The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Sustainable Package Project "RISABO
Agency: canaria inc. / Tokyo
Client: Coca-Cola (Japan) Company, Limited Category: Industrial Design/Product Design / Single
Tape Dispensers for MT
Agency: iyamadesign inc. / Tokyo
Client: Kamoi Kakoshi Co., Ltd. Category: Industrial Design/Product Design / Single
Inspiring Play
Agency: Spring Advertising / Vancouver
Client: Dilly Dally Category: Corporate Identity / Campaign
I AM campaign identity
Agency: Alt Group / Ponsonby
Client: Auckland Museum Category: Corporate Identity / Campaign
Maison Orphée platform
Agency: lg2boutique / Montreal
Client: Maison Orphée Category: Corporate Identity / Campaign
Corporate Design Suite
Agency: Monogram Design / Surry Hills
Client: Monogram Design Category: Corporate Identity / Campaign
Bota Bota, Spa-on-water
Agency: Sid Lee / Montreal
Client: Bota Bota Category: Corporate Identity / Campaign
People For Bikes Identity Campaign
Agency: Colle+McVoy / Minneapolis
Client: People For Bikes/Bikes Belong Category: Corporate Identity / Campaign
Universal Tax Service Stationery
Agency: Gee + Chung Design / San Francisco
Client: Universal Tax Service Category: Corporate Identity / Campaign
The National Bar & Dining Rooms
Agency: Love and War / New York
Client: Denihan Hospitality Group Category: Corporate Identity / Campaign
Ribeye
Agency: Williams Murray Hamm / London
Client: Ribeye Films Category: Corporate Identity / Campaign
Julian Restaurant Identity
Agency: Bernstein-Rein Advertising / Kansas City
Client: Julian Restaurant Category: Corporate Identity / Campaign
The 1,000-Word Name Cards
Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client: Tommy Morris Photography Category: Corporate Identity / Campaign
Nameless Visiting Card
Agency: McCann Worldgroup Mumbai / mumbai
Client: Illustratorcentral.in Category: Corporate Identity / Campaign
Version 26: Born Revolvers
Agency: space150 / Minneapolis
Client: space150 Category: Corporate Identity / Campaign
Mr. Lee, tailor to superheroes and villains
Agency: Leo Burnett Iberia / Madrid
Client: Sony Playstation Category: Corporate Identity / Campaign
Oveja Negra Lowe
Agency: Blok Design / Toronto
Client: Oveja Negra Lowe Category: Corporate Identity / Campaign
Marmalade Toast
Agency: &Larry / Singapore
Client: The Marmalade Group Category: Corporate Identity / Campaign
Total art direction at Tama Art University open campus.
Agency: good design company / Tokyo
Client: Tama Art University Category: Corporate Identity / Campaign
One Day
Agency: Hans Seeger / Wauwatosa
Client: Mohawk Paper Category: Publication Design / Book Layout Design
TEDWomen Conference Guide
Agency: Hybrid Design / San Francisco
Client: TED Category: Publication Design / Book Layout Design
Wallpaper Collection
Agency: Voice / Adelaide
Client: Emma Hack Category: Publication Design / Book Layout Design
Big Business 3
Agency: SenseTeam / Shenzhen
Client: SenseTeam Category: Publication Design / Book Layout Design
Mexico Ciudad Futura
Agency: Blok Design / Toronto
Client: Alberto Kalach Category: Publication Design / Book Layout Design
SVA Senior LIbrary 09
Agency: School of Visual Arts / New York
Client: School of Visual Arts Category: Publication Design / Book Layout Design
Milano Salone 2010
