The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Unfortunate Quotes (book)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Honda Category: Direct Marketing / Flat Mailing
Man Vs Old Jamaica
Agency: McCann Birmingham / Solihull
Client: Old Jamaica Ginger Beer Category: Consumer Television / :20 and Under - Campaign
Bellies, Ice Cream, Delivery
Agency: Red Urban / Toronto
Client: Volkswagen Category: Consumer Television / :20 and Under - Campaign
Space Camp
Agency: BBH / London
Client: Unilever Category: Experiential Advertising / Events and Competitions
Footify FM
Agency: Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client: The National Australia Bank Category: Experiential Advertising / Events and Competitions
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Experiential Advertising / Events and Competitions
Cabvertising
Agency: Droga5 / New York
Client: Newcastle Category: Experiential Advertising / Events and Competitions
All eyes on S4
Agency: HEIMAT / Berlin
Client: Swisscom Category: Experiential Advertising / Events and Competitions
Road to Recovery
Agency: Leo Burnett / Sydney
Client: Diageo Category: Experiential Advertising / Events and Competitions
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Experiential Advertising / Events and Competitions
ASICS Treadmill Challenge
Agency: VITRO / San Diego
Client: ASICS America Category: Experiential Advertising / Events and Competitions
Dental Floss Art Campaign
Agency: TBWA / Istanbul
Client: TEPE DENTAL FLOSS Category: Newspaper / Small Space Print - Campaign
Red Riding Hood
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - GIRL
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - BOY
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service / Political - Print / Newspaper or Magazine - Single
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Dawson
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Single
Fulgoso
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Single
The Campaign That Broke All the Records
Agency: BBDO / New York
Client: Guinness Book of World Records Category: Collateral / Posters - Campaign
There's more out there
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Collateral / Posters - Campaign
4 Year Old Bucket List
Agency: DDB / New York
Client: WATERisLIFE Category: Public Service / Political - Video / Non-Broadcast
BIAAG - DAUGHTER
Agency: Lowe China / Shanghai
Client: Plan International Category: Public Service / Political - Video / Non-Broadcast
116000
Agency: Ogilvy / Dublin + Assembly / Dublin + Blinder / Dublin
Client: The Irish Society for the Prevention of Cruelty to Children Category: Public Service / Political - Video / Non-Broadcast
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Non-Broadcast / Online
Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Non-Broadcast / Online
Keyshawn Johnson: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Non-Broadcast / Online
The Technician
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Non-Broadcast / Online
The Born Friends Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Non-Broadcast / Online
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Non-Broadcast / Online
Look Inside: Jack Andraka
Agency: Venables Bell & Partners / San Francisco
Client: Intel Category: Non-Broadcast / Online
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem Category: Outdoor / Billboards and Transit - Campaign
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images Category: Outdoor / Billboards and Transit - Campaign
Cityscapes
Agency: FCB / Chicago
Client: Valspar Category: Outdoor / Billboards and Transit - Campaign
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Outdoor / Billboards and Transit - Campaign
Impossible view
Agency: Grabarz & Partner / Hamburg
Client: Volkswagen Category: Outdoor / Billboards and Transit - Campaign
There's a Page for That
Agency: Leo Burnett / Toronto
Client: IKEA Category: Outdoor / Billboards and Transit - Campaign
Eco Friendly Billboards
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Outdoor / Billboards and Transit - Campaign
Splash
Agency: Sancho BBDO / Bogota
Client: Exito Supermarkets Category: Outdoor / Billboards and Transit - Campaign
Spindling Spider
Agency: DDB FZ / Dubai
Client: Al Ghandi Electronics - Whirlpool T50 Washing Machine Category: Radio Craft / Music and/or Sound Design
Toyota Genuine Parts Radio "In the Hall of the Mountain King"
Agency: FCB South Africa / Johannesburg
Client: Toyota South Africa Motors Category: Radio Craft / Music and/or Sound Design
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Radio Craft / Music and/or Sound Design
Award:
2014 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Honda
Title:
Unfortunate Quotes (book)
Category:
Direct Marketing / Flat Mailing
Annual ID:
140400A
Award:
2014 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Quint
Title:
Dubai's Got Culture
Category:
Direct Marketing / Flat Mailing
Annual ID:
141291A
Award:
2014 Advertising Merit Award
Agency:
McCann Birmingham / Solihull
Client:
Old Jamaica Ginger Beer
Title:
Man Vs Old Jamaica
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
140775A
Award:
2014 Advertising Merit Award
Agency:
Red Urban / Toronto
Client:
Volkswagen
Title:
Bellies, Ice Cream, Delivery
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
141084A
Award:
2014 Advertising Merit Award
Agency:
BBH / London
Client:
Unilever
Title:
Space Camp
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140146A
Award:
2014 Advertising Merit Award
Agency:
Clemenger BBDO / Melbourne + Will O'Rourke / Sydney + The Butchery / Melbourne + The Refinery / Melbourne
Client:
The National Australia Bank
Title:
Footify FM
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140208A
Award:
2014 Advertising Merit Award
Agency:
DENTSU / Tokyo
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140334A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle
Title:
Cabvertising
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140378A
Award:
2014 Advertising Merit Award
Agency:
HEIMAT / Berlin
Client:
Swisscom
Title:
All eyes on S4
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140539A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Sydney
Client:
Diageo
Title:
Road to Recovery
