The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
People for Bikes
Agency: Colle + McVoy / Minneapolis
Client: Bikes Belong Category: Branding / Logo/Trademark Design - Single Only
Logo
Agency: GJP Advertising & Design / Toronto
Client: Hyphen Category: Branding / Logo/Trademark Design - Single Only
Google Circle Logo
Agency: Google Creative Lab / New York
Client: Google Category: Branding / Logo/Trademark Design - Single Only
Göteborg Tourist City logotype
Agency: Happy F&B / Gothenburg
Client: Göteborg & Co Category: Branding / Logo/Trademark Design - Single Only
Kayak
Agency: Plaid inc. / New York
Client: Kayak.com Category: Branding / Logo/Trademark Design - Single Only
Koala Ranch Packaging
Agency: Colle + McVoy / Minneapolis
Client: Koala Ranch Category: Package Design / Campaign
Nou no Mai
Agency: E. Co., Ltd. / Tokyo
Client: Matsudai Noubutai Category: Package Design / Campaign
Starbucks VIA Packaging
Agency: Hornall Anderson / Newcastle
Client: Starbucks Coffee Category: Package Design / Campaign
Nutcracker Valley packaging
Agency: It's a Go Communications / Johannesburg
Client: Rottcher Wineries Category: Package Design / Campaign
Wrapper
Agency: Leo Burnett India / Mumbai
Client: Proctor & Gamble Category: Package Design / Campaign
Shiner Bock Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Steven Smith Teamaker Retail Box
Agency: Sandstrom Partners / Portland
Client: Steven Smith Teamaker Category: Package Design / Campaign
Steven Smith Teamaker String-Tie Box
Agency: Sandstrom Partners / Portland
Client: Steven Smith Teamaker Category: Package Design / Campaign
Coca-Cola Summer Packaging 2009
Agency: Turner Duckworth / San Francisco
Client: The Coca-Cola Company North America Category: Package Design / Campaign
Thinking outside the chair
Agency: Alt Group / Ponsonby
Client: Formway Design Category: Branding / Booklet/Brochure
Journey Through The First 50 Years
Agency: Bailey Lauerman / Lincoln
Client: Lincoln Airport Authority Category: Branding / Booklet/Brochure
INGENUITY
Agency: Design Army / Washington
Client: University of Virginia Category: Branding / Booklet/Brochure
CATALOG / 25
Agency: Design Army / Washington
Client: Karla Colletto Category: Branding / Booklet/Brochure
Treeincarnation
Agency: Leo Burnett / Toronto
Client: Urban Tree Salvage Category: Branding / Booklet/Brochure
Setu preview piece
Agency: mono / minneapolis
Client: Herman Miller Category: Branding / Booklet/Brochure
OMM - Brochure
Agency: Nolin BBDO / Montreal
Client: Orchestre Métropolitain du Grand Montréal Category: Branding / Booklet/Brochure
The Palace, Jerusalem - Residences Sales Brochure
Agency: Y&R/Wunderman Irvine / Tustin
Client: Hilton Worldwide Category: Branding / Booklet/Brochure
AIRBORNE
Agency: Brandcom Middle East F.Z.L.L.C. / Dubai
Client: AMANCORP LTD Category: Typography in Design / Campaign
Ong Siew May Distinguished Lecture Series Book Covers
Agency: H55 / SINGAPORE
Client: Department of Architecture, National University Of Singapore Category: Typography in Design / Campaign
Award:
2010 Design Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Bikes Belong
Title:
People for Bikes
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10077D
Award:
2010 Design Merit Award
Agency:
GJP Advertising & Design / Toronto
Client:
Hyphen
Title:
Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10078D
Award:
2010 Design Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
Google Circle Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10079D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Göteborg & Co
Title:
Göteborg Tourist City logotype
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10080D
Award:
2010 Design Merit Award
Agency:
Plaid inc. / New York
Client:
Kayak.com
Title:
