The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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- Non-Profit Client
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Award
Agency
Client
Title
Category
Annual ID
Coupon
Agency: DDB Canada / Vancouver / Vancouver
Client: Kinsa Category: Banners - Dynamic / Single
cube
Agency: Dentsu Inc. / Tokyo
Client: Japan Advertising Counci Category: Banners - Dynamic / Single
Jeep® Cherokee "Nature"
Agency: Elephant Seven Hamburg GmbH / 10245 Berlin
Client: Chrysler Deutschland GmbH Category: Banners - Dynamic / Single
Speed
Agency: Kitchen Leo Burnett / Oslo
Client: Flytoget (Oslo airport express) Category: Banners - Dynamic / Single
Fanta More Play - Augmented Reality Tennis
Agency: The Hyperfactory / Auckland
Client: Coca-Cola Europe Category: Mobile Advertising / Single
"Funny Japanese names in the world"
Agency: DENTSU INC. / Tokyo
Client: goo Category: Microsites / Campaigns
The Exposure of Tom King
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Microsites / Campaigns
R-Series. Not for everyone
Agency: Tribal DDB NZ / Auckland
Client: Volkswagen Category: Microsites / Campaigns
Cliff Freeman Website
Agency: Cliff Freeman & Partners / New York
Client: Cliff Freeman & Partners Category: Self-Promotion / Websites
Design your own eco-car
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Self-Promotion / Websites
Man/if /esto
Agency: IF Interactive / Petaling Jaya
Client: IF Interactive Category: Self-Promotion / Websites
S&V Harmonice Mundi
Agency: Scholz & Volkmer GmbH / Wiesbaden
Client: Scholz & Volkmer Category: Self-Promotion / Websites
U Le Chang (The Playground)
Agency: Kilo Studio Pte Ltd / Singapore
Client: U Le Chang Category: Self-Promotion / Websites
A World Like No Other
Agency: MRM Worldwide / New York
Client: United States Army Category: Microsites / Corporate Image
adidas Y-3 Lightbox
Agency: Neue Digitale / Razorfish GmbH / Frankfurt am Main
Client: adidas AG Category: Microsites / Corporate Image
Adobe MAX Branding 2008
Agency: Big Spaceship / Brooklyn
Client: Adobe Category: Microsites / Corporate Image
Canon Goes Green
Agency: Dentsu Malaysia / Kuala Lumpur
Client: Canon Marketing Malaysia Sdn Bhd Category: Microsites / Corporate Image
Coca-Cola Xmas 2008 - Christmas Lights
Agency: Pro Concept Marketing, Cologne / Scholz & Volkmer, Wiesbaden
Client: Coca-Cola Category: Microsites / Corporate Image
Hakuhodo & Hakuhodo DY media partners Recruit 2009
Agency: HAKUHODO i-studio Inc. / Tokyo
Client: HAKUHODO Inc/Hakuhodo DY media partners Category: Microsites / Corporate Image
IN AN ABSOLUT WORLD
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Microsites / Corporate Image
Joseph Canzani Microsite
Agency: Ologie / Columbus
Client: Columbus College of Art and Design Category: Microsites / Corporate Image
MINI Space
Agency: KREATIVEKONZEPTION*001 Berlin / Berlin
Client: BMW AG / MINI Category: Microsites / Corporate Image
MR STRINGS
Agency: Fallon London / London
Client: Kerry Foods - Cheestrings Category: Microsites / Corporate Image
NAB Community
Agency: Clemenger BBDO Melbourne / Melbourne
Client: NAB Category: Microsites / Corporate Image
National Grid Floe
Agency: Firstborn / NY
Client: National Grid Category: Microsites / Corporate Image
"This Is Our Game" Anthem
Agency: R/GA / New York
Client: Nike Category: Microsites / Corporate Image
Questioning Man
Agency: Ogilvy & Mather Japan / Shibuya-ku
Client: Audi Japan KK Category: Microsites / Corporate Image
Rock Your Look
Agency: Saatchi and Saatchi / New York
Client: JCPenney Category: Microsites / Corporate Image
Volkswagen 2028
Agency: argonauten G2 GmbH / Berlin
Client: Volkswagen AG Category: Microsites / Corporate Image
Born to be cheap
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Web Sites / E-Commerce
Morgans Hotel Group
Agency: ZAAZ / Seattle
Client: Morgans Hotel Group Category: Web Sites / E-Commerce
Sound Advice Project
Agency: Ground Zero / Los Angeles
Client: Sound Advice Category: Web Sites / E-Commerce
Crazy-Leader-Commercial
Agency: Scholz & Friends / Berlin
Client: Amnesty International Category: Public Service/Cultural Institutions/Educational / Online Branded Content
The Light Pong Masters
Agency: GREY ESPAÑA S.L.U / MADRID
Client: Madrid City Council / Energy Saving Campaign Category: Public Service/Cultural Institutions/Educational / Online Branded Content
HANBUNKO
Agency: Natsuki Matsuura / Urayasu
Client: Natsuki Matsuura & Rintaro Shimohama Category: Self-Promotion / Branded Content
The VW Challenge
Agency: DDB Worldwide Ltd. / Hong Kong
Client: Volkswagen Hong Kong Ltd. Category: Brand Gaming / Offline
Throw Us A Bone
Agency: Mark / Sydney
Client: Sydney Dogs & Cats Home Category: Public Service/Cultural Institutions/Educational / Mobile
Adobe - Real or Fake?
Agency: Traction / San Francisco
Client: Adobe Category: Brand Gaming / Online
AXE Wheel of Temptation
Agency: Deasign / Stockholm
Client: Unilever Category: Brand Gaming / Online
Ingenuity Online Games
Agency: Fallon Worldwide / Minneapolis
Client: Johnson Controls Category: Brand Gaming / Online
NOODLE ON NOODLE -Aim for space-
Agency: Dentsu Razorfish / Tokyo
Client: NISSIN FOOD PRODUCTS Category: Brand Gaming / Online
