The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
ZE - Electric life
Agency: Publicis Conseil / PARIS
Client: Renault Category: Consumer Television / 60 Second - Single
Super In. Super Out.
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / 60 Second - Single
Gas Powered Everything
Agency: TBWA Chiat Day, Los Angeles & Toronto / Los Angeles
Client: Nissan Category: Consumer Television / 60 Second - Single
No Sheep - No Sleep
Agency: TRY/ Apt / Oslo
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Handlebar Moustache
Agency: Wieden+Kennedy New York / New York
Client: Heineken USA Category: Consumer Television / 60 Second - Single
Dirty Cops
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
Social Pump Up
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / 60 Second - Single
Enjoy the Ride
Agency: 303Lowe / Subiaco
Client: The Office of Road Safety Category: Cinema Advertising / Long Form - :90 and Over - Single
The Long Wait
Agency: adam&eve / London
Client: John Lewis Partnership Category: Cinema Advertising / Long Form - :90 and Over - Single
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Look Down"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Down Here"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
OPERATION RIVERS OF LIGHT
Agency: LOWE/SSP3 / BOGOTA
Client: MINISTRY OF DEFENSE Category: Public Service / Outdoor and Posters - Single
Donation Army
Agency: Ogilvy Germany / Frankfurt
Client: OroVerde Rainforest Foundation Category: Public Service / Outdoor and Posters - Single
Oil on Canvas
Agency: Publicis Mojo / Auckland
Client: Greenpeace Category: Public Service / Outdoor and Posters - Single
A-Z of Endangered and Extinct Wildlife
Agency: Kinetic Singapore / Singapore
Client: Fox International Channels Category: Public Service / Newspaper or Magazine - Single
Stare Bear
Agency: Leo Burnett Chicago / Chicago
Client: Coca-Cola Category: Public Service / Newspaper or Magazine - Single
THIAGO
Agency: Ogilvy Brasil / são paulo
Client: UNICEF Category: Public Service / Newspaper or Magazine - Single
Talking Ad
Agency: Publicis Brussels / Brussels
Client: Reporters Without Borders Category: Public Service / Newspaper or Magazine - Single
Leica Radio Campaign
Agency: Bravo Group / New York
Client: Leica Category: Consumer Radio / Campaign
Kids Birthday Parties
Agency: DDB South Africa / Johannesburg
Client: McDonalds Category: Consumer Radio / Campaign
Blunders
Agency: DDB Tribal Group / Berlin
Client: Volkswagen AG Category: Consumer Radio / Campaign
The Language of Colour
Agency: LOWE SINGAPORE / SG
Client: Samroc Paint And Hardware Category: Consumer Radio / Campaign
The Language of Colour
Agency: LOWE SINGAPORE / SG
Client: Samroc Paint and Hardware Category: Consumer Radio / Campaign
Xtra View
Agency: Ogilvy Johannesburg / Johannesburg
Client: Multichoice Dstv Category: Consumer Radio / Campaign
AUSTAR Takes Docos to Amazing
Agency: The Monkeys / Sydney
Client: AUSTAR Category: Consumer Radio / Campaign
IKEA De-clutter, De-stress
Agency: The Monkeys / Sydney
Client: IKEA Category: Consumer Radio / Campaign
The Code
Agency: DDB Colombia / Bogotá
Client: Military Forces of Colombia Category: Public Service / Radio - Single
The Lullaby
Agency: DDB Stockholm / Stockholm
Client: Ronald McDonald Childrens Fund Category: Public Service / Radio - Single
Martin Luther King Jr.
