The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Mac vs PC
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
This is SportsCenter
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Bike Lock
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Experiential Advertising / Single
DIRTY WATER for $1
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Experiential Advertising / Single
Drop The Bomb
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Fosters: Carlton Draught Category: Experiential Advertising / Single
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Experiential Advertising / Single
The Wall Project
Agency: DDB West / San Francisco
Client: The Wende Museum and Archive of the Cold War Category: Experiential Advertising / Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Experiential Advertising / Single
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Experiential Advertising / Single
White Gold's Battle for Milkquarious
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Experiential Advertising / Single
Summit on the Summit
Agency: Goodby Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Experiential Advertising / Single
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Experiential Advertising / Single
Flyvertising - the world´s first fly banner.
Agency: Jung von Matt AG / Stuttgart
Client: Eichborn Category: Experiential Advertising / Single
The My First Book Project
Agency: JWT Cape Town / Cape Town
Client: Global Literacy Project Incorporated Category: Experiential Advertising / Single
HEINEKEN AUDITORIUM
Agency: JWT Italia / Milano
Client: Heineken Italia Category: Experiential Advertising / Single
House of Cards Exhibition
Agency: Leo Burnett / London
Client: Shelter Category: Experiential Advertising / Single
House of Cards - Glastonbury
Agency: Leo Burnett / London
Client: Shelter Category: Experiential Advertising / Single
Monuments
Agency: Leo Burnett / Millers Point
Client: WWF/Earth Hour Category: Experiential Advertising / Single
The Great Christmas Paper Swindle
Agency: Lowe Sydney / Sydney
Client: Football Federation Australia Category: Experiential Advertising / Single
Fire Scooter
Agency: McCann Worldgroup India / Mumbai
Client: Republic of Chicken Category: Experiential Advertising / Single
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Experiential Advertising / Single
ProContra
Agency: Serviceplan / München
Client: LeadAcademy e.V. Category: Experiential Advertising / Single
Stones
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Newspaper or Magazine - Single
Church
Agency: Cramer Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Public Service / Newspaper or Magazine - Single
Darkness
Agency: Erika Baldwin / London
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Photographer
Agency: Erika Baldwin / London
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Khede Kasra
Agency: Leo Burnett Beirut / Beirut
Client: Hariri Foundation Category: Public Service / Newspaper or Magazine - Single
Zebraffe
Agency: Preston Kelly / Minneapolis
Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Ziger
Agency: Preston Kelly / Minneapolis
Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Don't text and drive
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Orange Category: Public Service / Newspaper or Magazine - Single
VB Regulars
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / Commercials of var. length - Campaign
Economy versus environment
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Newspaper or Magazine - Campaign
Walker Evan
Agency: DDB Brasil / Sao Paulo
Client: MASP (museum) Category: Public Service / Newspaper or Magazine - Campaign
Children Do
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Hospital Aleman Category: Public Service / Newspaper or Magazine - Campaign
Make it a thing of the past
Agency: M&C Saatchi / Melbourne
Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Choking Lives
Agency: Ogilvy & Mather / Mumbai
Client: Vodafone Essar Limited Category: Public Service / Newspaper or Magazine - Campaign
Organs on Offer Supplement
Agency: Ogilvy Frankfurt / Frankfurt
Client: ISHR (International Society For Human Rights) Category: Public Service / Newspaper or Magazine - Campaign
Billions For Economy. No Money For Food.
Agency: Ogilvy Frankfurt / Frankfurt
Client: World Hunger Aid (Welthungerhilfe e.V.) Category: Public Service / Newspaper or Magazine - Campaign
Predator Watch Print
Agency: Rethink / Vancouver
Client: Children of the Street Society Category: Public Service / Newspaper or Magazine - Campaign
Doppelherz Calming Tablets
Agency: Scholz & Friends / Hamburg
Client: Queisser Pharma GmbH & Co. KG Category: Consumer Radio / Campaign
Sponsor Me Spring Radio
Agency: TBWA\Vancouver / Vancouver
Client: Okanagan Spring Brewery Category: Consumer Radio / Campaign
Move When You Need To
Agency: Three Drunk Monkeys / Sydney
Client: Unwired Category: Consumer Radio / Campaign
ROAD SAFETY
Agency: Abbott Mead Vickers BBDO / London
Client: DEPT FOR TRANSPORT Category: Public Service / Radio - Campaign
Subtitles
Agency: DDB / Auckland
Client: The National Foundation for the Deaf Category: Public Service / Radio - Campaign
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Branded Content / Single
HEINEKEN AUDITORIUM
Agency: JWT Italia / Milano
Client: Heineken Italia Category: Branded Content / Single
Award:
2010 Advertising Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10406T
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy, New York / New York
Client:
ESPN
Title:
This is SportsCenter
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
10407T
Award:
2010 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
smart Canada
Title:
Bike Lock
Category:
Experiential Advertising / Single
Annual ID:
10473G
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
DIRTY WATER for $1
Category:
Experiential Advertising / Single
Annual ID:
10474G
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Fosters: Carlton Draught
Title:
Drop The Bomb
Category:
Experiential Advertising / Single
Annual ID:
10475G
Award:
2010 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Experiential Advertising / Single
Annual ID:
10476G
Award:
2010 Advertising Merit Award
Agency:
DDB West / San Francisco
Client:
The Wende Museum and Archive of the Cold War
Title:
The Wall Project
Category:
Experiential Advertising / Single
Annual ID:
10477G
Award:
2010 Advertising Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Experiential Advertising / Single
Annual ID:
10478G
Award:
2010 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Experiential Advertising / Single
Annual ID:
10479G
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
White Gold's Battle for Milkquarious
Category:
Experiential Advertising / Single
Annual ID:
10480G
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Summit on the Summit
Category:
Experiential Advertising / Single
Annual ID:
10481G
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
NBC Universal/13TH STREET
Title:
Last Call
Category:
Experiential Advertising / Single
Annual ID:
10482G
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Eichborn
Title:
Flyvertising - the world´s first fly banner.
