The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Flipped City
Agency: DDB MUDRA GROUP INDIA / New Delhi
Client: Philips Category: Collateral / Posters - Campaign
Funny Babies
Agency: Dentsu Brasil / Sao Paulo
Client: L'Univers de Chocolat Category: Collateral / Posters - Campaign
Republica Popular do Corinthians Poster
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nike Category: Collateral / Posters - Campaign
Switch off
Agency: Leo Burnett Iberia / Madrid
Client: Procter&Gamble Category: Collateral / Posters - Campaign
Hidden Sound Campaign
Agency: Leo Burnett / Hong Kong
Client: Zoo Records Category: Collateral / Posters - Campaign
Fossil
Agency: Lowe Indonesia / Jakarta
Client: PT. Unilever Indonesia Category: Collateral / Posters - Campaign
Poster Campaign
Agency: Maris, West & Baker / Jackson
Client: Shack Up Inn Category: Collateral / Posters - Campaign
PERSPECTIVES
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: The New Straits Times Press (M) Bhd Category: Collateral / Posters - Campaign
Wireframe
Agency: McCann Worldgroup Mumbai / mumbai
Client: ATSS Security Solution Provider Category: Collateral / Posters - Campaign
Keep Your Kitchen Fresh
Agency: Ogilvy Beijing / Beijing
Client: BSH Category: Collateral / Posters - Campaign
Mini Beginnings
Agency: Publicis Communications Pvt. Ltd. / Gurgaon
Client: Hewlett Packard Sales India Pvt. Ltd Category: Collateral / Posters - Campaign
Get your eyes checked
Agency: Red Urban / Toronto
Client: Richmond Optometry Category: Cinema Advertising / Campaign
Burn
Agency: Publicis Mojo / Walsh Bay
Client: The Coca-Cola Company Category: Branded Content / Campaign
\'\'NEVER SAY NO TO PANDA\'\'
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Commercials of var. length - Campaign
Bundy Millers
Agency: Leo Burnett / Millers Point
Client: Diageo Australia Category: Consumer Television / Commercials of var. length - Campaign
Odor Blocker
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Consumer Television / Under $80K Budget - Single
Spinal Cord and Brain injuries
Agency: Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client: Channel 3 Telethon Category: Consumer Television / Under $80K Budget - Single
Honk If You're Human
Agency: Three Drunk Monkeys / Sydney
Client: BBc Knowledge Category: Consumer Television / Under $80K Budget - Single
360° Campaign
Agency: BBDO Germany GmbH / Duesseldorf
Client: Daimler AG, Mercedes-Benz Vertrieb Deutschland Category: Out Of Home / Campaign
Freshlock : Cornflakes/Raisins/Crackers
Agency: DDB Group Hong Kong / Hong Kong
Client: FreshLock China Ltd. Category: Out Of Home / Campaign
Coin Landscapes
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Out Of Home / Campaign
Clockwork Orange, Willy Wonka, Dragon Tattoo
Agency: DraftFCB Auckland / Auckland
Client: Whitcoulls Category: Out Of Home / Campaign
Daffy's Underground Puzzle
Agency: Johannes Leonardo / New York
Client: Daffy's Category: Out Of Home / Campaign
James Ready Coupon Billboard
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Campaign
James Ready Fall Billboard Campaign
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Out Of Home / Campaign
Exclusive Beach
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute For Conscious Consumption Category: Out Of Home / Campaign
Cars
Agency: Publicis Communications Schweiz AG / Zurich
Client: Renault Suisse SA Category: Out Of Home / Campaign
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Out Of Home / Campaign
Little Billboard
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Out Of Home / Campaign
TOWER HAMLETS POSTER CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: TOWER HAMLETS Category: Public Service / Outdoor and Posters - Campaign
Eye
Agency: BBDO / Bangkok
Client: THAI HEALTH PROMOTION FOUNDATION Category: Public Service / Outdoor and Posters - Campaign
Belum Temengor Petition Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Mint Museum
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Public Service / Outdoor and Posters - Campaign
Sony "The Rocket Project"
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Non-Broadcast / Campaign
Burn
Agency: Publicis Mojo / Walsh Bay
Client: The Coca-Cola Company Category: Non-Broadcast / Campaign
Adidas, Give Your All
Agency: TBWA/Tequila / auckland CBD
Client: Adidas, All Blacks NZRU Category: Non-Broadcast / Campaign
More Birthdays
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Non-Broadcast / Campaign
Delete Text Driving
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Insurance Category: Small Space Print / Single
