The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Trojan shirt
Agency: Grabarz & Partner WA GmbH / Hamburg
Client: EXIT Deutschland Category: Public Service / Collateral - Single
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
The absolute pitch
Agency: Ogilvy Germany / Frankfurt
Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
Dead Man Cooking
Agency: Jung von Matt AG / Hamburg
Client: ALIVE e.V. Category: Public Service / Collateral - Single
The Last Ones Left
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Outdoor and Posters - Campaign
Nothing But Potential
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Campaign
D&AD In Book and Nomination Awards
Agency: Turner Duckworth: London & San Francisco / San Francisco
Client: D&AD Category: Public Service / Collateral - Single
Nelson Mandela
Agency: Grey South Africa / Johannesburg
Client: Nelson Mandela Foundation Category: Public Service / Radio - Single
Anytime
Agency: McCann Erickson (M) Sdn Bhd / Petaling Jaya
Client: BFM Media Sdn Bhd Category: Public Service / Radio - Campaign
UNICEF: Good Shirts
Agency: BBH / New York
Client: UNICEF Category: Public Service / Collateral - Campaign
Adopt US Kids Campaign
Agency: Kirshenbaum Bond Senecal + Partners / New York
Client: Ad Council Category: Public Service / Television - Campaign
OFFICE
Agency: Ogilvy / Mexico, D.F.
Client: Asociacion Mexicana de Instituciones de Seguros/AMIS Category: Public Service / Television - Single
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Outdoor and Posters - Single
Oil Poster
Agency: Rethink / Vancouver
Client: Dogwood Initiative Category: Public Service / Outdoor and Posters - Single
The Steve Jobs Moment of Silence
Agency: KNARF® / New York
Client: Moment of Silence Inc. Category: Public Service / Collateral - Single
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Outdoor and Posters - Campaign
Mugshots
Agency: Fuel Euro RSCG/ Lisbon / Lisboa
Client: Amnesty International - Portugal Category: Public Service / Newspaper or Magazine - Campaign
Coincidences
Agency: AlmapBBDO / São Paulo
Client: Escola Panamericana de Arte e Design Category: Public Service / Outdoor and Posters - Campaign
What will they be when they grow up?
Agency: Little Jacket / Cleveland
Client: Open Doors Academy Category: Public Service / Collateral - Single
Nothing But Potential - "Walk Faster"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Rewind
Agency: Bates Malaysia / Kuala Lumpur
Client: Fly FM Category: Public Service / Radio - Single
Share with those who need
Agency: AlmapBBDO / São Paulo
Client: Casa do Zezinho Category: Public Service / Collateral - Campaign
After the Parade
Agency: JWT New York / New York
Client: Services for the UnderServed Category: Public Service / Radio - Campaign
Interrupted
Agency: Marketforce / Perth
Client: Office of Road Safety Category: Public Service / Radio - Campaign
TWITTER
Agency: Saatchi & Saatchi Spain / Madrid
Client: Reporters Without Borders Category: Public Service / Radio - Campaign
Dinosaurs Real Close
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Woodland Park Zoo Category: Public Service / Radio - Campaign
Like Me Back, Heels or Flats, First Had Sex
Agency: DDB Canada / Vancouver / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
SUDDENLY IT HAPPENS
Agency: Forsman & Bodenfors / Gothenburg
Client: TRISS (SWEDISH LOTTERY) Category: Public Service / Television - Campaign
Life Story
Agency: BBH LONDON / London
Client: Banardos Category: Public Service / Television - Single
Reunion
Agency: Campbell Ewald Advertising / Warren
Client: The Ad Council and the National Fatherhood Initiative Category: Public Service / Television - Single
SMOTHNESS
Agency: Forsman & Bodenfors / Gothenburg
Client: IQ Category: Public Service / Television - Single
Smutley
Agency: Goodby Silverstein & Partners / San Francisco
Client: AIDES Category: Public Service / Television - Single
The Share Experiment
Agency: SHACKLETON / MADRID
Client: Action Against Hunger (Spain) Category: Public Service / Television - Single
P&G Special Olympics - What I See
Agency: Wieden + Kennedy, Portland / Portland
Client: Procter & Gamble Category: Public Service / Television - Single
Gator
Agency: Cramer - Krasselt / Milwaukee
Client: Penfield Children's Center Category: Public Service / Outdoor and Posters - Single
GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Public Service / Outdoor and Posters - Single
The Keyboard of Isolation
Agency: DDB China Group / Shanghai
Client: Family Care For Grassroots Community Category: Public Service / Outdoor and Posters - Single
Tree Rings
Agency: DDB Singapore / Singapore
Client: ACRES: Animal Concerns Research & Education Society Category: Public Service / Outdoor and Posters - Single
CO-1 10th Anniversary Poster
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: CO-1 School of Visual Arts Category: Public Service / Outdoor and Posters - Single
Sex Map Poster
Agency: Goodby Silverstein & Partners / San Francisco
Client: Aides Category: Public Service / Outdoor and Posters - Single
The Distance Between Mother and Child
Agency: Leo Burnett Shanghai / Shanghai
Client: Shanghai QingCongQuan Autism Foundation Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Look Down"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Nothing But Potential - "Down Here"
Agency: Leo Burnett / Toronto
Client: Raising The Roof Category: Public Service / Outdoor and Posters - Single
Sending the unthinkable
Agency: RAPP / London
Client: NSPCC Category: Public Service / Collateral - Single
MS Numbing Soap
Agency: Whybin\TBWA\TEQUILA Auckland / Auckland CBD
Client: Multiple Sclerosis Society Category: Public Service / Collateral - Single
Targets
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Inhotim Category: Public Service / Outdoor and Posters - Campaign
MIA Veterans
Agency: GatesmanMarmion+Dave / Pittsburgh
Client: Homeless Veterans Project Category: Public Service / Outdoor and Posters - Campaign
Sexidents
Agency: Grey Worldwide GmbH / Düsseldorf
Client: MTV Networks AG Switzerland Category: Public Service / Outdoor and Posters - Campaign
