The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Craft / Sound Design
Slavery Footprint
Agency: MUH·TAY·ZIK | HOF·FER / San Francisco
Client: Call + Response and the US State Department Category: Craft / Interface Design
EfficientDynamics Sculpture
Agency: serviceplan / Munich
Client: BMW Group Category: Craft / Typography in Design - Single
The Beauty of a Second
Agency: Leo Burnett Milan / Milan
Client: Montblanc International GmbH Category: Craft / Typography
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Animation/Motion Graphics
The world's fairest annual report.
Agency: Jung von Matt AG / Hamburg
Client: LemonAid Beverages GmbH Category: Craft / Typography in Design - Single
The Ultra Asian
Agency: Dentsu Inc. / Tokyo
Client: The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single
The Ecosphere Project
Agency: HEIMAT / Berlin
Client: CNN International Category: Craft / Animation/Motion Graphics
SEXY FINGERS
Agency: JWT Paris / Neuilly-sur-Seine cedex
Client: AIDES Category: Craft / Animation/Motion Graphics
21st Century Beetle – Rock 'n' Scroll.
Agency: DDB Tribal Group / Berlin
Client: Volkswagen AG Category: Craft / Interface Design
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Craft / Interface Design
Transfertype
Agency: AlmapBBDO / São Paulo
Client: Billboard Brasil Category: Craft / Typography in Design - Single
Kinetic V5
Agency: Kinetic Singapore / Singapore
Client: Kinetic Singapore Category: Craft / Typography
Sperm Visualizer
Agency: PARTY / Tokyo
Client: Space Shower Network Inc. Category: Craft / Animation/Motion Graphics
Icebergs
Agency: DDB Tribal Group / Berlin
Client: BSH Deutschland Category: Craft / Photography in Design - Campaign
Defy, Subvert, Create
Agency: DOJO / San Francisco
Client: DOJO Category: Craft / Typography in Design - Campaign
The End
Agency: BBDO Toronto/Proximity Canada / Toronto
Client: Frito Lay Canada Category: Craft / Sound Design
Lift & Laugh
Agency: Ogilvy Brasil / são paulo
Client: The Coca Cola Company Category: Craft / Sound Design
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS 5 GUM Category: Craft / Interface Design
2011/2012 Ford Mustang
Agency: Firstborn / NY
Client: Ford Motor Company for Team Detroit Category: Craft / Interface Design
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK Category: Craft / Interface Design
OK Go - All Is Not Lost -
Agency: Hakuhodo Inc. / Tokyo
Client: Google Inc. Category: Craft / Interface Design
SPENT
Agency: McKinney / durham
Client: Urban Ministries of Durham Category: Craft / Interface Design
Sneakerpedia
Agency: SapientNitro / London
Client: Foot Locker Europe Category: Craft / Interface Design
Oil Spill
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Plastic
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Beer Rings
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Single
Works of International Graphic Arts Show
Agency: AD&D / Tokyo
Client: IWAI K.K. and BIHAKU WATANABE COMPANY Category: Craft / Typography in Design - Single
Alphabet Furniture
Agency: DDB Singapore / Singapore
Client: Penguin Books Singapore Category: Craft / Typography in Design - Single
CO-1 10th Anniversary Poster
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: CO-1 School of Visual Arts Category: Craft / Typography in Design - Single
100 graphics of anatomy chart
Agency: Nippon Design Center, Inc. / Tokyo
Client: GALLERY LETA Category: Craft / Typography in Design - Single
Bladeworks Fencing Poster
Agency: Rethink / Vancouver
Client: Bladeworks Fencing Society Category: Craft / Typography in Design - Single
good morning original calendar "ZOO"
Agency: good morning inc. / Tokyo
Client: good morning inc. Category: Craft / Printing and Paper Craft - Single
Cardboard Ambient Posters
Agency: JWT Germany / Hamburg
Client: Hinz & Kunzt gGmbH Category: Craft / Printing and Paper Craft - Single
VW LinkedOut
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Craft / Animation/Motion Graphics
JWT BBQ
Agency: JWT New York / New York
Client: JWT New York Category: Craft / Animation/Motion Graphics
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics Category: Craft / Animation/Motion Graphics
Evolution of mobile
Agency: TBG Digital / london
Client: Vodafone Category: Craft / Animation/Motion Graphics
Philips Make me a Morning Person
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Craft / Animation/Motion Graphics
Surfrider
Agency: Leo Burnett / Millers Point
Client: Surfrider Foundation Category: Craft / Photography in Design - Campaign
Balloons
Agency: Ogilvy & Mather / London
