The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Typography in Design / Single
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Broadcast Design / Music Videos
A Wisp of Tea
Agency: Shaobin Lin / Shantou
Client: Guangdong Yawei Biotechnology Co,.Ltd. Category: Package Design / Campaign
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Broadcast Design / Single
Beetle’s Eye View
Agency: DDB China Group / Shanghai
Client: VW Import-New Beetle Convertible Category: Collateral Design / Posters - Campaign
Obeetee Logo
Agency: Sandstrom Partners / Portland
Client: Obeetee Pvt Ltd Category: Branding / Logo/Trademark Design - Single Only
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Typography in Design / Campaign
The Snowflake & The Bubble
Agency: iris / New York
Client: Saks Fifth Avenue Category: Outdoor Design / Single
Belum Temengor Petition Campaign
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Malaysian Nature Society (MNS) Category: Public Service / Outdoor and Posters - Campaign
Metallic Ink Underclothes
Agency: 4th Amendment Wear / Boulder
Client: 4th Amendment Wear Category: Industrial Design/Product Design / Campaign
"Pulse of the City"
Agency: BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client: Chamber of Commerce Frankfurt, Germany Category: Spatial Design / Outdoor Spaces
Mobility – Reflective Kinematronic
Agency: ART+COM / Berlin
Client: Otto Bock HealthCare GmbH Category: Spatial Design / Indoor Spaces
The Cosmopolitan Digital Experience
Agency: Digital Kitchen / Chicago
Client: The Cosmopolitan Hotel of Las Vegas Category: Spatial Design / Indoor Spaces
Cascades 2009 Annual Report on Sustainable Development
Agency: Paprika / Montreal
Client: Cascades Category: Branding / Annual Report
The Creative Playing Field
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Corporate Identity / Campaign
PAR
Agency: Blok Design / Toronto
Client: Moxie Pictures Category: Publication Design / Book Layout Design
Wine Labels
Agency: Eduardo del Fraile / Murcia
Client: Index Book Category: Publication Design / Book Cover Design
Burma
Agency: JWT / New York
Client: Human Rights Watch Category: Public Service / Outdoor and Posters - Single
Dear Bill
Agency: Go Welsh / Lancaster
Client: Society of Design Category: Typography in Design / Single
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Package Design / Single
The Wilderness Downtown
Agency: Milk+Koblin and Google Creative Lab / New York
Client: Arcade Fire/Google Category: Broadcast Design / Music Videos
All About Acupressure
Agency: Ogilvy & Mather, Mumbai / Mumbai
Client: Dr. S. M. Vaidya Category: Corporate Identity / Single
STOP THE WATER WHILE USING ME!
Agency: Kolle Rebbe / Hamburg
Client: T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG Category: Package Design / Campaign
Shiner Beers 101 Packaging
Agency: McGarrah Jessee / Austin
Client: Spoetzl Brewery Category: Package Design / Campaign
Hairmoticons
Agency: BBDO Germany GmbH / Duesseldorf
Client: Braun GmbH Category: Outdoor Design / Campaign
Immigration Stamps - Calendar
Agency: TBWA\ Gurgaon / Gurgaon
Client: Yatra.com Category: Direct Mail / Single
Subaru "The CarParts"
Agency: Starland Co.,Ltd. / Tokyo
Client: Fuji Heavy Industries LTD Category: Broadcast Design / Single
Music. See what it´s made of.
Agency: AlmapBBDO / São Paulo
Client: Billboard Category: Collateral Design / Posters - Campaign
STRIP
Agency: Design Army / Washington
Client: AIGA Baltimore Category: Collateral Design / Self-promotion
Comedymark Logo
Agency: TheLab / New York
Client: Comedy Central Category: Branding / Logo/Trademark Design - Single Only
#1 in Europe
Agency: MacLaren McCann Canada / Calgary
Client: Fotolia Category: Typography in Design / Campaign
Andes Teletransporter
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Inbev Category: Outdoor Design / Single
Signature Theatre Season Posters
Agency: Design Army / Washington
Client: Signature Theatre Category: Public Service / Outdoor and Posters - Campaign
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Agency: DENTSU INC. Tokyo / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Branding / Booklet/Brochure
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Branding / Booklet/Brochure
Nanshan ABCDance Cards
Agency: BBH China / Shanghai
Client: AVA DAIRY Category: Collateral Design / P.O.P. and In-Store - Single
Copy on Campaign - Motif: Baby
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
bit.code by Julius Popp
Agency: Ogilvy Frankfurt / Frankfurt
Client: SAP Category: Spatial Design / Indoor Spaces
Great Expectations
Agency: Design Army / Washington
Client: University of Virginia Library Category: Branding / Annual Report
Splitting Headache
Agency: Y&R Dubai / DUBAI
Client: Paras Pharma Category: Collateral Design / P.O.P. and In-Store - Campaign
SHIZUOKA CITY MUSEUM OF ART
Agency: 10inc / Sibuya-ku
Client: SHIZUOKA CITY MUSEUM OF ART Category: Corporate Identity / Campaign
SLOW Lounge
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: Comair Category: Corporate Identity / Campaign
Immigration Stamps - Calendar
Agency: TBWA\ Gurgaon / Gurgaon
Client: Yatra.com Category: Collateral Design / Promotion
Borkebjs.The Return of the Monsters.
