The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
DrugFree.org
Agency: 22squared / Tampa
Client: The Partnership for a DrugFree America Category: Magazine / Full Page or Spread - Campaign
The insight story
Agency: Advico Y&R AG / Zürich
Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Campaign
Havaianas Nest
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Magazine / Full Page or Spread - Campaign
Unreal Print Campaign
Agency: BBDO / New York
Client: Armstrong/Laminate Flooring Category: Magazine / Full Page or Spread - Campaign
Difference Campaign
Agency: Cramer Krasselt / Milwaukee
Client: Spice Islands Category: Magazine / Full Page or Spread - Campaign
Welcome back
Agency: DDB / milano
Client: Henkel Italia- Super Attak Category: Magazine / Full Page or Spread - Campaign
Independent Cinema Sponsorship
Agency: DDB London / London
Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Independent Cinema Sponsorship
Agency: DDB London / London
Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Monster campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin / Cup Noodles Category: Magazine / Full Page or Spread - Campaign
MARS IS NO FUN
Agency: FoxP2 / Cape Town
Client: NATIONAL GEOGRAPHIC KIDS MAGAZINE Category: Magazine / Full Page or Spread - Campaign
Set theory
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: DEVK insurance Category: Magazine / Full Page or Spread - Campaign
Irresistible
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Carrera Category: Magazine / Full Page or Spread - Campaign
Silent messages
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Category: Magazine / Full Page or Spread - Campaign
Reincarnation
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Campaign
Powerful colour
Agency: Jung von Matt AG / Hamburg
Client: basICColor Category: Magazine / Full Page or Spread - Campaign
Making History
Agency: Jung von Matt AG / Hamburg
Client: LEGO Germany Category: Magazine / Full Page or Spread - Campaign
Oh my God
Agency: Jung von Matt AG / Hamburg
Client: MTV Germany Category: Magazine / Full Page or Spread - Campaign
Masters
Agency: Jung von Matt AG / Hamburg
Client: MTV Germany Category: Magazine / Full Page or Spread - Campaign
Feelings
Agency: JWT London / London
Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Campaign
Tide Magttraction
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Magazine / Full Page or Spread - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Campaign
Melting
Agency: Ogilvy France / Paris
Client: Nestle Waters - Perrier Category: Magazine / Full Page or Spread - Campaign
Bad Food Bad Dog
Agency: Prolam Y&R / Santiago
Client: Nutripro Category: Magazine / Full Page or Spread - Campaign
Comics
Agency: Prolam Y&R / Santiago
Client: Colgate Category: Magazine / Full Page or Spread - Campaign
Chicken/Fish/Pig
Agency: Publicis Brasil / Sao Paulo
Client: Procter & Gamble Category: Magazine / Full Page or Spread - Campaign
3 years guarantee
Agency: Publicis Conseil / PARIS
Client: Stihl Category: Magazine / Full Page or Spread - Campaign
Water Can't Get In
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: Sanyo Category: Magazine / Full Page or Spread - Campaign
Point Out
Agency: Serviceplan / München
Client: Stabilo International GmbH Category: Magazine / Full Page or Spread - Campaign
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Collateral / Self-promotion (Agencies or individuals )
Life Preserver / Dunk Slam / Post-Its
Agency: DDB Canada / Vancouver / Vancouver
Client: Sport BC Category: Public Service / Television - Campaign
Drive Alive
Agency: MetropolitanRepublic / Johanneesburg
Client: Drive Alive Category: Public Service / Television - Campaign
Domestic Violence
Agency: Ogilvy & Mather / Mumbai
Client: Breakthrough Trust Category: Public Service / Television - Campaign
The truth
Agency: Serviceplan / Munich
Client: International Society for Human Rights Category: Public Service / Television - Campaign
Youth Reckless Driving
Agency: Young & Rubicam / New York
Client: Ad Council Category: Public Service / Television - Campaign
TYPICAL
Agency: Abbott Mead Vickers BBDO / London
Client: D&AD Category: Trade / Full Page or Spread - Single
Yellow Finger
Agency: Creative Juice\Bangkok (TBWA) / Bangkok
Client: Teleinfo Media Category: Trade / Full Page or Spread - Single
Dulcolax - Sewer
Agency: Grey Paris / Paris
Client: Boehringer Ingelheim Category: Trade / Full Page or Spread - Single
Imagine TV Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Campaign
The revenge of the little man
Agency: Jung von Matt AG / Hamburg
Client: Mystocks Category: Consumer Television / Over :30 - Campaign
Powerful Stuff
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Consumer Television / Over :30 - Campaign
How to dance
Agency: Santo / Buenos Aires
Client: Telecom - Personal Category: Consumer Television / Over :30 - Campaign
Puppets Season 1 Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Basketball Category: Consumer Television / Over :30 - Campaign
Graduations
Agency: Young & Rubicam Buenos Aires / Buenos Aires
Client: Ole Category: Consumer Television / Over :30 - Campaign
Man
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / Posters, P.O.P. and In-Store - Single
Bloody Tissue Poster Co-Op
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Category: Collateral / Posters, P.O.P. and In-Store - Single
Balloon
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Egg
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Single
Port Authority Stream of Consciousness Installation
Agency: BBDO / New York
Client: Starbucks Category: Collateral / Posters, P.O.P. and In-Store - Single
Doomsday
Agency: David&Goliath / El Segundo
Client: Coco de Mer Category: Collateral / Posters, P.O.P. and In-Store - Single
BEACH/ SNOW
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Collateral / Posters, P.O.P. and In-Store - Single
Award:
2010 Advertising Merit Award
Agency:
22squared / Tampa
Client:
The Partnership for a DrugFree America
Title:
DrugFree.org
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10155A
Award:
2010 Advertising Merit Award
Agency:
Advico Y&R AG / Zürich
Client:
SonntagsZeitung
Title:
The insight story
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10156A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas Nest
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10157A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Armstrong/Laminate Flooring
Title:
Unreal Print Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10160A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Spice Islands
Title:
Difference Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10161A
Award:
2010 Advertising Merit Award
Agency:
DDB / milano
Client:
Henkel Italia- Super Attak
