The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
The Film Room
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Sienna 360º Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Taxi Test Drive
Agency: TBWA\Vancouver / Vancouver
Client: Smart Car Category: Integrated Branding / Integrated Branding Campaign - 360
More Birthdays - Integrated 360
Agency: The Martin Agency / Richmond
Client: American Cancer Society Category: Integrated Branding / Integrated Branding Campaign - 360
Philips Wake up the town
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Integrated Branding / Integrated Branding Campaign - 360
The Creators Project
Agency: Vice Media / Brooklyn
Client: Intel Category: Integrated Branding / Integrated Branding Campaign - 360
The Zoning Plan
Agency: walker / zurich
Client: Greenpeace Category: Integrated Branding / Integrated Branding Campaign - 360
Facebook Places Hijack
Agency: Jung von Matt AG / Stuttgart
Client: Jung von Matt/Neckar Category: Mobile Applications/Sites / Self-Promotion
Leagas Delaney copytest app
Agency: Leagas Delaney Hamburg GmbH / Hamburg
Client: Leagas Delaney Hamburg GmbH Category: Mobile Applications/Sites / Self-Promotion
"Fill The Sky" Fireworks iPhone App
Agency: Ogilvy Beijing / Beijing
Client: Ogilvy Category: Mobile Applications/Sites / Self-Promotion
W+K Shanghai Guide
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Wieden + Kennedy Shanghai Category: Mobile Applications/Sites / Self-Promotion
Distractions
Agency: 303 / Sydney
Client: Office of Road Safety Category: Interactive Advertising / Other Interactive Media - Single
The Johnny Cash Project
Agency: @radical.media / new york
Client: American Recordings/Lost Highway Category: Interactive Advertising / Other Interactive Media - Single
K-Swiss Workout Wingman Facebook Application
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Interactive Advertising / Other Interactive Media - Single
Remember Reach
Agency: AKQA / San Francisco
Client: Xbox Category: Interactive Advertising / Other Interactive Media - Single
A HUNTER SHOOTS A BEAR
Agency: BUZZMAN / paris
Client: BIC / TIPP-EX Category: Interactive Advertising / Other Interactive Media - Single
APB The Human Avatar
Agency: Dare / London
Client: EA Games Category: Interactive Advertising / Other Interactive Media - Single
Catch the Goodies
Agency: DDB Stockholm / Stockholm
Client: Svenska McDonald's AB Category: Interactive Advertising / Other Interactive Media - Single
When facebook becomes a book
Agency: DDB, Paris / Paris
Client: Bouygues Telecom Category: Interactive Advertising / Other Interactive Media - Single
The Web Address Expander
Agency: Forsman & Bodenfors / Gothenburg
Client: Sveriges Radio Category: Interactive Advertising / Other Interactive Media - Single
iQ Font
Agency: Happiness Brussels / Brussels
Client: Toyota Belgium Category: Interactive Advertising / Other Interactive Media - Single
You got a say on pricing
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: Burger King Category: Interactive Advertising / Other Interactive Media - Single
Crush Hour
Agency: Ogilvy France / Paris
Client: Autoliberté/Europcar Category: Interactive Advertising / Other Interactive Media - Single
Glastotag
Agency: POKE / London
Client: Orange Category: Interactive Advertising / Other Interactive Media - Single
Shopping Genius
Agency: Profero / London
Client: 3M/Post-It Note Category: Interactive Advertising / Other Interactive Media - Single
Pay With A Tweet
Agency: R/GA / New York
Client: Innovative Thunder Category: Interactive Advertising / Other Interactive Media - Single
Write The Headline. Write The Future.