Agency: MR_DESIGN / Tokyo
Client: Panasonic Category: Publication Design / Book Layout Design
MIX DESIGN
Agency: qing zhao / Nanjing
Client: phonex science press Category: Publication Design / Book Layout Design
miffy×miffy×miffy
Agency: M＆C Saatchi Tokyo / Tokyo
Client: KODANSHA Category: Publication Design / Book Layout Design
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Industrial Design/Product Design / Durable Goods
Come sit and play
Agency: Giovanni+DraftFCB / São Paulo
Client: Jaya Design Category: Industrial Design/Product Design / Durable Goods
Special postmark „human rights“
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Reporters Without Borders Austria Category: Collateral Design / Promotion
Sappi Standard 4: Folding and Scoring
Agency: Studio Hinrichs / San Francisco
Client: Sappi Fine Paper North America Category: Collateral Design / Promotion
The Difference
Agency: Exit10 / Baltimore
Client: American Portfolios Category: Collateral Design / Promotion
Letter-dropping Identity
Agency: Braley Design / Brooklyn
Client: Colin Corcoran Category: Collateral Design / Promotion
Flock of Indigo
Agency: Design Army / Washington
Client: Westland Enterprises Category: Collateral Design / Promotion
Corbis 24/7 365 Calendar
Agency: Studio Hinrichs / San Francisco
Client: Corbis Category: Collateral Design / Promotion
2011ish Calendar
Agency: Block Branding Pty Ltd / Perth
Client: Dalton Paper Category: Collateral Design / Promotion
Love/Hate Annual
Agency: Leo Burnett, Toronto / Toronto
Client: The Advertising & Design Club of Canada Category: Collateral Design / Promotion
Sisters Of Perpetual Indulgence
Agency: Sandstrom Partners / Portland
Client: Steve Bonini Category: Collateral Design / Promotion
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Collateral Design / Promotion
Let the Lead Fly
Agency: The Martin Agency / Richmond
Client: Wrinkle Neck Mules Category: Collateral Design / Promotion
DOUBT: Unconventional Wisdom from the World’s Greatest Shit Disturber
Agency: Taxi 2 / Toronto
Client: TAXI Category: Publication Design / Book Cover Design
Microphone
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Yang Ai - Despair Whirlpool
Agency: Leo Burnett / Hong Kong
Client: Guangzhou YangAi Special Children Parent Club Category: Public Service / Outdoor and Posters - Single
1% Poster
Agency: Studio Hinrichs / San Francisco
Client: Public Architecture Category: Public Service / Outdoor and Posters - Single
Reporter
Agency: Juniper Park / Toronto
Client: Canadian Journalists for Free Expression Category: Public Service / Outdoor and Posters - Single
Anti-Smoking Ashtray
Agency: big ant international / Seoul
Client: Doosan Category: Public Service / Outdoor and Posters - Single
Green City
Agency: DDB China Group / Shanghai
Client: One Foundation Category: Public Service / Outdoor and Posters - Single
Kari Moden
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Public Service / Outdoor and Posters - Single
Award:
2011 Design Merit Award
Agency:
canaria inc. / Tokyo
Client:
Coca-Cola (Japan) Company, Limited
Title:
Sustainable Package Project "RISABO
Category:
Industrial Design/Product Design / Single
Annual ID:
11133D
Award:
2011 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi Kakoshi Co., Ltd.