Category:
Experiential Advertising / Single
Annual ID:
10483G
Award:
2010 Advertising Merit Award
Agency:
JWT Cape Town / Cape Town
Client:
Global Literacy Project Incorporated
Title:
The My First Book Project
Category:
Experiential Advertising / Single
Annual ID:
10484G
Award:
2010 Advertising Merit Award
Agency:
JWT Italia / Milano
Client:
Heineken Italia
Title:
HEINEKEN AUDITORIUM
Category:
Experiential Advertising / Single
Annual ID:
10485G
Award:
2010 Advertising Merit Award
Agency:
JWT London / London
Client:
Nestle
Title:
Snow Stamp
Category:
Experiential Advertising / Single
Annual ID:
10486G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Exhibition
Category:
Experiential Advertising / Single
Annual ID:
10487G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Glastonbury
Category:
Experiential Advertising / Single
Annual ID:
10488G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF/Earth Hour
Title:
Monuments
Category:
Experiential Advertising / Single
Annual ID:
10489G
Award:
2010 Advertising Merit Award
Agency:
Lowe Sydney / Sydney
Client:
Football Federation Australia
Title:
The Great Christmas Paper Swindle
Category:
Experiential Advertising / Single
Annual ID:
10490G
Award:
2010 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Republic of Chicken
Title:
Fire Scooter
Category:
Experiential Advertising / Single
Annual ID:
10491G
Award:
2010 Advertising Merit Award
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Experiential Advertising / Single
Annual ID:
10492G
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
LeadAcademy e.V.
Title:
ProContra
Category:
Experiential Advertising / Single
Annual ID:
10493G
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Stones
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10273A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Milwaukee Police Department
Title:
Church
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10274A
Award:
2010 Advertising Merit Award
Agency:
Erika Baldwin / London
Client:
Medecins Sans Frontieres
Title:
Darkness
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10275A
Award:
2010 Advertising Merit Award
Agency:
Erika Baldwin / London
Client:
Medecins Sans Frontieres
Title:
Photographer
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10276A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Beirut / Beirut
Client:
Hariri Foundation
Title:
Khede Kasra
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10277A
Award:
2010 Advertising Merit Award
Agency:
Preston Kelly / Minneapolis
Client:
The Minnesota Zoo
Title:
Zebraffe
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10278A
Award:
2010 Advertising Merit Award
Agency:
Preston Kelly / Minneapolis
Client:
The Minnesota Zoo
Title:
Ziger
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10279A
Award:
2010 Advertising Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Orange
Title:
Don't text and drive
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10280A
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
VB Regulars
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
10416T
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Economy versus environment
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10281A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
MASP (museum)
Title:
Walker Evan
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10282A
Award:
2010 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Hospital Aleman
Title:
Children Do
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10283A
Award:
2010 Advertising Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
Save the Children
Title:
Make it a thing of the past
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10284A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Vodafone Essar Limited
Title:
Choking Lives
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10285A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ISHR (International Society For Human Rights)
Title:
Organs on Offer Supplement
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10286A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
World Hunger Aid (Welthungerhilfe e.V.)
Title:
Billions For Economy. No Money For Food.
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10287A
Award:
2010 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Children of the Street Society
Title:
Predator Watch Print
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10288A
Award:
2010 Advertising Merit Award
Agency:
Grupo Gallegos / Long Beach
Client:
Comcast
Title:
Subtitles
Category:
Consumer Radio / Campaign
Annual ID:
10352R
Award:
2010 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Queisser Pharma GmbH & Co. KG
Title:
Doppelherz Calming Tablets
Category:
Consumer Radio / Campaign
Annual ID:
10353R
Award:
2010 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Okanagan Spring Brewery
Title:
Sponsor Me Spring Radio
Category:
Consumer Radio / Campaign
Annual ID:
10354R
Award:
2010 Advertising Merit Award
Agency:
Three Drunk Monkeys / Sydney
Client:
Unwired
Title:
Move When You Need To
Category:
Consumer Radio / Campaign
Annual ID:
10355R
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DEPT FOR TRANSPORT
Title:
ROAD SAFETY
Category:
Public Service / Radio - Campaign
Annual ID:
10318R
Award:
2010 Advertising Merit Award
Agency:
DDB / Auckland
Client:
The National Foundation for the Deaf
Title:
Subtitles
Category:
Public Service / Radio - Campaign
Annual ID:
10319R
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Teddy Bear Chase
Category:
Branded Content / Single
Annual ID:
10431T
Award:
2010 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
Evian
Title:
Rollerbabies
Category:
Branded Content / Single
Annual ID:
10432T
Award:
2010 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Tony Stewart
Category:
Branded Content / Single
Annual ID:
10433T
Award:
2010 Advertising Merit Award
Agency:
JWT Italia / Milano
Client:
Heineken Italia
Title:
HEINEKEN AUDITORIUM
Category:
Branded Content / Single
Annual ID:
10434T