Antique/Safe/Car
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Midea Category: Trade / Full Page or Spread - Campaign
Pantone
Agency: Sra. Rushmore Madrid / Madrid
Client: Renfe Category: Trade / Full Page or Spread - Campaign
Gas, Toilet, Love
Agency: Ad Planet Group / Singapore
Client: Navicom Technology Pte Ltd Category: Collateral / P.O.P and In-store - Campaign
ANIMALS
Agency: CONTRAPUNTO BBDO / Madrid
Client: SMART Category: Collateral / P.O.P and In-store - Campaign
Thoughtful Design
Agency: Gotham / New York
Client: Britax Category: Collateral / P.O.P and In-store - Campaign
Fashion Always Returns
Agency: Leo Burrnett Brasil / S�o Paulo
Client: Procter&Gamble Category: Collateral / P.O.P and In-store - Campaign
Peepholes
Agency: Ogilvy Johannesburg / Johannesburg
Client: Exclusive Books Category: Collateral / P.O.P and In-store - Campaign
Accessories Required
Agency: Y&R Dubai / DUBAI
Client: Harvey Nichols Category: Collateral / P.O.P and In-store - Campaign
Award:
2011 Advertising Merit Award
Agency:
DDB MUDRA GROUP INDIA / New Delhi
Client:
Philips
Title:
Flipped City
Category:
Collateral / Posters - Campaign
Annual ID:
11227A
Award:
2011 Advertising Merit Award
Agency:
Dentsu Brasil / Sao Paulo
Client:
L'Univers de Chocolat
Title:
Funny Babies
Category:
Collateral / Posters - Campaign
Annual ID:
11228A
Award:
2011 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nike
Title:
Republica Popular do Corinthians Poster
Category:
Collateral / Posters - Campaign
Annual ID:
11229A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Procter&Gamble
Title:
Switch off
Category:
Collateral / Posters - Campaign
Annual ID:
11230A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Zoo Records
Title:
Hidden Sound Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
11231A
Award:
2011 Advertising Merit Award
Agency:
Lowe Indonesia / Jakarta
Client:
PT. Unilever Indonesia
Title:
Fossil
Category:
Collateral / Posters - Campaign
Annual ID:
11232A
Award:
2011 Advertising Merit Award
Agency:
Maris, West & Baker / Jackson
Client:
Shack Up Inn
Title:
Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
11233A
Award:
2011 Advertising Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
The New Straits Times Press (M) Bhd
Title:
PERSPECTIVES
Category:
Collateral / Posters - Campaign
Annual ID:
11234A
Award:
2011 Advertising Merit Award
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
ATSS Security Solution Provider
Title:
Wireframe
Category:
Collateral / Posters - Campaign
Annual ID:
11235A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
BSH
Title:
Keep Your Kitchen Fresh
Category:
Collateral / Posters - Campaign
Annual ID:
11236A
Award:
2011 Advertising Merit Award
Agency:
Publicis Communications Pvt. Ltd. / Gurgaon
Client:
Hewlett Packard Sales India Pvt. Ltd
Title:
Mini Beginnings
Category:
Collateral / Posters - Campaign
Annual ID:
11237A
Award:
2011 Advertising Merit Award
Agency:
Red Urban / Toronto
Client:
Richmond Optometry
Title:
Get your eyes checked
Category:
Cinema Advertising / Campaign
Annual ID:
11396T
Award:
2011 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
The Coca-Cola Company
Title:
Burn
Category:
Branded Content / Campaign
Annual ID:
11408T
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
\'\'NEVER SAY NO TO PANDA\'\'
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11378T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Diageo Australia
Title:
Bundy Millers
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11379T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Odor Blocker
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11380T
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
11381T
Award:
2011 Advertising Merit Award
Agency:
Grupo Bassat Ogilvy/Bassat Ogilvy Barcelona / Barcelona
Client:
Channel 3 Telethon
Title:
Spinal Cord and Brain injuries
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
11382T
Award:
2011 Advertising Merit Award
Agency:
Three Drunk Monkeys / Sydney
Client:
BBc Knowledge
Title:
Honk If You're Human
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
11383T
Award:
2011 Advertising Merit Award
Agency:
Grey Comunicação / Sao Paulo
Client:
Mercedes-Benz
Title:
Fit
Category:
Out Of Home / Campaign
Annual ID:
11196A
Award:
2011 Advertising Merit Award
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Daimler AG, Mercedes-Benz Vertrieb Deutschland
Title:
360° Campaign
Category:
Out Of Home / Campaign
Annual ID:
11197A
Award:
2011 Advertising Merit Award
Agency:
DDB Group Hong Kong / Hong Kong
Client:
FreshLock China Ltd.
