The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Chrome Speed Tests
Agency: BBH / New York
Client: Google Category: Online Films And Video / Short Form - Single
"Cleans Your Balls" Response Film
Agency: BBH / New York
Client: Unilever Category: Online Films And Video / Short Form - Single
Helicopter Boyz
Agency: DDB Japan Inc. / Tokyo
Client: Nikon Corporation Category: Online Films And Video / Short Form - Single
Scholarship the Rainbow
Agency: Evolution Bureau / San Francisco
Client: Skittles Category: Online Films And Video / Short Form - Single
Doritos Late Night Rihanna
Agency: Goodby Silverstein & Partners / San Francisco
Client: Frito Lay Category: Online Films And Video / Short Form - Single
Kitchens
Agency: Mother London / London
Client: IKEA Category: Online Films And Video / Short Form - Single
Sienna Swagger Wagon Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Online Films And Video / Short Form - Single
Prius Plural Music Video
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Online Films And Video / Short Form - Single
Burn Energy Drink
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Series/Episodes
This Is Swedish Snus
Agency: Abby Norm / Stockholm
Client: Swedish Match Category: Websites & Microsites / Consumer Goods
Ball Talk
Agency: Blast Radius / Vancouver
Client: Nike Jordan Brand Category: Websites & Microsites / Consumer Goods
Sign & Race
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Websites & Microsites / Consumer Goods
Shot by Fans
Agency: JWT London / London
Client: Nokia Category: Websites & Microsites / Consumer Goods
"The Room"
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Armani Jeans Category: Websites & Microsites / Consumer Goods
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe Category: Websites & Microsites / Consumer Goods
YouAreTheTechnology.com
Agency: Nail Communications / Providence
Client: Vibram Category: Websites & Microsites / Consumer Goods
Sony Internet TV with Google TV
Agency: Odopod / San Francisco
Client: Sony Electronics Category: Websites & Microsites / Consumer Goods
Perrier by Dita
Agency: Ogilvy France / Paris
Client: Perrier - Nestle Waters Category: Websites & Microsites / Consumer Goods
China's First Democratic Election
Agency: Ogilvy Shanghai / Shanghai
Client: VF Asia Ltd Category: Websites & Microsites / Consumer Goods
Y-3 Spring/Summer Website
Agency: Sid Lee / Montreal
Client: adidas Category: Websites & Microsites / Consumer Goods
Graffiti
Agency: TBWA\PARIS / Boulogne Billancourt
Client: AIDES Category: Online Films And Video / Public Service/ Non-Profit - Single
ROCK AND CODES
Agency: DDB Brasil / Sao Paulo
Client: Intel Category: Interactive Advertising / Augmented Reality
Property Guide App
Agency: The White Agency / Sydney
Client: Commonwealth Bank of Australia Category: Interactive Advertising / Augmented Reality
Write The Headline. Write The Future. Facebook App
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Augmented Reality
Expedition Titanic
Agency: Firstborn / NY
Client: RMS Titanic Category: Websites & Microsites / Corporate Website
Adobe Museum of Digital Media
Agency: Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Websites & Microsites / Corporate Website
Our Changing World
Agency: Grow Interactive / Norfolk
Client: FedEx Category: Websites & Microsites / Corporate Website
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Agency: KOKOKAKA / Gothenburg
Client: VF Europe Category: Websites & Microsites / Corporate Website
TheSmarterCity
Agency: Ogilvy New York / New York
Client: IBM Category: Websites & Microsites / Corporate Website
Being a homeless
Agency: Marcel / Publicis Conseil / Paris
Client: Samusocial Category: Websites & Microsites / Corporate Website
Gatorade.com
Agency: VML / Kansas City
Client: Gatorade Category: Websites & Microsites / Corporate Website
Kenny Powers Tubes
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Integrated Branding Campaign - 360
The World Park
Agency: Agency magma / New york
Client: New York Central Park - Parks & Recreation Category: Integrated Branding / Integrated Branding Campaign - 360
C'mon LeBron
Agency: BBH / New York
Client: NYC & Co. Category: Integrated Branding / Integrated Branding Campaign - 360
Chrome Fast
Agency: BBH / New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
Male Monument
Agency: CP+B / Gothenburg
Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
Pizza Turnaround
Agency: Crispin Porter + Bogusky / Boulder
Client: Domino's Category: Integrated Branding / Integrated Branding Campaign - 360
30 days to win Julia over
Agency: DOUBLE YOU / Madrid
Client: Microsoft Category: Integrated Branding / Integrated Branding Campaign - 360
Homemade is best
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
PEACE SHADOW, RECREATING NUKES MEMORIES
Agency: HAKUHODO Inc / Minato-ku
Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Integrated Branding / Integrated Branding Campaign - 360
Photochains
Agency: Leo Burnett / Millers Point
Client: Canon Australia Category: Integrated Branding / Integrated Branding Campaign - 360
GMC/Dude Perfect
Agency: Leo Burnett Detroit / Troy
Client: General Motors Corporation Category: Integrated Branding / Integrated Branding Campaign - 360
The Lottery of Life
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
Future Daily on April Fool
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Metro Publishing Hong Kong Limited Category: Integrated Branding / Integrated Branding Campaign - 360
Disposable Forest
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360
The Search for the World's Greatest Salesperson
Agency: Ogilvy New York / New York
Client: OgilvyOne Worldwide Category: Integrated Branding / Integrated Branding Campaign - 360
U by Kotex*
Agency: Organic, Inc. / San Francisco
Client: Kimberly-Clark Category: Integrated Branding / Integrated Branding Campaign - 360
The Megane Experiment
Agency: Publicis London / London
Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
12 Second Strip
Agency: Publicis London / London
Client: Renault UK Ltd Category: Integrated Branding / Integrated Branding Campaign - 360
Award:
2011 Interactive Merit Award
Agency:
BBH / New York
Client:
Google
Title:
Chrome Speed Tests
Category:
Online Films And Video / Short Form - Single
Annual ID:
11253N
Award:
2011 Interactive Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
"Cleans Your Balls" Response Film
Category:
Online Films And Video / Short Form - Single
Annual ID:
11254N
Award:
2011 Interactive Merit Award
Agency:
DDB Japan Inc. / Tokyo
Client:
Nikon Corporation
Title:
Helicopter Boyz
Category:
Online Films And Video / Short Form - Single
Annual ID:
11255N
Award:
2011 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Skittles
Title:
Scholarship the Rainbow
Category:
Online Films And Video / Short Form - Single
Annual ID:
11256N
Award:
2011 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Frito Lay
Title:
Doritos Late Night Rihanna
Category:
Online Films And Video / Short Form - Single
Annual ID:
11257N
Award:
2011 Interactive Merit Award
Agency:
Mother London / London
Client:
IKEA
Title:
Kitchens
Category:
Online Films And Video / Short Form - Single
Annual ID:
11258N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna Swagger Wagon Music Video
Category:
Online Films And Video / Short Form - Single
Annual ID:
11259N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Prius Plural Music Video
Category:
Online Films And Video / Short Form - Single
Annual ID:
11260N
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Burn Energy Drink
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11274N
Award:
2011 Interactive Merit Award
Agency:
Abby Norm / Stockholm
Client:
Swedish Match
Title:
This Is Swedish Snus
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11099N
Award:
2011 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Nike Jordan Brand
Title:
Ball Talk
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11100N
Award:
2011 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Sign & Race
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11101N
Award:
2011 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
HardChorus
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11102N
Award:
2011 Interactive Merit Award
Agency:
JWT London / London
Client:
Nokia
Title:
Shot by Fans
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11103N
Award:
2011 Interactive Merit Award
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
Armani Jeans
Title:
"The Room"
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11104N
Award:
2011 Interactive Merit Award
Agency:
KOKOKAKA / Gothenburg
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11105N
Award:
2011 Interactive Merit Award
Agency:
Nail Communications / Providence
Client:
Vibram
Title:
YouAreTheTechnology.com
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11106N
Award:
2011 Interactive Merit Award
Agency:
Odopod / San Francisco
Client:
Sony Electronics
Title:
Sony Internet TV with Google TV
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11107N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
Perrier - Nestle Waters
Title:
Perrier by Dita
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11108N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Shanghai / Shanghai
Client:
VF Asia Ltd
Title:
China's First Democratic Election
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11109N
Award:
2011 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
Y-3 Spring/Summer Website
Category:
Websites & Microsites / Consumer Goods
Annual ID:
11110N
Award:
2011 Interactive Merit Award
Agency:
TBWA\PARIS / Boulogne Billancourt
Client:
AIDES
Title:
Graffiti
Category:
Online Films And Video / Public Service/ Non-Profit - Single
