The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
SANDWICH
Agency: Abbott Mead Vickers BBDO / London
Client: PEPSICO WALKERS Category: Integrated Branding / Integrated Branding Campaign
The Last Text Integrated Campaign
Agency: BBDO / New York
Client: AT&T Category: Integrated Branding / Integrated Branding Campaign
Chrome Fast
Agency: BBH/New York and Google Creative Lab
Client: Google Category: Integrated Branding / Integrated Branding Campaign
MIN vs Porsche
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI USA Category: Integrated Branding / Integrated Branding Campaign
Hidden Pizza Restuarant
Agency: Clemenger BBDO and Proximity Melbourne / Melbourne
Client: Sensis Yellow Pages Category: Integrated Branding / Integrated Branding Campaign
Yellow Chocolate
Agency: Colenso BBDO / Auckland
Client: Yellow Pages Ltd Category: Integrated Branding / Integrated Branding Campaign
Real Stories
Agency: Colenso BBDO / Auckland
Client: TVNZ Category: Integrated Branding / Integrated Branding Campaign
Baby Carrots
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Integrated Branding / Integrated Branding Campaign
You know you Love it
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Integrated Branding / Integrated Branding Campaign
Parallel Lines
Agency: DDB London / London
Client: Philips Category: Integrated Branding / Integrated Branding Campaign
The Election Campaign
Agency: DDB London / London
Client: Marmite Category: Integrated Branding / Integrated Branding Campaign
Weekday Tickets
Agency: DDB Stockholm / Stockholm
Client: Royal Opera in Stockholm Category: Integrated Branding / Integrated Branding Campaign
Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign
Republica Popular do Corinthians
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nike Category: Integrated Branding / Integrated Branding Campaign
SMASH - a guitar born-to-be-destroyed -
Agency: HAKUHODO PRODUCT'S Inc. / MINATO-KU
Client: K'S JAPAN Category: Integrated Branding / Integrated Branding Campaign
On the card.
Agency: Happy Soldiers / Sydney
Client: Virgin Money Category: Integrated Branding / Integrated Branding Campaign
Drop Everything For Love
Agency: JWT / New York
Client: Diamond Trading Company Category: Integrated Branding / Integrated Branding Campaign
The Campaign for the "You Know What"
Agency: King James / Cape Town
Client: Comair Ltd Category: Integrated Branding / Integrated Branding Campaign
James Ready Cap Recall
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Integrated Branding / Integrated Branding Campaign
Exclusive Beach
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute For Conscious Consumption Category: Integrated Branding / Integrated Branding Campaign
RECEIPT STORIES
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BookXcess Sdn Bhd Category: Integrated Branding / Integrated Branding Campaign
Something for Everybody
Agency: Mother / New York
Client: Devo Category: Integrated Branding / Integrated Branding Campaign
Disposable Forest Integrated Campaign
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign
The Zoning Plan
Agency: walker / zurich
Client: GREENPEACE Category: Integrated Branding / Integrated Branding Campaign
MUMS
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
GIRLS
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Newspaper or Magazine - Single
Soldier
Agency: Leo Burnett Istanbul / Istanbul
Client: Istanbul Toy Museum Category: Public Service / Newspaper or Magazine - Single
If you drink, blow
Agency: LDC / São Paulo
Client: CCR Category: Public Service / Newspaper or Magazine - Single
Family
Agency: Lowe Indonesia / Jakarta
Client: UNICEF Category: Public Service / Newspaper or Magazine - Single
The Blank Frontpage Campaign
Agency: Scholz & Friends / Hamburg
Client: Reporter ohne Grenzen e.V. Category: Public Service / Newspaper or Magazine - Single
The Fossil
Agency: YOUNG & RUBICAM PARIS / Boulogne-Billancourt
Client: Surfrider Foundation Category: Public Service / Newspaper or Magazine - Single
After Hours Athlete
Agency: Droga5 / New York
Client: Puma Category: Cinema Advertising / Maximum 3 minutes - Single
Spinal Cord and Brain injuries
Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client: Channel 3 Telethon Category: Cinema Advertising / Maximum 3 minutes - Single
Conan
Agency: Hungry Man / New York
Client: TBS Category: Cinema Advertising / Maximum 3 minutes - Single
Monkey
Agency: Leo Burnett / Millers Point
Client: WWF Category: Cinema Advertising / Maximum 3 minutes - Single
Love vs Hate
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Cinema Advertising / Maximum 3 minutes - Single
Father & Son
Agency: Leo Burnett/Arc Worldwide Singapore / Singapore
Client: Ministry of Community Development, Youth & Sports/National Family Council Category: Cinema Advertising / Maximum 3 minutes - Single
Buck
Agency: Red Urban / Toronto
Client: Richmond Optometry Category: Cinema Advertising / Maximum 3 minutes - Single
Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Cinema Advertising / Maximum 3 minutes - Single
WHO KILLED DEON
Agency: Abbott Mead Vickers BBDO / London
Client: THE LONDON METROPOLITAN POLICE Category: Branded Content / Single
Birth of a Spartan
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Branded Content / Single
KIN Journey - Visit 1
Agency: agencytwofifteen / San Francisco
Client: Microsoft Category: Branded Content / Single
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Branded Content / Single
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Branded Content / Single
Ride
Agency: Publicis Mojo / Walsh Bay
Client: The Coca-Cola Company Category: Branded Content / Single
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Branded Content / Single
REPLAY Season 3
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Branded Content / Single
Social Media Sobriety Test
Agency: TDA_Boulder / Boulder
Client: Webroot Category: Branded Content / Single
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
PEPSICO WALKERS
Title:
SANDWICH
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11459G
Award:
2011 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
The Last Text Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11460G
Award:
2011 Advertising Merit Award
Agency:
BBH/New York and Google Creative Lab
Client:
Google
Title:
Chrome Fast
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11461G
Award:
2011 Advertising Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI USA
Title:
MIN vs Porsche
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11462G
Award:
2011 Advertising Merit Award
Agency:
Clemenger BBDO and Proximity Melbourne / Melbourne
Client:
Sensis Yellow Pages
Title:
Hidden Pizza Restuarant
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11463G
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Yellow Pages Ltd
Title:
Yellow Chocolate
