The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Single
MAN BABY
Agency: Ogilvy&Mather / Santiago
Client: wua wua Category: Magazine / Full Page or Spread - Single
Happy Aunts
Agency: Young&Rubicam Buenos Aires / Buenos Aires
Client: Kopelco S.A. Category: Magazine / Full Page or Spread - Single
Accidents can be overwhelming
Agency: Connelly Partners / Boston
Client: Liberty Mutual Category: Magazine / Full Page or Spread - Single
Accidents can be overwhelming - Sideswiped
Agency: Connelly Partners / Boston
Client: Liberty Mutual Category: Magazine / Full Page or Spread - Single
Gas, Toilet, Love
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd Category: Magazine / Full Page or Spread - Campaign
Fit
Agency: Grey Comunicação / Sao Paulo
Client: Mercedes-Benz Category: Magazine / Full Page or Spread - Campaign
Aspirin and CafiAspirin
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Magazine / Full Page or Spread - Campaign
Hands-free parking. (Tiguan)
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Magazine / Full Page or Spread - Campaign
Be Stupid Print
Agency: Anomaly / New York
Client: Diesel Category: Magazine / Full Page or Spread - Campaign
Unreal Print Campaign
Agency: BBDO / New York
Client: Armstrong Category: Magazine / Full Page or Spread - Campaign
Movies
Agency: BETC Euro RSCG / Paris
Client: CANAL+ Category: Magazine / Full Page or Spread - Campaign
VB Testimonials
Agency: Droga5 / East Sydney
Client: CUB Category: Magazine / Full Page or Spread - Campaign
Rear assist
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen AG Nutzfahrzeuge Category: Magazine / Full Page or Spread - Campaign
Perspective
Agency: Jung von Matt AG / Hamburg
Client: Spiegel-Verlag GmbH & Co. KG Category: Magazine / Full Page or Spread - Campaign
Child Lock
Agency: kempertrautmann gmbh / Hamburg
Client: Beate Uhse TV Category: Magazine / Full Page or Spread - Campaign
Music Never Dies
Agency: Leo Burnett Iberia / Lisboa
Client: MTV Category: Magazine / Full Page or Spread - Campaign
FAMOUS SPEECHES COLLECTION
Agency: MARCEL PARIS / Paris
Client: EDITIONS POINTS Category: Magazine / Full Page or Spread - Campaign
Keep Your Kitchen Fresh
Agency: Ogilvy Beijing / Beijing
Client: BSH Category: Magazine / Full Page or Spread - Campaign
Copy on Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Magazine / Full Page or Spread - Campaign
True Colours
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: A. W. Faber-Castell Vertrieb GmbH Category: Magazine / Full Page or Spread - Campaign
SYMMETRY
Agency: TBWA\PARIS / Boulogne Billancourt
Client: NISSAN Category: Magazine / Full Page or Spread - Campaign
Reflexion
Agency: Leo Burnett Thailand / Bangkok
Client: Canon Marketing (Thailand) Co., Ltd. Category: Magazine / Full Page or Spread - Campaign
Write the Future
Agency: Wieden+Kennedy / Amsterdam
Client: Nike Category: Magazine / Full Page or Spread - Campaign
Accessories Required
Agency: Y&R Dubai / DUBAI
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Campaign
The Painted Journey
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Innovation in Advertising / Single
The Human Jukebox
Agency: Akestam Holst / 10387
Client: Pause Home Entertainment Category: Innovation in Advertising / Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Innovation in Advertising / Single
Music. See what it´s made of.(Machine)
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Innovation in Advertising / Single
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Innovation in Advertising / Single
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Innovation in Advertising / Single
Human Billboard
Agency: Leo Burnett Co S.r.l. / Milan
Client: ING Direct Category: Innovation in Advertising / Single
Street Evo
Agency: Leo Burnett Iberia / Madrid
Client: Fiat Category: Innovation in Advertising / Single
Supor Non-Strick Pans
Agency: Leo Burnett / Shanghai
Client: SUPOR Category: Innovation in Advertising / Single
Whopper Face
Agency: Ogilvy Brasil / são paulo
Client: Burger King Category: Innovation in Advertising / Single
$ 73,000 BarTab
Agency: Ogilvy Brasil / são paulo
Client: Bar Aurora e Boteco Ferraz Category: Innovation in Advertising / Single
Inside Elliot's Head
Agency: rp& / santa monica
Client: Acura Category: Innovation in Advertising / Single
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Innovation in Advertising / Single
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Innovation in Advertising / Single
Our Speech
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Innovation in Advertising / Single
Metallic Ink T-shirt
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Collateral / Promotion (Agencies creating work for individuals)
Boardwalk Empire - Book Safe Hip Flask
Agency: HBO / New York
Client: HBO Category: Collateral / Promotion (Agencies creating work for individuals)
James Ready Board Game
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Collateral / Promotion (Agencies creating work for individuals)
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Collateral / Promotion (Agencies creating work for individuals)
Aspirin and CafiAspirin
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Collateral / Posters - Campaign
Stop
Agency: Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon
Client: Vijay Kaul Category: Collateral / Posters - Campaign
Ceramic/Crystal/Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Collateral / Posters - Campaign
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11142A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather / Santiago
Client:
wua wua
Title:
MAN BABY
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11143A
Award:
2011 Advertising Merit Award
Agency:
Young&Rubicam Buenos Aires / Buenos Aires
Client:
Kopelco S.A.