Agency: Kolle Rebbe / Hamburg
Client: Borkebjs.com Category: Publication Design / Book Cover Design
Once More To The Lake
Agency: Toth Brand Imaging / Cambridge
Client: Mike Toth Category: Typography in Design / Single
Award:
2011 Design Best of Show Pencil
Agency:
Go Welsh / Lancaster
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Annual ID:
11070D
Award:
2011 Design Gold Pencil
Agency:
GBH / London
Client:
PUMA
Title:
PUMA Phone Packaging
Category:
Package Design / Single
Annual ID:
11017D
Award:
2011 Design Gold Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Music Video
Category:
Broadcast Design / Music Videos
Annual ID:
11061D
Award:
2011 Design Gold Pencil
Agency:
Shaobin Lin / Shantou
Client:
Guangdong Yawei Biotechnology Co,.Ltd.
Title:
A Wisp of Tea
Category:
Package Design / Campaign
Annual ID:
11019D
Award:
2011 Design Gold Pencil
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Broadcast Design / Single
Annual ID:
11056D
Award:
2011 Design Gold Pencil
Agency:
DDB China Group / Shanghai
Client:
VW Import-New Beetle Convertible
Title:
Beetle’s Eye View
Category:
Collateral Design / Posters - Campaign
Annual ID:
11027D
Award:
2011 Design Gold Pencil
Agency:
MTV Networks / New York
Client:
MTV
Title:
MTV Redesign
Category:
Broadcast Design / Campaign
Annual ID:
11060D
Award:
2011 Design Gold Pencil
Agency:
Sandstrom Partners / Portland
Client:
Obeetee Pvt Ltd
Title:
Obeetee Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11007D
Award:
2011 Design Gold Pencil
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Typography in Design / Campaign
Annual ID:
11073D
Award:
2011 Design Gold Pencil
Agency:
iris / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Outdoor Design / Single
Annual ID:
11043D
Award:
2011 Design Gold Pencil
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
Malaysian Nature Society (MNS)
Title:
Belum Temengor Petition Campaign
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11066D
Award:
2011 Design Gold Pencil
Agency:
4th Amendment Wear / Boulder
Client:
4th Amendment Wear
Title:
Metallic Ink Underclothes
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11023D
Award:
2011 Design Gold Pencil
Agency:
BlueMars-Gesellschaft fuer digitale Kommunikation mbH / Frankfurt
Client:
Chamber of Commerce Frankfurt, Germany
Title:
"Pulse of the City"
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11042D
Award:
2011 Design Gold Pencil
Agency:
BBDO / New York
Client:
Diageo/Guinness
Title:
Bold
Category:
Collateral Design / Posters - Single
Annual ID:
11024D
Award:
2011 Design Gold Pencil
Agency:
ART+COM / Berlin
Client:
Otto Bock HealthCare GmbH
Title:
Mobility – Reflective Kinematronic
Category:
Spatial Design / Indoor Spaces
Annual ID:
11038D
Award:
2011 Design Gold Pencil
Agency:
Digital Kitchen / Chicago
Client:
The Cosmopolitan Hotel of Las Vegas
Title:
The Cosmopolitan Digital Experience
Category:
Spatial Design / Indoor Spaces
Annual ID:
11039D
Award:
2011 Design Gold Pencil
Agency:
Paprika / Montreal
Client:
Cascades
Title:
Cascades 2009 Annual Report on Sustainable Development
Category:
Branding / Annual Report
Annual ID:
11001D
Award:
2011 Design Gold Pencil
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
The Creative Playing Field
Category:
Corporate Identity / Campaign
Annual ID:
11012D
Award:
2011 Design Gold Pencil
Agency:
Blok Design / Toronto
Client:
Moxie Pictures
Title:
PAR
Category:
Publication Design / Book Layout Design
Annual ID:
11051D
Award:
2011 Design Gold Pencil
Agency:
Eduardo del Fraile / Murcia
Client:
Index Book
Title:
Wine Labels
Category:
Publication Design / Book Cover Design
Annual ID:
11048D
Award:
2011 Design Gold Pencil
Agency:
JWT / New York
Client:
Human Rights Watch
Title:
Burma
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11065D
Award:
2011 Design Gold Pencil
Agency:
Go Welsh / Lancaster
Client:
Society of Design
Title:
Dear Bill
Category:
Typography in Design / Single
Annual ID:
11070D
Award:
2011 Design Silver Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Package Design / Single
Annual ID:
11018D
Award:
2011 Design Silver Pencil
Agency:
Milk+Koblin and Google Creative Lab / New York
Client:
Arcade Fire/Google
Title:
The Wilderness Downtown
Category:
Broadcast Design / Music Videos
Annual ID:
11062D
Award:
2011 Design Silver Pencil
Agency:
BETC Euro RSCG / Paris
Client:
Petit Bateau
Title:
Izia
Category:
Broadcast Design / Music Videos
Annual ID:
11063D
Award:
2011 Design Silver Pencil
Agency:
Ogilvy & Mather, Mumbai / Mumbai
Client:
Dr. S. M. Vaidya
Title:
All About Acupressure
Category:
Corporate Identity / Single
Annual ID:
11010D
Award:
2011 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
T.D.G. Vertriebs UG (haftungsbeschraenkt) & Co. KG
Title:
STOP THE WATER WHILE USING ME!