Title:
Welcome back
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10162A
Award:
2010 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Independent Cinema Sponsorship
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10163A
Award:
2010 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
Independent Cinema Sponsorship
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10164A
Award:
2010 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin / Cup Noodles
Title:
Monster campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10165A
Award:
2010 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
NATIONAL GEOGRAPHIC KIDS MAGAZINE
Title:
MARS IS NO FUN
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10166A
Award:
2010 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
DEVK insurance
Title:
Set theory
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10167A
Award:
2010 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Carrera
Title:
Irresistible
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10168A
Award:
2010 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA
Title:
Silent messages
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10169A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Reincarnation
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10170A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
basICColor
Title:
Powerful colour
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10171A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
LEGO Germany
Title:
Making History
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10172A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
MTV Germany
Title:
Oh my God
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10173A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
MTV Germany
Title:
Masters
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10174A
Award:
2010 Advertising Merit Award
Agency:
JWT London / London
Client:
Kimberly-Clark
Title:
Feelings
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10175A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Tide Magttraction
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10176A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10177A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Nestle Waters - Perrier
Title:
Melting
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10178A
Award:
2010 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Nutripro
Title:
Bad Food Bad Dog
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10179A
Award:
2010 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Colgate
Title:
Comics
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10180A
Award:
2010 Advertising Merit Award
Agency:
Publicis Brasil / Sao Paulo
Client:
Procter & Gamble
Title:
Chicken/Fish/Pig
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10181A
Award:
2010 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Stihl
Title:
3 years guarantee
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10182A
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
Sanyo
Title:
Water Can't Get In
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10183A
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
Stabilo International GmbH
Title:
Point Out
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
10184A
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Mother
Title:
Giving is Glorious
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
10272A
Award:
2010 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Sport BC
Title:
Life Preserver / Dunk Slam / Post-Its
Category:
Public Service / Television - Campaign
Annual ID:
10331T
Award:
2010 Advertising Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Drive Alive
Title:
Drive Alive
Category:
Public Service / Television - Campaign
Annual ID:
10332T
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Breakthrough Trust
Title:
Domestic Violence
Category:
Public Service / Television - Campaign
Annual ID:
10333T
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / Munich
Client:
International Society for Human Rights
Title:
The truth
Category:
Public Service / Television - Campaign
Annual ID:
10334T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Ad Council
Title:
Youth Reckless Driving
Category:
Public Service / Television - Campaign
Annual ID:
10335T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
D&AD
Title:
TYPICAL
Category:
Trade / Full Page or Spread - Single
Annual ID:
10227A
Award:
2010 Advertising Merit Award
Agency:
Creative Juice\Bangkok (TBWA) / Bangkok
Client:
Teleinfo Media
Title:
Yellow Finger
Category:
Trade / Full Page or Spread - Single
Annual ID:
10228A
Award:
2010 Advertising Merit Award
Agency:
Grey Paris / Paris
Client:
Boehringer Ingelheim
Title:
Dulcolax - Sewer
Category:
Trade / Full Page or Spread - Single
Annual ID:
10229A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Imagine TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10374T
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Mystocks
Title:
The revenge of the little man
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10375T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Virgin Media
Title:
Powerful Stuff
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10376T
Award:
2010 Advertising Merit Award
Agency:
Santo / Buenos Aires
Client:
Telecom - Personal
Title:
How to dance
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10377T
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Basketball
Title:
Puppets Season 1 Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10378T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam Buenos Aires / Buenos Aires
Client:
Ole
Title:
Graduations
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10379T
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Man
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10231A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette
Title:
Bloody Tissue Poster Co-Op
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10232A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Balloon
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10233A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Egg
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10234A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
Starbucks
Title:
Port Authority Stream of Consciousness Installation
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10235A
Award:
2010 Advertising Merit Award
Agency:
David&Goliath / El Segundo
Client:
Coco de Mer
Title:
Doomsday
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10236A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
BEACH/ SNOW
Category:
Collateral / Posters, P.O.P. and In-Store - Single
Annual ID:
10237A