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140664A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
C.S Hammam-Lif
Title:
Mobilizing the 12th Man
Category:
Experiential Advertising / Events and Competitions
Annual ID:
140823A
Award:
2014 Advertising Merit Award
Agency:
VITRO / San Diego
Client:
ASICS America
Title:
ASICS Treadmill Challenge
Category:
Experiential Advertising / Events and Competitions
Annual ID:
141236A
Award:
2014 Advertising Merit Award
Agency:
TBWA / Istanbul
Client:
TEPE DENTAL FLOSS
Title:
Dental Floss Art Campaign
Category:
Newspaper / Small Space Print - Campaign
Annual ID:
141189A
Award:
2014 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Red Riding Hood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140488A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - GIRL
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140548A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - BOY
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140549A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - War
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141058A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Dawson
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141176A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Fulgoso
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141177A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Guinness Book of World Records
Title:
The Campaign That Broke All the Records
Category:
Collateral / Posters - Campaign
Annual ID:
140115A
Award:
2014 Advertising Merit Award
Agency:
LOWE / Singapore
Client:
Unilever
Title:
Sensitive
Category:
Collateral / Posters - Campaign
Annual ID:
140753A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
There's more out there
Category:
Collateral / Posters - Campaign
Annual ID:
140890A
Award:
2014 Advertising Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Eating Out
Category:
Collateral / Posters - Campaign
Annual ID:
141288A
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
4 Year Old Bucket List
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140279A
Award:
2014 Advertising Merit Award
Agency:
Lowe China / Shanghai
Client:
Plan International
Title:
BIAAG - DAUGHTER
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140758A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Dublin + Assembly / Dublin + Blinder / Dublin
Client:
The Irish Society for the Prevention of Cruelty to Children
Title:
116000
Category:
Public Service / Political - Video / Non-Broadcast
Annual ID:
140877A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Getty Images
Title:
Life Cuts
Category:
Non-Broadcast / Online
Annual ID:
140071A
Award:
2014 Advertising Merit Award
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Non-Broadcast / Online
Annual ID:
140255A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle
Title:
Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Category:
Non-Broadcast / Online
Annual ID:
140376A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle
Title:
Keyshawn Johnson: Behind the Scenes of the Mega Huge Football Ad We Almost Made
Category:
Non-Broadcast / Online
Annual ID:
140377A
Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Kmart
Title:
Ship My Pants
Category:
Non-Broadcast / Online
Annual ID:
140414A
Award:
2014 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
The Technician
Category:
Non-Broadcast / Online
Annual ID:
140440A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Non-Broadcast / Online
Annual ID:
140984A
Award:
2014 Advertising Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The Born Friends Family Portrait
Category:
Non-Broadcast / Online
Annual ID:
141028A
Award:
2014 Advertising Merit Award
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The Impossible Family Portrait
Category:
Non-Broadcast / Online
Annual ID:
141029A
Award:
2014 Advertising Merit Award
Agency:
Venables Bell & Partners / San Francisco
Client:
Intel
Title:
Look Inside: Jack Andraka
Category:
Non-Broadcast / Online
Annual ID:
141231A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Effem
Title:
Dogs
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140069A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Getty Images
Title:
Schemes
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140070A
Award:
2014 Advertising Merit Award
Agency:
BETC / Paris
Client:
evian
Title:
Baby&Me
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140169A
Award:
2014 Advertising Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Cityscapes
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140412A
Award:
2014 Advertising Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Points
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140423A
Award:
2014 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
Volkswagen
Title:
Impossible view
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140466A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
IKEA
Title:
There's a Page for That
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
140727A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation Australia
Title:
Eco Friendly Billboards
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
141114A
Award:
2014 Advertising Merit Award
Agency:
Sancho BBDO / Bogota
Client:
Exito Supermarkets
Title:
Splash
Category:
Outdoor / Billboards and Transit - Campaign
Annual ID:
141122A
Award:
2014 Advertising Merit Award
Agency:
DDB FZ / Dubai
Client:
Al Ghandi Electronics - Whirlpool T50 Washing Machine
Title:
Spindling Spider
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140304A
Award:
2014 Advertising Merit Award
Agency:
FCB South Africa / Johannesburg
Client:
Toyota South Africa Motors
Title:
Toyota Genuine Parts Radio "In the Hall of the Mountain King"
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140357A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Sri Lankan Health Spa
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140816A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Nepalese Street Festival
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140817A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
Sawa Mninjah
Title:
Rescue Radio, The Rescue Continues - Kenyan Romantic Drama
Category:
Radio Craft / Music and/or Sound Design
Annual ID:
140818A