Title:
Tape Dispensers for MT
Category:
Industrial Design/Product Design / Single
Annual ID:
11134D
Award:
2011 Design Merit Award
Agency:
Spring Advertising / Vancouver
Client:
Dilly Dally
Title:
Inspiring Play
Category:
Corporate Identity / Campaign
Annual ID:
11103D
Award:
2011 Design Merit Award
Agency:
Alt Group / Ponsonby
Client:
Auckland Museum
Title:
I AM campaign identity
Category:
Corporate Identity / Campaign
Annual ID:
11104D
Award:
2011 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Maison Orphée
Title:
Maison Orphée platform
Category:
Corporate Identity / Campaign
Annual ID:
11105D
Award:
2011 Design Merit Award
Agency:
Monogram Design / Surry Hills
Client:
Monogram Design
Title:
Corporate Design Suite
Category:
Corporate Identity / Campaign
Annual ID:
11106D
Award:
2011 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Bota Bota
Title:
Bota Bota, Spa-on-water
Category:
Corporate Identity / Campaign
Annual ID:
11107D
Award:
2011 Design Merit Award
Agency:
TUGBOAT / Tokyo
Client:
Nishijin Co.,Ltd
Title:
Nishijin
Category:
Corporate Identity / Campaign
Annual ID:
11108D
Award:
2011 Design Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
People For Bikes/Bikes Belong
Title:
People For Bikes Identity Campaign
Category:
Corporate Identity / Campaign
Annual ID:
11109D
Award:
2011 Design Merit Award
Agency:
Gee + Chung Design / San Francisco
Client:
Universal Tax Service
Title:
Universal Tax Service Stationery
Category:
Corporate Identity / Campaign
Annual ID:
11110D
Award:
2011 Design Merit Award
Agency:
Love and War / New York
Client:
Denihan Hospitality Group
Title:
The National Bar & Dining Rooms
Category:
Corporate Identity / Campaign
Annual ID:
11111D
Award:
2011 Design Merit Award
Agency:
Williams Murray Hamm / London
Client:
Ribeye Films
Title:
Ribeye
Category:
Corporate Identity / Campaign
Annual ID:
11112D
Award:
2011 Design Merit Award
Agency:
Bernstein-Rein Advertising / Kansas City
Client:
Julian Restaurant
Title:
Julian Restaurant Identity
Category:
Corporate Identity / Campaign
Annual ID:
11113D
Award:
2011 Design Merit Award
Agency:
McCann Worldgroup (Singapore) Pte Ltd / Singapore
Client:
Tommy Morris Photography
Title:
The 1,000-Word Name Cards
Category:
Corporate Identity / Campaign
Annual ID:
11114D
Award:
2011 Design Merit Award
Agency:
McCann Worldgroup Mumbai / mumbai
Client:
Illustratorcentral.in
Title:
Nameless Visiting Card
Category:
Corporate Identity / Campaign
Annual ID:
11115D
Award:
2011 Design Merit Award
Agency:
space150 / Minneapolis
Client:
space150
Title:
Version 26: Born Revolvers
Category:
Corporate Identity / Campaign
Annual ID:
11116D
Award:
2011 Design Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
Sony Playstation
Title:
Mr. Lee, tailor to superheroes and villains
Category:
Corporate Identity / Campaign
Annual ID:
11117D
Award:
2011 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Oveja Negra Lowe
Title:
Oveja Negra Lowe
Category:
Corporate Identity / Campaign
Annual ID:
11118D
Award:
2011 Design Merit Award
Agency:
&Larry / Singapore
Client:
The Marmalade Group
Title:
Marmalade Toast
Category:
Corporate Identity / Campaign
Annual ID:
11119D
Award:
2011 Design Merit Award
Agency:
good design company / Tokyo
Client:
Tama Art University
Title:
Total art direction at Tama Art University open campus.
