The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Priority Moments
Agency: R/GA / New York
Client: O2 Category: Mobile Applications/Sites / Social Networks/Community
Avoid the Shopping Crowds
Agency: THEY / Amsterdam
Client: THEY Category: Mobile Applications/Sites / Social Networks/Community
The Creators Project
Agency: VIRTUE Worldwide / Brooklyn
Client: Intel Category: Mobile Applications/Sites / Social Networks/Community
Ideathon
Agency: Modern Climate / MPLS
Client: Modern Climate Category: Interactive Advertising / Self-Promotion
UNIQLO WARM UP!
Agency: AKQA Shanghai / Shanghai
Client: Uniqlo Category: Websites / Social Networks/Community
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's Category: Websites / Social Networks/Community
Facebook Studio
Agency: Evolution Bureau / San Francisco
Client: Facebook Category: Websites / Social Networks/Community
Groupee
Agency: JWT New York / New York
Client: JWT New York Category: Websites / Social Networks/Community
The Music Never Stops
Agency: LDC / São Paulo
Client: MTV Brasil Category: Websites / Social Networks/Community
The People's Car Project
Agency: Proximity China / Goodstein & Partners / Beijing
Client: Volkswagen Group China Category: Websites / Social Networks/Community
Camry Effect
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA Category: Websites / Social Networks/Community
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Interactive Advertising / Other Interactive Media - Campaign
Fans Of You Too
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Campaign
31 Days of Oscar
Agency: 1 Trick Pony, LLC / Hammonton
Client: Turner Classic Movies Category: Interactive Advertising / Other Interactive Media - Single
Mitsubishi tackles the World's Most Dangerous Road
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors North America Category: Interactive Advertising / Other Interactive Media - Single
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg Category: Interactive Advertising / Other Interactive Media - Single
Music MoodBox
Agency: DDB Singapore / Singapore
Client: StarHub Pte Ltd Category: Interactive Advertising / Other Interactive Media - Single
Kokanee Mountain Cans
Agency: Grip Limited / Toronto
Client: Labatt Breweries of Canada Category: Interactive Advertising / Other Interactive Media - Single
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Interactive Advertising / Other Interactive Media - Single
Quicar, the Volks Campaign
Agency: kempertrautmann gmbh / Hamburg
Client: Volkswagen AG Category: Interactive Advertising / Other Interactive Media - Single
Xperia Studio
Agency: LBi US / New York
Client: Sony Ericsson Category: Interactive Advertising / Other Interactive Media - Single
BBC Philharmonic Maestro
Agency: magneticNorth (mN) / Manchester
Client: BBC R&D, North Lab Category: Interactive Advertising / Other Interactive Media - Single
The Human Doing
Agency: mono / Minneapolis
Client: Blue Cross and Blue Shield of Minnesota Category: Interactive Advertising / Other Interactive Media - Single
Be Zlatan
Agency: Naked Communications Sweden / Stockholm
Client: Nike Category: Interactive Advertising / Other Interactive Media - Single
Fans Of You Too
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Interactive Advertising / Other Interactive Media - Single
Intel: The Escape
Agency: Tribal DDB Hong Kong / Hong Kong
Client: Intel Asia Pacific Category: Interactive Advertising / Other Interactive Media - Single
BlueMotion Roulette
Agency: Try/Apt / OSLO
Client: Volkswagen Category: Interactive Advertising / Other Interactive Media - Single
Project Shiphunt
Agency: 180LA / Santa Monica
Client: Sony Electronics Category: Online Films & Video / Long Form - Single
AEG Tradesman Series - Simon Anderson
Agency: BMF Melbourne / Richmond
Client: AEG Powertools Category: Online Films & Video / Long Form - Single
The Story Beyond The Still
Agency: Grey / New York
Client: Canon Category: Online Films & Video / Long Form - Single
THE INFINITE HOUSE
Agency: HEIMAT / Berlin
Client: HORNBACH Category: Online Films & Video / Long Form - Single
NEVER EXTINGUISH
Agency: Publicis Italy / Milan
Client: Burn Energy Drink Category: Online Films & Video / Long Form - Single
Success Redefined "HK Honey"
Agency: R/GA / New York
Client: Nokia Category: Online Films & Video / Long Form - Single
Ice Cube Celebrates the Eames
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Single
Cobra
Agency: The Martin Agency / Richmond
Client: Mentos Category: Online Films & Video / Long Form - Single
The Entrance Interactive Film
Agency: Wieden+Kennedy Amsterdam / Amsterdam
Client: Heineken Category: Online Films & Video / Long Form - Single
Fair Tweets
Agency: Amalgamated / New York
Client: Ben & Jerry's Category: Social Media / Microblogging
Toronto Trending
Agency: CP+B / Toronto
Client: Tourism Toronto Category: Social Media / Microblogging
The BossTracker5000
Agency: Euro RSCG Chicago / Chicago
Client: Euro RSCG Chicago Category: Social Media / Microblogging
XC Travels
