The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Filter
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Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
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- Brand
- Non-Profit Client
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- Agency Network
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- Creative
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Award
Agency
Client
Title
Category
Annual ID
Bush
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Single
Skin / Fish
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Collateral / Posters, P.O.P. and In-Store - Single
Skin / Meat
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Collateral / Posters, P.O.P. and In-Store - Single
Stainbroidery Ink
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Single
Jerry Can
Agency: Nolin BBDO / Montreal
Client: Mercedes-Benz Canada Category: Collateral / Posters, P.O.P. and In-Store - Single
Purple Caterpillar
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral / Posters, P.O.P. and In-Store - Single
O
Agency: Ogilvy & Mather, S.A. / Mexico, D.F.
Client: Mattel México Category: Collateral / Posters, P.O.P. and In-Store - Single
Juicy Exotic
Agency: @radical.media / New York
Client: Skittles Category: Consumer Television / :20 and Under - Single
Wildebeest
Agency: CONTRAPUNTO / Madrid
Client: Mercedes-Benz (smart) Category: Consumer Television / :20 and Under - Single
Pick Up Lines
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Television / :20 and Under - Single
Strolling
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Reading
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Game
Agency: BBDO / New York
Client: Mars Snack Food US/Snickers Category: Consumer Television / :30/:25 - Single
Business as Usual
Agency: Cramer Krasselt / Chicago
Client: AirTran Airways Category: Consumer Television / :30/:25 - Single
Gas Station
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Consumer Television / :30/:25 - Single
Bar
Agency: JWT New York / New York
Client: Microsoft/ Bing Category: Consumer Television / :30/:25 - Single
Hanging Out
Agency: Leo Burnett / Chicago
Client: Nintendo DSi Category: Consumer Television / :30/:25 - Single
Boss
Agency: MJZ / Los Angeles
Client: CareerBuilder.com Category: Consumer Television / :30/:25 - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / :30/:25 - Single
Clown
Agency: Publicis & Hal Riney / San Francisco
Client: Walmart Category: Consumer Television / :30/:25 - Single
'Little Sister'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Lion Nathan Category: Consumer Television / :30/:25 - Single
Kilt
Agency: TBWA\Chiat\Day - New York / New York
Client: Starburst Category: Consumer Television / :30/:25 - Single
Transplant
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Hourglass
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Plant
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Time Traveler
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Legal Copy
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Broken Promises
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Single
Harmony
Agency: The Sweet Shop / Auckland
Client: Toyota Category: Consumer Television / :30/:25 - Single
Joke
Agency: Venables Bell & Partners / San Francisco
Client: Intel Category: Consumer Television / :30/:25 - Single
Action Greenpeace
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Field Guide
Agency: DDB Canada/Toronto / Toronto
Client: Fatal Light Awareness Program (FLAP) Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Solar Cooker
Agency: DDB Singapore / Singapore
Client: Singapore Environment Council Category: Public Service / Collateral (Brochures and Direct Mail) - Single
AIDS Mask
Agency: Grey Worldwide India / Mumbai
Client: Ojus Medical Institute Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Pop-up Book
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Donations Appeal
Agency: Ogilvy New Zealand / Auckland
Client: The Asthma and Respiratory Foundation of New Zealand Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Street Kids Christmas Book
Agency: TAXI Canada / Toronto
Client: Covenant House Category: Public Service / Collateral (Brochures and Direct Mail) - Single
LIVE WITH IT
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Public Service / Television - Single
PR
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Single
Lecture Hall
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Single
Child Pornography
Agency: BETC Euro RSCG / Paris
Client: ECPAT/Air France Category: Public Service / Television - Single
Desperate
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Public Service / Television - Single
Everybody Hurts
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Beautifully Imperfect
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth And Sports Category: Public Service / Television - Single
Tracey
Agency: MetropolitanRepublic / Johanneesburg
Client: Drive Alive Category: Public Service / Television - Single
Anti Knife Crime - Physical
Agency: RKCR/Y&R / London
Client: Home Office Category: Public Service / Television - Single
