The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Everything has its price
Agency: Leo Burnett Brazil / São Paulo
Client: Lancefinal.com Category: Consumer Television / Over :30 - Campaign
Doctor/Poison Control/New Employee
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Radio / Campaign
Bush
Agency: DDB MUDRA / Mumbai
Client: Islamic Research Foundation Category: Public Service/Political Radio / Single
Eye-Tracking
Agency: Jung von Matt AG / Berlin
Client: Amnesty International Category: Public Service/Political Print / Outdoor and Posters - Single
ACTION EPA
Agency: AlmapBBDO / São Paulo
Client: EPA Category: Public Service/Political Print / Outdoor and Posters - Campaign
UN Voices Project
Agency: Saatchi & Saatchi / Sydney
Client: United Nations Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Damn Boots
Agency: Johannes Leonardo / New York
Client: Nomis Sports Innovations Category: Non-Broadcast / Single
Mannequins
Agency: DDB / London
Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
HOUSE OF CARDS
Agency: Leo Burnett London / London
Client: SHELTER Category: Public Service/Political Television / Single
Rollerblading
Agency: Euro RSCG / New York
Client: Heinekin/Dos Equis Category: Consumer Television / :20 and Under - Single
Awareness Test
Agency: WCRS / London
Client: Transport for London Category: Cinema Advertising / Single - Maximum 3 minutes
Etrade Cinema Campaign
Agency: Grey Worldwide / New York
Client: Etrade Category: Cinema Advertising / Campaign
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Innovation in Advertising & Marketing / Campaign
Obama for America
Agency: Obama for America / Washington
Client: Obama Category: Innovation in Advertising & Marketing / Campaign
ESPN NASCAR "The Cup"
Agency: Wieden + Kennedy, New York / New York
Client: ESPN NASCAR Category: Collateral / Promotion (Agencies creating work for individuals)
Miller High Life Products
Agency: Saatchi & Saatchi New York / New York
Client: Miller Category: Collateral / Posters - Campaign
The Invisible Man
Agency: Shackleton Group
Client: NBC Universal Category: Consumer Television / :30/:25 - Campaign
naeimSbru
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Single
Fish
Agency: Leo Burnett / Bangkok
Client: Italasia (Thailand) Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Single
Flame
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
VOLKSWAGEN CUSTOMIZED TRUCKS-
Agency: AlmapBBDO / São Paulo
Client: VOLKSWAGEN Category: Trade / Full Page or Spread - Campaign
Next Level
Agency: 72andSunny / Los Angeles
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Rabbit
Agency: Goodby Silverstein & Partners / San Francisco
Client: Comcast Category: Consumer Television / Over :30 - Single - max. :90
Printer
Agency: Lowe Bull / Johannesburg
Client: Food & Trees For Africa Category: Consumer Television / Under $80K Budget - Single
SPLIT OBJECTS
Agency: JWT CHILE / Santiago
Client: MATTEL CHILE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Offensive
Agency: Colenso BBDO / Auckland
Client: New Zealand International Comedy Festival Category: Consumer Radio / Single
Ego Ed
Agency: Saatchi & Saatchi New York / New York
Client: Head and Shoulders Category: Consumer Radio / Single
Husky & Camel
Agency: BBDO/Proximity Malaysia / Kuala Lumpur
Client: Chrysler Korea Category: Collateral / P.O.P. and In-Store - Single
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love Category: Innovation in Advertising & Marketing / Single
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Four'N Twenty Meat Pies Category: Innovation in Advertising & Marketing / Single
Spend Less R/C Plane Banner
Agency: David&Goliath / El Segundo
Client: Kia Motors Category: Innovation in Advertising & Marketing / Single
The world’s first advertising that returns to the soil.
Agency: DENTSU INC. / Tokyo
Client: BONMAISON Category: Innovation in Advertising & Marketing / Single
The Asahi Newspaper Moves.
