The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

King Kong Agency: Y&R Propaganda / São Paulo Client: Tam Airlines Category: Consumer Magazine / Color: Full Page or Spread - Single
Connectivity Agency: Anomaly / New York Client: Converse Category: Integrated Branding / Integrated Branding Campaign
TED 696 Project Agency: BMF / Pyrmont Client: Lion Nathan Australia Category: Integrated Branding / Integrated Branding Campaign
Samedi Says Agency: Clemenger BBDO / Sydney Client: Frucor Category: Integrated Branding / Integrated Branding Campaign
The Four'N Twenty Magic Salad Plate Agency: Clemenger BBDO Melbourne / Melbourne Client: Four'N Twenty Meat Pies Category: Integrated Branding / Integrated Branding Campaign
Whopper Virgins Agency: Crispin Porter + Bogusky / Boulder Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Unbreakable Kiss Campaign Agency: JWT / New York Client: Debeers Category: Integrated Branding / Integrated Branding Campaign
Share Our Billboard Campaign Agency: Leo Burnett / Toronto Client: James Ready Category: Integrated Branding / Integrated Branding Campaign
World's First Ephemeral Museum Agency: Leo Burnett / Lisboa Client: Pampero Rum Category: Integrated Branding / Integrated Branding Campaign
Flirting with sound Agency: McCann Worldgroup (Hong Kong) / Hong Kong Client: MTRC - ELEMENTS Category: Integrated Branding / Integrated Branding Campaign
Doghouse Agency: Saatchi & Saatchi New York / New York Client: JCPenney Category: Integrated Branding / Integrated Branding Campaign
This is not a jersey Agency: TBWA\Tequila New Zealad / Auckland Client: Adidas New Zealand / New Zealand Rugby Union Category: Integrated Branding / Integrated Branding Campaign
Coraline Integrated Campaign Agency: Wieden + Kennedy / Portland Client: Laika Category: Integrated Branding / Integrated Branding Campaign
Every Image has a sound Agency: DDB Brasil / Sao Paulo Client: Saxsofunny (Sound Production) Category: Trade / Full Page or Spread - Campaign
Old Gigolos Agency: Ogilvy Johannesburg / Johannesburg Client: Pfizer Category: Trade / Full Page or Spread - Campaign
The Insight Story Agency: Advico Young & Rubicam / Zurich Client: Sonntags Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS Agency: CLM BBDO / BOULOGNE BILLANCOURT Client: BAYER - ALKA SELTZER Category: Consumer Newspaper / Full Page or Spread - Campaign
Survival Agency: Leo Burnett / Bangkok Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Old Porn Agency: Loducca Publicidade / São Paulo Client: MTV Category: Consumer Newspaper / Full Page or Spread - Campaign
Sour Marbels Agency: Ogilvy & Mather / Mumbai Client: Perfetti Van Melle Category: Consumer Newspaper / Full Page or Spread - Campaign
Doretos / Orio / Locker Agency: Ogilvy & Mather, Thailand / Bangkok Client: NAM NGAI HONG Plastic Houseware Manufacturer Category: Consumer Newspaper / Full Page or Spread - Campaign
Hard Stuff Agency: Publicis Conseil / PARIS Client: Stihl Category: Consumer Newspaper / Full Page or Spread - Campaign
Toys Agency: RKCR/ Y&R / London Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Campaign
Maps Agency: Saatchi & Saatchi / Sydney Client: Sony Australia Category: Consumer Newspaper / Full Page or Spread - Campaign
ESPN Couches Agency: Saatchi & Saatchi Singapore / Singapore Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Rapid English Program Agency: Saatchi & Saatchi Thailand / Bangkok Client: Inlinguage School of Language Category: Consumer Newspaper / Full Page or Spread - Campaign
Global news is first local news Agency: Scholz & Friends / Berlin Client: Augsburger Allgemeine Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
Tippex - Made a Mistake? Agency: The Jupiter Drawing Room / Johannesburg Client: CNA Category: Consumer Newspaper / Full Page or Spread - Campaign
Vultures Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Mannequins Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Wallace and Gromit Agency: DDB / London Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Carrier Pigeons Agency: BBDO/New York Client: FedEx Category: Consumer Television / Over :30 - Single - max. :90
Unbox the Box Agency: BBH / London Client: Audi UK Category: Consumer Television / Over :30 - Single - max. :90
Alec in Huluwood Agency: Crispin Porter + Bogusky/Boulder Client: Hulu Category: Consumer Television / Over :30 - Single - max. :90
Parental Control Agency: DDB Brasil / Sao Paulo Client: Terra Category: Consumer Television / Over :30 - Single - max. :90
FEARLESS Agency: Fallon London / London Client: BBC Three Category: Consumer Television / Over :30 - Single - max. :90
BURST Agency: GPY&R / Melbourne Client: Cadbury Schweppes Australia Category: Consumer Television / Over :30 - Single - max. :90
Parking Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Consumer Television / Over :30 - Single - max. :90
Blender Agency: Madre / Buenos Aires Client: Lucchetti Category: Consumer Television / Over :30 - Single - max. :90
Go On Lad Agency: Miles Calcraft Briginshaw Duffy / London Client: Premier Foods Category: Consumer Television / Over :30 - Single - max. :90
Chocolate Man Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Squares Agency: ponce buenos aires / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Rewind City Agency: Publicis Conseil / PARIS Client: Orange Category: Consumer Television / Over :30 - Single - max. :90
Oscar- Bad Listener Agency: Wieden + Kennedy / Amsterdam Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
LeBron 6 - Chalk Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Fate Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Enjoy the Everyday Agency: DDB / London Client: Volkswagen Category: Consumer Television / Over :30 - Single - max. :90
DANCING CAT Agency: Abbott Mead Vickers BBDO / London Client: ROYAL MAIL Category: Consumer Television / Under $80K Budget - Single
Bush Agency: Advico Young & Rubicam / Zurich Client: Sonntags Zeitung Category: Consumer Television / Under $80K Budget - Single
Microwave Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Under $80K Budget - Single