Agency: W+K Amsterdam / Amsterdam
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: NIKE JAPAN Category: Interactive Advertising / Other Interactive Media - Single
Business of Your Brain
Agency: Young & Rubicam / New York
Client: Xerox Category: Interactive Advertising / Other Interactive Media - Single
Communication Shutdown
Agency: SapientNitro Brisbane / Brisbane
Client: AEIOU Foundation Category: Interactive Advertising / Public Service/ Non-Profit - Campaign
Maradona Kick Ups
Agency: Droga5 / New York
Client: Puma Category: Mobile Applications/Sites / Branded Games
Dexter Game On
Agency: Modernista! / Boston
Client: Showtime Category: Mobile Applications/Sites / Branded Games
Alicia Keys OpenMic
Agency: Rain / American Fork
Client: Sony Music Entertainment Category: Mobile Applications/Sites / Branded Games
Engine-driven free kicker "Castrol Ichi-GO"
Agency: Ogilvy & Mather Japan / Tokyo
Client: BP Castrol K.K. Category: Interactive Advertising / Environmental / Experiential - Campaign
Honda Loves You Back
Agency: RPA / Santa Moinca
Client: American Honda Motor Company Category: Interactive Advertising / Environmental / Experiential - Campaign
The Xide Mood
Agency: Akestam Holst / 10387
Client: Carlsberg Category: Mobile Applications/Sites / Consumer Goods
myFry
Agency: Dare / London
Client: Penguin Books Category: Mobile Applications/Sites / Consumer Goods
Kondis - The App
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Mobile Applications/Sites / Consumer Goods
Translate for Animals
Agency: glue Isobar / London
Client: Google Category: Mobile Applications/Sites / Consumer Goods
Have a Camper Day iPad
Agency: herraiz soto & co / barcelona
Client: Camper Category: Mobile Applications/Sites / Consumer Goods
adidas Originals - Death Star Superlaser Application
Agency: Sid Lee / Montreal
Client: adidas Category: Mobile Applications/Sites / Consumer Goods
Safe Text
Agency: Ogilvy & Mather / London
Client: Conde Nast Category: Mobile Applications/Sites / Consumer Goods
Super Sexy CPR
Agency: Red Urban / Toronto
Client: Fortnight Lingerie Category: Online Films And Video / Self-Promotion - Single
Directing Shadows
Agency: OgilvyOne GmbH / Frankfurt
Client: Moto Waganari Category: Craft / Sound Design
Anyone for a Sunday Drive?
Agency: Red Urban / Toronto
Client: Volkswagen Category: Craft / Sound Design
Kaleidoscopic Fashion Spectacular
Agency: Squeak E. Clean Productions / Los Angeles
Client: Target Category: Craft / Sound Design
A Girl Story
Agency: StrawberryFrog / New York
Client: Nanhi Kali, K.C. Mahindra Education Trust Category: Craft / Sound Design
Craftsman Music Experiment
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Craft / Sound Design
Ringtonicos
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Websites & Microsites / Public Service/ Non-Profit
Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
The Film Room
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11299N
Award:
2011 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, Inc.
Title:
Sienna 360º Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11300N
Award:
2011 Interactive Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Smart Car
Title:
Taxi Test Drive
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11301N
Award:
2011 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
American Cancer Society
Title:
More Birthdays - Integrated 360
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11302N
Award:
2011 Interactive Merit Award
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Wake up the town
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11303N
Award:
2011 Interactive Merit Award
Agency:
Vice Media / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11304N
Award:
2011 Interactive Merit Award
Agency:
walker / zurich
Client:
Greenpeace
Title:
The Zoning Plan
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
11305N
Award:
2011 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Jung von Matt/Neckar
Title:
Facebook Places Hijack
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11164N
Award:
2011 Interactive Merit Award
Agency:
Leagas Delaney Hamburg GmbH / Hamburg
Client:
Leagas Delaney Hamburg GmbH
Title:
Leagas Delaney copytest app
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11165N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Ogilvy
Title:
"Fill The Sky" Fireworks iPhone App
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11166N
Award:
2011 Interactive Merit Award
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Wieden + Kennedy Shanghai
Title:
W+K Shanghai Guide
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
11167N
Award:
2011 Interactive Merit Award
Agency:
303 / Sydney
Client:
Office of Road Safety
Title:
Distractions
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11218N
Award:
2011 Interactive Merit Award
Agency:
@radical.media / new york
Client:
American Recordings/Lost Highway
Title:
The Johnny Cash Project
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11219N
Award:
2011 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
K-Swiss Workout Wingman Facebook Application
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11220N
Award:
2011 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Xbox
Title:
Remember Reach
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11221N
Award:
2011 Interactive Merit Award
Agency:
BUZZMAN / paris
Client:
BIC / TIPP-EX
Title:
A HUNTER SHOOTS A BEAR
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11222N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
EA Games
Title:
APB The Human Avatar
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11223N
Award:
2011 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Svenska McDonald's AB
Title:
Catch the Goodies
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11224N
Award:
2011 Interactive Merit Award
Agency:
DDB, Paris / Paris
Client:
Bouygues Telecom
Title:
When facebook becomes a book
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11225N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Sveriges Radio
Title:
The Web Address Expander
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11226N
Award:
2011 Interactive Merit Award
Agency:
Happiness Brussels / Brussels
Client:
Toyota Belgium
Title:
iQ Font
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11227N
Award:
2011 Interactive Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
Burger King
Title:
You got a say on pricing
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11228N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy France / Paris
Client:
Autoliberté/Europcar
Title:
Crush Hour
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11229N
Award:
2011 Interactive Merit Award
Agency:
POKE / London
Client:
Orange
Title:
Glastotag
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11230N
Award:
2011 Interactive Merit Award
Agency:
Profero / London
Client:
3M/Post-It Note
Title:
Shopping Genius
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11231N
Award:
2011 Interactive Merit Award
Agency:
R/GA / New York
Client:
Innovative Thunder
Title:
Pay With A Tweet
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11232N
Award:
2011 Interactive Merit Award
Agency:
W+K Amsterdam / Amsterdam
Client:
Nike
Title:
Write The Headline. Write The Future.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11233N
Award:
2011 Interactive Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
NIKE JAPAN
Title:
MARCUS TULIO TANAKA. WRITE THE FUTURE.
