The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
New Kid
Agency: Saatchi & Saatchi NY / New York
Client: Procter & Gamble/Luvs Category: Branded Content / Single
Chase
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Branded Content / Single
Aspirin And Cafiaspirin. As Your Headache's Size
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Out Of Home/Outdoor / Campaign
Havaianas Nest
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Out Of Home/Outdoor / Campaign
Be Stupid. (Copy Only)
Agency: Anomaly / New York
Client: Diesel Category: Out Of Home/Outdoor / Campaign
Guys Never Change
Agency: Energy BBDO / Chicago
Client: Jim Beam Category: Out Of Home/Outdoor / Campaign
5 Ingredient Outdoor Campaign
Agency: Goodby Silverstein & Partners / San Francisco
Client: Haagen Dazs Category: Out Of Home/Outdoor / Campaign
Irresistible
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Carrera Category: Out Of Home/Outdoor / Campaign
Silent messages
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Category: Out Of Home/Outdoor / Campaign
Hair Art
Agency: Grey Worldwide India / Mumbai
Client: Pantene Category: Out Of Home/Outdoor / Campaign
SPIEGEL-Campaign
Agency: Jung von Matt AG / Hamburg
Client: DER SPIEGEL Magazine Category: Out Of Home/Outdoor / Campaign
iPod posters
Agency: MacLaren McCann Canada / Calgary
Client: Recordland Category: Out Of Home/Outdoor / Campaign
The Economist
Agency: Ogilvy & Mather / Mumbai
Client: The Economist Category: Out Of Home/Outdoor / Campaign
Melting
Agency: Ogilvy France / Paris
Client: Nestle Waters - Perrier Category: Out Of Home/Outdoor / Campaign
3 years guarantee
Agency: Publicis Conseil / PARIS
Client: Stihl Category: Out Of Home/Outdoor / Campaign
Yellow City
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Yellow Pages Category: Out Of Home/Outdoor / Campaign
Don't Blank the Rainbow
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Out Of Home/Outdoor / Campaign
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Out Of Home/Outdoor / Campaign
Express Courier Service
Agency: Artplan Comunicação / Rio de Janeiro
Client: Correios Category: Consumer Television / Under $80K Budget - Campaign
The revenge of the little man
Agency: Jung von Matt AG / Hamburg
Client: Mystocks Category: Consumer Television / Under $80K Budget - Campaign
Violet, Light Blue, Yellow
Agency: La Comunidad / Miami
Client: Rolling Stone Category: Consumer Television / Under $80K Budget - Campaign
Gym
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Dance Club
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Oktoberfest
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
El Loco
Agency: Draftfcb Johannesburg / Johannesburg
Client: Toyota / Genuine Parts Category: Consumer Radio / Single
I wanna know what love is.
Agency: Ogilvy / são paulo
Client: Motorola Category: Consumer Radio / Single
Lions
Agency: Ogilvy Johannesburg / Johannesburg
Client: Exclusive Books Category: Consumer Radio / Single
Ping Pong
Agency: TBWA\Vancouver / Vancouver
Client: Okanagan Spring Brewery Category: Consumer Radio / Single
Madmen TV Show - Madison Products
Agency: US Sydney / Redfern
Client: SBS Category: Consumer Radio / Single
I Love The World Reprise
Agency: 72andSunny / Los Angeles
Client: Discovery Channel Category: Consumer Television / Over :30 / Under :90 - Single
BRING IT TO LIFE
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Consumer Television / Over :30 / Under :90 - Single
Dove Love
Agency: Clemenger BBDO/Melbourne
Client: Fosters Group: Pure Blonde Category: Consumer Television / Over :30 / Under :90 - Single
L.I.F.T.
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
VB Regulars
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / Over :30 / Under :90 - Single
Jai Alai
Agency: Euro RSCG / New York
Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Treasure Chest
Agency: Euro RSCG New York / New York
Client: Heineken/Dos Equis Category: Consumer Television / Over :30 / Under :90 - Single
Heirloom
Agency: JWT San Juan / San Juan
Client: Cadbury Adams / Stride Category: Consumer Television / Over :30 / Under :90 - Single
ENCOUNTER
Agency: MCCANN ERICKSON / MADRID
Client: COCA COLA Category: Consumer Television / Over :30 / Under :90 - Single
The Organ Player - Yeah Yeah Yeah La La La
Agency: Mother Advertising Ltd / London
Client: Coca Cola Category: Consumer Television / Over :30 / Under :90 - Single
Award:
2010 Advertising Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Procter & Gamble/Luvs
Title:
New Kid
Category:
Branded Content / Single
Annual ID:
10435T
Award:
2010 Advertising Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Chase
Category:
Branded Content / Single
Annual ID:
10436T
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Aspirin And Cafiaspirin. As Your Headache's Size
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10208A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas Nest
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10209A
Award:
2010 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid. (Copy Only)
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10210A
Award:
2010 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
L.I.F.T.
