The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Filter
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Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
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- Brand
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- Agency Network
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Award
Agency
Client
Title
Category
Annual ID
The True Origins of Pizza
Agency: SS+K / New York
Client: Mr. Pizza Category: Cinema Advertising / Long Form - :90 and Over - Single
Nelson Mandela
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
The Recorded Contents
Agency: TBWAISTANBUL / ISTANBUL
Client: BEKO Category: Collateral / P.O.P. and In-store - Campaign
The Piped Piper of Hamelin/The Wizard of Oz/The Jungle Book
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia Category: Collateral / Posters - Campaign
The invisible drive
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Experiential Advertising / Installations
T-Rex
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel (M) Sdn Bhd Category: Collateral / P.O.P. and In-store - Single
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Brand Transformation / Single
Find Your Way
Agency: DDB Singapore / Singapore
Client: 3M Singapore Pte Ltd Category: Newspaper / Full Page or Spread - Campaign
Bounce
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Bikers
Agency: Duval Guillaume Modem / Berchem
Client: Carlsberg Category: Cinema Advertising / Integrated Cinema Experience
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Branded Content / Games
Passport Stamps
Agency: RKCR Y&R / London
Client: Land Rover Category: Newspaper / Full Page or Spread - Single
Lego
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Lego Singapore Pvt Ltd Category: Out Of Home / Transit & Outdoor Installations - Campaign
Bounty Picks It Up - "Soup"
Agency: Leo Burnett / Toronto
Client: Procter & Gamble - Bounty Category: Collateral / Posters - Single
Anytime
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
Limited Edition
Agency: M & C Saatchi / Sydney
Client: Sydney Dogs and Cats Home Category: Integrated Branding / Public Service Campaign
OK GO
Agency: Goodby Silverstein & Partners / San Francisco
Client: Chevrolet Category: Branded Content / Music Videos
Watch Something You Haven't Seen TV Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Commercials of Var. Length - Campaign
1882 Anxious People and a pen cap
Agency: MADRE / Capital Federal
Client: Destilados Argentinos S.A. Category: Consumer Television / Over 60 second - Single
The Date
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Consumer Television / Over 60 second - Single
Love the Game
Agency: Wieden+Kennedy New York / New York
Client: JORDAN Category: Consumer Television / Over 60 second - Single
Adopt US Kids Campaign
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council Category: Public Service / Television - Campaign
OFFICE
Agency: Ogilvy / Mexico, D.F.
Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
POOL
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Magazine / Full Page or Spread - Single
Wound
Agency: TBWA ESPANA / MADRID
Client: SONY COMPUTER ENTERTAINMENT Category: Magazine / Full Page or Spread - Single
UNICEF: Good Shirts
Agency: BBH / New York
Client: UNICEF Category: Innovation in Advertising / Single or Campaign
Russell Falls
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Cinema Advertising / Short Form - Under :90 - Single
The Steve Jobs Moment of Silence
Agency: KNARF® / New York
Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Out Of Home / Digital / Electronic - Single or Campaign
Run With Ryan
Agency: VITRO / San Diego
Client: ASICS Category: Out Of Home / Digital / Electronic - Single or Campaign
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Outdoor and Posters - Campaign
Billboard powered by oranges
Agency: DDB, Paris / Paris
Client: Tropicana Category: Out Of Home / Transit & Outdoor Installations - Single
Code: NOAH
Agency: Jung von Matt AG / Hamburg
Client: Noah animal protection Category: Experiential Advertising / Events and Competitions
Cable Effects
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Campaign
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Killer Bees
Agency: Dentsu Young & Rubicam Ltd. ( Y&R Thailand ) / Bangkok
Client: Mai Tan co.,Ltd. Category: Consumer Radio / Single
American Rom
Agency: Bv McCann Erickson Romania / Bucharest
Client: Kandia Dulce Category: Integrated Branding / Consumer Campaign
Second Look Detroit
Agency: Fallon / Minneapolis
Client: H&R Block Category: Branded Content / Online
Alec's Kidney
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Legacy
Agency: Wieden + Kennedy, Portland / Portland
Client: Levi's Category: Consumer Television / 60 Second - Single
Nothing But Potential - "Walk Faster"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Sticked Campaign
Agency: DDB Mexico / Distrito Federal
Client: Henkel Mexico Category: Consumer Radio / Campaign
Tiguan - Cross Country
Agency: DDB Sydney / Sydney
Client: Volkswagen Category: Branded Content / Television
Rewind
Agency: Bates Malaysia / Kuala Lumpur
Client: Fly FM Category: Public Service / Radio - Single
Anta “shoebox” installation
Agency: JWT Shanghai / Shanghai
Client: Anta Category: Collateral / P.O.P. and In-store - Campaign
Pub Paintings
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Collateral / P.O.P. and In-store - Campaign
Drive Carefully
Agency: DDB ARGENTINA / CABA
Client: VOLKSWAGEN DE ARGENTINA Category: Collateral / Posters - Campaign
Aldi Like Brands
Agency: McCann Manchester / Prestbury
Client: Aldi Stores Ltd Category: Consumer Television / :20 and Under - Campaign
