The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
The LEGO Codes
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: myToys.de Category: Collateral / Promotion (Agencies creating work for individuals)
Onion calendar
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Wüsthof Category: Collateral / Promotion (Agencies creating work for individuals)
Té Casan Poster Campaign
Agency: BBDO / New York
Client: Té Casan Category: Collateral / Posters - Campaign
Bacon Salt Posters
Agency: Commerce House / Dallas
Client: Bacon Salt Category: Collateral / Posters - Campaign
Every Image has a Sound
Agency: DDB Brasil / Sao Paulo
Client: Saxsofunny (Sound Production) Category: Collateral / Posters - Campaign
The Atlantic Project
Agency: Euro RSCG Worldwide / New York
Client: The Atlantic Category: Collateral / Posters - Campaign
When Did You Know?
Agency: Firehouse / Dallas
Client: Fuel Clothing Category: Collateral / Posters - Campaign
Guinness - National Day's Promotion
Agency: Grey Beijing / Beijing
Client: Durty Nellies Irish Pub Beijing Category: Collateral / Posters - Campaign
QE Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Quick & Easy Convenience Store Category: Collateral / Posters - Campaign
Sour Marbels
Agency: Ogilvy & Mather / Mumbai
Client: Perfetti Van Melle Category: Collateral / Posters - Campaign
Winners
Agency: Ogilvy Johannesburg / Johannesburg
Client: Dstv History Channel Category: Collateral / Posters - Campaign
Parental Lock
Agency: Publicis Communications Pvt. Ltd. / Mumbai
Client: Sansui Electronics Pvt. Ltd. Category: Collateral / Posters - Campaign
Needs
Agency: TBWA\Tequila Singapore / Singapore
Client: Photolibrary Category: Collateral / Posters - Campaign
Find Your Animal
Agency: Eardrum / Sydney
Client: Perth Zoo Category: Public Service/Political Radio / Campaign
Science Love Stories
Agency: Heat / San Francisco
Client: The California Academy of Sciences Category: Public Service/Political Radio / Campaign
Keep Walking
Agency: Leo Burnett / Toronto
Client: Johnnie Walker Category: Small Space Print / Black and White or Color: Less than a Page - Single
Fold
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: LA Bicycle (Thailand) Co.,Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Single
Affair
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Small Space Print / Black and White or Color: Less than a Page - Single
Psycho
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Silverfish Books Category: Small Space Print / Black and White or Color: Less than a Page - Single
Toilet
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Procter & Gamble Category: Small Space Print / Black and White or Color: Less than a Page - Single
Decrossifier
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Hot Dog Smuggler
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Collar Clips
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Small Space Print / Black and White or Color: Less than a Page - Single
Crouching
Agency: DDB / London
Client: Harvey Nichols Category: Small Space Print / Black and White or Color: Less than a Page - Single
Art Serving Capitalism
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby, Silverstein & Partners Category: Collateral / Self-promotion (Agencies or individuals )
Brand Book
Agency: Engine Company 1 / San Francisco
Client: Engine Company 1 Category: Collateral / Self-promotion (Agencies or individuals )
Eco Bags
Agency: TBWA\Vancouver / Vancouver
Client: TBWA\Vancouver Category: Collateral / Self-promotion (Agencies or individuals )
These spots ran on the Superbowl
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Consumer Television / Under $80K Budget - Campaign
eBay TV Campaign
Agency: BBDO / New York
Client: eBay Category: Consumer Television / :30/:25 - Campaign
King Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Coke Zero Campaign
Agency: Crispin Porter + Bogusky / Boulder
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Bruise
Agency: Hal Riney Publicis / San Francisco
Client: G4 Network Category: Consumer Television / :30/:25 - Campaign
Phase 2 Campaign
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Hotels.com Category: Consumer Television / :30/:25 - Campaign
Warning
Agency: The Martin Agency / Richmond
Client: Ping Category: Consumer Television / :30/:25 - Campaign
Pro Strength
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Campaign
OBJECTS OF POCKET - KAFKA
Agency: AlmapBBDO / São Paulo
Client: CIA. DAS LETRAS Category: Consumer Magazine / Color: Full Page or Spread - Single
AUDI R8
Agency: AlmapBBDO / São Paulo
Client: AUDI Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish in the pack
Agency: BBDO / Bangkok
Client: Tesco Lotus Category: Consumer Magazine / Color: Full Page or Spread - Single
Airplanes
Agency: Callegari Berville Grey / Paris
Client: 123fleurs.com Category: Consumer Magazine / Color: Full Page or Spread - Single
HOMAGE
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ smart Category: Consumer Magazine / Color: Full Page or Spread - Single
Panadol - Milkman
Agency: Grey Beijing / Beijing
Client: GSK Category: Consumer Magazine / Color: Full Page or Spread - Single
iuraGt
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Batman
Agency: Leo Burnett Colombiana S.A. / Bogota
Client: DirecTV Category: Consumer Magazine / Color: Full Page or Spread - Single
Hair Lips
Agency: Leo Burnett Italy / Milan
Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Single
Clock
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico Category: Consumer Magazine / Color: Full Page or Spread - Single
Slide
Agency: LEO BURNETT MEXICO / MEXICO, D.F.
