T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike Women
Title:
Spirig- Show Me Your Dark Side Mother Nature
Category:
Non-Broadcast / Single
Annual ID:
09418T
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Amsterdam
Client:
EA
Title:
FIFA 3 Street
Category:
Non-Broadcast / Single
Annual ID:
09419T
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09211A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Tesco Lotus
Title:
In the pack
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09212A
Award:
2009 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson Motorclothes
Title:
Motorclothes Campaign
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09213A
Award:
2009 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Mammoth Mountain
Title:
White
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09214A
Award:
2009 Advertising Merit Award
Agency:
DDB / Auckland
Client:
The Warehouse
Title:
Lego
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09215A
Award:
2009 Advertising Merit Award
Agency:
Draftfcb Johannesburg / Johannesburg
Client:
Netflorist
Title:
Floral Biography"
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09216A
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Swedish Fish
Title:
A Friend You Can Eat
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09217A
Award:
2009 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Cemal Cemil Bubble Gum Store
Title:
City / Alpines / Pelican
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09218A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Jump Distributors (Thailand) Co., Ltd.
Title:
Reflex
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09219A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
McDonald's Australia
Title:
Nature Trays
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09220A
Award:
2009 Advertising Merit Award
Agency:
Lowe & Partners / Petaling Jaya
Client:
IKEA Malaysia
Title:
IKEA Sale
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09221A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Nike Women's Apparel
Title:
Distances
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09222A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Alley/Toilet/Park
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09223A