Category:
Corporate Identity / Campaign
Annual ID:
11120D
Award:
2011 Design Merit Award
Agency:
Hans Seeger / Wauwatosa
Client:
Mohawk Paper
Title:
One Day
Category:
Publication Design / Book Layout Design
Annual ID:
11232D
Award:
2011 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
TED
Title:
TEDWomen Conference Guide
Category:
Publication Design / Book Layout Design
Annual ID:
11233D
Award:
2011 Design Merit Award
Agency:
Voice / Adelaide
Client:
Emma Hack
Title:
Wallpaper Collection
Category:
Publication Design / Book Layout Design
Annual ID:
11234D
Award:
2011 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
SenseTeam
Title:
Big Business 3
Category:
Publication Design / Book Layout Design
Annual ID:
11235D
Award:
2011 Design Merit Award
Agency:
Blok Design / Toronto
Client:
Alberto Kalach
Title:
Mexico Ciudad Futura
Category:
Publication Design / Book Layout Design
Annual ID:
11236D
Award:
2011 Design Merit Award
Agency:
School of Visual Arts / New York
Client:
School of Visual Arts
Title:
SVA Senior LIbrary 09
Category:
Publication Design / Book Layout Design
Annual ID:
11237D
Award:
2011 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
Panasonic
Title:
Milano Salone 2010
Category:
Publication Design / Book Layout Design
Annual ID:
11238D
Award:
2011 Design Merit Award
Agency:
qing zhao / Nanjing
Client:
phonex science press
Title:
MIX DESIGN
Category:
Publication Design / Book Layout Design
Annual ID:
11239D
Award:
2011 Design Merit Award
Agency:
M＆C Saatchi Tokyo / Tokyo
Client:
KODANSHA
Title:
miffy×miffy×miffy
Category:
Publication Design / Book Layout Design
Annual ID:
11240D
Award:
2011 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Industrial Design/Product Design / Durable Goods
Annual ID:
11137D
Award:
2011 Design Merit Award
Agency:
Giovanni+DraftFCB / São Paulo
Client:
Jaya Design
Title:
Come sit and play
Category:
Industrial Design/Product Design / Durable Goods
Annual ID:
11138D
Award:
2011 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Reporters Without Borders Austria
Title:
Special postmark „human rights“
Category:
Collateral Design / Promotion
Annual ID:
11182D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Sappi Fine Paper North America
Title:
Sappi Standard 4: Folding and Scoring
Category:
Collateral Design / Promotion
Annual ID:
11183D
Award:
2011 Design Merit Award
Agency:
Exit10 / Baltimore
Client:
American Portfolios
Title:
The Difference
Category:
Collateral Design / Promotion
Annual ID:
11184D
Award:
2011 Design Merit Award
Agency:
Braley Design / Brooklyn
Client:
Colin Corcoran
Title:
Letter-dropping Identity
Category:
Collateral Design / Promotion
Annual ID:
11185D
Award:
2011 Design Merit Award
Agency:
Design Army / Washington
Client:
Westland Enterprises
Title:
Flock of Indigo
Category:
Collateral Design / Promotion
Annual ID:
11186D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Corbis
Title:
Corbis 24/7 365 Calendar
Category:
Collateral Design / Promotion
Annual ID:
11187D
Award:
2011 Design Merit Award
Agency:
Block Branding Pty Ltd / Perth
Client:
Dalton Paper
Title:
2011ish Calendar
Category:
Collateral Design / Promotion
Annual ID:
11188D
Award:
2011 Design Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
The Advertising & Design Club of Canada
Title:
Love/Hate Annual
Category:
Collateral Design / Promotion
Annual ID:
11189D
Award:
2011 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Steve Bonini
Title:
Sisters Of Perpetual Indulgence
Category:
Collateral Design / Promotion
Annual ID:
11190D
Award:
2011 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Collateral Design / Promotion
Annual ID:
11191D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Wrinkle Neck Mules
Title:
Let the Lead Fly
Category:
Collateral Design / Promotion
Annual ID:
11192D
Award:
2011 Design Merit Award
Agency:
Taxi 2 / Toronto
Client:
TAXI
Title:
DOUBT: Unconventional Wisdom from the World’s Greatest Shit Disturber
Category:
Publication Design / Book Cover Design
Annual ID:
11231D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Microphone
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11268D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Guangzhou YangAi Special Children Parent Club
Title:
Yang Ai - Despair Whirlpool
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11269D
Award:
2011 Design Merit Award
Agency:
Studio Hinrichs / San Francisco
Client:
Public Architecture
Title:
1% Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11270D
Award:
2011 Design Merit Award
Agency:
Juniper Park / Toronto
Client:
Canadian Journalists for Free Expression
Title:
Reporter
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11271D
Award:
2011 Design Merit Award
Agency:
big ant international / Seoul
Client:
Doosan
Title:
Anti-Smoking Ashtray
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11272D
Award:
2011 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
One Foundation
Title:
Green City
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11273D
Award:
2011 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
Kari Moden
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
11274D