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Don't Call and Drive
Agency: Leo Burnett / Toronto
Client: Durham College Category: Public Service / Radio - Single
Interrupted
Agency: Marketforce / Perth
Client: Office of Road Safety Category: Public Service / Radio - Single
Hiding Places
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Woodland Park Zoo Category: Public Service / Radio - Single
GUINNESS XMAS CAMPAIGN
Agency: Abbott Mead Vickers BBDO / London
Client: DIAGEO Category: Out Of Home / Billboards - Campaign
Say It to Get It: Google Voice Serach for Mobile
Agency: BBH London / New York
Client: Google Category: Out Of Home / Billboards - Campaign
Your Own Celebration
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: Mars Chocolate - Celebrations Category: Out Of Home / Billboards - Campaign
Parking Precision
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: Volkswagen AG Category: Out Of Home / Billboards - Campaign
Betadine
Agency: Young & Rubicam Prague / Prague
Client: Betadine Category: Out Of Home / Billboards - Campaign
Coleman Sleeping Bags
Agency: Young & Rubicam Prague / Prague
Client: Coleman Category: Out Of Home / Billboards - Campaign
Beep-beep
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / P.O.P. and In-store - Campaign
#thegoodstuff
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Collateral / P.O.P. and In-store - Campaign
Pets
Agency: Grey Singapore / Singapore
Client: 3M India Ltd. Category: Collateral / P.O.P. and In-store - Campaign
Original Parts
Agency: Leo Burnett Tailor Made / São Paulo
Client: Fiat Category: Collateral / P.O.P. and In-store - Campaign
Fruit Figures
Agency: Scholz & Friends / Berlin
Client: Fresh’N’Friends Category: Collateral / P.O.P. and In-store - Campaign
Right size of your needs
Agency: AlmapBBDO / São Paulo
Client: MAN Trucks Category: Collateral / Posters - Campaign
Keep Fighting The Good Fight
Agency: DDB New York / New York
Client: Art Director's Club Category: Collateral / Posters - Campaign
Find Your Way
Agency: DDB Singapore / Singapore
Client: 3M Singapore Pte Ltd Category: Collateral / Posters - Campaign
Game Signatures
Agency: George Patterson Y&R / Melbourne
Client: Australian Football League Category: Collateral / Posters - Campaign
KILLER SNEEZE
Agency: JWT Vietnam / Ho Chi Minh City
Client: UNITED PHARMA (VIETNAM), INC. Category: Collateral / Posters - Campaign
Award:
2012 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Renault
Title:
ZE - Electric life
Category:
Consumer Television / 60 Second - Single
Annual ID:
12343T
Award:
2012 Advertising Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Super In. Super Out.
Category:
Consumer Television / 60 Second - Single
Annual ID:
12344T
Award:
2012 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles & Toronto / Los Angeles
Client:
Nissan
Title:
Gas Powered Everything
Category:
Consumer Television / 60 Second - Single
Annual ID:
12345T
Award:
2012 Advertising Merit Award
Agency:
TRY/ Apt / Oslo
Client:
Volkswagen
Title:
No Sheep - No Sleep
Category:
Consumer Television / 60 Second - Single
Annual ID:
12346T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
Heineken USA
Title:
Handlebar Moustache
Category:
Consumer Television / 60 Second - Single
Annual ID:
12347T
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Dirty Cops
Category:
Consumer Television / 60 Second - Single
Annual ID:
12348T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Social Pump Up
Category:
Consumer Television / 60 Second - Single
Annual ID:
12530T
Award:
2012 Advertising Merit Award
Agency:
303Lowe / Subiaco
Client:
The Office of Road Safety
Title:
Enjoy the Ride
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
12421T
Award:
2012 Advertising Merit Award
Agency:
adam&eve / London
Client:
John Lewis Partnership
Title:
The Long Wait
Category:
Cinema Advertising / Long Form - :90 and Over - Single
Annual ID:
12422T
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12262A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Look Down"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12263A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Down Here"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12264A
Award:
2012 Advertising Merit Award
Agency:
LOWE/SSP3 / BOGOTA
Client:
MINISTRY OF DEFENSE
Title:
OPERATION RIVERS OF LIGHT
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12265A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Germany / Frankfurt
Client:
OroVerde Rainforest Foundation
Title:
Donation Army
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12266A
Award:
2012 Advertising Merit Award
Agency:
Publicis Mojo / Auckland
Client:
Greenpeace
Title:
Oil on Canvas
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12267A
Award:
2012 Advertising Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Fox International Channels
Title:
A-Z of Endangered and Extinct Wildlife
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12254A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Coca-Cola
Title:
Stare Bear
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12255A
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
UNICEF
Title:
THIAGO
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12256A
Award:
2012 Advertising Merit Award
Agency:
Publicis Brussels / Brussels
Client:
Reporters Without Borders
