The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
Advertising
- All
- Advertising
- Branded Entertainment
- Design
- Interactive
Award
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
Freshlock : Cornflakes
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Collateral / Posters - Single
Batelco Directory - Hospital
Agency: FP7/BAH / Dubai
Client: Batelco Category: Collateral / Posters - Single
Life Ruiner / Life Saver
Agency: john st. / Toronto
Client: Gamerama Category: Collateral / Posters - Single
Daddy Drinks
Agency: Martin Williams / Minneapolis
Client: Finnegans Category: Collateral / Posters - Single
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral / Posters - Single
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral / Posters - Single
''OFFICE''
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
\'\'HOSPITAL\'\'
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Over :30 / Under :90 - Single
Arctic Sun
Agency: BBDO Canada / Toronto
Client: Pepsi-QTG Canada Category: Consumer Television / Over :30 / Under :90 - Single
So Backwards
Agency: Bouffant Films / Johannesburg
Client: First for women Category: Consumer Television / Over :30 / Under :90 - Single
Double Back
Agency: Colenso BBDO / Auckland
Client: Vodafone Category: Consumer Television / Over :30 / Under :90 - Single
Recycle It On
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Consumer Television / Over :30 / Under :90 - Single
After Hours Athlete
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
HardChorus
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Over :30 / Under :90 - Single
Logitech - Logitech Revue with Google TV - Ivan Cobenk
Agency: Goodby Silverstein & Partners / San Francisco
Client: Logitech Category: Consumer Television / Over :30 / Under :90 - Single
American Family
Agency: Grey / New York
Client: NFL Category: Consumer Television / Over :30 / Under :90 - Single
Douglas Fir
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Consumer Television / Over :30 / Under :90 - Single
Dove Men Care
Agency: Ogilvy France / Paris
Client: Unilever / Dove Category: Consumer Television / Over :30 / Under :90 - Single
Builders of Tomorrow
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: LEGO GmbH Category: Consumer Television / Over :30 / Under :90 - Single
“CURB YOUR ENTHUSIASM” launch on TV Guide Network “The Interview” – VIRAL ONLINE
Agency: Stun Creative / Los Angeles
Client: Tv Guide Network - “CURB YOUR ENTHUSIASM” Category: Consumer Television / Over :30 / Under :90 - Single
Drama Queen
Agency: TBWA\PHS / LASKUTUS
Client: Young Director Award by CFP-E/Shots Category: Consumer Television / Over :30 / Under :90 - Single
Yay
Agency: The Richards Group / Dallas
Client: GameStop Category: Consumer Television / Over :30 / Under :90 - Single
Lightning
Agency: Velocity Films / Johannesburg
Client: Tetrapak Category: Consumer Television / Over :30 / Under :90 - Single
Release the Hounds
Agency: Venables Bell & Partners / San Francisco
Client: Audi of America Category: Consumer Television / Over :30 / Under :90 - Single
Kids
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / Over :30 / Under :90 - Single
To Work
Agency: Wieden+Kennedy / Portland
Client: Levi's Strauss & Co Category: Consumer Television / Over :30 / Under :90 - Single
Born of Fire
Agency: Wieden+Kennedy / Portland
Client: Chrysler Category: Consumer Television / Over :30 / Under :90 - Single
Anti-Rock Star
Agency: Young & Rubicam / New York
Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
If You Like
Agency: Young & Rubicam / New York
Client: VH1 Category: Consumer Television / Over :30 / Under :90 - Single
Cat Sitter
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / Over :30 / Under :90 - Single
FedEx TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
NBA - 2011 NBA Season - Encouragement
Agency: Goodby Silverstein & Partners / San Francisco
Client: NBA Category: Consumer Television / :30/:25 - Campaign
MNF Campaign
Agency: MJZ / Los Angeles
Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Get Motivated
Agency: O Positive / New York
Client: Crunch Fitness Category: Consumer Television / :30/:25 - Campaign
Rhetorical Questions
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / :30/:25 - Campaign
Never Outgrow Campaign
Agency: Venables Bell & Partners / San Francisco
Client: ConAgra Foods Inc. Category: Consumer Television / :30/:25 - Campaign
One Way
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Magazine / Full Page or Spread - Single
Gas
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Single
Love
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Single
SOZ - UNO
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Single
SOZ - Merkel
Agency: Advico Y&R AG (Y&R Gruppe) / Zürich
Client: SonntagsZeitung Category: Magazine / Full Page or Spread - Single
EOS
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Heaven
Agency: Bates Taiwan CO.,Ltd. / Taipei
Client: Haagen-Dazs Category: Magazine / Full Page or Spread - Single
Neighbors/ America
Agency: DDB Brasil / Sao Paulo
Client: FedEx Category: Magazine / Full Page or Spread - Single
Sindy
Agency: DDB, Paris / Paris
Client: Chupa Chups Category: Magazine / Full Page or Spread - Single
VB Manscent
Agency: Droga5 / East Sydney
Client: CUB Category: Magazine / Full Page or Spread - Single
Chameleon
Agency: Euro RSCG Bangkok Limited / Wattana
Client: Reckitt Benckiser (Thailand) Limited Category: Magazine / Full Page or Spread - Single
Batelco Directory - Hotel
Agency: FP7/BAH / Dubai
Client: Batelco Category: Magazine / Full Page or Spread - Single
Rolled up bed : Steel Bed
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: Outdoor Innovation Co.,Ltd. Category: Magazine / Full Page or Spread - Single