Category:
Package Design / Campaign
Annual ID:
11020D
Award:
2011 Design Silver Pencil
Agency:
McGarrah Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Beers 101 Packaging
Category:
Package Design / Campaign
Annual ID:
11021D
Award:
2011 Design Silver Pencil
Agency:
BBDO Germany GmbH / Duesseldorf
Client:
Braun GmbH
Title:
Hairmoticons
Category:
Outdoor Design / Campaign
Annual ID:
11046D
Award:
2011 Design Silver Pencil
Agency:
TBWA\ Gurgaon / Gurgaon
Client:
Yatra.com
Title:
Immigration Stamps - Calendar
Category:
Direct Mail / Single
Annual ID:
11054D
Award:
2011 Design Silver Pencil
Agency:
Starland Co.,Ltd. / Tokyo
Client:
Fuji Heavy Industries LTD
Title:
Subaru "The CarParts"
Category:
Broadcast Design / Single
Annual ID:
11057D
Award:
2011 Design Silver Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Music. See what it´s made of.
Category:
Collateral Design / Posters - Campaign
Annual ID:
11028D
Award:
2011 Design Silver Pencil
Agency:
Design Army / Washington
Client:
AIGA Baltimore
Title:
STRIP
Category:
Collateral Design / Self-promotion
Annual ID:
11035D
Award:
2011 Design Silver Pencil
Agency:
TheLab / New York
Client:
Comedy Central
Title:
Comedymark Logo
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
11008D
Award:
2011 Design Silver Pencil
Agency:
MacLaren McCann Canada / Calgary
Client:
Fotolia
Title:
#1 in Europe
Category:
Typography in Design / Campaign
Annual ID:
11074D
Award:
2011 Design Silver Pencil
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Inbev
Title:
Andes Teletransporter
Category:
Outdoor Design / Single
Annual ID:
11044D
Award:
2011 Design Silver Pencil
Agency:
Design Army / Washington
Client:
Signature Theatre
Title:
Signature Theatre Season Posters
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11067D
Award:
2011 Design Silver Pencil
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
SNOW VOICE - A man who loves snow - Booklet@for Haiku Event
Category:
Branding / Booklet/Brochure
Annual ID:
11004D
Award:
2011 Design Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Homemade is best
Category:
Branding / Booklet/Brochure
Annual ID:
11005D
Award:
2011 Design Silver Pencil
Agency:
BBH China / Shanghai
Client:
AVA DAIRY
Title:
Nanshan ABCDance Cards
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11030D
Award:
2011 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Baby
Category:
Collateral Design / Posters - Single
Annual ID:
11025D
Award:
2011 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
SAP
Title:
bit.code by Julius Popp
Category:
Spatial Design / Indoor Spaces
Annual ID:
11040D
Award:
2011 Design Silver Pencil
Agency:
Design Army / Washington
Client:
University of Virginia Library
Title:
Great Expectations
Category:
Branding / Annual Report
Annual ID:
11002D
Award:
2011 Design Silver Pencil
Agency:
Y&R Dubai / DUBAI
Client:
Paras Pharma
Title:
Splitting Headache
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11031D
Award:
2011 Design Silver Pencil
Agency:
10inc / Sibuya-ku
Client:
SHIZUOKA CITY MUSEUM OF ART
Title:
SHIZUOKA CITY MUSEUM OF ART
Category:
Corporate Identity / Campaign
Annual ID:
11013D
Award:
2011 Design Silver Pencil
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
Comair
Title:
SLOW Lounge
Category:
Corporate Identity / Campaign
Annual ID:
11014D
Award:
2011 Design Silver Pencil
Agency:
qing zhao / Nanjing
Client:
A Hai
Title:
A Hai
Category:
Publication Design / Book Layout Design
Annual ID:
11052D
Award:
2011 Design Silver Pencil
Agency:
TBWA\ Gurgaon / Gurgaon
Client:
Yatra.com
Title:
Immigration Stamps - Calendar
Category:
Collateral Design / Promotion
Annual ID:
11033D
Award:
2011 Design Silver Pencil
Agency:
Kolle Rebbe / Hamburg
Client:
Borkebjs.com
Title:
Borkebjs.The Return of the Monsters.
Category:
Publication Design / Book Cover Design
Annual ID:
11049D
Award:
2011 Design Silver Pencil
Agency:
Toth Brand Imaging / Cambridge
Client:
Mike Toth
Title:
Once More To The Lake
Category:
Typography in Design / Single
Annual ID:
11071D
