The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Sprite Dunk Intensity Meter
Agency: BBH / New York
Client: The Coca-Cola Company Category: Experiential Advertising / Events and Competitions
Stand Ins
Agency: Clemenger BBDO / Melbourne
Client: National Australia Bank Category: Experiential Advertising / Events and Competitions
Donation Glasses
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Mars NZ Category: Experiential Advertising / Events and Competitions
Who Cares?
Agency: DDB / Stockholm
Client: Swedish Armed Forces Category: Experiential Advertising / Events and Competitions
Call Girl
Agency: DraftFCB New Zealand / Auckland
Client: Prime Television Category: Experiential Advertising / Events and Competitions
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Experiential Advertising / Events and Competitions
Karaoke Breathalizer
Agency: Ogilvy Brasil / São Paulo
Client: BAR AURORA & BOTECO FERRAZ Category: Experiential Advertising / Events and Competitions
Tundra Endeavour Pull
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Category: Experiential Advertising / Events and Competitions
She Runs
Agency: JOY. / Redfern
Client: Nike Category: Experiential Advertising / Events and Competitions
CP3 Cut Through LA
Agency: Wieden+Kennedy / New York
Client: Jordan Brand Category: Experiential Advertising / Events and Competitions
Love Thyself - Kit
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
Summer Sale Excitement - Excitement Blonde
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
GE Works
Agency: Clemenger BBDO / Sydney
Client: GE Category: Magazine / Full Page or Spread - Single
Leaflet
Agency: DDB Tribal Group / Berlin
Client: Henkel Loctite Category: Magazine / Full Page or Spread - Single
Igniter Ad
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Magazine / Full Page or Spread - Single
Iceberg-China
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Egypt
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Germany
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
BMW Rear View Camera Cover
Agency: Ireland/Davenport / Johannesburg
Client: BMW Category: Magazine / Full Page or Spread - Single
Amplifier
Agency: JWT Brasil / São Paulo
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
CokeSanta
Agency: Ogilvy & Mather
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Mouse and cheese
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment Category: Magazine / Full Page or Spread - Single
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Magazine / Full Page or Spread - Single
American Red Cross Stories Project Integrated Campaign
Agency: BBDO / New York
Client: American Red Cross Category: Integrated Branding / Public Service Campaign
Every Beat Matters Integrated Campaign
Agency: BBDO / New York
Client: Save the Children Category: Integrated Branding / Public Service Campaign
BHF - Mini Vinnie
Agency: Grey / London
Client: The British Heart Foundation Category: Integrated Branding / Public Service Campaign
No One Deserves To Die
Agency: Laughlin Constable / Milwaukee
Client: Lung Cancer Alliance Category: Integrated Branding / Public Service Campaign
I Will If You Will
Agency: Leo Burnett / Chicago
Client: Earth Hour Category: Integrated Branding / Public Service Campaign
IMMORTAL FANS
Agency: Ogilvy Brasil / São Paulo
Client: SPORT CLUB DO RECIFE Category: Integrated Branding / Public Service Campaign
I have already died
Agency: Publicis / Amsterdam
Client: ALS Foundation Netherlands Category: Integrated Branding / Public Service Campaign
Obama for America For All Campaign
Agency: SS+K / New York
Client: Obama for America Category: Integrated Branding / Public Service Campaign
Be good with money
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: BNZ Category: Consumer Television / Commercials of Var. Length - Campaign
How to Change Cars Forever
Agency: Wieden+Kennedy / Portland
Client: Dodge Category: Consumer Television / Commercials of Var. Length - Campaign
AXE SUPER SENSORIES
Agency: BBH / London
Client: Axe Category: Consumer Television / 60 Second - Campaign
Early Detection
Agency: BBDO / Toronto
Client: Ministry of Health and Long Term Care Category: Public Service / Collateral - Campaign
Soldiers
Agency: BBDO / Toronto
Client: Wounded Warriors Canada Category: Public Service / Collateral - Campaign
Text Cursor: Bike/Pram/Car
Agency: Cheil Worldwide / Hong Kong
Client: Samsung Electronics Category: Public Service / Collateral - Campaign
Las Fantasias?as del Comandante Poster Series
Agency: Creature / Seattle
Client: Chlopak Leonard Schechter Category: Public Service / Collateral - Campaign
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Agency: McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client: National Cancer Society Malaysia Category: Public Service / Collateral - Campaign
Amendment One
Agency: McKinney / Durham
Client: McKinney Category: Public Service / Collateral - Campaign
Don't text and drive
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Public Service / Collateral - Campaign
Circle
Agency: Young & Rubicam Mexico / Mexico City
Client: Save the Children Category: Public Service / Collateral - Campaign
Drive Safe
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Television / :30/:25 - Campaign
KAYAK - Television Campaign
Agency: Barton F. Graf 9000 / New York
Client: KAYAK Category: Consumer Television / :30/:25 - Campaign
Little Caesars - Television :30 Campaign
Agency: Barton F. Graf 9000 / New York
Client: Little Caesars Category: Consumer Television / :30/:25 - Campaign
It's Not Complicated
Agency: BBDO / Atlanta
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
The New Possible TV Campaign
Agency: BBDO / New York
Client: AT&T Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Merit Award
Agency:
BBH / New York
Client:
The Coca-Cola Company
Title:
Sprite Dunk Intensity Meter
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13466G
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
National Australia Bank
Title:
Stand Ins
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13467G
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Mars NZ
Title:
Donation Glasses
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13468G
Award:
2013 Advertising Merit Award
Agency:
DDB / Stockholm
Client:
Swedish Armed Forces
Title:
Who Cares?