Agency: DENTSU INC.KANSAI / Osaka
Client: The Asahi Shimbun Company Category: Innovation in Advertising & Marketing / Single
The Great Schlep
Agency: Droga5 / New York
Client: Jewish Council for Education & Reseach Category: Innovation in Advertising & Marketing / Single
PENNYFARTHING
Agency: FoxP2 / Cape Town
Client: MASTERLOCK Category: Innovation in Advertising & Marketing / Single
Fast news
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: stern Gruner+Jahr AG & Co KG Category: Innovation in Advertising & Marketing / Single
GZ Cam
Agency: Ground Zero / Los Angeles
Client: Ground Zero Category: Innovation in Advertising & Marketing / Single
Right Boot Store
Agency: Johannes Leonardo / New York
Client: Nomis Sports Innovations Category: Innovation in Advertising & Marketing / Single
Eye-Tracking
Agency: Jung von Matt AG / Berlin
Client: Amnesty international Category: Innovation in Advertising & Marketing / Single
Unbreakable Kiss Mistletoe
Agency: JWT / New York
Client: Debeers Category: Innovation in Advertising & Marketing / Single
Topiaries
Agency: Leo Burnett / Chicago
Client: ComEd Category: Innovation in Advertising & Marketing / Single
Flooded House
Agency: Leo Burnett Argentina / Buenos Aires
Client: Red Cross Argentina Category: Innovation in Advertising & Marketing / Single
Tide Board
Agency: Leo Burnett Frankfurt / Frankfurt
Client: Procter & Gamble Category: Innovation in Advertising & Marketing / Single
The Dinosaurs Exhibition
Agency: Leo Burnett& Target SA / Bucharest
Client: Grigore Antipa Nation History Museum Category: Innovation in Advertising & Marketing / Single
change your name in gerolsteiner
Agency: mortierbrigade / brussels
Client: gerolsteiner Category: Innovation in Advertising & Marketing / Single
VDub Frames
Agency: Ogilvy & Mather Singapore / Singapore
Client: Tamiya Singapore Category: Innovation in Advertising & Marketing / Single
"Bigger Storage Ideas"
Agency: Ogilvy Frankfurt / Frankfurt
Client: IKEA Germany Category: Innovation in Advertising & Marketing / Single
Begging Sculptures
Agency: Ogilvy Frankfurt / Frankfurt
Client: German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz) Category: Innovation in Advertising & Marketing / Single
Walk on Water
Agency: Rethink / Vancouver
Client: Science World Category: Innovation in Advertising & Marketing / Single
Award:
2009 Advertising Bronze Pencil
Agency:
Leo Burnett Brazil / São Paulo
Client:
Lancefinal.com
Title:
Everything has its price
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
09049T
Award:
2009 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
ESPN
Title:
Doctor/Poison Control/New Employee
Category:
Consumer Radio / Campaign
Annual ID:
09040R
Award:
2009 Advertising Bronze Pencil
Agency:
DDB MUDRA / Mumbai
Client:
Islamic Research Foundation
Title:
Bush
Category:
Public Service/Political Radio / Single
Annual ID:
09031R
Award:
2009 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Berlin
Client:
Amnesty International
Title:
Eye-Tracking
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
09027A
Award:
2009 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
ACTION EPA
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
09030A
Award:
2009 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
United Nations
Title:
UN Voices Project
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09025A
Award:
2009 Advertising Bronze Pencil
Agency:
Johannes Leonardo / New York
Client:
Nomis Sports Innovations
Title:
Damn Boots
Category:
Non-Broadcast / Single
Annual ID:
09068G
Award:
2009 Advertising Bronze Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Mannequins
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
09021A
Award:
2009 Advertising Bronze Pencil
Agency:
Leo Burnett London / London
Client:
SHELTER
Title:
HOUSE OF CARDS
Category:
Public Service/Political Television / Single
Annual ID:
09033T
Award:
2009 Advertising Bronze Pencil
Agency:
Euro RSCG / New York
Client:
Heinekin/Dos Equis
Title:
Rollerblading
Category:
Consumer Television / :20 and Under - Single
Annual ID:
09056T
Award:
2009 Advertising Bronze Pencil
Agency:
WCRS / London
Client:
Transport for London
Title:
Awareness Test
Category:
Cinema Advertising / Single - Maximum 3 minutes
Annual ID:
09063T
Award:
2009 Advertising Bronze Pencil
Agency:
Grey Worldwide / New York
Client:
Etrade
Title:
Etrade Cinema Campaign
Category:
Cinema Advertising / Campaign
Annual ID:
09064T
Award:
2009 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09075G
Award:
2009 Advertising Bronze Pencil
Agency:
Obama for America / Washington
Client:
Obama
Title:
Obama for America
Category:
Innovation in Advertising & Marketing / Campaign
Annual ID:
09076G
Award:
2009 Advertising Bronze Pencil
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Standing
Category:
Outdoor / Outdoor - Single
Annual ID:
09013A
Award:
2009 Advertising Bronze Pencil
Agency:
Wieden + Kennedy, New York / New York
Client:
ESPN NASCAR
Title:
ESPN NASCAR "The Cup"
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
09024A
Award:
2009 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Miller
Title:
Miller High Life Products
Category:
Collateral / Posters - Campaign
Annual ID:
09022A
Award:
2009 Advertising Bronze Pencil
Agency:
Shackleton Group
Client:
NBC Universal
Title:
The Invisible Man
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
09054T
Award:
2009 Advertising Bronze Pencil
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
naeimSbru
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09004A
Award:
2009 Advertising Bronze Pencil
Agency:
Leo Burnett / Bangkok
Client:
Italasia (Thailand) Co., Ltd.