Title:
Talking Ad
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
12257A
Award:
2012 Advertising Merit Award
Agency:
Bravo Group / New York
Client:
Leica
Title:
Leica Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
12302R
Award:
2012 Advertising Merit Award
Agency:
DDB South Africa / Johannesburg
Client:
McDonalds
Title:
Kids Birthday Parties
Category:
Consumer Radio / Campaign
Annual ID:
12303R
Award:
2012 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen AG
Title:
Blunders
Category:
Consumer Radio / Campaign
Annual ID:
12304R
Award:
2012 Advertising Merit Award
Agency:
LOWE SINGAPORE / SG
Client:
Samroc Paint And Hardware
Title:
The Language of Colour
Category:
Consumer Radio / Campaign
Annual ID:
12305R
Award:
2012 Advertising Merit Award
Agency:
LOWE SINGAPORE / SG
Client:
Samroc Paint and Hardware
Title:
The Language of Colour
Category:
Consumer Radio / Campaign
Annual ID:
12306R
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Johannesburg / Johannesburg
Client:
Multichoice Dstv
Title:
Xtra View
Category:
Consumer Radio / Campaign
Annual ID:
12307R
Award:
2012 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Jameson
Title:
Jameson Radio
Category:
Consumer Radio / Campaign
Annual ID:
12308R
Award:
2012 Advertising Merit Award
Agency:
The Monkeys / Sydney
Client:
AUSTAR
Title:
AUSTAR Takes Docos to Amazing
Category:
Consumer Radio / Campaign
Annual ID:
12309R
Award:
2012 Advertising Merit Award
Agency:
The Monkeys / Sydney
Client:
IKEA
Title:
IKEA De-clutter, De-stress
Category:
Consumer Radio / Campaign
Annual ID:
12310R
Award:
2012 Advertising Merit Award
Agency:
DDB Colombia / Bogotá
Client:
Military Forces of Colombia
Title:
The Code
Category:
Public Service / Radio - Single
Annual ID:
12311R
Award:
2012 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Ronald McDonald Childrens Fund
Title:
The Lullaby
Category:
Public Service / Radio - Single
Annual ID:
12312R
Award:
2012 Advertising Merit Award
Agency:
Grey South Africa / Johannesburg
Client:
Nelson Mandela Foundation
Title:
Martin Luther King Jr.
Category:
Public Service / Radio - Single
Annual ID:
12314R
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
Durham College
Title:
Don't Call and Drive
Category:
Public Service / Radio - Single
Annual ID:
12315R
Award:
2012 Advertising Merit Award
Agency:
Marketforce / Perth
Client:
Office of Road Safety
Title:
Interrupted
Category:
Public Service / Radio - Single
Annual ID:
12316R
Award:
2012 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Woodland Park Zoo
Title:
Hiding Places
Category:
Public Service / Radio - Single
Annual ID:
12317R
Award:
2012 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DIAGEO
Title:
GUINNESS XMAS CAMPAIGN
Category:
Out Of Home / Billboards - Campaign
Annual ID:
12189A
Award:
2012 Advertising Merit Award
Agency:
BBH London / New York
Client:
Google
Title:
Say It to Get It: Google Voice Serach for Mobile
Category:
Out Of Home / Billboards - Campaign
Annual ID:
12190A
Award:
2012 Advertising Merit Award
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
Mars Chocolate - Celebrations
Title:
Your Own Celebration
Category:
Out Of Home / Billboards - Campaign
Annual ID:
12191A
Award:
2012 Advertising Merit Award
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
Volkswagen AG
Title:
Parking Precision
Category:
Out Of Home / Billboards - Campaign
Annual ID:
12192A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Betadine
Title:
Betadine
Category:
Out Of Home / Billboards - Campaign
Annual ID:
12193A
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam Prague / Prague
Client:
Coleman
Title:
Coleman Sleeping Bags
Category:
Out Of Home / Billboards - Campaign
Annual ID:
12194A
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Beep-beep
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12239A
Award:
2012 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Nike
Title:
#thegoodstuff
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12240A
Award:
2012 Advertising Merit Award
Agency:
Grey Singapore / Singapore
Client:
3M India Ltd.
Title:
Pets
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12241A
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / São Paulo
Client:
Fiat
Title:
Original Parts
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12242A
Award:
2012 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Fresh’N’Friends
Title:
Fruit Figures
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
12243A
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
MAN Trucks
Title:
Right size of your needs
Category:
Collateral / Posters - Campaign
Annual ID:
12225A
Award:
2012 Advertising Merit Award
Agency:
DDB New York / New York
Client:
Art Director's Club
Title:
Keep Fighting The Good Fight
Category:
Collateral / Posters - Campaign
Annual ID:
12226A
Award:
2012 Advertising Merit Award
Agency:
DDB Singapore / Singapore
Client:
3M Singapore Pte Ltd
Title:
Find Your Way
Category:
Collateral / Posters - Campaign
Annual ID:
12227A
Award:
2012 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Football League
Title:
Game Signatures
Category:
Collateral / Posters - Campaign
Annual ID:
12228A
Award:
2012 Advertising Merit Award
Agency:
JWT Vietnam / Ho Chi Minh City
Client:
UNITED PHARMA (VIETNAM), INC.
Title:
KILLER SNEEZE
Category:
Collateral / Posters - Campaign
Annual ID:
12229A