Client: Kellogg Company Mexico Category: Consumer Magazine / Color: Full Page or Spread - Single
Tank Real-life Diorama
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Consumer Magazine / Color: Full Page or Spread - Single
Photoshop Sweded
Agency: PT. Bates141 Indonesia / Jakarta
Client: PT. Digital Asia Utama Category: Consumer Magazine / Color: Full Page or Spread - Single
Exploding Note
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Consumer Magazine / Color: Full Page or Spread - Single
Award:
2009 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
myToys.de
Title:
The LEGO Codes
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09251A
Award:
2009 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Wüsthof
Title:
Onion calendar
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09252A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
HomePro Sale
Title:
Cheap Posters
Category:
Collateral / Posters - Campaign
Annual ID:
09237A
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
Té Casan
Title:
Té Casan Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
09238A
Award:
2009 Advertising Merit Award
Agency:
Commerce House / Dallas
Client:
Bacon Salt
Title:
Bacon Salt Posters
Category:
Collateral / Posters - Campaign
Annual ID:
09239A
Award:
2009 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Saxsofunny (Sound Production)
Title:
Every Image has a Sound
Category:
Collateral / Posters - Campaign
Annual ID:
09240A
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
The Atlantic
Title:
The Atlantic Project
Category:
Collateral / Posters - Campaign
Annual ID:
09241A
Award:
2009 Advertising Merit Award
Agency:
Firehouse / Dallas
Client:
Fuel Clothing
Title:
When Did You Know?
Category:
Collateral / Posters - Campaign
Annual ID:
09242A
Award:
2009 Advertising Merit Award
Agency:
Grey Beijing / Beijing
Client:
Durty Nellies Irish Pub Beijing
Title:
Guinness - National Day's Promotion
Category:
Collateral / Posters - Campaign
Annual ID:
09244A
Award:
2009 Advertising Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
Quick & Easy Convenience Store
Title:
QE Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
09245A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Perfetti Van Melle
Title:
Sour Marbels
Category:
Collateral / Posters - Campaign
Annual ID:
09246A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Dstv History Channel
Title:
Winners
Category:
Collateral / Posters - Campaign
Annual ID:
09247A
Award:
2009 Advertising Merit Award
Agency:
Publicis Communications Pvt. Ltd. / Mumbai
Client:
Sansui Electronics Pvt. Ltd.
Title:
Parental Lock
Category:
Collateral / Posters - Campaign
Annual ID:
09248A
Award:
2009 Advertising Merit Award
Agency:
TBWA\Tequila Singapore / Singapore
Client:
Photolibrary
Title:
Needs
Category:
Collateral / Posters - Campaign
Annual ID:
09249A
Award:
2009 Advertising Merit Award
Agency:
Eardrum / Sydney
Client:
Perth Zoo
Title:
Find Your Animal
Category:
Public Service/Political Radio / Campaign
Annual ID:
09303R
Award:
2009 Advertising Merit Award
Agency:
Heat / San Francisco
Client:
The California Academy of Sciences
Title:
Science Love Stories
Category:
Public Service/Political Radio / Campaign
Annual ID:
09304R
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Johnnie Walker
Title:
Keep Walking
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09153A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
LA Bicycle (Thailand) Co.,Ltd.
Title:
Fold
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09154A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Affair
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09155A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Silverfish Books
Title:
Psycho
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09156A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Procter & Gamble
Title:
Toilet
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09157A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Decrossifier
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09158A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Hot Dog Smuggler
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09159A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Collar Clips
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09160A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Crouching
Category:
Small Space Print / Black and White or Color: Less than a Page - Single
Annual ID:
09161A
Award:
2009 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodby, Silverstein & Partners
Title:
Art Serving Capitalism
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
09243A
Award:
2009 Advertising Merit Award
Agency:
Engine Company 1 / San Francisco
Client:
Engine Company 1
Title:
Brand Book
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
09253A
Award:
2009 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
TBWA\Vancouver
Title:
Eco Bags
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
09254A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
These spots ran on the Superbowl
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
09403T
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
eBay
Title:
eBay TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09380T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
King Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09382T
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Coke Zero
Title:
Coke Zero Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09383T
Award:
2009 Advertising Merit Award
Agency:
Hal Riney Publicis / San Francisco
Client:
G4 Network
Title:
Bruise
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09384T
Award:
2009 Advertising Merit Award
Agency:
TBWA\Chiat\Day, Inc. / New York
Client:
Hotels.com
Title:
Phase 2 Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09385T
Award:
2009 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
Ping
Title:
Warning
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09386T
Award:
2009 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Pro Strength
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09387T
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
CIA. DAS LETRAS
Title:
OBJECTS OF POCKET - KAFKA
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09116A
Award:
2009 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
AUDI
Title:
AUDI R8
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09117A
Award:
2009 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Tesco Lotus
Title:
Fish in the pack
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09118A
Award:
2009 Advertising Merit Award
Agency:
Callegari Berville Grey / Paris
Client:
123fleurs.com
Title:
Airplanes
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09119A
Award:
2009 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
MERCEDES BENZ smart
Title:
HOMAGE
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09120A
Award:
2009 Advertising Merit Award
Agency:
Grey Beijing / Beijing
Client:
GSK
Title:
Panadol - Milkman
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09121A
Award:
2009 Advertising Merit Award
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
iuraGt
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09122A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Colombiana S.A. / Bogota
Client:
DirecTV
Title:
Batman
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09123A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Italy / Milan
Client:
Procter & Gamble
Title:
Hair Lips
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09124A
Award:
2009 Advertising Merit Award
Agency:
LEO BURNETT MEXICO / MEXICO, D.F.
Client:
Kellogg Company Mexico
Title:
Clock
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09125A
Award:
2009 Advertising Merit Award
Agency:
LEO BURNETT MEXICO / MEXICO, D.F.
Client:
Kellogg Company Mexico
Title:
Slide
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09126A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Tamiya Singapore
Title:
Tank Real-life Diorama
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09127A
Award:
2009 Advertising Merit Award
Agency:
PT. Bates141 Indonesia / Jakarta
Client:
PT. Digital Asia Utama
Title:
Photoshop Sweded
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09128A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Exploding Note
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09129A