2009 Advertising Merit Award

Y&R Propaganda / São Paulo

Tam Airlines

King Kong

Consumer Magazine / Color: Full Page or Spread - Single

09130A

2009 Advertising Merit Award

Anomaly / New York

Converse

Connectivity

Integrated Branding / Integrated Branding Campaign

09459G

2009 Advertising Merit Award

BMF / Pyrmont

Lion Nathan Australia

TED 696 Project

Integrated Branding / Integrated Branding Campaign

09460G

2009 Advertising Merit Award

Clemenger BBDO / Sydney

Frucor

Samedi Says

Integrated Branding / Integrated Branding Campaign

09461G

2009 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

Four'N Twenty Meat Pies

The Four'N Twenty Magic Salad Plate

Integrated Branding / Integrated Branding Campaign

09462G

2009 Advertising Merit Award

Crispin Porter + Bogusky / Boulder

Burger King

Whopper Virgins

Integrated Branding / Integrated Branding Campaign

09463G

2009 Advertising Merit Award

JWT / New York

Debeers

Unbreakable Kiss Campaign

Integrated Branding / Integrated Branding Campaign

09464G

2009 Advertising Merit Award

Leo Burnett / Toronto

James Ready

Share Our Billboard Campaign

Integrated Branding / Integrated Branding Campaign

09465G

2009 Advertising Merit Award

Leo Burnett / Lisboa

Pampero Rum

World's First Ephemeral Museum

Integrated Branding / Integrated Branding Campaign

09466G

2009 Advertising Merit Award

McCann Worldgroup (Hong Kong) / Hong Kong

MTRC - ELEMENTS

Flirting with sound

Integrated Branding / Integrated Branding Campaign

09467G

2009 Advertising Merit Award

Saatchi & Saatchi New York / New York

JCPenney

Doghouse

Integrated Branding / Integrated Branding Campaign

09468G

2009 Advertising Merit Award

TBWA\Tequila New Zealad / Auckland

Adidas New Zealand / New Zealand Rugby Union

This is not a jersey

Integrated Branding / Integrated Branding Campaign

09469G

2009 Advertising Merit Award

Wieden + Kennedy / Portland

Laika

Coraline Integrated Campaign

Integrated Branding / Integrated Branding Campaign

09470G

2009 Advertising Merit Award

DDB Brasil / Sao Paulo

Saxsofunny (Sound Production)

Every Image has a sound

Trade / Full Page or Spread - Campaign

09193A

2009 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

Pfizer

Old Gigolos

Trade / Full Page or Spread - Campaign

09194A

2009 Advertising Merit Award

Advico Young & Rubicam / Zurich

Sonntags Zeitung

The Insight Story

Consumer Newspaper / Full Page or Spread - Campaign

09098A

2009 Advertising Merit Award

CLM BBDO / BOULOGNE BILLANCOURT

BAYER - ALKA SELTZER

DISSOLVE YOUR PROBLEMS

Consumer Newspaper / Full Page or Spread - Campaign

09099A

2009 Advertising Merit Award

Leo Burnett / Bangkok

Fire - Engine Imperial Co., Ltd.