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10211A
Award:
2010 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Jim Beam
Title:
Guys Never Change
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10212A
Award:
2010 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Haagen Dazs
Title:
5 Ingredient Outdoor Campaign
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10213A
Award:
2010 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Carrera
Title:
Irresistible
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10214A
Award:
2010 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA
Title:
Silent messages
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10215A
Award:
2010 Advertising Merit Award
Agency:
Grey Worldwide India / Mumbai
Client:
Pantene
Title:
Hair Art
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10216A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
DER SPIEGEL Magazine
Title:
SPIEGEL-Campaign
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10217A
Award:
2010 Advertising Merit Award
Agency:
MacLaren McCann Canada / Calgary
Client:
Recordland
Title:
iPod posters
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10218A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
Fiat
Title:
Crash Tests
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10219A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
France 24
Title:
I-Phone
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10220A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Economist
Title:
The Economist
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10221A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Nestle Waters - Perrier
Title:
Melting
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10222A
Award:
2010 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Stihl
Title:
3 years guarantee
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10223A
Award:
2010 Advertising Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Yellow Pages
Title:
Yellow City
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10224A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Don't Blank the Rainbow
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10225A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10226A
Award:
2010 Advertising Merit Award
Agency:
Artplan Comunicação / Rio de Janeiro
Client:
Correios
Title:
Express Courier Service
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
10421T
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Mystocks
Title:
The revenge of the little man
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
10422T
Award:
2010 Advertising Merit Award
Agency:
La Comunidad / Miami
Client:
Rolling Stone
Title:
Violet, Light Blue, Yellow
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
10423T
Award:
2010 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
FedEx Canada Ltd.
Title:
Legs
Category:
Consumer Radio / Single
Annual ID:
10336R
Award:
2010 Advertising Merit Award
Agency:
DDB / New York
Client:
NY Lottery
Title:
Love Kittens
Category:
Consumer Radio / Single
Annual ID:
10337R
Award:
2010 Advertising Merit Award
Agency:
Devito/Verdi / New York
Client:
Ehrlich Pest Control
Title:
OK
Category:
Consumer Radio / Single
Annual ID:
10338R
Award:
2010 Advertising Merit Award
Agency:
Devito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Gym
Category:
Consumer Radio / Single
Annual ID:
10339R
Award:
2010 Advertising Merit Award
Agency:
Devito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Dance Club
Category:
Consumer Radio / Single
Annual ID:
10340R
Award:
2010 Advertising Merit Award
Agency:
Devito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Oktoberfest
Category:
Consumer Radio / Single
Annual ID:
10341R
Award:
2010 Advertising Merit Award
Agency:
Draftfcb Johannesburg / Johannesburg
Client:
Toyota / Genuine Parts
Title:
El Loco
Category:
Consumer Radio / Single
Annual ID:
10342R
Award:
2010 Advertising Merit Award
Agency:
Grupo Gallegos / Long Beach
Client:
Comcast
Title:
Robinson
Category:
Consumer Radio / Single
Annual ID:
10343R
Award:
2010 Advertising Merit Award
Agency:
Grupo Gallegos / Long Beach
Client:
Comcast
Title:
Epic
Category:
Consumer Radio / Single
Annual ID:
10344R
Award:
2010 Advertising Merit Award
Agency:
Lowe Bull / Johannesburg
Client:
Medal Paints
Title:
BLUE
Category:
Consumer Radio / Single
Annual ID:
10345R
Award:
2010 Advertising Merit Award
Agency:
Net#work BBDO Cape Town / Cape Town
Client:
I&J
Title:
URL
Category:
Consumer Radio / Single
Annual ID:
10346R
Award:
2010 Advertising Merit Award
Agency:
Ogilvy / são paulo
Client:
Motorola
Title:
I wanna know what love is.
Category:
Consumer Radio / Single
Annual ID:
10347R
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Exclusive Books
Title:
Lions
Category:
Consumer Radio / Single
Annual ID:
10348R
Award:
2010 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Okanagan Spring Brewery
Title:
Ping Pong
Category:
Consumer Radio / Single
Annual ID:
10349R
Award:
2010 Advertising Merit Award
Agency:
US Sydney / Redfern
Client:
SBS
Title:
Madmen TV Show - Madison Products
Category:
Consumer Radio / Single
Annual ID:
10350R
Award:
2010 Advertising Merit Award
Agency:
zig / Toronto
Client:
IKEA Canada
Title:
Morning Song
Category:
Consumer Radio / Single
Annual ID:
10351R
Award:
2010 Advertising Merit Award
Agency:
72andSunny / Los Angeles
Client:
Discovery Channel
Title:
I Love The World Reprise
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10356T
Award:
2010 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
BRING IT TO LIFE
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10357T
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO/Melbourne
Client:
Fosters Group: Pure Blonde
Title:
Dove Love
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10358T
Award:
2010 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
L.I.F.T.
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10359T
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
VB Regulars
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10360T
Award:
2010 Advertising Merit Award
Agency:
Euro RSCG / New York
Client:
Heineken/Dos Equis
Title:
Jai Alai
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10361T
Award:
2010 Advertising Merit Award
Agency:
Euro RSCG New York / New York
Client:
Heineken/Dos Equis
Title:
Treasure Chest
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10362T
Award:
2010 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Cadbury Adams / Stride
Title:
Heirloom
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10363T
Award:
2010 Advertising Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
COCA COLA
Title:
ENCOUNTER
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10364T
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Coca Cola
Title:
The Organ Player - Yeah Yeah Yeah La La La
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10365T