Title:
Happy Aunts
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11144A
Award:
2011 Advertising Merit Award
Agency:
Connelly Partners / Boston
Client:
Liberty Mutual
Title:
Accidents can be overwhelming
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11152A
Award:
2011 Advertising Merit Award
Agency:
Connelly Partners / Boston
Client:
Liberty Mutual
Title:
Accidents can be overwhelming - Sideswiped
Category:
Magazine / Full Page or Spread - Single
Annual ID:
11505A
Award:
2011 Advertising Merit Award
Agency:
Ad Planet Group / Singapore
Client:
Navicom Technology Pte Ltd
Title:
Gas, Toilet, Love
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11145A
Award:
2011 Advertising Merit Award
Agency:
Grey Comunicação / Sao Paulo
Client:
Mercedes-Benz
Title:
Fit
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11146A
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Aspirin and CafiAspirin
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11147A
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Hands-free parking. (Tiguan)
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11148A
Award:
2011 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid Print
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11149A
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
Armstrong
Title:
Unreal Print Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11150A
Award:
2011 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
CANAL+
Title:
Movies
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11151A
Award:
2011 Advertising Merit Award
Agency:
Droga5 / East Sydney
Client:
CUB
Title:
VB Testimonials
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11153A
Award:
2011 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen AG Nutzfahrzeuge
Title:
Rear assist
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11154A
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Spiegel-Verlag GmbH & Co. KG
Title:
Perspective
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11155A
Award:
2011 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Beate Uhse TV
Title:
Child Lock
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11156A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Iberia / Lisboa
Client:
MTV
Title:
Music Never Dies
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11157A
Award:
2011 Advertising Merit Award
Agency:
MARCEL PARIS / Paris
Client:
EDITIONS POINTS
Title:
FAMOUS SPEECHES COLLECTION
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11158A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
BSH
Title:
Keep Your Kitchen Fresh
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11159A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11160A
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
A. W. Faber-Castell Vertrieb GmbH
Title:
True Colours
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11161A
Award:
2011 Advertising Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
NISSAN
Title:
SYMMETRY
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11162A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Thailand / Bangkok
Client:
Canon Marketing (Thailand) Co., Ltd.
Title:
Reflexion
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11163A
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Amsterdam
Client:
Nike
Title:
Write the Future
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11164A
Award:
2011 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Harvey Nichols
Title:
Accessories Required
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
11165A
Award:
2011 Advertising Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
The Painted Journey
Category:
Innovation in Advertising / Single
Annual ID:
11429G
Award:
2011 Advertising Merit Award
Agency:
Akestam Holst / 10387
Client:
Pause Home Entertainment
Title:
The Human Jukebox
Category:
Innovation in Advertising / Single
Annual ID:
11430G
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Innovation in Advertising / Single
Annual ID:
11431G
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.(Machine)
Category:
Innovation in Advertising / Single
Annual ID:
11432G
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
EOS
Category:
Innovation in Advertising / Single
Annual ID:
11433G
Award:
2011 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Homemade is best
Category:
Innovation in Advertising / Single
Annual ID:
11434G
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Innovation in Advertising / Single
Annual ID:
11435G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Co S.r.l. / Milan
Client:
ING Direct
Title:
Human Billboard
Category:
Innovation in Advertising / Single
Annual ID:
11436G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Fiat
Title:
Street Evo
Category:
Innovation in Advertising / Single
Annual ID:
11437G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Shanghai
Client:
SUPOR
Title:
Supor Non-Strick Pans
Category:
Innovation in Advertising / Single
Annual ID:
11438G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Burger King
Title:
Whopper Face
Category:
Innovation in Advertising / Single
Annual ID:
11439G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
Bar Aurora e Boteco Ferraz
Title:
$ 73,000 BarTab
Category:
Innovation in Advertising / Single
Annual ID:
11440G
Award:
2011 Advertising Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike+ GPS
Category:
Innovation in Advertising / Single
Annual ID:
11441G
Award:
2011 Advertising Merit Award
Agency:
rp& / santa monica
Client:
Acura
Title:
Inside Elliot's Head
Category:
Innovation in Advertising / Single
Annual ID:
11442G
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Innovation in Advertising / Single
Annual ID:
11443G
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Sky Deutschland Fernsehen GmbH & Co. KG
Title:
SKY football opera
Category:
Innovation in Advertising / Single
Annual ID:
11444G
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The John F. Kennedy Presidential Library
Title:
Our Speech
Category:
Innovation in Advertising / Single
Annual ID:
11445G
Award:
2011 Advertising Merit Award
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink T-shirt
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11250A
Award:
2011 Advertising Merit Award
Agency:
HBO / New York
Client:
HBO
Title:
Boardwalk Empire - Book Safe Hip Flask
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11251A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Board Game
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11252A
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
11253A
Award:
2011 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Aspirin and CafiAspirin
Category:
Collateral / Posters - Campaign
Annual ID:
11223A
Award:
2011 Advertising Merit Award
Agency:
Asatsu-DK-fortune Communication. Pvt. Ltd. / Gurgaon
Client:
Vijay Kaul
Title:
Stop
Category:
Collateral / Posters - Campaign
Annual ID:
11224A
Award:
2011 Advertising Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
3M
Title:
Ceramic/Crystal/Marble
Category:
Collateral / Posters - Campaign
Annual ID:
11225A
Award:
2011 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
FedEx
Title:
Neighbors
Category:
Collateral / Posters - Campaign
Annual ID:
11226A