The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Save trees.Save lives.
Agency: M/s Pristine Ideas / Bhopal
Client: Sanctuary Category: Public Service / Outdoor and Posters - Campaign
Alzheimersdisease.sg
Agency: Kinetic Singapore / Singapore
Client: Alzheimersdisease.sg Category: Public Service / Outdoor and Posters - Campaign
The Planet's Voice
Agency: Leo Burnett / Millers Point
Client: WWF Category: Public Service / Outdoor and Posters - Campaign
Helping the needy.
Agency: mudra communication pvt ltd / mumbai
Client: Reach Category: Public Service / Outdoor and Posters - Campaign
memoring
Agency: ginghami co., ltd. / tokyo
Client: gung Category: Industrial Design/Product Design / Campaign
Rocca
Agency: 10inc / Sibuya-ku
Client: Rocca SPIELE Category: Industrial Design/Product Design / Campaign
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Spatial Design / Outdoor Spaces
Chopstick Tree
Agency: DDB China Group / Shanghai
Client: China Environmental Protection Foundation Category: Spatial Design / Outdoor Spaces
Lightshow
Agency: Scholz & Friends Zürich / Zürich
Client: Emmi Schweiz AG Category: Spatial Design / Outdoor Spaces
Them-and-Us
Agency: Disturbance/The Distillery / Stockholm
Client: Amnesty International Category: Branding / Booklet/Brochure
This Book Is A Weapon
Agency: Leo Burnett Chicago / Chicago
Client: Symantec Norton Category: Branding / Booklet/Brochure
Chinzan-so Garden Pagoda
Agency: Nippon Design Center, Inc. / Tokyo
Client: FUJITA KANKO INC Category: Branding / Booklet/Brochure
I AM Campaign Booklet
Agency: Alt Group / Ponsonby
Client: Auckland Museum Category: Branding / Booklet/Brochure
manifesto books
Agency: mono / minneapolis
Client: Harvard Business School Category: Branding / Booklet/Brochure
Loyola Sophomore/Junior Search Piece
Agency: 160over90 / Philadelphia
Client: Loyola University Maryland Category: Branding / Booklet/Brochure
Tamiya Business Card
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: Siam Tamiya Category: Collateral Design / P.O.P. and In-Store - Single
Tangram - Play
Agency: Out of the Box / Delhi
Client: SM Store/Marvel Group of Companies Category: Collateral Design / P.O.P. and In-Store - Single
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Fevi Kwik
Agency: Ogilvy Hong Kong / Hong Kong
Client: Pidilite Industries Limited Category: Collateral Design / Posters - Single
Psycho
Agency: Team Detroit - Pulse / Dearborn
Client: Detroit Symphony Orchestra Category: Collateral Design / Posters - Single
watary
Agency: DENTSU INC. / Tokyo
Client: Victor Entertainment, Inc. Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Wizard of OZ
Agency: Team Detroit - Pulse / Dearborn
Client: Detroit Symphony Orchestra Category: Collateral Design / Posters - Single
iPad Book Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Aircraft
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Confetti
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Makati Shangrila Category: Collateral Design / Posters - Single
Ohara Piano School
Agency: E.Co.,Ltd. / Tokyo
Client: Ohara Piano School Category: Collateral Design / Posters - Single
WA FABRIC COLLECTION 2011
Agency: 702 Design Works Inc. / Tokyo
Client: WA LTD. Category: Collateral Design / Posters - Single
Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Collateral Design / Posters - Single
Unequal Childhood Paper-cutting Campaign
Agency: Leo Burnett / Hong Kong
Client: Christina Noble Children's Foundation Category: Direct Mail / Campaign
"Hibarigaoka Gakuen Senior High School"
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Hibarigaoka Gakuen Category: Spatial Design / Indoor Spaces
Shanghai IFC Mall Palace Cinema
Agency: One Plus Partnership Limited / Hong Kong
Client: Broadway Cinema China Limited Category: Spatial Design / Indoor Spaces
mt ex kyoto
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Spatial Design / Indoor Spaces
Interactive Presentation Tool – CLS Show Paris 2010
Agency: Atelier Markgraph GmbH / Frankfurt am Main
Client: Daimler AG Category: Spatial Design / Indoor Spaces
Fifth Avenue Shoe Repair Exhibition
Agency: Asylum Creative Pte Ltd / Singapore
Client: Fifth Avenue Shoe Repair Category: Spatial Design / Indoor Spaces
Silk vs Milk
Agency: Leo Burnett, Toronto / Toronto
Client: White Wave Foods Category: Spatial Design / Indoor Spaces
2010 DM Holiday
Agency: Opolis Design / Portland
Client: Dr. Martens Category: Spatial Design / Indoor Spaces
Chinzan-so Garden Pagoda
Agency: Nippon Design Center, Inc. / Tokyo
Client: FUJITA KANKO INC Category: Spatial Design / Indoor Spaces
"Shiraniwadai Kindergarten"
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Midori Gakuen Category: Spatial Design / Indoor Spaces
SLOW Lounge
Agency: Grid Worldwide Branding and Design / Johannesburg
Client: Comair Category: Spatial Design / Indoor Spaces
White annual report
Agency: Happy F&B / Gothenburg
Client: White architects Category: Branding / Annual Report
Neenah Paper 2009 Annual Report
Agency: Addison / New York
Client: Neenah Paper, Inc. Category: Branding / Annual Report
Unexpected Support
Agency: Rucker & Co. / Dallas
Client: Dallas Symphony Orchestra Category: Branding / Annual Report
If our walls could talk.
