The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The True Origins of Pizza Agency: SS+K / New York Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
Reaction Time Agency: Euro RSCG Zurich / Zurich Client: Peugeot Category: Consumer Radio / Campaign
Nelson Mandela Agency: Grey South Africa / Johannesburg Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
The Recorded Contents Agency: TBWAISTANBUL / ISTANBUL Client: BEKO Category: Collateral / P.O.P. and In-store - Campaign
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book Agency: Y&R Malaysia / Kuala Lumpur Client: Penguin Books Malaysia Category: Collateral / Posters - Campaign
The invisible drive Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Experiential Advertising / Installations
T-Rex Agency: Ogilvy Malaysia / Kuala Lumpur Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
Sneakerpedia Agency: SapientNitro / London Client: Foot Locker Europe Category: Brand Transformation / Single
Find Your Way Agency: DDB Singapore / Singapore Client: 3M Singapore Pte Ltd Category: Newspaper / Full Page or Spread - Campaign
Bounce Agency: Wieden + Kennedy, Portland / Portland Client: Old Spice Category: Consumer Television / :30/:25 - Single
Bikers Agency: Duval Guillaume Modem / Berchem Client: Carlsberg Category: Cinema Advertising / Integrated Cinema Experience
SPENT Agency: McKinney / durham Client: Urban Ministries of Durham Category: Branded Content / Games
Balloons Agency: LDC / São Paulo Client: MTV Brasil Category: Non-Broadcast / Online
Passport Stamps Agency: RKCR Y&R / London Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Lego Agency: Ogilvy Malaysia / Kuala Lumpur Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
Bounty Picks It Up - "Soup" Agency: Leo Burnett / Toronto Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Anytime Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
Limited Edition Agency: M & C Saatchi / Sydney Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign
OK GO Agency: Goodby Silverstein & Partners / San Francisco Client: Chevrolet Category: Branded Content / Music Videos
Watch Something You Haven't Seen TV Campaign Agency: BBDO / New York Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
1882 Anxious People and a pen cap Agency: MADRE / Capital Federal Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game Agency: Wieden+Kennedy New York / New York Client: JORDAN Category: Consumer Television / Over 60 second - Single
Adopt US Kids Campaign Agency: Kirshenbaum Bond Senecal + Partners / New York Client: Ad Council Category: Public Service / Television - Campaign
OFFICE Agency: Ogilvy / Mexico, D.F. Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
POOL Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Wound Agency: TBWA ESPANA / MADRID Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single
UNICEF: Good Shirts Agency: BBH / New York Client: UNICEF Category: Innovation in Advertising / Single or Campaign
Russell Falls Agency: Publicis Mojo / Millers Point Client: Lion Nathan Category: Cinema Advertising / Short Form - Under :90 - Single
The Steve Jobs Moment of Silence Agency: KNARF® / New York Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
Key to Viano Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan Agency: VITRO / San Diego Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Outdoor and Posters - Campaign
Billboard powered by oranges Agency: DDB, Paris / Paris Client: Tropicana Category: Out Of Home / Transit & Outdoor Installations - Single
Code: NOAH Agency: Jung von Matt AG / Hamburg Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
Cable Effects Agency: Grey / New York Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Mugshots Agency: Fuel Euro RSCG/ Lisbon / Lisboa Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Killer Bees Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
American Rom Agency: Bv McCann Erickson Romania / Bucharest Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Second Look Detroit Agency: Fallon / Minneapolis Client: H&R Block Category: Branded Content / Online
Alec's Kidney Agency: The Brooklyn Brothers / New York Client: New Era Category: Consumer Television / 60 Second - Single
Legacy Agency: Wieden + Kennedy, Portland / Portland Client: Levi's Category: Consumer Television / 60 Second - Single
Nothing But Potential - "Walk Faster" Agency: Leo Burnett / Toronto Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Sticked Campaign Agency: DDB Mexico / Distrito Federal Client: Henkel Mexico Category: Consumer Radio / Campaign
Tiguan - Cross Country Agency: DDB Sydney / Sydney Client: Volkswagen Category: Branded Content / Television
Rewind Agency: Bates Malaysia / Kuala Lumpur Client: Fly FM Category: Public Service / Radio - Single
Anta “shoebox” installation Agency: JWT Shanghai / Shanghai Client: Anta Category: Collateral / P.O.P. and In-store - Campaign
Pub Paintings Agency: TBWA\Chiat\Day / New York Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign
Drive Carefully Agency: DDB ARGENTINA / CABA Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
Aldi Like Brands Agency: McCann Manchester / Prestbury Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign

2012 Advertising Silver Pencil

SS+K / New York

Mr. Pizza

The True Origins of Pizza

Cinema Advertising / Long Form - :90 and Over - Single

12084T

2012 Advertising Silver Pencil

Euro RSCG Zurich / Zurich

Peugeot

Reaction Time

Consumer Radio / Campaign

12050R

2012 Advertising Silver Pencil

Grey South Africa / Johannesburg

Nelson Mandela Foundation

Nelson Mandela

Public Service / Radio - Single

12053R

2012 Advertising Silver Pencil

TBWAISTANBUL / ISTANBUL

BEKO

The Recorded Contents

Collateral / P.O.P. and In-store - Campaign

12030A

2012 Advertising Silver Pencil

Y&R Malaysia / Kuala Lumpur

Penguin Books Malaysia

The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book

Collateral / Posters - Campaign

12024A

2012 Advertising Silver Pencil

Jung von Matt AG / Hamburg

Daimler AG

The invisible drive

Experiential Advertising / Installations

12106G

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Mattel (M) Sdn Bhd

T-Rex

Collateral / P.O.P. and In-store - Single

12027A

2012 Advertising Silver Pencil

SapientNitro / London

Foot Locker Europe

Sneakerpedia

Brand Transformation / Single

12114G

2012 Advertising Silver Pencil

DDB Singapore / Singapore

3M Singapore Pte Ltd

Find Your Way

Newspaper / Full Page or Spread - Campaign

12005A

2012 Advertising Silver Pencil

Wieden + Kennedy, Portland / Portland

Old Spice

Bounce

Consumer Television / :30/:25 - Single

12061T

2012 Advertising Silver Pencil

Duval Guillaume Modem / Berchem

Carlsberg

Bikers

Cinema Advertising / Integrated Cinema Experience

12085T

2012 Advertising Silver Pencil

McKinney / durham

Urban Ministries of Durham

SPENT

Branded Content / Games

12097T

2012 Advertising Silver Pencil

LDC / São Paulo

MTV Brasil

Balloons

Non-Broadcast / Online

12087T

2012 Advertising Silver Pencil

RKCR Y&R / London

Land Rover

Passport Stamps

Newspaper / Full Page or Spread - Single

12001A

2012 Advertising Silver Pencil

Ogilvy Malaysia / Kuala Lumpur

Lego Singapore Pvt Ltd

Lego

Out Of Home / Transit & Outdoor Installations - Campaign

12016A

2012 Advertising Silver Pencil

Leo Burnett / Toronto

Procter & Gamble - Bounty

Bounty Picks It Up - "Soup"

Collateral / Posters - Single

12021A

2012 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Petaling Jaya

BFM Media Sdn Bhd

Anytime

Public Service / Radio - Campaign

12055R

2012 Advertising Bronze Pencil

M & C Saatchi / Sydney

Sydney Dogs and Cats Home

Limited Edition

Integrated Branding / Public Service Campaign

12113G

2012 Advertising Bronze Pencil

Goodby Silverstein & Partners / San Francisco

Chevrolet

OK GO

Branded Content / Music Videos

12095T

2012 Advertising Bronze Pencil

BBDO / New York

HBO

Watch Something You Haven't Seen TV Campaign

Consumer Television / Commercials of Var. Length - Campaign

12073T

2012 Advertising Bronze Pencil

MADRE / Capital Federal

Destilados Argentinos S.A.

1882 Anxious People and a pen cap

Consumer Television / Over 60 second - Single

12077T

2012 Advertising Bronze Pencil

Wieden+Kennedy Amsterdam / Amsterdam

Heineken

The Date

Consumer Television / Over 60 second - Single

12078T

2012 Advertising Bronze Pencil

Wieden+Kennedy New York / New York

JORDAN

Love the Game

Consumer Television / Over 60 second - Single

12079T

2012 Advertising Bronze Pencil

Kirshenbaum Bond Senecal + Partners / New York

Ad Council

Adopt US Kids Campaign

Public Service / Television - Campaign

12045T

2012 Advertising Bronze Pencil

Ogilvy / Mexico, D.F.

