The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
DRIVE THE MOBILOMBO - Deliver hope to Africa
Agency: Kolle Rebbe / Hamburg
Client: Bischoefliches Hilfswerk MISEREOR e.V. Category: Websites & Microsites / Public Service/ Non-Profit
The Lottery of Life
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Websites & Microsites / Public Service/ Non-Profit
Donate Words
Agency: RC Comunicacao / Belo Horizonte
Client: Mario Penna Institute Category: Websites & Microsites / Public Service/ Non-Profit
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Websites & Microsites / Public Service/ Non-Profit
The Prejudiced Playlist
Agency: Akestam Holst / 10387
Client: Stockholm Pride Category: Interactive Advertising / Banners - Fixed Space - Single
Loading Bar
Agency: BBDO / New York
Client: FedEx Category: Interactive Advertising / Banners - Fixed Space - Single
Close to Home
Agency: Juniper Park / Toronto
Client: Walk Without Fear Foundation Category: Interactive Advertising / Banners - Fixed Space - Single
Candle
Agency: M&C Saatchi / Santa Monica
Client: Crystal Cruises Category: Interactive Advertising / Banners - Fixed Space - Single
One Email One Tree
Agency: McCann Worldgroup / Bangkok
Client: LG Category: Interactive Advertising / Banners - Fixed Space - Single
Business Banner
Agency: Special / Auckland
Client: Orcon Category: Interactive Advertising / Banners - Fixed Space - Single
Crash Test Eggs
Agency: Aim Proximity Limited / Wellington
Client: NZTA Category: Online Films And Video / Public Service/ Non-Profit - Campaign
Tamara/Robert/Ryan & Clement
Agency: TBWA\Vancouver / Vancouver
Client: CNIB Category: Online Films And Video / Public Service/ Non-Profit - Campaign
You Have To Be In Advertising To Enter
Agency: Cossette / Toronto
Client: National Advertising Awards Category: Online Films And Video / Self-Promotion - Campaign
edding digital highlighter
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Interactive Advertising / Banners - Dynamic - Single
MB Tweet Race
Agency: Razorfish / Seattle
Client: Mercedes-Benz Category: Interactive Advertising / Banners - Dynamic - Single
Graffiti
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AIDES Category: Interactive Advertising / Banners - Dynamic - Single
Unique Types
Agency: AgenciaClick Isobar / São Paulo
Client: AACD Category: Interactive Advertising / Public Service/ Non-Profit - Single
Tim Burton's Cadavre Exquis
Agency: Cloudraker / Montreal
Client: TIFF. Category: Interactive Advertising / Public Service/ Non-Profit - Single
Buy Life
Agency: TBWA\Chiat / New York
Client: Keep a Child Alive Category: Interactive Advertising / Public Service/ Non-Profit - Single
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Websites & Microsites / Services
Dear Steve Jobs
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Television Category: Websites & Microsites / Services
Demo Slam
Agency: Johannes Leonardo / New York
Client: Google Category: Websites & Microsites / Services
The BIC Prank
Agency: Jung von Matt AG / Hamburg
Client: BIC Category: Websites & Microsites / Services
Team Tracker & Predictor
Agency: RKCR/Y&R / London
Client: BBC Sport Category: Websites & Microsites / Services
University of Farmers
Agency: RPA / Santa Moinca
Client: Farmers Insurance Category: Websites & Microsites / Services
Projeqt
Agency: TBWA Worldwide / New York
Client: Projeqt Category: Websites & Microsites / Services
Social Media Sobriety Test
Agency: TDA_Boulder / Boulder
Client: Webroot Category: Websites & Microsites / Services
Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Websites & Microsites / Durable Goods
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt
Client: Moto Waganari Category: Websites & Microsites / Durable Goods
A Christmas Concert.
