The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Trojan shirt
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: EXIT Deutschland Category: Public Service / Collateral - Single
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
The absolute pitch
Agency: Ogilvy Germany / Frankfurt
Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
Dead Man Cooking
Agency: Jung von Matt AG / Hamburg
Client: ALIVE e.V. Category: Public Service / Collateral - Single
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Nothing But Potential
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
D&AD In Book and Nomination Awards
Agency: Turner Duckworth: London & San Francisco / San Francisco
Client: D&AD Category: Public Service / Collateral - Single
Nelson Mandela
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Anytime
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
UNICEF: Good Shirts
Agency: BBH / New York
Client: UNICEF Category: Public Service / Collateral - Campaign
Adopt US Kids Campaign
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council Category: Public Service / Television - Campaign
OFFICE
Agency: Ogilvy / Mexico, D.F.
Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
The Steve Jobs Moment of Silence
Agency: KNARF® / New York
Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Outdoor and Posters - Campaign
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Coincidences
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign
What will they be when they grow up?
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Public Service / Collateral - Single
Nothing But Potential - "Walk Faster"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Rewind
Agency: Bates Malaysia / Kuala Lumpur
Client: Fly FM Category: Public Service / Radio - Single
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Collateral - Campaign
After the Parade
Agency: JWT New York / New York
Client: Services for the UnderServed Category: Public Service / Radio - Campaign
Interrupted
Agency: Marketforce / Perth
Client: Office of Road Safety Category: Public Service / Radio - Campaign
TWITTER
Agency: Saatchi & Saatchi Spain / Madrid
Client: Reporters Without Borders Category: Public Service / Radio - Campaign
Dinosaurs Real Close
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Woodland Park Zoo Category: Public Service / Radio - Campaign
Like Me Back, Heels or Flats, First Had Sex
Agency: DDB Canada / Vancouver / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
SUDDENLY IT HAPPENS
Agency: Forsman & Bodenfors / Gothenburg
Client: TRISS (SWEDISH LOTTERY) Category: Public Service / Television - Campaign
Life Story
Agency: BBH LONDON / London
Client: Banardos Category: Public Service / Television - Single
Reunion
Agency: Campbell Ewald Advertising / Warren
Client: The Ad Council and the National Fatherhood Initiative Category: Public Service / Television - Single
SMOTHNESS
Agency: Forsman & Bodenfors / Gothenburg
Client: IQ Category: Public Service / Television - Single
Smutley
Agency: Goodby Silverstein & Partners / San Francisco
Client: AIDES Category: Public Service / Television - Single
The Share Experiment
Agency: SHACKLETON / MADRID
Client: Action Against Hunger (Spain) Category: Public Service / Television - Single
P&G Special Olympics - What I See
Agency: Wieden + Kennedy, Portland / Portland
Client: Procter & Gamble Category: Public Service / Television - Single
Gator
Agency: Cramer - Krasselt / Milwaukee
Client: Penfield Children's Center Category: Public Service / Outdoor and Posters - Single
GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Public Service / Outdoor and Posters - Single
The Keyboard of Isolation
Agency: DDB China Group / Shanghai
Client: Family Care For Grassroots Community Category: Public Service / Outdoor and Posters - Single
Tree Rings
Agency: DDB Singapore / Singapore
Client: ACRES: Animal Concerns Research & Education Society Category: Public Service / Outdoor and Posters - Single
CO-1 10th Anniversary Poster
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: CO-1 School of Visual Arts Category: Public Service / Outdoor and Posters - Single
Sex Map Poster
Agency: Goodby Silverstein & Partners / San Francisco
Client: Aides Category: Public Service / Outdoor and Posters - Single
The Distance Between Mother and Child
Agency: Leo Burnett Shanghai / Shanghai
Client: Shanghai QingCongQuan Autism Foundation Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Look Down"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Down Here"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Sending the unthinkable
Agency: RAPP / London
Client: NSPCC Category: Public Service / Collateral - Single
MS Numbing Soap
Agency: Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client: Multiple Sclerosis Society Category: Public Service / Collateral - Single
Targets
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Inhotim Category: Public Service / Outdoor and Posters - Campaign
MIA Veterans
Agency: GatesmanMarmion+Dave / Pittsburgh
Client: Homeless Veterans Project Category: Public Service / Outdoor and Posters - Campaign
Sexidents
Agency: Grey Worldwide GmbH / Düsseldorf
Client: MTV Networks AG Switzerland Category: Public Service / Outdoor and Posters - Campaign
Award:
2012 Advertising Gold Pencil
Agency:
Grabarz & Partner WA GmbH / Hamburg
Client:
EXIT Deutschland
Title:
Trojan shirt
Category:
Public Service / Collateral - Single
Annual ID:
12040A
Award:
2012 Advertising Gold Pencil
Agency:
Fabrica, 72andSunny NL
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12037A
Award:
2012 Advertising Gold Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12034A
Award:
2012 Design Gold Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12067D
Award:
2012 Advertising Gold Pencil
Agency:
Ogilvy Germany / Frankfurt
Client:
HMTM (Academy for Music, Theatre and Media Hannover)
Title:
The absolute pitch
Category:
Public Service / Radio - Single
Annual ID:
12052R
Award:
2012 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
ALIVE e.V.