Survival

Consumer Newspaper / Full Page or Spread - Campaign

09100A

2009 Advertising Merit Award

Loducca Publicidade / São Paulo

MTV

Old Porn

Consumer Newspaper / Full Page or Spread - Campaign

09101A

2009 Advertising Merit Award

Ogilvy & Mather / Mumbai

Perfetti Van Melle

Sour Marbels

Consumer Newspaper / Full Page or Spread - Campaign

09102A

2009 Advertising Merit Award

Ogilvy & Mather, Thailand / Bangkok

NAM NGAI HONG Plastic Houseware Manufacturer

Doretos / Orio / Locker

Consumer Newspaper / Full Page or Spread - Campaign

09103A

2009 Advertising Merit Award

Publicis Conseil / PARIS

Stihl

Hard Stuff

Consumer Newspaper / Full Page or Spread - Campaign

09104A

2009 Advertising Merit Award

RKCR/ Y&R / London

Land Rover

Toys

Consumer Newspaper / Full Page or Spread - Campaign

09105A

2009 Advertising Merit Award

Saatchi & Saatchi / Sydney

Sony Australia

Maps

Consumer Newspaper / Full Page or Spread - Campaign

09106A

2009 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

ESPN

ESPN Couches

Consumer Newspaper / Full Page or Spread - Campaign

09107A

2009 Advertising Merit Award

Saatchi & Saatchi Thailand / Bangkok

Inlinguage School of Language

Rapid English Program

Consumer Newspaper / Full Page or Spread - Campaign

09108A

2009 Advertising Merit Award

Scholz & Friends / Berlin

Augsburger Allgemeine Zeitung

Global news is first local news

Consumer Newspaper / Full Page or Spread - Campaign

09109A

2009 Advertising Merit Award

The Jupiter Drawing Room / Johannesburg

CNA

Tippex - Made a Mistake?

Consumer Newspaper / Full Page or Spread - Campaign

09110A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Vultures

Consumer Newspaper / Full Page or Spread - Campaign

09111A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Mannequins

Consumer Newspaper / Full Page or Spread - Campaign

09112A

2009 Advertising Merit Award

DDB / London

Harvey Nichols

Wallace and Gromit

Consumer Newspaper / Full Page or Spread - Campaign

09113A

2009 Advertising Merit Award

BBDO/New York

FedEx

Carrier Pigeons

Consumer Television / Over :30 - Single - max. :90

09333T

2009 Advertising Merit Award

BBH / London

Audi UK

Unbox the Box

Consumer Television / Over :30 - Single - max. :90

09334T

2009 Advertising Merit Award

Crispin Porter + Bogusky/Boulder

Hulu

Alec in Huluwood

Consumer Television / Over :30 - Single - max. :90

09335T

2009 Advertising Merit Award

DDB Brasil / Sao Paulo

Terra

Parental Control

Consumer Television / Over :30 - Single - max. :90

09336T

2009 Advertising Merit Award

Fallon London / London

BBC Three

FEARLESS

Consumer Television / Over :30 - Single - max. :90

09338T

2009 Advertising Merit Award

GPY&R / Melbourne

Cadbury Schweppes Australia

BURST

Consumer Television / Over :30 - Single - max. :90

09339T

2009 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

Parking

Consumer Television / Over :30 - Single - max. :90

09340T

2009 Advertising Merit Award

Madre / Buenos Aires

Lucchetti

Blender

Consumer Television / Over :30 - Single - max. :90

09341T

2009 Advertising Merit Award

Miles Calcraft Briginshaw Duffy / London

Premier Foods

Go On Lad

Consumer Television / Over :30 - Single - max. :90

09342T

2009 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Chocolate Man

Consumer Television / Over :30 - Single - max. :90

09343T

2009 Advertising Merit Award

ponce buenos aires / Buenos Aires

Unilever

Squares

Consumer Television / Over :30 - Single - max. :90

09344T

2009 Advertising Merit Award

Publicis Conseil / PARIS

Orange

Rewind City

Consumer Television / Over :30 - Single - max. :90

09345T

2009 Advertising Merit Award

Wieden + Kennedy / Amsterdam

Nike

Oscar- Bad Listener

Consumer Television / Over :30 - Single - max. :90

09347T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

LeBron 6 - Chalk

Consumer Television / Over :30 - Single - max. :90

09348T

2009 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Fate

Consumer Television / Over :30 - Single - max. :90

09349T

2009 Advertising Merit Award

DDB / London

Volkswagen

Enjoy the Everyday

Consumer Television / Over :30 - Single - max. :90

09350T

2009 Advertising Merit Award

Abbott Mead Vickers BBDO / London

ROYAL MAIL

DANCING CAT

Consumer Television / Under $80K Budget - Single

09397T

2009 Advertising Merit Award

Advico Young & Rubicam / Zurich

Sonntags Zeitung

Bush

Consumer Television / Under $80K Budget - Single

09398T

2009 Advertising Merit Award

Droga5 / New York

TracFone

Microwave

Consumer Television / Under $80K Budget - Single

09399T

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