Kayak
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10081D
Award:
2010 Design Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Koala Ranch
Title:
Koala Ranch Packaging
Category:
Package Design / Campaign
Annual ID:
10113D
Award:
2010 Design Merit Award
Agency:
E. Co., Ltd. / Tokyo
Client:
Matsudai Noubutai
Title:
Nou no Mai
Category:
Package Design / Campaign
Annual ID:
10114D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Sackéus
Title:
Eguale
Category:
Package Design / Campaign
Annual ID:
10115D
Award:
2010 Design Merit Award
Agency:
Hornall Anderson / Newcastle
Client:
Starbucks Coffee
Title:
Starbucks VIA Packaging
Category:
Package Design / Campaign
Annual ID:
10116D
Award:
2010 Design Merit Award
Agency:
It's a Go Communications / Johannesburg
Client:
Rottcher Wineries
Title:
Nutcracker Valley packaging
Category:
Package Design / Campaign
Annual ID:
10117D
Award:
2010 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Proctor & Gamble
Title:
Wrapper
Category:
Package Design / Campaign
Annual ID:
10118D
Award:
2010 Design Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Bock Packaging
Category:
Package Design / Campaign
Annual ID:
10119D
Award:
2010 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Steven Smith Teamaker
Title:
Steven Smith Teamaker Retail Box
Category:
Package Design / Campaign
Annual ID:
10120D
Award:
2010 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Steven Smith Teamaker
Title:
Steven Smith Teamaker String-Tie Box
Category:
Package Design / Campaign
Annual ID:
10121D
Award:
2010 Design Merit Award
Agency:
TBWAChiatDay / Los Angeles
Client:
Pepsi
Title:
Wordplay
Category:
Package Design / Campaign
Annual ID:
10122D
Award:
2010 Design Merit Award
Agency:
THEY / Amsterdam
Client:
Zarb Champagne
Title:
Zarb
Category:
Package Design / Campaign
Annual ID:
10123D
Award:
2010 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
The Coca-Cola Company North America
Title:
Coca-Cola Summer Packaging 2009
Category:
Package Design / Campaign
Annual ID:
10124D
Award:
2010 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Formway Design
Title:
Thinking outside the chair
Category:
Branding / Booklet/Brochure
Annual ID:
10068D
Award:
2010 Design Merit Award
Agency:
Bailey Lauerman / Lincoln
Client:
Lincoln Airport Authority
Title:
Journey Through The First 50 Years
Category:
Branding / Booklet/Brochure
Annual ID:
10069D
Award:
2010 Design Merit Award
Agency:
Design Army / Washington
Client:
University of Virginia
Title:
INGENUITY
Category:
Branding / Booklet/Brochure
Annual ID:
10070D
Award:
2010 Design Merit Award
Agency:
Design Army / Washington
Client:
Karla Colletto
Title:
CATALOG / 25
Category:
Branding / Booklet/Brochure
Annual ID:
10071D
Award:
2010 Design Merit Award
Agency:
ground / Tokyo
Client:
KDDI CORPORATION
Title:
iida
Category:
Branding / Booklet/Brochure
Annual ID:
10072D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Urban Tree Salvage
Title:
Treeincarnation
Category:
Branding / Booklet/Brochure
Annual ID:
10073D
Award:
2010 Design Merit Award
Agency:
mono / minneapolis
Client:
Herman Miller
Title:
Setu preview piece
Category:
Branding / Booklet/Brochure
Annual ID:
10074D
Award:
2010 Design Merit Award
Agency:
Nolin BBDO / Montreal
Client:
Orchestre Métropolitain du Grand Montréal
Title:
OMM - Brochure
Category:
Branding / Booklet/Brochure
Annual ID:
10075D
Award:
2010 Design Merit Award
Agency:
Y&R/Wunderman Irvine / Tustin
Client:
Hilton Worldwide
Title:
The Palace, Jerusalem - Residences Sales Brochure
Category:
Branding / Booklet/Brochure
Annual ID:
10076D
Award:
2010 Design Merit Award
Agency:
Brandcom Middle East F.Z.L.L.C. / Dubai
Client:
AMANCORP LTD
Title:
AIRBORNE
Category:
Typography in Design / Campaign
Annual ID:
10276D