The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Freshlock : Cornflakes
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Collateral / Posters - Single
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Collateral / Posters - Single
Life Ruiner / Life Saver
Agency: john st. / Toronto
Client: Gamerama Category: Collateral / Posters - Single
Daddy Drinks
Agency: Martin Williams / Minneapolis
Client: Finnegans Category: Collateral / Posters - Single
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral / Posters - Single
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral / Posters - Single
''OFFICE''
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
\'\'HOSPITAL\'\'
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
Arctic Sun
Agency: BBDO Canada / Toronto
Client: Pepsi-QTG Canada Category: Consumer Television / Over :30 / Under :90 - Single
So Backwards
Agency: Bouffant Films / Johannesburg
Client: First for women Category: Consumer Television / Over :30 / Under :90 - Single
Double Back
Agency: Colenso BBDO / Auckland
Client: Vodafone Category: Consumer Television / Over :30 / Under :90 - Single
Recycle It On
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Consumer Television / Over :30 / Under :90 - Single
After Hours Athlete
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Logitech - Logitech Revue with Google TV - Ivan Cobenk
Agency: Goodby Silverstein & Partners / San Francisco
Client: Logitech Category: Consumer Television / Over :30 / Under :90 - Single
American Family
Agency: Grey / New York
Client: NFL Category: Consumer Television / Over :30 / Under :90 - Single
Douglas Fir
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / Over :30 / Under :90 - Single
Dove Men Care
Agency: Ogilvy France / Paris
Client: Unilever / Dove Category: Consumer Television / Over :30 / Under :90 - Single
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE
Agency: Stun Creative / Los Angeles
Client: Tv Guide Network - “CURB YOUR ENTHUSIASM” Category: Consumer Television / Over :30 / Under :90 - Single
Drama Queen
Agency: TBWA\PHS / LASKUTUS
Client: Young Director Award by CFP-E/Shots Category: Consumer Television / Over :30 / Under :90 - Single
Yay
Agency: The Richards Group / Dallas
Client: GameStop Category: Consumer Television / Over :30 / Under :90 - Single
Lightning
Agency: Velocity Films / Johannesburg
Client: Tetrapak Category: Consumer Television / Over :30 / Under :90 - Single
Release the Hounds
Agency: Venables Bell & Partners / San Francisco
Client: Audi of America Category: Consumer Television / Over :30 / Under :90 - Single
Kids
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / Over :30 / Under :90 - Single
To Work
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co Category: Consumer Television / Over :30 / Under :90 - Single
Born of Fire
Agency: Wieden+Kennedy / Portland
Client: Chrysler Category: Consumer Television / Over :30 / Under :90 - Single
Anti-Rock Star
Agency: Young & Rubicam / New York
Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
If You Like
Agency: Young & Rubicam / New York
Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
Cat Sitter
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
NBA - 2011 NBA Season - Encouragement
Agency: Goodby Silverstein & Partners / San Francisco
Client: NBA Category: Consumer Television / :30/:25 - Campaign
MNF Campaign
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Get Motivated
Agency: O Positive / New York
Client: Crunch Fitness Category: Consumer Television / :30/:25 - Campaign
Rhetorical Questions
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Never Outgrow Campaign
Agency: Venables Bell & Partners / San Francisco
Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Campaign
One Way
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Magazine / Full Page or Spread - Single
Gas
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Single
Love
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Single
SOZ - UNO
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Single
SOZ - Merkel
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Single
EOS
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Heaven
Agency: Bates Taiwan CO.,Ltd. / Taipei
Client: Haagen-Dazs Category: Magazine / Full Page or Spread - Single
Neighbors/ America
Agency: DDB Brasil / Sao Paulo
Client: FedEx Category: Magazine / Full Page or Spread - Single
Sindy
Agency: DDB, Paris / Paris
Client: Chupa Chups Category: Magazine / Full Page or Spread - Single
VB Manscent
Agency: Droga5 / East Sydney
Client: CUB Category: Magazine / Full Page or Spread - Single
Chameleon
Agency: Euro RSCG Bangkok Limited / Wattana
Client: Reckitt Benckiser (Thailand) Limited Category: Magazine / Full Page or Spread - Single
Batelco Directory - Hotel
Agency: FP7/BAH / Dubai
Client: Batelco Category: Magazine / Full Page or Spread - Single
Rolled up bed : Steel Bed
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: Outdoor Innovation Co.,Ltd. Category: Magazine / Full Page or Spread - Single
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes
Category:
Collateral / Posters - Single
Annual ID:
11216A
Award:
2011 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Chupa Chups
Title:
Sindy
Category:
Collateral / Posters - Single
Annual ID:
11217A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hospital
Category:
Collateral / Posters - Single
Annual ID:
11218A
Award:
2011 Advertising Merit Award
Agency:
john st. / Toronto
Client:
Gamerama
Title:
Life Ruiner / Life Saver
Category:
Collateral / Posters - Single
Annual ID:
11219A
Award:
2011 Advertising Merit Award
Agency:
Martin Williams / Minneapolis
Client:
Finnegans
Title:
Daddy Drinks
Category:
Collateral / Posters - Single
Annual ID:
11220A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Collateral / Posters - Single
Annual ID:
11221A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Collateral / Posters - Single
Annual ID:
11222A
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
''OFFICE''
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11327T
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
\'\'HOSPITAL\'\'
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11328T
Award:
2011 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
Pepsi-QTG Canada
Title:
Arctic Sun
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11329T
Award:
2011 Advertising Merit Award
Agency:
Bouffant Films / Johannesburg
Client:
First for women
Title:
So Backwards
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11330T
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Vodafone
Title:
Double Back
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11331T
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Best Buy
Title:
Recycle It On
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11332T
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
After Hours Athlete
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11333T
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11334T
Award:
2011 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Logitech
Title:
Logitech - Logitech Revue with Google TV - Ivan Cobenk
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11335T
Award:
2011 Advertising Merit Award
Agency:
Grey / New York
Client:
NFL
Title:
American Family
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11336T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Douglas Fir
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11337T
Award:
2011 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Unilever / Dove
Title:
Dove Men Care
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11338T
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
LEGO GmbH
Title:
Builders of Tomorrow
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11339T
Award:
2011 Advertising Merit Award
Agency:
Stun Creative / Los Angeles
Client:
Tv Guide Network - “CURB YOUR ENTHUSIASM”
Title:
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11340T
Award:
2011 Advertising Merit Award
Agency:
TBWA\PHS / LASKUTUS
Client:
Young Director Award by CFP-E/Shots
Title:
Drama Queen
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11341T
Award:
2011 Advertising Merit Award
Agency:
The Richards Group / Dallas
Client:
GameStop
Title:
Yay
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11342T
Award:
2011 Advertising Merit Award
Agency:
Velocity Films / Johannesburg
Client:
Tetrapak
Title:
Lightning
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11343T
Award:
2011 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Audi of America
Title:
Release the Hounds
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11344T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Kids
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11345T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Levi's Strauss & Co
Title:
To Work
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11346T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Chrysler
Title:
Born of Fire
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11347T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
VH1
Title:
Anti-Rock Star
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11348T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
VH1
Title:
If You Like
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11349T
Award:
2011 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Cat Sitter
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
11350T
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11371T
Award:
2011 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
NBA
Title:
NBA - 2011 NBA Season - Encouragement
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11372T
Award:
2011 Advertising Merit Award
Agency:
MJZ / Los Angeles
Client:
ESPN
Title:
MNF Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11373T
Award:
2011 Advertising Merit Award
Agency:
O Positive / New York
Client:
Crunch Fitness
Title:
Get Motivated
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11374T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Rhetorical Questions
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11375T
Award:
2011 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
ConAgra Foods Inc.
Title:
Never Outgrow Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
11376T
Award:
2011 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
smart Canada
Title:
One Way
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11104A
Award:
2011 Advertising Merit Award
Agency:
Ad Planet Group / Singapore
Client:
Navicom Technology Pte Ltd
Title:
Gas
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11130A
Award:
2011 Advertising Merit Award
Agency:
Ad Planet Group / Singapore
Client:
Navicom Technology Pte Ltd
Title:
Love
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11131A
Award:
2011 Advertising Merit Award
Agency:
Advico Y&R AG (Y&R Gruppe) / Zürich
Client:
SonntagsZeitung
Title:
SOZ - UNO
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11132A
Award:
2011 Advertising Merit Award
Agency:
Advico Y&R AG (Y&R Gruppe) / Zürich
Client:
SonntagsZeitung
Title:
SOZ - Merkel
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11133A
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
EOS
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11134A
Award:
2011 Advertising Merit Award
Agency:
Bates Taiwan CO.,Ltd. / Taipei
Client:
Haagen-Dazs
Title:
Heaven
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11135A
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
FedEx
Title:
Neighbors/ America
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11136A
Award:
2011 Advertising Merit Award
Agency:
DDB, Paris / Paris
Client:
Chupa Chups
Title:
Sindy
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11137A
Award:
2011 Advertising Merit Award
Agency:
Droga5 / East Sydney
Client:
CUB
Title:
VB Manscent
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11138A
Award:
2011 Advertising Merit Award
Agency:
Euro RSCG Bangkok Limited / Wattana
Client:
Reckitt Benckiser (Thailand) Limited
Title:
Chameleon
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11139A
Award:
2011 Advertising Merit Award
Agency:
FP7/BAH / Dubai
Client:
Batelco
Title:
Batelco Directory - Hotel
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11140A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
Outdoor Innovation Co.,Ltd.
Title:
Rolled up bed : Steel Bed
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11141A