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13470G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
Prime Television
Title:
Call Girl
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13471G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Thai Health Promotion Foundation
Title:
Smoking Kid
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13472G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
BAR AURORA & BOTECO FERRAZ
Title:
Karaoke Breathalizer
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13473G
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota
Title:
Tundra Endeavour Pull
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13474G
Award:
2013 Advertising Merit Award
Agency:
JOY. / Redfern
Client:
Nike
Title:
She Runs
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13475G
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Jordan Brand
Title:
CP3 Cut Through LA
Category:
Experiential Advertising / Events and Competitions
Annual ID:
13476G
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Love Thyself - Kit
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13112A
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Harvey Nichols
Title:
Summer Sale Excitement - Excitement Blonde
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13113A
Award:
2013 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
GE
Title:
GE Works
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13114A
Award:
2013 Advertising Merit Award
Agency:
DDB / Hong Kong
Client:
Clorox
Title:
Melon
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13115A
Award:
2013 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Henkel Loctite
Title:
Leaflet
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13116A
Award:
2013 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Igniter Ad
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13117A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-China
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13118A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-Egypt
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13119A
Award:
2013 Advertising Merit Award
Agency:
Grey Group China / Beijing
Client:
Tui
Title:
Iceberg-Germany
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13120A
Award:
2013 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
BMW
Title:
BMW Rear View Camera Cover
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13121A
Award:
2013 Advertising Merit Award
Agency:
JWT Brasil / São Paulo
Client:
The Coca-Cola Company
Title:
Amplifier
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13122A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Shanghai
Client:
The Coca-Cola Company
Title:
#COKEHANDS
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13123A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather
Client:
The Coca-Cola Company
Title:
CokeSanta
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13124A
Award:
2013 Advertising Merit Award
Agency:
TBWA\España / Madrid
Client:
Sony Computer Entertainment
Title:
Mouse and cheese
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13125A
Award:
2013 Advertising Merit Award
Agency:
Y&R South Africa / Johannesburg
Client:
Land Rover
Title:
Lion
Category:
Magazine / Full Page or Spread - Single
Annual ID:
13126A
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
American Red Cross
Title:
American Red Cross Stories Project Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13329G
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
Save the Children
Title:
Every Beat Matters Integrated Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13330G
Award:
2013 Advertising Merit Award
Agency:
Grey / London
Client:
The British Heart Foundation
Title:
BHF - Mini Vinnie
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13331G
Award:
2013 Advertising Merit Award
Agency:
Laughlin Constable / Milwaukee
Client:
Lung Cancer Alliance
Title:
No One Deserves To Die
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13332G
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / Chicago
Client:
Earth Hour
Title:
I Will If You Will
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13333G
Award:
2013 Advertising Merit Award
Agency:
Ogilvy Brasil / São Paulo
Client:
SPORT CLUB DO RECIFE
Title:
IMMORTAL FANS
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13334G
Award:
2013 Advertising Merit Award
Agency:
Publicis / Amsterdam
Client:
ALS Foundation Netherlands
Title:
I have already died
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13335G
Award:
2013 Advertising Merit Award
Agency:
SS+K / New York
Client:
Obama for America
Title:
Obama for America For All Campaign
Category:
Integrated Branding / Public Service Campaign
Annual ID:
13336G
Award:
2013 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
BNZ
Title:
Be good with money
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
13412T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Dodge
Title:
How to Change Cars Forever
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
13413T
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
Axe
Title:
AXE SUPER SENSORIES
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
13349T
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Ministry of Health and Long Term Care
Title:
Early Detection
Category:
Public Service / Collateral - Campaign
Annual ID:
13305A
Award:
2013 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Wounded Warriors Canada
Title:
Soldiers
Category:
Public Service / Collateral - Campaign
Annual ID:
13306A
Award:
2013 Advertising Merit Award
Agency:
Cheil Worldwide / Hong Kong
Client:
Samsung Electronics
Title:
Text Cursor: Bike/Pram/Car
Category:
Public Service / Collateral - Campaign
Annual ID:
13307A
Award:
2013 Advertising Merit Award
Agency:
Creature / Seattle
Client:
Chlopak Leonard Schechter
Title:
Las Fantasias?as del Comandante Poster Series
Category:
Public Service / Collateral - Campaign
Annual ID:
13308A
Award:
2013 Advertising Merit Award
Agency:
McCann Worldgroup/McCann Erickson Malaysia / Petaling Jaya
Client:
National Cancer Society Malaysia
Title:
THE PRIVATES PROJECT : Meat Popsicle / The Date / Dear Gentlemen
Category:
Public Service / Collateral - Campaign
Annual ID:
13309A
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
McKinney
Title:
Amendment One
Category:
Public Service / Collateral - Campaign
Annual ID:
13310A
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
Don't text and drive
Category:
Public Service / Collateral - Campaign
Annual ID:
13311A
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam Mexico / Mexico City
Client:
Save the Children
Title:
Circle
Category:
Public Service / Collateral - Campaign
Annual ID:
13312A
Award:
2013 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Drive Safe
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13373T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
KAYAK
Title:
KAYAK - Television Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13374T
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Little Caesars
Title:
Little Caesars - Television :30 Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13375T
Award:
2013 Advertising Merit Award
Agency:
BBDO / Atlanta
Client:
AT&T
Title:
It's Not Complicated
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13376T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
The New Possible TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13377T
Award:
2013 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
FedEx Cup TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
13378T