Agency: PLAN.NET / Serviceplan / Muenchen
Client: BMW Motorrad International Category: Websites & Microsites / Durable Goods
Perry draws a hamburger
Agency: Dare / London
Client: Dare Category: Online Films And Video / Video Remixes/Mashups - Single
Amarok Live Test
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Online Films And Video / Event or Live Webcast - Single
The Smartphone Hunt
Agency: DDB Stockholm / Stockholm
Client: Telia Sverige AB Category: Online Films And Video / Event or Live Webcast - Single
Get Your Energy Back
Agency: glue Isobar / London
Client: Toyota Category: Online Films And Video / Event or Live Webcast - Single
China's First user-Directed Fashion Shoot
Agency: Ogilvy Shanghai / Shanghai
Client: VF Asia Ltd Category: Online Films And Video / Event or Live Webcast - Single
Target Kaleidoscopic Fashion Spectacular
Agency: OLSON / Minneapolis
Client: Target Category: Online Films And Video / Event or Live Webcast - Single
Our Speech
Agency: The Martin Agency / Richmond
Client: The John F. Kennedy Presidential Library Category: Online Films And Video / Event or Live Webcast - Single
Nike Football+
Agency: AKQA / London
Client: Nike Football Category: Integrated Branding / Integrated Branding Campaign - Online
The Fun Theory Award – The Speed Camera Lottery
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Volvo Eclipse
Agency: Euro RSCG 4D Amsterdam / Amstelveen
Client: Volvo Car Corporation Category: Integrated Branding / Integrated Branding Campaign - Online
iQ Font
Agency: Happiness Brussels / Brussels
Client: Toyota Belgium Category: Integrated Branding / Integrated Branding Campaign - Online
Pepsi Refresh Project
Agency: HUGE / Brooklyn
Client: PepsiCo Category: Integrated Branding / Integrated Branding Campaign - Online
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - Online
Jay-Z Hits Collection Volume One
Agency: AgencyNet / Fort Lauderdale
Client: Def Jam Category: Websites & Microsites / Social Networks/ Community
Twitter Zoom
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Websites & Microsites / Social Networks/ Community
When facebook becomes a book
Agency: DDB, Paris / Paris
Client: Bouygues Telecom Category: Websites & Microsites / Social Networks/ Community
UNIQLO LUCKY COUNTER
Agency: Dentsu Inc. / Tokyo
Client: UNIQLO CO.,LTD. Category: Websites & Microsites / Social Networks/ Community
Award:
2011 Interactive Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Bischoefliches Hilfswerk MISEREOR e.V.
Title:
DRIVE THE MOBILOMBO - Deliver hope to Africa
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11123N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
The Lottery of Life
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11124N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11125N
Award:
2011 Interactive Merit Award
Agency:
RC Comunicacao / Belo Horizonte
Client:
Mario Penna Institute
Title:
Donate Words
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11126N
Award:
2011 Interactive Merit Award
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11127N
Award:
2011 Interactive Merit Award
Agency:
Akestam Holst / 10387
Client:
Stockholm Pride
Title:
The Prejudiced Playlist
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11179N
Award:
2011 Interactive Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Loading Bar
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11180N
Award:
2011 Interactive Merit Award
Agency:
Juniper Park / Toronto
Client:
Walk Without Fear Foundation
Title:
Close to Home
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11181N
Award:
2011 Interactive Merit Award
Agency:
M&C Saatchi / Santa Monica
Client:
Crystal Cruises
Title:
Candle
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11182N
Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup / Bangkok
Client:
LG
Title:
One Email One Tree
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11183N
Award:
2011 Interactive Merit Award
Agency:
Special / Auckland
Client:
Orcon
Title:
Business Banner
Category:
Interactive Advertising / Banners - Fixed Space - Single
Annual ID:
11184N
Award:
2011 Interactive Merit Award
Agency:
Aim Proximity Limited / Wellington
Client:
NZTA
Title:
Crash Test Eggs
Category:
Online Films And Video / Public Service/ Non-Profit - Campaign
Annual ID:
11276N
Award:
2011 Interactive Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
CNIB
Title:
Tamara/Robert/Ryan & Clement
Category:
Online Films And Video / Public Service/ Non-Profit - Campaign
Annual ID:
11277N
Award:
2011 Interactive Merit Award
Agency:
Colle+McVoy / Minneapolis
Client:
Caribou Coffee
Title:
Make The Cup
Category:
Craft / Typography
Annual ID:
11326N
Award:
2011 Interactive Merit Award
Agency:
Cossette / Toronto
Client:
National Advertising Awards
Title:
You Have To Be In Advertising To Enter
Category:
Online Films And Video / Self-Promotion - Campaign
Annual ID:
11279N
Award:
2011 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
edding digital highlighter
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11186N
Award:
2011 Interactive Merit Award
Agency:
Razorfish / Seattle
Client:
Mercedes-Benz
Title:
MB Tweet Race
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11187N
Award:
2011 Interactive Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AIDES
Title:
Graffiti
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
11188N
Award:
2011 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
AACD
Title:
Unique Types
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11236N
Award:
2011 Interactive Merit Award
Agency:
Cloudraker / Montreal
Client:
TIFF.