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Category: Mobile Applications/Sites / Durable Goods
VW LinkedOut
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Craft / Animation/Motion Graphics
JWT BBQ
Agency: JWT New York / New York
Client: JWT New York Category: Craft / Animation/Motion Graphics
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics Category: Craft / Animation/Motion Graphics
Evolution of mobile
Agency: TBG Digital / london
Client: Vodafone Category: Craft / Animation/Motion Graphics
Philips Make me a Morning Person
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Craft / Animation/Motion Graphics
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
O2
Title:
Priority Moments
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12162N
Award:
2012 Interactive Merit Award
Agency:
THEY / Amsterdam
Client:
THEY
Title:
Avoid the Shopping Crowds
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12163N
Award:
2012 Interactive Merit Award
Agency:
VIRTUE Worldwide / Brooklyn
Client:
Intel
Title:
The Creators Project
Category:
Mobile Applications/Sites / Social Networks/Community
Annual ID:
12164N
Award:
2012 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Typography
Category:
Craft / Typography
Annual ID:
12287N
Award:
2012 Interactive Merit Award
Agency:
Modern Climate / MPLS
Client:
Modern Climate
Title:
Ideathon
Category:
Interactive Advertising / Self-Promotion
Annual ID:
12201N
Award:
2012 Interactive Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
Uniqlo
Title:
UNIQLO WARM UP!
Category:
Websites / Social Networks/Community
Annual ID:
12128N
Award:
2012 Interactive Merit Award
Agency:
Amalgamated / New York
Client:
Ben & Jerry's
Title:
Fair Tweets
Category:
Websites / Social Networks/Community
Annual ID:
12129N
Award:
2012 Interactive Merit Award
Agency:
Evolution Bureau / San Francisco
Client:
Facebook
Title:
Facebook Studio
Category:
Websites / Social Networks/Community
Annual ID:
12130N
Award:
2012 Interactive Merit Award
Agency:
JWT New York / New York
Client:
JWT New York
Title:
Groupee
Category:
Websites / Social Networks/Community
Annual ID:
12131N
Award:
2012 Interactive Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
The Music Never Stops
Category:
Websites / Social Networks/Community
Annual ID:
12132N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blu Dot
Title:
Swap Meet
Category:
Websites / Social Networks/Community
Annual ID:
12133N
Award:
2012 Interactive Merit Award
Agency:
Proximity China / Goodstein & Partners / Beijing
Client:
Volkswagen Group China
Title:
The People's Car Project
Category:
Websites / Social Networks/Community
Annual ID:
12134N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
EPIC
Category:
Websites / Social Networks/Community
Annual ID:
12135N
Award:
2012 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA
Title:
Camry Effect
Category:
Websites / Social Networks/Community
Annual ID:
12136N
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
12195N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
12196N
Award:
2012 Interactive Merit Award
Agency:
1 Trick Pony, LLC / Hammonton
Client:
Turner Classic Movies
Title:
31 Days of Oscar
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12181N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Mitsubishi Motors North America
Title:
Mitsubishi tackles the World's Most Dangerous Road
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12182N
Award:
2012 Interactive Merit Award
Agency:
Akestam Holst / Stockholm
Client:
Pepsico / Carlsberg
Title:
Sound of Football - A Pepsi Refresh Initiative
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12183N
Award:
2012 Interactive Merit Award
Agency:
DDB Singapore / Singapore
Client:
StarHub Pte Ltd
Title:
Music MoodBox
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12184N
Award:
2012 Interactive Merit Award
Agency:
Grip Limited / Toronto
Client:
Labatt Breweries of Canada
Title:
Kokanee Mountain Cans
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12185N
Award:
2012 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12186N
Award:
2012 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Volkswagen AG
Title:
Quicar, the Volks Campaign
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12187N
Award:
2012 Interactive Merit Award
Agency:
LBi US / New York
Client:
Sony Ericsson
Title:
Xperia Studio
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12188N
Award:
2012 Interactive Merit Award
Agency:
magneticNorth (mN) / Manchester
Client:
BBC R&D, North Lab
Title:
BBC Philharmonic Maestro
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12189N
Award:
2012 Interactive Merit Award
Agency:
mono / Minneapolis
Client:
Blue Cross and Blue Shield of Minnesota
Title:
The Human Doing
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12190N
Award:
2012 Interactive Merit Award
Agency:
Naked Communications Sweden / Stockholm
Client:
Nike
Title:
Be Zlatan
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12191N
Award:
2012 Interactive Merit Award
Agency:
RPA / Santa Moinca
Client:
American Honda Motor Co., Inc.
