The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
- Awards Archive
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- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
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- Production Company
- Music & Sound Company
- Agency Network
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Award
Agency
Client
Title
Category
Annual ID
Affair/Candlestick/Liberty/Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Collateral / P.O.P. and In-Store - Campaign
ESPN Couches
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Collateral / P.O.P. and In-Store - Campaign
Wonderbra 3D
Agency: Saatchi & Saatchi Singapore / Singapore
Client: E.U.T Marketing Category: Collateral / P.O.P. and In-Store - Campaign
Rapid English Program
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Inlinguage School of Language Category: Collateral / P.O.P. and In-Store - Campaign
Help Child Soldiers
Agency: john st. / Toronto
Client: War Child Canada Category: Public Service/Political Television / Single
Kindness
Agency: Leo Burnett Ltd / Hong Kong
Client: Christina Noble Children's Fund Category: Public Service/Political Television / Single
'Printer'
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Public Service/Political Television / Single
Binge Male
Agency: VCCP / London
Client: Home Office Category: Public Service/Political Television / Single
DANCING CAT
Agency: Abbott Mead Vickers BBDO / London
Client: ROYAL MAIL Category: Consumer Television / :20 and Under - Single
Monkeys
Agency: Cossette / Toronto
Client: General Mills - Pizza Pops Category: Consumer Television / :20 and Under - Single
Plate
Agency: DeVito/Verdi / New York
Client: Village Inn Category: Consumer Television / :20 and Under - Single
Bike Hero
Agency: Droga5 / New York
Client: Activision Category: Cinema Advertising / Single - Maximum 3 minutes
BONJOVIS
Agency: La Comunidad / Martinez
Client: Filmsuez sponsor Buenos Aires Independent film festival Category: Cinema Advertising / Single - Maximum 3 minutes
TOMSELLECKS
Agency: La Comunidad / Martinez
Client: Filmsuez sponsor Buenos Aires Independent film festival Category: Cinema Advertising / Single - Maximum 3 minutes
Remote Control
Agency: Scholz & Friends / Berlin
Client: Loewe Opta GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Ceiling Cinema
Agency: TBWA\ Deutschland, Berlin / Berlin
Client: NISSAN CENTER EUROPE GmbH Category: Cinema Advertising / Single - Maximum 3 minutes
Dog
Agency: DDB / London
Client: Volkswagen Category: Cinema Advertising / Single - Maximum 3 minutes
A Day in The Life of Chennai
Agency: JWT / Mumbai
Client: THE TIMES OF INDIA Category: Cinema Advertising / Campaign
WMF Pressure cooker
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Cinema Advertising / Campaign
IDFA - International Documentary Film Festival
Agency: TBWA\NEBOKO / Amstelveen
Client: IDFA Category: Cinema Advertising / Campaign
ACTION EPA
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Innovation in Advertising & Marketing / Campaign
what goes around comes around
Agency: Big Ant International / New York
Client: Global Coalition for Peace. Category: Innovation in Advertising & Marketing / Campaign
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Innovation in Advertising & Marketing / Campaign
There Can Only Be One - Integrated Effort
Agency: Goodby Silverstein & Partners / San Francisco
Client: National Basketball Association/ABC/ESPN/TNT Category: Innovation in Advertising & Marketing / Campaign
Army Experience Center
Agency: Ignited / El Segundo
Client: US Army Category: Innovation in Advertising & Marketing / Campaign
Keep This Beer A Buck
Agency: Leo Burnett / Toronto
Client: James Ready Category: Innovation in Advertising & Marketing / Campaign
Spray Can/Cement/Paint Markers/Decals
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Campaign
The Great Tasmanian Pipeline
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Innovation in Advertising & Marketing / Campaign
Nike+ Human Race
Agency: R/GA / New York
Client: Nike Category: Innovation in Advertising & Marketing / Campaign
adiThread
Agency: TBWA\Tequila New Zealad / Auckland
Client: Adidas New Zealand / New Zealand Rugby Union Category: Innovation in Advertising & Marketing / Campaign
Ebay Attack
Agency: walker / Zurich
Client: Amnesty International Category: Innovation in Advertising & Marketing / Campaign
IKEA Home Furnishing Liner
Agency: ADK / Tokyo
Client: IKEA Japan K.K. Category: Outdoor / Outdoor - Single
Airplanes
Agency: Callegari Berville Grey / Paris
Client: 123fleurs.com Category: Outdoor / Outdoor - Single
Night Reflection
Agency: DDB Sydney Pty Limited / ULTIMO
Client: McDonald's 24 Hour Store Category: Outdoor / Outdoor - Single
The idea "True Greatness"
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Daimler AG Category: Outdoor / Outdoor - Single
Men's Room Poster "Renting Shiner"
Agency: McGarrah Jessee / Austin
Client: Shiner Category: Outdoor / Outdoor - Single
Paintings
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Siingapore Category: Outdoor / Outdoor - Single
Tank Real-life Diorama
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Outdoor / Outdoor - Single
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt
Client: IKEA Germany Category: Outdoor / Outdoor - Single
HANDCUFFED
Agency: TBWA\ESPAÑA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Outdoor / Outdoor - Single
Wallace in Paul Smith & Gromit in Duchamp
Agency: DDB / London
Client: Harvey Nichols Category: Outdoor / Outdoor - Single
Press for Change Stickers
Agency: Arnold Worldwide / Boston
Client: President Obama Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Little Book
Agency: Grey South Africa / Sandton
Client: Food and Trees for Africa Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
Begging Sculptures
Agency: Ogilvy Frankfurt / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Public Service/Political Print / Collateral (Brochures and Direct Mail) - Single
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Four'N Twenty Meat Pies Category: Collateral / Promotion (Agencies creating work for individuals)
