The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Kraft Mac and Cheese Integrated
Agency: CP+B / Boulder
Client: Kraft Category: Integrated Branding / Consumer Campaign
Future Classics
Agency: Garbergs / Stockholm
Client: Nordiska Kompaniet - NK Category: Integrated Branding / Consumer Campaign
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Consumer Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Integrated Branding / Consumer Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Integrated Branding / Consumer Campaign
Hot Wheels For Real
Agency: Mistress / Venice
Client: Mattel Inc. Category: Integrated Branding / Consumer Campaign
German Style
Agency: Ogilvy & Mather Ukraine / Kiev
Client: Bank Forum Commerzbank Group Category: Integrated Branding / Consumer Campaign
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Integrated Branding / Consumer Campaign
Fruit Figures
Agency: Scholz & Friends / Berlin
Client: Fresh’N’Friends Category: Integrated Branding / Consumer Campaign
Jameson Legend
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Integrated Branding / Consumer Campaign
The Voiceless Campaign
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: The Zimbabwean Newspaper Category: Integrated Branding / Consumer Campaign
Dodge Journey: Search Engine for the World Wide World
Agency: Wieden+Kennedy Portland / Portland
Client: Dodge Category: Integrated Branding / Consumer Campaign
Day One
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Consumer Campaign
Oxford Circus
Agency: BBH LONDON / London
Client: Google Category: Out Of Home / Billboards - Single
LED Bulb Billboard
Agency: DDB Canada / Vancouver / Vancouver
Client: BC Hydro Category: Out Of Home / Billboards - Single
With 10 years of life
Agency: Dentsu Tokyo / Minato-ku
Client: TOSHIBA CORPORATION Category: Out Of Home / Billboards - Single
Your Second Shot
Agency: Dentsu America / Harrison
Client: Canon PowerShot Category: Branded Content / Online
BHF - Vinnie
Agency: Grey London / London
Client: The British Heart Foundation Category: Branded Content / Online
Long Live Imagination, Project Imagin8ion
Agency: Grey / New York
Client: Canon Category: Branded Content / Online
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Branded Content / Online
The Gathering
Agency: Innocean Australia / Sydney
Client: Kia Motors Australia Category: Branded Content / Online
DRUNK VALET
Agency: Ogilvy Brasil / são paulo
Client: BAR AURORA & BOTECO FERRAZ Category: Branded Content / Online
LE CLUB PERRIER
Agency: Ogilvy France / Paris
Client: NESTLE WATERS/PERRIER Category: Branded Content / Online
The Inside Experience
Agency: Pereira & O'Dell / San Francisco
Client: Intel + TOSHIBA Category: Branded Content / Online
Gift Of Life
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Energizer Philippines Inc Category: Branded Content / Online
Google Chrome: The Johnny Cash Project
Agency: Google Creative Lab and @radical.media / New York
Client: Google Category: Consumer Television / 60 Second - Single
Bright Idea
Agency: AlmapBBDO / São Paulo
Client: GE Category: Consumer Television / 60 Second - Single
Letter
Agency: Badillo Nazca S&S / San Juan
Client: Toyota de PR Category: Consumer Television / 60 Second - Single
Big Day
Agency: BBH LONDON / London
Client: Weetabix Category: Consumer Television / 60 Second - Single
The Last Dictator Standing
Agency: Black River FC / Johannesburg
Client: Nando's South Africa Category: Consumer Television / 60 Second - Single
60 Things in 60 Seconds
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Single
Victor
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
The Bark Side
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Colon 101
Agency: Euro RSCG Israel / Tel Aviv
Client: Reckitt Benckiser Category: Consumer Television / 60 Second - Single
Then and Now
Agency: Goodby Silverstein & Partners / San Francisco
Client: Chevrolet Category: Consumer Television / 60 Second - Single
My Dad's Car
Agency: Goodby Silverstein & Partners / San Francisco
Client: Chevrolet Category: Consumer Television / 60 Second - Single
One Hitter
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Urn
Agency: JWT New York / New York
Client: Kraft Foods Category: Consumer Television / 60 Second - Single
Blind Spot
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Consumer Television / 60 Second - Single
Give and Get
Agency: Leo Burnett Chicago / Chicago
Client: Hallmark Category: Consumer Television / 60 Second - Single
Balloons
Agency: LDC / São Paulo
Client: MTV Brasil Category: Consumer Television / 60 Second - Single
Blam! Blam!