Agency: WAX / Calgary
Client: Calgary Society for Persons with Disabilities Category: Branding / Annual Report
Psicodelic
Agency: AlmapBBDO / São Paulo
Client: Sao Paulo Alpargatas Category: Collateral Design / P.O.P. and In-Store - Campaign
Mint Musem
Agency: Y&R Singapore / Singapore
Client: Mint Museum of Toys Category: Collateral Design / P.O.P. and In-Store - Campaign
Rare
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Collateral Design / P.O.P. and In-Store - Campaign
Warriors
Agency: Scholz & Friends / Berlin
Client: ANDREAS STIHL AG & Co. KG Category: Collateral Design / P.O.P. and In-Store - Campaign
Rare
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Collateral Design / P.O.P. and In-Store - Campaign
Award:
2011 Design Merit Award
Agency:
M/s Pristine Ideas / Bhopal
Client:
Sanctuary
Title:
Save trees.Save lives.
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11286D
Award:
2011 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Alzheimersdisease.sg
Title:
Alzheimersdisease.sg
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11287D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF
Title:
The Planet's Voice
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11288D
Award:
2011 Design Merit Award
Agency:
mudra communication pvt ltd / mumbai
Client:
Reach
Title:
Helping the needy.
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
11289D
Award:
2011 Design Merit Award
Agency:
ginghami co., ltd. / tokyo
Client:
gung
Title:
memoring
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11135D
Award:
2011 Design Merit Award
Agency:
10inc / Sibuya-ku
Client:
Rocca SPIELE
Title:
Rocca
Category:
Industrial Design/Product Design / Campaign
Annual ID:
11136D
Award:
2011 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11216D
Award:
2011 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
China Environmental Protection Foundation
Title:
Chopstick Tree
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11217D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends Zürich / Zürich
Client:
Emmi Schweiz AG
Title:
Lightshow
Category:
Spatial Design / Outdoor Spaces
Annual ID:
11218D
Award:
2011 Design Merit Award
Agency:
Disturbance/The Distillery / Stockholm
Client:
Amnesty International
Title:
Them-and-Us
Category:
Branding / Booklet/Brochure
Annual ID:
11080D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Symantec Norton
Title:
This Book Is A Weapon
Category:
Branding / Booklet/Brochure
Annual ID:
11081D
Award:
2011 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
FUJITA KANKO INC
Title:
Chinzan-so Garden Pagoda
Category:
Branding / Booklet/Brochure
Annual ID:
11082D
Award:
2011 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Auckland Museum
Title:
I AM Campaign Booklet
Category:
Branding / Booklet/Brochure
Annual ID:
11083D
Award:
2011 Design Merit Award
Agency:
mono / minneapolis
Client:
Harvard Business School
Title:
manifesto books
Category:
Branding / Booklet/Brochure
Annual ID:
11084D
Award:
2011 Design Merit Award
Agency:
160over90 / Philadelphia
Client:
Loyola University Maryland
Title:
Loyola Sophomore/Junior Search Piece
Category:
Branding / Booklet/Brochure
Annual ID:
11085D
Award:
2011 Design Merit Award
Agency:
Serviceplan / München
Client:
LEGO GmbH
Title:
Lego Signs
Category:
Branding / Booklet/Brochure
Annual ID:
11086D
Award:
2011 Design Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
Siam Tamiya
Title:
Tamiya Business Card
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11175D
Award:
2011 Design Merit Award
Agency:
Out of the Box / Delhi
Client:
SM Store/Marvel Group of Companies
Title:
Tangram - Play
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
11176D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Collateral Design / Posters - Single
Annual ID:
11139D
Award:
2011 Design Merit Award
Agency:
Ogilvy Hong Kong / Hong Kong
Client:
Pidilite Industries Limited
Title:
Fevi Kwik
Category:
Collateral Design / Posters - Single
Annual ID:
11140D
Award:
2011 Design Merit Award
Agency:
Team Detroit - Pulse / Dearborn
Client:
Detroit Symphony Orchestra
Title:
Psycho
Category:
Collateral Design / Posters - Single
Annual ID:
11141D
Award:
2011 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Victor Entertainment, Inc.