Title:
Fish
Category:
Consumer Magazine / Color: Full Page or Spread - Single
Annual ID:
09005A
Award:
2009 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Flame
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09082G
Award:
2009 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
VOLKSWAGEN
Title:
VOLKSWAGEN CUSTOMIZED TRUCKS-
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
09016A
Award:
2009 Advertising Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Nike
Title:
Next Level
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09045T
Award:
2009 Advertising Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Rabbit
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
09046T
Award:
2009 Advertising Bronze Pencil
Agency:
Lowe Bull / Johannesburg
Client:
Food & Trees For Africa
Title:
Printer
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
09058T
Award:
2009 Advertising Bronze Pencil
Agency:
JWT CHILE / Santiago
Client:
MATTEL CHILE
Title:
SPLIT OBJECTS
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
09008A
Award:
2009 Advertising Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
New Zealand International Comedy Festival
Title:
Offensive
Category:
Consumer Radio / Single
Annual ID:
09037R
Award:
2009 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Head and Shoulders
Title:
Ego Ed
Category:
Consumer Radio / Single
Annual ID:
09038R
Award:
2009 Advertising Bronze Pencil
Agency:
BBDO/Proximity Malaysia / Kuala Lumpur
Client:
Chrysler Korea
Title:
Husky & Camel
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
09018A
Award:
2009 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09422G
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Four'N Twenty Meat Pies
Title:
The Four'N Twenty Magic Salad Plate
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09423G
Award:
2009 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Kia Motors
Title:
Spend Less R/C Plane Banner
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09424G
Award:
2009 Advertising Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
BONMAISON
Title:
The world’s first advertising that returns to the soil.
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09425G
Award:
2009 Advertising Merit Award
Agency:
DENTSU INC.KANSAI / Osaka
Client:
The Asahi Shimbun Company
Title:
The Asahi Newspaper Moves.
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09426G
Award:
2009 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Jewish Council for Education & Reseach
Title:
The Great Schlep
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09427G
Award:
2009 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
MASTERLOCK
Title:
PENNYFARTHING
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09428G
Award:
2009 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
stern Gruner+Jahr AG & Co KG
Title:
Fast news
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09429G
Award:
2009 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
Ground Zero
Title:
GZ Cam
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09430G
Award:
2009 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Nomis Sports Innovations
Title:
Right Boot Store
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09431G
Award:
2009 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Amnesty international
Title:
Eye-Tracking
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09432G
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Debeers
Title:
Unbreakable Kiss Mistletoe
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09433G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
ComEd
Title:
Topiaries
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09434G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Argentina / Buenos Aires
Client:
Red Cross Argentina
Title:
Flooded House
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09435G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Frankfurt
Client:
Procter & Gamble
Title:
Tide Board
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09436G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett& Target SA / Bucharest
Client:
Grigore Antipa Nation History Museum
Title:
The Dinosaurs Exhibition
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09437G
Award:
2009 Advertising Merit Award
Agency:
mortierbrigade / brussels
Client:
gerolsteiner
Title:
change your name in gerolsteiner
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09438G
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Tamiya Singapore
Title:
VDub Frames
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09439G
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
IKEA Germany
Title:
"Bigger Storage Ideas"
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09440G
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
German Foundation for Monument Protection (Deutsche Stiftung Denkmalschutz)
Title:
Begging Sculptures
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09441G
Award:
2009 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Walk on Water
Category:
Innovation in Advertising & Marketing / Single
Annual ID:
09442G