Annual ID:
11275N
Award:
2011 Interactive Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Intel
Title:
ROCK AND CODES
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11176N
Award:
2011 Interactive Merit Award
Agency:
The White Agency / Sydney
Client:
Commonwealth Bank of Australia
Title:
Property Guide App
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11177N
Award:
2011 Interactive Merit Award
Agency:
W+K Amsterdam / Amsterdam
Client:
Nike
Title:
Write The Headline. Write The Future. Facebook App
Category:
Interactive Advertising / Augmented Reality
Annual ID:
11178N
Award:
2011 Interactive Merit Award
Agency:
Firstborn / NY
Client:
RMS Titanic
Title:
Expedition Titanic
Category:
Websites & Microsites / Corporate Website
Annual ID:
11111N
Award:
2011 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Adobe
Title:
Adobe Museum of Digital Media
Category:
Websites & Microsites / Corporate Website
Annual ID:
11112N
Award:
2011 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
FedEx
Title:
Our Changing World
Category:
Websites & Microsites / Corporate Website
Annual ID:
11113N
Award:
2011 Interactive Merit Award
Agency:
KOKOKAKA / Gothenburg
Client:
VF Europe
Title:
WRANGLER EUROPE FALL/WINTER 2010 COLLECTION
Category:
Websites & Microsites / Corporate Website
Annual ID:
11114N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
IBM
Title:
TheSmarterCity
Category:
Websites & Microsites / Corporate Website
Annual ID:
11115N
Award:
2011 Interactive Merit Award
Agency:
Marcel / Publicis Conseil / Paris
Client:
Samusocial
Title:
Being a homeless
Category:
Websites & Microsites / Corporate Website
Annual ID:
11116N
Award:
2011 Interactive Merit Award
Agency:
VML / Kansas City
Client:
Gatorade
Title:
Gatorade.com
Category:
Websites & Microsites / Corporate Website
Annual ID:
11117N
Award:
2011 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
Kenny Powers Tubes
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11281N
Award:
2011 Interactive Merit Award
Agency:
Agency magma / New york
Client:
New York Central Park - Parks & Recreation
Title:
The World Park
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11282N
Award:
2011 Interactive Merit Award
Agency:
BBH / New York
Client:
NYC & Co.
Title:
C'mon LeBron
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11283N
Award:
2011 Interactive Merit Award
Agency:
BBH / New York
Client:
Google
Title:
Chrome Fast
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11284N
Award:
2011 Interactive Merit Award
Agency:
CP+B / Gothenburg
Client:
Philips
Title:
Male Monument
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11285N
Award:
2011 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Domino's
Title:
Pizza Turnaround
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11286N
Award:
2011 Interactive Merit Award
Agency:
DOUBLE YOU / Madrid
Client:
Microsoft
Title:
30 days to win Julia over
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11287N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Homemade is best
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11288N
Award:
2011 Interactive Merit Award
Agency:
HAKUHODO Inc / Minato-ku
Client:
HIROSHIMA PEACE MEMORIAL MUSEUM
Title:
PEACE SHADOW, RECREATING NUKES MEMORIES
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11289N
Award:
2011 Interactive Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Canon Australia
Title:
Photochains
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11290N
Award:
2011 Interactive Merit Award
Agency:
Leo Burnett Detroit / Troy
Client:
General Motors Corporation
Title:
GMC/Dude Perfect
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11291N
Award:
2011 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
The Lottery of Life
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11292N
Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Metro Publishing Hong Kong Limited
Title:
Future Daily on April Fool
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11293N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Disposable Forest
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11294N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy New York / New York
Client:
OgilvyOne Worldwide
Title:
The Search for the World's Greatest Salesperson
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11295N
Award:
2011 Interactive Merit Award
Agency:
Organic, Inc. / San Francisco
Client:
Kimberly-Clark
Title:
U by Kotex*
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11296N
Award:
2011 Interactive Merit Award
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
The Megane Experiment
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11297N
Award:
2011 Interactive Merit Award
Agency:
Publicis London / London
Client:
Renault UK Ltd
Title:
12 Second Strip
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11298N