Title:
watary
Category:
Collateral Design / Posters - Single
Annual ID:
11142D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral Design / Posters - Single
Annual ID:
11143D
Award:
2011 Design Merit Award
Agency:
Team Detroit - Pulse / Dearborn
Client:
Detroit Symphony Orchestra
Title:
Wizard of OZ
Category:
Collateral Design / Posters - Single
Annual ID:
11144D
Award:
2011 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad Book Poster
Category:
Collateral Design / Posters - Single
Annual ID:
11145D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Aircraft
Category:
Collateral Design / Posters - Single
Annual ID:
11146D
Award:
2011 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Makati Shangrila
Title:
Confetti
Category:
Collateral Design / Posters - Single
Annual ID:
11147D
Award:
2011 Design Merit Award
Agency:
E.Co.,Ltd. / Tokyo
Client:
Ohara Piano School
Title:
Ohara Piano School
Category:
Collateral Design / Posters - Single
Annual ID:
11148D
Award:
2011 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
WA LTD.
Title:
WA FABRIC COLLECTION 2011
Category:
Collateral Design / Posters - Single
Annual ID:
11149D
Award:
2011 Design Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
3M
Title:
Marble
Category:
Collateral Design / Posters - Single
Annual ID:
11150D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Christina Noble Children's Foundation
Title:
Unequal Childhood Paper-cutting Campaign
Category:
Direct Mail / Campaign
Annual ID:
11252D
Award:
2011 Design Merit Award
Agency:
EIGHT BRANDING DESIGN / Tokyo
Client:
Hibarigaoka Gakuen
Title:
"Hibarigaoka Gakuen Senior High School"
Category:
Spatial Design / Indoor Spaces
Annual ID:
11206D
Award:
2011 Design Merit Award
Agency:
One Plus Partnership Limited / Hong Kong
Client:
Broadway Cinema China Limited
Title:
Shanghai IFC Mall Palace Cinema
Category:
Spatial Design / Indoor Spaces
Annual ID:
11207D
Award:
2011 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
mt ex kyoto
Category:
Spatial Design / Indoor Spaces
Annual ID:
11208D
Award:
2011 Design Merit Award
Agency:
Atelier Markgraph GmbH / Frankfurt am Main
Client:
Daimler AG
Title:
Interactive Presentation Tool – CLS Show Paris 2010
Category:
Spatial Design / Indoor Spaces
Annual ID:
11209D
Award:
2011 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Fifth Avenue Shoe Repair
Title:
Fifth Avenue Shoe Repair Exhibition
Category:
Spatial Design / Indoor Spaces
Annual ID:
11210D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
White Wave Foods
Title:
Silk vs Milk
Category:
Spatial Design / Indoor Spaces
Annual ID:
11211D
Award:
2011 Design Merit Award
Agency:
Opolis Design / Portland
Client:
Dr. Martens
Title:
2010 DM Holiday
Category:
Spatial Design / Indoor Spaces
Annual ID:
11212D
Award:
2011 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
FUJITA KANKO INC
Title:
Chinzan-so Garden Pagoda
Category:
Spatial Design / Indoor Spaces
Annual ID:
11213D
Award:
2011 Design Merit Award
Agency:
EIGHT BRANDING DESIGN / Tokyo
Client:
Midori Gakuen
Title:
"Shiraniwadai Kindergarten"
Category:
Spatial Design / Indoor Spaces
Annual ID:
11214D
Award:
2011 Design Merit Award
Agency:
Grid Worldwide Branding and Design / Johannesburg
Client:
Comair
Title:
SLOW Lounge
Category:
Spatial Design / Indoor Spaces
Annual ID:
11215D
Award:
2011 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
White architects
Title:
White annual report
Category:
Branding / Annual Report
Annual ID:
11076D
Award:
2011 Design Merit Award
Agency:
Addison / New York
Client:
Neenah Paper, Inc.
Title:
Neenah Paper 2009 Annual Report
Category:
Branding / Annual Report
Annual ID:
11077D
Award:
2011 Design Merit Award
Agency:
Rucker & Co. / Dallas
Client:
Dallas Symphony Orchestra
Title:
Unexpected Support
Category:
Branding / Annual Report
Annual ID:
11078D
Award:
2011 Design Merit Award
Agency:
WAX / Calgary
Client:
Calgary Society for Persons with Disabilities
Title:
If our walls could talk.
Category:
Branding / Annual Report
Annual ID:
11079D
Award:
2011 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Sao Paulo Alpargatas
Title:
Psicodelic
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11177D
Award:
2011 Design Merit Award
Agency:
Y&R Singapore / Singapore
Client:
Mint Museum of Toys
Title:
Mint Musem
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11178D
Award:
2011 Design Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Rare
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11179D
Award:
2011 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
ANDREAS STIHL AG & Co. KG
Title:
Warriors
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11180D
Award:
2011 Design Merit Award
Agency:
Y&R Dubai / DUBAI
Client:
Land Rover
Title:
Rare
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
11181D