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11464G
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
TVNZ
Title:
Real Stories
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11465G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Baby Carrots
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11466G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
You know you Love it
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11467G
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Philips
Title:
Parallel Lines
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11468G
Award:
2011 Advertising Merit Award
Agency:
DDB London / London
Client:
Marmite
Title:
The Election Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11469G
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Royal Opera in Stockholm
Title:
Weekday Tickets
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11470G
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
Speed Camera Lottery
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11471G
Award:
2011 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nike
Title:
Republica Popular do Corinthians
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11472G
Award:
2011 Advertising Merit Award
Agency:
HAKUHODO PRODUCT'S Inc. / MINATO-KU
Client:
K'S JAPAN
Title:
SMASH - a guitar born-to-be-destroyed -
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11473G
Award:
2011 Advertising Merit Award
Agency:
Happy Soldiers / Sydney
Client:
Virgin Money
Title:
On the card.
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11474G
Award:
2011 Advertising Merit Award
Agency:
JWT / New York
Client:
Diamond Trading Company
Title:
Drop Everything For Love
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11475G
Award:
2011 Advertising Merit Award
Agency:
King James / Cape Town
Client:
Comair Ltd
Title:
The Campaign for the "You Know What"
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11476G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Cap Recall
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11477G
Award:
2011 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute For Conscious Consumption
Title:
Exclusive Beach
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11478G
Award:
2011 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
BookXcess Sdn Bhd
Title:
RECEIPT STORIES
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11479G
Award:
2011 Advertising Merit Award
Agency:
Mother / New York
Client:
Devo
Title:
Something for Everybody
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11480G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Disposable Forest Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11481G
Award:
2011 Advertising Merit Award
Agency:
walker / zurich
Client:
GREENPEACE
Title:
The Zoning Plan
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
11482G
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
MUMS
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11258A
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
GIRLS
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11259A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Istanbul / Istanbul
Client:
Istanbul Toy Museum
Title:
Soldier
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11260A
Award:
2011 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
CCR
Title:
If you drink, blow
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11261A
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
UNICEF
Title:
Family
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11262A
Award:
2011 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Reporter ohne Grenzen e.V.
Title:
The Blank Frontpage Campaign
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11263A
Award:
2011 Advertising Merit Award
Agency:
YOUNG & RUBICAM PARIS / Boulogne-Billancourt
Client:
Surfrider Foundation
Title:
The Fossil
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
11264A
Award:
2011 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
After Hours Athlete
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11388T
Award:
2011 Advertising Merit Award
Agency:
Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client:
Channel 3 Telethon
Title:
Spinal Cord and Brain injuries
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11389T
Award:
2011 Advertising Merit Award
Agency:
Hungry Man / New York
Client:
TBS
Title:
Conan
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11390T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
Monkey
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11391T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love vs Hate
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11392T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett/Arc Worldwide Singapore / Singapore
Client:
Ministry of Community Development, Youth & Sports/National Family Council
Title:
Father & Son
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11393T
Award:
2011 Advertising Merit Award
Agency:
Red Urban / Toronto
Client:
Richmond Optometry
Title:
Buck
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11394T
Award:
2011 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Swagger Wagon Music Video
Category:
Cinema Advertising / Maximum 3 minutes - Single
Annual ID:
11395T
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE LONDON METROPOLITAN POLICE
Title:
WHO KILLED DEON
Category:
Branded Content / Single
Annual ID:
11397T
Award:
2011 Advertising Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Birth of a Spartan
Category:
Branded Content / Single
Annual ID:
11398T
Award:
2011 Advertising Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft
Title:
KIN Journey - Visit 1
Category:
Branded Content / Single
Annual ID:
11399T
Award:
2011 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Beyond The Still
Category:
Branded Content / Single
Annual ID:
11400T
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Branded Content / Single
Annual ID:
11401T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Melbourne
Client:
Scope
Title:
See The Person
Category:
Branded Content / Single
Annual ID:
11402T
Award:
2011 Advertising Merit Award
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Branded Content / Single
Annual ID:
11403T
Award:
2011 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
The Coca-Cola Company
Title:
Ride
Category:
Branded Content / Single
Annual ID:
11404T
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Sky Deutschland Fernsehen GmbH & Co. KG
Title:
SKY football opera
Category:
Branded Content / Single
Annual ID:
11405T
Award:
2011 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
REPLAY Season 3
Category:
Branded Content / Single
Annual ID:
11406T
Award:
2011 Advertising Merit Award
Agency:
TDA_Boulder / Boulder
Client:
Webroot
Title:
Social Media Sobriety Test
Category:
Branded Content / Single
Annual ID:
11407T