Title:
Dead Man Cooking
Category:
Public Service / Collateral - Single
Annual ID:
12041A
Award:
2012 Advertising Silver Pencil
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
The Last Ones Left
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12038A
Award:
2012 Design Silver Pencil
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12068D
Award:
2012 Design Silver Pencil
Agency:
Turner Duckworth: London & San Francisco / San Francisco
Client:
D&AD
Title:
D&AD In Book and Nomination Awards
Category:
Public Service / Collateral - Single
Annual ID:
12070D
Award:
2012 Advertising Silver Pencil
Agency:
Grey South Africa / Johannesburg
Client:
Nelson Mandela Foundation
Title:
Nelson Mandela
Category:
Public Service / Radio - Single
Annual ID:
12053R
Award:
2012 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client:
BFM Media Sdn Bhd
Title:
Anytime
Category:
Public Service / Radio - Campaign
Annual ID:
12055R
Award:
2012 Design Bronze Pencil
Agency:
BBH / New York
Client:
UNICEF
Title:
UNICEF: Good Shirts
Category:
Public Service / Collateral - Campaign
Annual ID:
12071D
Award:
2012 Advertising Bronze Pencil
Agency:
Kirshenbaum Bond Senecal + Partners / New York
Client:
Ad Council
Title:
Adopt US Kids Campaign
Category:
Public Service / Television - Campaign
Annual ID:
12045T
Award:
2012 Advertising Bronze Pencil
Agency:
Ogilvy / Mexico, D.F.
Client:
Asociacion Mexicana de Instituciones de Seguros/AMIS
Title:
OFFICE
Category:
Public Service / Television - Single
Annual ID:
12044T
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12065D
Award:
2012 Design Bronze Pencil
Agency:
Rethink / Vancouver
Client:
Dogwood Initiative
Title:
Oil Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12066D
Award:
2012 Advertising Bronze Pencil
Agency:
KNARF® / New York
Client:
Moment of Silence Inc.
Title:
The Steve Jobs Moment of Silence
Category:
Public Service / Collateral - Single
Annual ID:
12043A
Award:
2012 Advertising Bronze Pencil
Agency:
Fuel Euro RSCG/ Lisbon / Lisboa
Client:
Amnesty International - Portugal
Title:
Mugshots
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12039A
Award:
2012 Advertising Bronze Pencil
Agency:
Fuel Euro RSCG/ Lisbon / Lisboa
Client:
Amnesty International - Portugal
Title:
Mugshots
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
12035A
Award:
2012 Design Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Escola Panamericana de Arte e Design
Title:
Coincidences
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12069D
Award:
2012 Design Bronze Pencil
Agency:
Little Jacket / Cleveland
Client:
Open Doors Academy
Title:
What will they be when they grow up?