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11234N
Award:
2011 Interactive Merit Award
Agency:
Young & Rubicam / New York
Client:
Xerox
Title:
Business of Your Brain
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
11235N
Award:
2011 Interactive Merit Award
Agency:
SapientNitro Brisbane / Brisbane
Client:
AEIOU Foundation
Title:
Communication Shutdown
Category:
Interactive Advertising / Public Service/ Non-Profit - Campaign
Annual ID:
11239N
Award:
2011 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Maradona Kick Ups
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
11154N
Award:
2011 Interactive Merit Award
Agency:
Modernista! / Boston
Client:
Showtime
Title:
Dexter Game On
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
11155N
Award:
2011 Interactive Merit Award
Agency:
Rain / American Fork
Client:
Sony Music Entertainment
Title:
Alicia Keys OpenMic
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
11156N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy & Mather Japan / Tokyo
Client:
BP Castrol K.K.
Title:
Engine-driven free kicker "Castrol Ichi-GO"
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
11216N
Award:
2011 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Company
Title:
Honda Loves You Back
Category:
Interactive Advertising / Environmental / Experiential - Campaign
Annual ID:
11217N
Award:
2011 Interactive Merit Award
Agency:
Akestam Holst / 10387
Client:
Carlsberg
Title:
The Xide Mood
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11157N
Award:
2011 Interactive Merit Award
Agency:
Dare / London
Client:
Penguin Books
Title:
myFry
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11158N
Award:
2011 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Kondis - The App
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11159N
Award:
2011 Interactive Merit Award
Agency:
glue Isobar / London
Client:
Google
Title:
Translate for Animals
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11160N
Award:
2011 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
Camper
Title:
Have a Camper Day iPad
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11161N
Award:
2011 Interactive Merit Award
Agency:
Sid Lee / Montreal
Client:
adidas
Title:
adidas Originals - Death Star Superlaser Application
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11162N
Award:
2011 Interactive Merit Award
Agency:
Ogilvy & Mather / London
Client:
Conde Nast
Title:
Safe Text
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
11163N
Award:
2011 Interactive Merit Award
Agency:
Red Urban / Toronto
Client:
Fortnight Lingerie
Title:
Super Sexy CPR
Category:
Online Films And Video / Self-Promotion - Single
Annual ID:
11278N
Award:
2011 Interactive Merit Award
Agency:
Contexta / Bern
Client:
Swisscom
Title:
Lost in Val Sinestra
Category:
Craft / Sound Design
Annual ID:
11337N
Award:
2011 Interactive Merit Award
Agency:
OgilvyOne GmbH / Frankfurt
Client:
Moto Waganari
Title:
Directing Shadows
Category:
Craft / Sound Design
Annual ID:
11338N
Award:
2011 Interactive Merit Award
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Anyone for a Sunday Drive?
Category:
Craft / Sound Design
Annual ID:
11339N
Award:
2011 Interactive Merit Award
Agency:
Squeak E. Clean Productions / Los Angeles
Client:
Target
Title:
Kaleidoscopic Fashion Spectacular
Category:
Craft / Sound Design
Annual ID:
11340N
Award:
2011 Interactive Merit Award
Agency:
StrawberryFrog / New York
Client:
Nanhi Kali, K.C. Mahindra Education Trust
Title:
A Girl Story
Category:
Craft / Sound Design
Annual ID:
11341N
Award:
2011 Interactive Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
Craftsman Music Experiment
Category:
Craft / Sound Design
Annual ID:
11342N
Award:
2011 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Ringtonicos
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
11122N