The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Book Burning Party
Agency: Leo Burnett Detroit / Troy
Client: Troy Public Library Category: Events and Installations
Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Events and Installations
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee Category: Promos / In-house Promo
SCREW*D
Agency: Y&R Chicago / Chicago
Client: Craftsman Category: Online Branded Entertainment / Long-form
'Share a Coke'
Agency: Ogilvy & Mather / Sydney
Client: Coca-Cola South Pacific / Coca-Cola Amatil Team Category: Promos / Television Promo
SoBe Try Everything Challenge
Agency: OMD / New York
Client: SoBe Category: Gaming / Branded mobile games
Catch the Flash
Agency: Jung von Matt AG / Stuttgart
Client: Nike Gesellschaft mbH Category: Gaming / Online gaming
Pleasure Hunt
Agency: Lowe Brindfors / Stockholm
Client: Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu Category: Gaming / Online gaming
Chiller Fall Image Spot
Agency: Chiller / New York
Client: Chiller Category: Motion Graphics / Network ID
Open up with Andre Agassi FIlm Series
Agency: CumminsRoss / Melbourne
Client: Pernod Ricard - Jacobs Creek Category: Television / Specials or one-time screenings
MAKE TV
Agency: PARTY / Tokyo
Client: Sony Corporation Category: Television / Specials or one-time screenings
You've Got a Case
Agency: BBDO / New York
Client: AT&T Category: Online Branded Entertainment / Short-form
Old Spice YouTube
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Best Brand Channel
One Way In. One Way Out.
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Reality/Unscripted Series
The Smirnoff Night Project
Agency: Special / Auckland
Client: Lion Nathan / Diageo Category: Television / Reality/Unscripted Series
The RE:GENERATION MUSIC PROJECT
Agency: GreenLight Media & Marketing / West Hollywood
Client: Hyundai Motor America Category: Cinema / Documentaries
The Sound of Football
Agency: Akestam Holst / Stockholm
Client: Pepsico Category: Innovation in Branded Content
Be the Coach
Agency: Ogilvy Cape Town / Cape Town
Client: South African Breweries Category: Innovation in Branded Content
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Leo Burnett Detroit / Troy
Client:
Troy Public Library
Title:
Book Burning Party
Category:
Events and Installations
Annual ID:
12042E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Wimpy
Title:
Braille Burgers
Category:
Events and Installations
Annual ID:
12043E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Leo Burnett / Southbank
Client:
7-Eleven Slurpee
Title:
BYO Cup Day
Category:
Promos / In-house Promo
Annual ID:
12063E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Abandoned
Category:
Music
Annual ID:
12038E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Y&R Chicago / Chicago
Client:
Craftsman
Title:
SCREW*D
Category:
Online Branded Entertainment / Long-form
Annual ID:
12034E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
DDB Sydney / Sydney
Client:
Volkswagen
Title:
Jetta - Memories
Category:
Promos / Television Promo
Annual ID:
12002E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Ogilvy & Mather / Sydney
Client:
Coca-Cola South Pacific / Coca-Cola Amatil Team
Title:
'Share a Coke'
Category:
Promos / Television Promo
Annual ID:
12058E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
OMD / New York
Client:
SoBe
Title:
SoBe Try Everything Challenge
Category:
Gaming / Branded mobile games
Annual ID:
12022E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Nike Gesellschaft mbH
Title:
Catch the Flash
Category:
Gaming / Online gaming
Annual ID:
12018E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Lowe Brindfors / Stockholm
Client:
Unilver Magnum Ice Cream - Mick van Ettinger/Alper Eroglu
Title:
Pleasure Hunt
Category:
Gaming / Online gaming
Annual ID:
12019E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
SPARQ
Category:
Branded Applications / Branded applications
Annual ID:
12024E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Chiller / New York
Client:
Chiller
Title:
Chiller Fall Image Spot
Category:
Motion Graphics / Network ID
Annual ID:
12015E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
CumminsRoss / Melbourne
Client:
Pernod Ricard - Jacobs Creek
Title:
Open up with Andre Agassi FIlm Series
Category:
Television / Specials or one-time screenings
Annual ID:
12009E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
PARTY / Tokyo
Client:
Sony Corporation
Title:
MAKE TV
Category:
Television / Specials or one-time screenings
Annual ID:
12194E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
AT&T
Title:
You've Got a Case
Category:
Online Branded Entertainment / Short-form
Annual ID:
12029E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Best Brand Channel
Annual ID:
12052E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Old Spice YouTube
Category:
Best Brand Channel
Annual ID:
12053E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
Toyota Motor Corporation Australia
Title:
One Way In. One Way Out.
Category:
Television / Reality/Unscripted Series
Annual ID:
12005E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Special / Auckland
Client:
Lion Nathan / Diageo
Title:
The Smirnoff Night Project
Category:
Television / Reality/Unscripted Series
Annual ID:
12006E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
GreenLight Media & Marketing / West Hollywood
Client:
Hyundai Motor America
Title:
The RE:GENERATION MUSIC PROJECT
Category:
Cinema / Documentaries
Annual ID:
12013E
Award:
2012 Branded Entertainment Silver Pencil
Agency:
Akestam Holst / Stockholm
Client:
Pepsico
Title:
The Sound of Football
Category:
Innovation in Branded Content
Annual ID:
12048E