Agency: Droga5 / Los Angeles
Client: Puma Category: Consumer Television / 60 Second - Single
Dear Sophie
Agency: BBH and Google Creative Lab / Los Angeles
Client: Google Chrome Category: Consumer Television / 60 Second - Single
2012
Agency: Ponce Buenos Aires / Buenos Aires
Client: Unilever Category: Consumer Television / 60 Second - Single
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Kraft Mac and Cheese Integrated
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12510G
Award:
2012 Advertising Merit Award
Agency:
Garbergs / Stockholm
Client:
Nordiska Kompaniet - NK
Title:
Future Classics
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12511G
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12512G
Award:
2012 Advertising Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12513G
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Mayhem
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12514G
Award:
2012 Advertising Merit Award
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels For Real
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12515G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy & Mather Ukraine / Kiev
Client:
Bank Forum Commerzbank Group
Title:
German Style
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12516G
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
South African Breweries
Title:
Be the Coach
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12517G
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Fresh’N’Friends
Title:
Fruit Figures
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12518G
Award:
2012 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Jameson Legend
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12519G
Award:
2012 Advertising Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
The Zimbabwean Newspaper
Title:
The Voiceless Campaign
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12520G
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy Portland / Portland
Client:
Dodge
Title:
Dodge Journey: Search Engine for the World Wide World
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12521G
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12531T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Google
Title:
Oxford Circus
Category:
Out Of Home / Billboards - Single
Annual ID:
12186A
Award:
2012 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
BC Hydro
Title:
LED Bulb Billboard
Category:
Out Of Home / Billboards - Single
Annual ID:
12187A
Award:
2012 Advertising Merit Award
Agency:
Dentsu Tokyo / Minato-ku
Client:
TOSHIBA CORPORATION
Title:
With 10 years of life
Category:
Out Of Home / Billboards - Single
Annual ID:
12188A
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Dig Deeper
Category:
Branded Content / Online
Annual ID:
12441T
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
MetLife Foundation
Title:
Remember Me
Category:
Branded Content / Online
Annual ID:
12442T
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Ubisoft
Title:
Autodance
Category:
Branded Content / Online
Annual ID:
12443T
Award:
2012 Advertising Merit Award
Agency:
Dentsu America / Harrison
Client:
Canon PowerShot
Title:
Your Second Shot
Category:
Branded Content / Online
Annual ID:
12444T
Award:
2012 Advertising Merit Award
Agency:
Gotham / New York
Client:
Denny's
Title:
Always Open
Category:
Branded Content / Online
Annual ID:
12445T
Award:
2012 Advertising Merit Award
Agency:
Grey London / London
Client:
The British Heart Foundation
Title:
BHF - Vinnie
Category:
Branded Content / Online
Annual ID:
12446T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Long Live Imagination, Project Imagin8ion
Category:
Branded Content / Online
Annual ID:
12447T
Award:
2012 Advertising Merit Award
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
The Ecosphere Project
Category:
Branded Content / Online
Annual ID:
12448T
Award:
2012 Advertising Merit Award
Agency:
Innocean Australia / Sydney
Client:
Kia Motors Australia
Title:
The Gathering
Category:
Branded Content / Online
Annual ID:
12449T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
BAR AURORA & BOTECO FERRAZ
Title:
DRUNK VALET
Category:
Branded Content / Online
Annual ID:
12450T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
NESTLE WATERS/PERRIER
Title:
LE CLUB PERRIER
Category:
Branded Content / Online
Annual ID:
12451T
Award:
2012 Advertising Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Intel + TOSHIBA
Title:
The Inside Experience
Category:
Branded Content / Online
Annual ID:
12452T
Award:
2012 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
Spanair
Title:
An Unexpected Visit
Category:
Branded Content / Online
Annual ID:
12453T
Award:
2012 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Energizer Philippines Inc
Title:
Gift Of Life
Category:
Branded Content / Online
Annual ID:
12454T
Award:
2012 Advertising Merit Award
Agency:
Google Creative Lab and @radical.media / New York
Client:
Google
Title:
Google Chrome: The Johnny Cash Project
Category:
Consumer Television / 60 Second - Single
Annual ID:
12322T
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
GE
Title:
Bright Idea
Category:
Consumer Television / 60 Second - Single
Annual ID:
12323T
Award:
2012 Advertising Merit Award
Agency:
Badillo Nazca S&S / San Juan
Client:
Toyota de PR
Title:
Letter
Category:
Consumer Television / 60 Second - Single
Annual ID:
12324T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Underdog
Category:
Consumer Television / 60 Second - Single
Annual ID:
12325T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Weetabix
Title:
Big Day
Category:
Consumer Television / 60 Second - Single
Annual ID:
12326T
Award:
2012 Advertising Merit Award
Agency:
Black River FC / Johannesburg
Client:
Nando's South Africa
Title:
The Last Dictator Standing
Category:
Consumer Television / 60 Second - Single
Annual ID:
12327T
Award:
2012 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
60 Things in 60 Seconds
Category:
Consumer Television / 60 Second - Single
Annual ID:
12328T
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Sony PlayStation
Title:
Victor
Category:
Consumer Television / 60 Second - Single
Annual ID:
12329T
Award:
2012 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
The Bark Side
Category:
Consumer Television / 60 Second - Single
Annual ID:
12330T
Award:
2012 Advertising Merit Award
Agency:
Euro RSCG Israel / Tel Aviv
Client:
Reckitt Benckiser
Title:
Colon 101
Category:
Consumer Television / 60 Second - Single
Annual ID:
12331T
Award:
2012 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Chevrolet
Title:
Then and Now
Category:
Consumer Television / 60 Second - Single
Annual ID:
12332T
Award:
2012 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Chevrolet
Title:
My Dad's Car
Category:
Consumer Television / 60 Second - Single
Annual ID:
12333T
Award:
2012 Advertising Merit Award
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
One Hitter
Category:
Consumer Television / 60 Second - Single
Annual ID:
12334T
Award:
2012 Advertising Merit Award
Agency:
JWT New York / New York
Client:
Kraft Foods
Title:
Urn
Category:
Consumer Television / 60 Second - Single
Annual ID:
12336T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Blind Spot
Category:
Consumer Television / 60 Second - Single
Annual ID:
12337T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Hallmark
Title:
Give and Get
Category:
Consumer Television / 60 Second - Single
Annual ID:
12338T
Award:
2012 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Balloons
Category:
Consumer Television / 60 Second - Single
Annual ID:
12339T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / Los Angeles
Client:
Puma
Title:
Blam! Blam!
Category:
Consumer Television / 60 Second - Single
Annual ID:
12340T
Award:
2012 Advertising Merit Award
Agency:
BBH and Google Creative Lab / Los Angeles
Client:
Google Chrome
Title:
Dear Sophie
Category:
Consumer Television / 60 Second - Single
Annual ID:
12341T
Award:
2012 Advertising Merit Award
Agency:
Ponce Buenos Aires / Buenos Aires
Client:
Unilever
Title:
2012
Category:
Consumer Television / 60 Second - Single
Annual ID:
12342T