Client: War Child Category: Craft / Photography in Design - Campaign
Award:
2012 Design Best of Show Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12077D
Award:
2012 Interactive Gold Pencil
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Craft / Sound Design
Annual ID:
12083N
Award:
2012 Interactive Gold Pencil
Agency:
MUH·TAY·ZIK | HOF·FER / San Francisco
Client:
Call + Response and the US State Department
Title:
Slavery Footprint
Category:
Craft / Interface Design
Annual ID:
12073N
Award:
2012 Design Gold Pencil
Agency:
serviceplan / Munich
Client:
BMW Group
Title:
EfficientDynamics Sculpture
Category:
Craft / Typography in Design - Single
Annual ID:
12073D
Award:
2012 Interactive Gold Pencil
Agency:
Leo Burnett Milan / Milan
Client:
Montblanc International GmbH
Title:
The Beauty of a Second
Category:
Craft / Typography
Annual ID:
12076N
Award:
2012 Design Gold Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12077D
Award:
2012 Interactive Gold Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Craft / Animation/Motion Graphics
Annual ID:
12079N
Award:
2012 Interactive Silver Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
The Bark Side
Category:
Craft / Sound Design
Annual ID:
12084N
Award:
2012 Design Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
LemonAid Beverages GmbH
Title:
The world's fairest annual report.
Category:
Craft / Typography in Design - Single
Annual ID:
12074D
Award:
2012 Interactive Silver Pencil
Agency:
Jam3 / Toronto
Client:
Sandbag
Title:
Bjork.com
Category:
Craft / Typography
Annual ID:
12077N
Award:
2012 Design Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
The Yoshida Hideo Memorial Foundation / Advertising Museum Tokyo
Title:
The Ultra Asian
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12078D
Award:
2012 Interactive Silver Pencil
Agency:
HEIMAT / Berlin
Client:
CNN International
Title:
The Ecosphere Project
Category:
Craft / Animation/Motion Graphics
Annual ID:
12080N
Award:
2012 Interactive Silver Pencil
Agency:
JWT Paris / Neuilly-sur-Seine cedex
Client:
AIDES
Title:
SEXY FINGERS
Category:
Craft / Animation/Motion Graphics
Annual ID:
12081N
Award:
2012 Interactive Bronze Pencil
Agency:
Drill Inc. / Shibuya
Client:
NTT DOCOMO
Title:
XYLOPHONE
Category:
Craft / Sound Design
Annual ID:
12085N
Award:
2012 Interactive Bronze Pencil
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen AG
Title:
21st Century Beetle – Rock 'n' Scroll.
Category:
Craft / Interface Design
Annual ID:
12074N
Award:
2012 Interactive Bronze Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Craft / Interface Design
Annual ID:
12075N
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Billboard Brasil
Title:
Transfertype
Category:
Craft / Typography in Design - Single
Annual ID:
12075D
Award:
2012 Interactive Bronze Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Kinetic Singapore
Title:
Kinetic V5
Category:
Craft / Typography
Annual ID:
12078N
Award:
2012 Interactive Bronze Pencil
Agency:
PARTY / Tokyo
Client:
Space Shower Network Inc.
Title:
Sperm Visualizer
Category:
Craft / Animation/Motion Graphics
Annual ID:
12082N
Award:
2012 Design Bronze Pencil
Agency:
DDB Tribal Group / Berlin
Client:
BSH Deutschland
Title:
Icebergs
Category:
Craft / Photography in Design - Campaign
Annual ID:
12076D
Award:
2012 Design Merit Award
Agency:
DOJO / San Francisco
Client:
DOJO
Title:
Defy, Subvert, Create
Category:
Craft / Typography in Design - Campaign
Annual ID:
12223D
Award:
2012 Interactive Merit Award
Agency:
BBDO Toronto/Proximity Canada / Toronto
Client:
Frito Lay Canada
Title:
The End
Category:
Craft / Sound Design
Annual ID:
12293N
Award:
2012 Interactive Merit Award
Agency:
BBH LA / New York
Client:
Google
Title:
Google Music Tour
Category:
Craft / Sound Design
Annual ID:
12294N
Award:
2012 Interactive Merit Award
Agency:
Ogilvy Brasil / são paulo
Client:
The Coca Cola Company
Title:
Lift & Laugh
Category:
Craft / Sound Design
Annual ID:
12295N
Award:
2012 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
WRIGLEYS 5 GUM
Title:
THE NIGHTJAR
Category:
Craft / Interface Design
Annual ID:
12279N
Award:
2012 Interactive Merit Award
Agency:
BBH LA / New York
Client:
Google
Title:
Google Music Tour
Category:
Craft / Interface Design
Annual ID:
12280N
Award:
2012 Interactive Merit Award
Agency:
Firstborn / NY
Client:
Ford Motor Company for Team Detroit
Title:
2011/2012 Ford Mustang
Category:
Craft / Interface Design
Annual ID:
12281N
Award:
2012 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Craft / Interface Design
Annual ID:
12282N
Award:
2012 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Google Inc.