Category:
Public Service / Collateral - Single
Annual ID:
12072D
Award:
2012 Advertising Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Walk Faster"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12036A
Award:
2012 Advertising Bronze Pencil
Agency:
Bates Malaysia / Kuala Lumpur
Client:
Fly FM
Title:
Rewind
Category:
Public Service / Radio - Single
Annual ID:
12054R
Award:
2012 Advertising Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Casa do Zezinho
Title:
Share with those who need
Category:
Public Service / Collateral - Campaign
Annual ID:
12042A
Award:
2012 Advertising Merit Award
Agency:
JWT New York / New York
Client:
Services for the UnderServed
Title:
After the Parade
Category:
Public Service / Radio - Campaign
Annual ID:
12318R
Award:
2012 Advertising Merit Award
Agency:
Marketforce / Perth
Client:
Office of Road Safety
Title:
Interrupted
Category:
Public Service / Radio - Campaign
Annual ID:
12319R
Award:
2012 Advertising Merit Award
Agency:
Saatchi & Saatchi Spain / Madrid
Client:
Reporters Without Borders
Title:
TWITTER
Category:
Public Service / Radio - Campaign
Annual ID:
12320R
Award:
2012 Advertising Merit Award
Agency:
Wong, Doody, Crandall, Wiener / Seattle
Client:
Woodland Park Zoo
Title:
Dinosaurs Real Close
Category:
Public Service / Radio - Campaign
Annual ID:
12321R
Award:
2012 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Big Sisters of BC Lower Mainland
Title:
Like Me Back, Heels or Flats, First Had Sex
Category:
Public Service / Television - Campaign
Annual ID:
12285T
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
TRISS (SWEDISH LOTTERY)
Title:
SUDDENLY IT HAPPENS
Category:
Public Service / Television - Campaign
Annual ID:
12286T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Banardos
Title:
Life Story
Category:
Public Service / Television - Single
Annual ID:
12279T
Award:
2012 Advertising Merit Award
Agency:
Campbell Ewald Advertising / Warren
Client:
The Ad Council and the National Fatherhood Initiative
Title:
Reunion
Category:
Public Service / Television - Single
Annual ID:
12280T
Award:
2012 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IQ
Title:
SMOTHNESS
Category:
Public Service / Television - Single
Annual ID:
12281T
Award:
2012 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
AIDES
Title:
Smutley
Category:
Public Service / Television - Single
Annual ID:
12282T
Award:
2012 Advertising Merit Award
Agency:
SHACKLETON / MADRID
Client:
Action Against Hunger (Spain)
Title:
The Share Experiment
Category:
Public Service / Television - Single
Annual ID:
12283T
Award:
2012 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Procter & Gamble
Title:
P&G Special Olympics - What I See
Category:
Public Service / Television - Single
Annual ID:
12284T
Award:
2012 Design Merit Award
Agency:
Cramer - Krasselt / Milwaukee
Client:
Penfield Children's Center
Title:
Gator
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12202D
Award:
2012 Design Merit Award
Agency:
DDB Dubai / Dubai
Client:
COMMITTEE OF ORGAN DONATION IN LEBANON
Title:
GIFT A LIFE
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12203D
Award:
2012 Design Merit Award
Agency:
DDB China Group / Shanghai
Client:
Family Care For Grassroots Community
Title:
The Keyboard of Isolation
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12204D
Award:
2012 Design Merit Award
Agency:
DDB Singapore / Singapore
Client:
ACRES: Animal Concerns Research & Education Society
Title:
Tree Rings
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12205D
Award:
2012 Design Merit Award
Agency:
Eric Chan Design Co. Ltd. / Hong Kong
Client:
CO-1 School of Visual Arts
Title:
CO-1 10th Anniversary Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12206D
Award:
2012 Design Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Aides
Title:
Sex Map Poster
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12207D
Award:
2012 Design Merit Award
Agency:
Leo Burnett Shanghai / Shanghai
Client:
Shanghai QingCongQuan Autism Foundation
Title:
The Distance Between Mother and Child
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12208D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Look Down"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12209D
Award:
2012 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Raising The Roof
Title:
Nothing But Potential - "Down Here"
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
12210D
Award:
2012 Advertising Merit Award
Agency:
RAPP / London
Client:
NSPCC
Title:
Sending the unthinkable
Category:
Public Service / Collateral - Single
Annual ID:
12277A
Award:
2012 Advertising Merit Award
Agency:
Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client:
Multiple Sclerosis Society
Title:
MS Numbing Soap
Category:
Public Service / Collateral - Single
Annual ID:
12278A
Award:
2012 Advertising Merit Award
Agency:
Filadelfia Comunicacao / Belo Horizonte
Client:
Inhotim
Title:
Targets
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12269A
Award:
2012 Advertising Merit Award
Agency:
GatesmanMarmion+Dave / Pittsburgh
Client:
Homeless Veterans Project
Title:
MIA Veterans
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12270A
Award:
2012 Advertising Merit Award
Agency:
Grey Worldwide GmbH / Düsseldorf
Client:
MTV Networks AG Switzerland
Title:
Sexidents
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12271A