Title:
Tim Burton's Cadavre Exquis
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11237N
Award:
2011 Interactive Merit Award
Agency:
TBWA\Chiat / New York
Client:
Keep a Child Alive
Title:
Buy Life
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
11238N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Websites & Microsites / Services
Annual ID:
11135N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Television
Title:
Dear Steve Jobs
Category:
Websites & Microsites / Services
Annual ID:
11136N
Award:
2011 Interactive Merit Award
Agency:
Johannes Leonardo / New York
Client:
Google
Title:
Demo Slam
Category:
Websites & Microsites / Services
Annual ID:
11137N
Award:
2011 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
BIC
Title:
The BIC Prank
Category:
Websites & Microsites / Services
Annual ID:
11138N
Award:
2011 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
Red Bull
Title:
Street Art View
Category:
Websites & Microsites / Services
Annual ID:
11139N
Award:
2011 Interactive Merit Award
Agency:
RKCR/Y&R / London
Client:
BBC Sport
Title:
Team Tracker & Predictor
Category:
Websites & Microsites / Services
Annual ID:
11140N
Award:
2011 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
Farmers Insurance
Title:
University of Farmers
Category:
Websites & Microsites / Services
Annual ID:
11141N
Award:
2011 Interactive Merit Award
Agency:
TBWA Worldwide / New York
Client:
Projeqt
Title:
Projeqt
Category:
Websites & Microsites / Services
Annual ID:
11142N
Award:
2011 Interactive Merit Award
Agency:
TDA_Boulder / Boulder
Client:
Webroot
Title:
Social Media Sobriety Test
Category:
Websites & Microsites / Services
Annual ID:
11143N
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Websites & Microsites / Durable Goods
Annual ID:
11118N
Award:
2011 Interactive Merit Award
Agency:
OgilvyOne GmbH / Frankfurt
Client:
Moto Waganari
Title:
Directing Shadows
Category:
Websites & Microsites / Durable Goods
Annual ID:
11119N
Award:
2011 Interactive Merit Award
Agency:
PLAN.NET / Serviceplan / Muenchen
Client:
BMW Motorrad International
Title:
A Christmas Concert.
Category:
Websites & Microsites / Durable Goods
Annual ID:
11120N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
Dare
Title:
Perry draws a hamburger
Category:
Online Films And Video / Video Remixes/Mashups - Single
Annual ID:
11280N
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Amarok Live Test
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11242N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Telia Sverige AB
Title:
The Smartphone Hunt
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11243N
Award:
2011 Interactive Merit Award
Agency:
glue Isobar / London
Client:
Toyota
Title:
Get Your Energy Back
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11244N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
VF Asia Ltd
Title:
China's First user-Directed Fashion Shoot
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11245N
Award:
2011 Interactive Merit Award
Agency:
OLSON / Minneapolis
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11246N
Award:
2011 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
The John F. Kennedy Presidential Library
Title:
Our Speech
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
11247N
Award:
2011 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike Football
Title:
Nike Football+
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11306N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory Award – The Speed Camera Lottery
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11307N
Award:
2011 Interactive Merit Award
Agency:
Euro RSCG 4D Amsterdam / Amstelveen
Client:
Volvo Car Corporation
Title:
Volvo Eclipse
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11308N
Award:
2011 Interactive Merit Award
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11309N
Award:
2011 Interactive Merit Award
Agency:
HUGE / Brooklyn
Client:
PepsiCo
Title:
Pepsi Refresh Project
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11310N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
11311N
Award:
2011 Interactive Merit Award
Agency:
AgencyNet / Fort Lauderdale
Client:
Def Jam
Title:
Jay-Z Hits Collection Volume One
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11144N
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Twitter Zoom
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11145N
Award:
2011 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Bouygues Telecom
Title:
When facebook becomes a book
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11146N
Award:
2011 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
UNIQLO CO.,LTD.
Title:
UNIQLO LUCKY COUNTER
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
11147N