Title:
OK Go - All Is Not Lost -
Category:
Craft / Interface Design
Annual ID:
12283N
Award:
2012 Interactive Merit Award
Agency:
McKinney / durham
Client:
Urban Ministries of Durham
Title:
SPENT
Category:
Craft / Interface Design
Annual ID:
12284N
Award:
2012 Interactive Merit Award
Agency:
SapientNitro / London
Client:
Foot Locker Europe
Title:
Sneakerpedia
Category:
Craft / Interface Design
Annual ID:
12285N
Award:
2012 Interactive Merit Award
Agency:
The Monkeys / Sydney
Client:
YouTube
Title:
Map My Summer
Category:
Craft / Interface Design
Annual ID:
12286N
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Oil Spill
Category:
Craft / Photography in Design - Single
Annual ID:
12224D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Plastic
Category:
Craft / Photography in Design - Single
Annual ID:
12225D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Beer Rings
Category:
Craft / Photography in Design - Single
Annual ID:
12226D
Award:
2012 Design Merit Award
Agency:
AD&D / Tokyo
Client:
IWAI K.K. and BIHAKU WATANABE COMPANY
Title:
Works of International Graphic Arts Show
Category:
Craft / Typography in Design - Single
Annual ID:
12218D
Award:
2012 Design Merit Award
Agency:
DDB Singapore / Singapore
Client:
Penguin Books Singapore
Title:
Alphabet Furniture
Category:
Craft / Typography in Design - Single
Annual ID:
12219D
Award:
2012 Design Merit Award
Agency:
Eric Chan Design Co. Ltd. / Hong Kong
Client:
CO-1 School of Visual Arts
Title:
CO-1 10th Anniversary Poster
Category:
Craft / Typography in Design - Single
Annual ID:
12220D
Award:
2012 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
GALLERY LETA
Title:
100 graphics of anatomy chart
Category:
Craft / Typography in Design - Single
Annual ID:
12221D
Award:
2012 Design Merit Award
Agency:
Rethink / Vancouver
Client:
Bladeworks Fencing Society
Title:
Bladeworks Fencing Poster
Category:
Craft / Typography in Design - Single
Annual ID:
12222D
Award:
2012 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Billboard
Title:
Typography
Category:
Craft / Typography
Annual ID:
12287N
Award:
2012 Design Merit Award
Agency:
good morning inc. / Tokyo
Client:
good morning inc.
Title:
good morning original calendar "ZOO"
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12231D
Award:
2012 Design Merit Award
Agency:
JWT Germany / Hamburg
Client:
Hinz & Kunzt gGmbH
Title:
Cardboard Ambient Posters
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12232D
Award:
2012 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
VW LinkedOut
Category:
Craft / Animation/Motion Graphics
Annual ID:
12288N
Award:
2012 Interactive Merit Award
Agency:
JWT New York / New York
Client:
JWT New York
Title:
JWT BBQ
Category:
Craft / Animation/Motion Graphics
Annual ID:
12289N
Award:
2012 Interactive Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Australian Bureau of Statistics
Title:
Spotlight
Category:
Craft / Animation/Motion Graphics
Annual ID:
12290N
Award:
2012 Interactive Merit Award
Agency:
TBG Digital / london
Client:
Vodafone
Title:
Evolution of mobile
Category:
Craft / Animation/Motion Graphics
Annual ID:
12291N
Award:
2012 Interactive Merit Award
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Make me a Morning Person
Category:
Craft / Animation/Motion Graphics
Annual ID:
12292N
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Surfrider Foundation
Title:
Surfrider
Category:
Craft / Photography in Design - Campaign
Annual ID:
12227D
Award:
2012 Design Merit Award
Agency:
Ogilvy & Mather / London
Client:
War Child
Title:
Balloons
Category:
Craft / Photography in Design - Campaign
Annual ID:
12228D