Asociacion Mexicana de Instituciones de Seguros/AMIS

OFFICE

Public Service / Television - Single

12044T

2012 Advertising Bronze Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

POOL

Magazine / Full Page or Spread - Single

12008A

2012 Advertising Bronze Pencil

TBWA ESPANA / MADRID

SONY COMPUTER ENTERTAINMENT

Wound

Magazine / Full Page or Spread - Single

12009A

2012 Advertising Bronze Pencil

BBH / New York

UNICEF

UNICEF: Good Shirts

Innovation in Advertising / Single or Campaign

12101G

2012 Advertising Bronze Pencil

Publicis Mojo / Millers Point

Lion Nathan

Russell Falls

Cinema Advertising / Short Form - Under :90 - Single

12082T

2012 Advertising Bronze Pencil

KNARF® / New York

Moment of Silence Inc.

The Steve Jobs Moment of Silence

Public Service / Collateral - Single

12043A

2012 Advertising Bronze Pencil

Lukas Lindemann Rosinski GmbH / Hamburg

Mercedes-Benz Vans

Key to Viano

Out Of Home / Digital / Electronic - Single or Campaign

12018A

2012 Advertising Bronze Pencil

VITRO / San Diego

ASICS

Run With Ryan

Out Of Home / Digital / Electronic - Single or Campaign

12019A

2012 Advertising Bronze Pencil

Fuel Euro RSCG/ Lisbon / Lisboa

Amnesty International - Portugal

Mugshots

Public Service / Outdoor and Posters - Campaign

12039A

2012 Advertising Bronze Pencil

DDB, Paris / Paris

Tropicana

Billboard powered by oranges

Out Of Home / Transit & Outdoor Installations - Single

12015A

2012 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Noah animal protection

Code: NOAH

Experiential Advertising / Events and Competitions

12104G

2012 Advertising Bronze Pencil

Grey / New York

DIRECTV

Cable Effects

Consumer Television / :30/:25 - Campaign

12066T

2012 Advertising Bronze Pencil

Fuel Euro RSCG/ Lisbon / Lisboa

Amnesty International - Portugal

Mugshots

Public Service / Newspaper or Magazine - Campaign

12035A

2012 Advertising Bronze Pencil

Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok

Mai Tan co.,Ltd.

Killer Bees

Consumer Radio / Single

12048R

2012 Advertising Bronze Pencil

Bv McCann Erickson Romania / Bucharest

Kandia Dulce

American Rom

Integrated Branding / Consumer Campaign

12111G

2012 Advertising Bronze Pencil

Fallon / Minneapolis

H&R Block

Second Look Detroit

Branded Content / Online

12094T

2012 Advertising Bronze Pencil

The Brooklyn Brothers / New York

New Era

Alec's Kidney

Consumer Television / 60 Second - Single

12058T

2012 Advertising Bronze Pencil

Wieden + Kennedy, Portland / Portland

Levi's

Legacy

Consumer Television / 60 Second - Single

12059T

2012 Advertising Bronze Pencil

Leo Burnett / Toronto

Raising The Roof

Nothing But Potential - "Walk Faster"

Public Service / Outdoor and Posters - Single

12036A

2012 Advertising Bronze Pencil

DDB Mexico / Distrito Federal

Henkel Mexico

Sticked Campaign

Consumer Radio / Campaign

12051R

2012 Advertising Bronze Pencil

DDB Sydney / Sydney

Volkswagen

Tiguan - Cross Country

Branded Content / Television

12089T

2012 Advertising Bronze Pencil

Bates Malaysia / Kuala Lumpur

Fly FM

Rewind

Public Service / Radio - Single

12054R

2012 Advertising Bronze Pencil

JWT Shanghai / Shanghai

Anta

Anta “shoebox” installation

Collateral / P.O.P. and In-store - Campaign

12031A

2012 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Jameson

Pub Paintings

Collateral / P.O.P. and In-store - Campaign

12032A

2012 Advertising Bronze Pencil

DDB ARGENTINA / CABA

VOLKSWAGEN DE ARGENTINA

Drive Carefully

Collateral / Posters - Campaign

12025A

2012 Advertising Bronze Pencil

McCann Manchester / Prestbury

Aldi Stores Ltd

Aldi Like Brands

Consumer Television / :20 and Under - Campaign

12070T

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