The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Filter
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Awards Archive
- Awards Archive
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- Independent Agency
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Award
Agency
Client
Title
Category
Annual ID
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
MAN BABY
Agency: Ogilvy&Mather / Santiago
Client: wua wua Category: Magazine / Full Page or Spread - Single
Happy Aunts
Agency: Young&Rubicam Buenos Aires / Buenos Aires
Client: Kopelco S.A. Category: Magazine / Full Page or Spread - Single
Accidents can be overwhelming
Agency: Connelly Partners / Boston
Client: Liberty Mutual Category: Magazine / Full Page or Spread - Single
Accidents can be overwhelming - Sideswiped
Agency: Connelly Partners / Boston
Client: Liberty Mutual Category: Magazine / Full Page or Spread - Single
Gas, Toilet, Love
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Campaign
Fit
Agency: Grey Comunicação / Sao Paulo
Client: Mercedes-Benz Category: Magazine / Full Page or Spread - Campaign
Aspirin and CafiAspirin
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Hands-free parking. (Tiguan)
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Be Stupid Print
Agency: Anomaly / New York
Client: Diesel Category: Magazine / Full Page or Spread - Campaign
Unreal Print Campaign
Agency: BBDO / New York
Client: Armstrong Category: Magazine / Full Page or Spread - Campaign
Movies
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Magazine / Full Page or Spread - Campaign
VB Testimonials
Agency: Droga5 / East Sydney
Client: CUB Category: Magazine / Full Page or Spread - Campaign
Rear assist
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Nutzfahrzeuge Category: Magazine / Full Page or Spread - Campaign
Perspective
Agency: Jung von Matt AG / Hamburg
Client: Spiegel-Verlag GmbH & Co. KG Category: Magazine / Full Page or Spread - Campaign
Child Lock
Agency: kempertrautmann gmbh / Hamburg
Client: Beate Uhse TV Category: Magazine / Full Page or Spread - Campaign
Music Never Dies
Agency: Leo Burnett Iberia / Lisboa
Client: MTV Category: Magazine / Full Page or Spread - Campaign
FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS / Paris
Client: EDITIONS POINTS Category: Magazine / Full Page or Spread - Campaign
Keep Your Kitchen Fresh
Agency: Ogilvy Beijing / Beijing
Client: BSH Category: Magazine / Full Page or Spread - Campaign
Copy on Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Campaign
True Colours
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: A. W. Faber-Castell Vertrieb GmbH Category: Magazine / Full Page or Spread - Campaign
SYMMETRY
Agency: TBWA\PARIS / Boulogne Billancourt
Client: NISSAN Category: Magazine / Full Page or Spread - Campaign
Reflexion
Agency: Leo Burnett Thailand / Bangkok
Client: Canon Marketing (Thailand) Co., Ltd. Category: Magazine / Full Page or Spread - Campaign
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Magazine / Full Page or Spread - Campaign
Accessories Required
Agency: Y&R Dubai / DUBAI
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
The Painted Journey
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Innovation in Advertising / Single
The Human Jukebox
Agency: Akestam Holst / 10387
Client: Pause Home Entertainment Category: Innovation in Advertising / Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Innovation in Advertising / Single
Music. See what it´s made of.(Machine)
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Innovation in Advertising / Single
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Innovation in Advertising / Single
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single
Human Billboard
Agency: Leo Burnett Co S.r.l. / Milan
Client: ING Direct Category: Innovation in Advertising / Single
Street Evo
Agency: Leo Burnett Iberia / Madrid
Client: Fiat Category: Innovation in Advertising / Single
Supor Non-Strick Pans
Agency: Leo Burnett / Shanghai
Client: SUPOR Category: Innovation in Advertising / Single
Whopper Face
Agency: Ogilvy Brasil / são paulo
Client: Burger King Category: Innovation in Advertising / Single
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Innovation in Advertising / Single
Inside Elliot's Head
Agency: rp& / santa monica
Client: Acura Category: Innovation in Advertising / Single
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Innovation in Advertising / Single
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Innovation in Advertising / Single
Our Speech
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Innovation in Advertising / Single
Metallic Ink T-shirt
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Collateral / Promotion (Agencies creating work for individuals)
Boardwalk Empire - Book Safe Hip Flask
Agency: HBO / New York
Client: HBO Category: Collateral / Promotion (Agencies creating work for individuals)
James Ready Board Game
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Collateral / Promotion (Agencies creating work for individuals)
Aspirin and CafiAspirin
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / Posters - Campaign
Stop
Agency: Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon
Client: Vijay Kaul Category: Collateral / Posters - Campaign
Ceramic/Crystal/Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Collateral / Posters - Campaign