Title:
Fans Of You Too
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12192N
Award:
2012 Interactive Merit Award
Agency:
Tribal DDB Hong Kong / Hong Kong
Client:
Intel Asia Pacific
Title:
Intel: The Escape
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12193N
Award:
2012 Interactive Merit Award
Agency:
Try/Apt / OSLO
Client:
Volkswagen
Title:
BlueMotion Roulette
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12194N
Award:
2012 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Sony Electronics
Title:
Project Shiphunt
Category:
Online Films & Video / Long Form - Single
Annual ID:
12225N
Award:
2012 Interactive Merit Award
Agency:
BMF Melbourne / Richmond
Client:
AEG Powertools
Title:
AEG Tradesman Series - Simon Anderson
Category:
Online Films & Video / Long Form - Single
Annual ID:
12226N
Award:
2012 Interactive Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
The Story Beyond The Still
Category:
Online Films & Video / Long Form - Single
Annual ID:
12227N
Award:
2012 Interactive Merit Award
Agency:
HEIMAT / Berlin
Client:
HORNBACH
Title:
THE INFINITE HOUSE
Category:
Online Films & Video / Long Form - Single
Annual ID:
12228N
Award:
2012 Interactive Merit Award
Agency:
Publicis Italy / Milan
Client:
Burn Energy Drink
Title:
NEVER EXTINGUISH
Category:
Online Films & Video / Long Form - Single
Annual ID:
12229N
Award:
2012 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nokia
Title:
Success Redefined "HK Honey"
Category:
Online Films & Video / Long Form - Single
Annual ID:
12230N
Award:
2012 Interactive Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pacific Standard Time
Title:
Ice Cube Celebrates the Eames
Category:
Online Films & Video / Long Form - Single
Annual ID:
12231N
Award:
2012 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mentos
Title:
Cobra
Category:
Online Films & Video / Long Form - Single
Annual ID:
12232N
Award:
2012 Interactive Merit Award
Agency:
Wieden+Kennedy Amsterdam / Amsterdam
Client:
Heineken
Title:
The Entrance Interactive Film
Category:
Online Films & Video / Long Form - Single
Annual ID:
12233N
Award:
2012 Interactive Merit Award
Agency:
Amalgamated / New York
Client:
Ben & Jerry's
Title:
Fair Tweets
Category:
Social Media / Microblogging
Annual ID:
12296N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Mac & Cheese TV
Category:
Social Media / Microblogging
Annual ID:
12297N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Boulder
Client:
JELL-O
Title:
Pudding Face
Category:
Social Media / Microblogging
Annual ID:
12298N
Award:
2012 Interactive Merit Award
Agency:
CP+B / Toronto
Client:
Tourism Toronto
Title:
Toronto Trending
Category:
Social Media / Microblogging
Annual ID:
12299N
Award:
2012 Interactive Merit Award
Agency:
Euro RSCG Chicago / Chicago
Client:
Euro RSCG Chicago
Title:
The BossTracker5000
Category:
Social Media / Microblogging
Annual ID:
12300N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo
Title:
XC Travels
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
12146N
Award:
2012 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
VW LinkedOut
Category:
Craft / Animation/Motion Graphics
Annual ID:
12288N
Award:
2012 Interactive Merit Award
Agency:
JWT New York / New York
Client:
JWT New York
Title:
JWT BBQ
Category:
Craft / Animation/Motion Graphics
Annual ID:
12289N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Craft / Animation/Motion Graphics
Annual ID:
12290N
Award:
2012 Interactive Merit Award
Agency:
TBG Digital / london
Client:
Vodafone
Title:
Evolution of mobile
Category:
Craft / Animation/Motion Graphics
Annual ID:
12291N
Award:
2012 Interactive Merit Award
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Make me a Morning Person
Category:
Craft / Animation/Motion Graphics
Annual ID:
12292N