Title:
Freshlock : Cornflakes/Raisins/Crackers
Category:
Out Of Home / Campaign
Annual ID:
11198A
Award:
2011 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
Penguin Books Singapore
Title:
Coin Landscapes
Category:
Out Of Home / Campaign
Annual ID:
11199A
Award:
2011 Advertising Merit Award
Agency:
DraftFCB Auckland / Auckland
Client:
Whitcoulls
Title:
Clockwork Orange, Willy Wonka, Dragon Tattoo
Category:
Out Of Home / Campaign
Annual ID:
11200A
Award:
2011 Advertising Merit Award
Agency:
Johannes Leonardo / New York
Client:
Daffy's
Title:
Daffy's Underground Puzzle
Category:
Out Of Home / Campaign
Annual ID:
11202A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Coupon Billboard
Category:
Out Of Home / Campaign
Annual ID:
11203A
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Fall Billboard Campaign
Category:
Out Of Home / Campaign
Annual ID:
11204A
Award:
2011 Advertising Merit Award
Agency:
Lew´Lara\TBWA / São Paulo
Client:
Akatu Institute For Conscious Consumption
Title:
Exclusive Beach
Category:
Out Of Home / Campaign
Annual ID:
11205A
Award:
2011 Advertising Merit Award
Agency:
Publicis Communications Schweiz AG / Zurich
Client:
Renault Suisse SA
Title:
Cars
Category:
Out Of Home / Campaign
Annual ID:
11206A
Award:
2011 Advertising Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Out Of Home / Campaign
Annual ID:
11207A
Award:
2011 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
smart Canada
Title:
Little Billboard
Category:
Out Of Home / Campaign
Annual ID:
11213A
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
TOWER HAMLETS
Title:
TOWER HAMLETS POSTER CAMPAIGN
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11274A
Award:
2011 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
THAI HEALTH PROMOTION FOUNDATION
Title:
Eye
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11275A
Award:
2011 Advertising Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
Malaysian Nature Society (MNS)
Title:
Belum Temengor Petition Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11276A
Award:
2011 Advertising Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Museum
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11277A
Award:
2011 Advertising Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Sony "The Rocket Project"
Category:
Non-Broadcast / Campaign
Annual ID:
11424T
Award:
2011 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
The Coca-Cola Company
Title:
Burn
Category:
Non-Broadcast / Campaign
Annual ID:
11425T
Award:
2011 Advertising Merit Award
Agency:
TBWA/Tequila / auckland CBD
Client:
Adidas, All Blacks NZRU
Title:
Adidas, Give Your All
Category:
Non-Broadcast / Campaign
Annual ID:
11426T
Award:
2011 Advertising Merit Award
Agency:
TDA_Boulder / Boulder
Client:
FirstBank
Title:
Customer Service
Category:
Non-Broadcast / Campaign
Annual ID:
11427T
Award:
2011 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
More Birthdays
Category:
Non-Broadcast / Campaign
Annual ID:
11428T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate Insurance
Title:
Delete Text Driving
Category:
Small Space Print / Single
Annual ID:
11166A
Award:
2011 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Yakla Snow Lotus
Category:
Small Space Print / Single
Annual ID:
11167A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy&Mather Advertising, Shanghai / Shanghai
Client:
Midea
Title:
Antique/Safe/Car
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
11210A
Award:
2011 Advertising Merit Award
Agency:
Sra. Rushmore Madrid / Madrid
Client:
Renfe
Title:
Pantone
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
11211A
Award:
2011 Advertising Merit Award
Agency:
Ad Planet Group / Singapore
Client:
Navicom Technology Pte Ltd
Title:
Gas, Toilet, Love
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11244A
Award:
2011 Advertising Merit Award
Agency:
CONTRAPUNTO BBDO / Madrid
Client:
SMART
Title:
ANIMALS
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11245A
Award:
2011 Advertising Merit Award
Agency:
Gotham / New York
Client:
Britax
Title:
Thoughtful Design
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11246A
Award:
2011 Advertising Merit Award
Agency:
Leo Burrnett Brasil / S�o Paulo
Client:
Procter&Gamble
Title:
Fashion Always Returns
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11247A
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Exclusive Books
Title:
Peepholes
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11248A
Award:
2011 Advertising Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Harvey Nichols
Title:
Accessories Required
Category:
Collateral / P.O.P and In-store - Campaign
Annual ID:
11249A