The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Hair Care: Meeting :30
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
WFP Food Link
Agency: Grabarz & Partner / Hamburg
Client: World Food Programme/Gourmantis Category: Public Service - Outdoor / Outdoor - Single
THE HAND - BOY
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service - Outdoor / Outdoor - Single
AMIA Booth
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: AMIA Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - Earthquake
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service - Outdoor / Outdoor - Single
SPAGHETTI
Agency: BBDO and Proximity Thailand / Bangkok
Client: Lion Category: Collateral / Posters - Single
The Pencil - Architecture
Agency: Leo Burnett / Hong Kong
Client: Staedtler Category: Collateral / Posters - Single
Hands: Keith Richards
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Guitar Player Category: Collateral / Posters - Single
Jenny
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil Category: Collateral / Posters - Single
Harvey
Agency: Lew'Lara\TBWA / Sao Paulo
Client: Nissan do Brasil Category: Collateral / Posters - Single
OSCAR WILDE
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Collateral / Posters - Single
Cat
Agency: McCann Worldgroup India / Mumbai
Client: PREMIER TISSUES INDIA LTD Category: Collateral / Posters - Single
Angel VS Demon
Agency: TBWA / Kuala Lumpur
Client: Newell Rubbermaid Category: Collateral / Posters - Single
SISTERS REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
FATHER & SON REMEET
Agency: Ace Saatchi & Saatchi Manila / Makati
Client: PJ LHUILLIER Category: Consumer Television / 60 Second - Single
Basketball
Agency: BBDO / New York
Client: Diageo / Guinness Category: Consumer Television / 60 Second - Single
All Is Right
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Perfect Day
Agency: BBH / New York
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
Not Funny
Agency: Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne
Client: Melbourne International Comedy Festival Category: Consumer Television / 60 Second - Single
Be the Artist
Agency: DDB Group New Zealand / Auckland
Client: Lion Category: Consumer Television / 60 Second - Single
Pedro
Agency: DDB Tribal Group / Berlin
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Mask
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single
The Phone Call
Agency: GSD&M / Austin
Client: RadioShack Category: Consumer Television / 60 Second - Single
Gif Guy
Agency: Ogilvy Brasil / Sao Paulo
Client: Globalbev Category: Consumer Television / 60 Second - Single
La Donna e Mobile
Agency: Ponce / Buenos Aires
Client: Axe Category: Consumer Television / 60 Second - Single
Breakdown
Agency: Clemenger Proximity / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Vet
Agency: Proximity Brisbane / Brisbane + Colenso BBDO / Colenso
Client: Nimble: Unexpected Happens Category: Consumer Television / 60 Second - Single
Strongbow 'Moments of Truth'
Agency: St Luke's / London
Client: Heineken Category: Consumer Television / 60 Second - Single
The Ant Rally
Agency: BBDO Proximity / Duesseldorf
Client: WWF Category: Innovation in Outdoor / Outdoor
Renovated Billboards
Agency: Jung von Matt / Hamburg
Client: OBI GmbH & Co. Deutschland KG Category: Innovation in Outdoor / Outdoor
Life Signs
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: La Voz del Interior Category: Innovation in Outdoor / Outdoor
Made From Cool - Making The Cut
Agency: & Co. / Copenhagen + Bacon CPH / Copenhagen
Client: Jack & Jones Category: Cinema Advertising / Short Form - :90 and Under - Single
Fox Crime: Cinema Crime Scene
Agency: Ireland/Davenport / Johannesburg
Client: Fox International Channels Category: Cinema Advertising / Short Form - :90 and Under - Single
A Lot Can Happen In 48 HRS
Agency: mcgarrybowen / New York
Client: Verizon Wireless Category: Cinema Advertising / Short Form - :90 and Under - Single
TV GONE WRONG
Agency: CHI&Partners / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Campaign
Europeans
Agency: Walton Isaacson / Culver City
Client: American Cinematheque Category: Consumer Television / Under $80K Budget - Campaign
NuPulse "The Wait is Finally Over."
Agency: Bailey Lauerman / Omaha
Client: Cargill Category: Trade / Full Page or Spread - Single
Pilot Camo Pen
Agency: BRIGHT RED\TBWA / Tallahassee
Client: Pilot Pen Category: Trade / Full Page or Spread - Single
Costa Rx Eye Chart
Agency: McGarrah Jessee / Austin
Client: Costa Sunglasses Category: Trade / Full Page or Spread - Single
Guinness Draught in a Bottle
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Collateral / P.O.P. and In-store - Campaign
No Bollocks
Agency: BBDO / Toronto
Client: Molson Coors Canada Category: Collateral / P.O.P. and In-store - Campaign
Pub Finder
Agency: breensmith / Atlanta
Client: Diageo / Guinness Category: Collateral / P.O.P. and In-store - Campaign
Origami
Agency: McCann Worldgroup India / Mumbai
Client: PREMIER TISSUES INDIA LTD Category: Collateral / P.O.P. and In-store - Campaign
L'OREAL REVITALIFT UPSIDE DOWN CAMPAIGN
Agency: McCann Worldgroup / Singapore
Client: L'Oreal Category: Collateral / P.O.P. and In-store - Campaign
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Collateral / P.O.P. and In-store - Campaign
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Hair Care: Meeting :30
Category:
Consumer Television / :30/:25 - Single
Annual ID:
141269A
Award:
2014 Advertising Merit Award
Agency:
Grabarz & Partner / Hamburg
Client:
World Food Programme/Gourmantis
Title:
WFP Food Link
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140467A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - BOY
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140550A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
AMIA
Title:
AMIA Booth
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
140894A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Earthquake
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
141061A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service - Outdoor / Outdoor - Single
Annual ID:
141062A
Award:
2014 Advertising Merit Award
Agency:
BBDO and Proximity Thailand / Bangkok
Client:
Lion
Title:
SPAGHETTI
Category:
Collateral / Posters - Single
Annual ID:
140144A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Staedtler
Title:
The Pencil - Architecture
Category:
Collateral / Posters - Single
Annual ID:
140659A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Jeep
Title:
Bike
Category:
Collateral / Posters - Single
Annual ID:
140686A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Guitar Player
Title:
Hands: Keith Richards
Category:
Collateral / Posters - Single
Annual ID:
140719A
Award:
2014 Advertising Merit Award
Agency:
Lew'Lara\TBWA / Sao Paulo
Client:
Nissan do Brasil
Title:
Jenny
Category:
Collateral / Posters - Single
Annual ID:
140735A
Award:
2014 Advertising Merit Award
Agency:
Lew'Lara\TBWA / Sao Paulo
Client:
Nissan do Brasil
Title:
Harvey
Category:
Collateral / Posters - Single
Annual ID:
140736A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Penguin Group (India)
Title:
OSCAR WILDE
Category:
Collateral / Posters - Single
Annual ID:
140784A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
PREMIER TISSUES INDIA LTD
Title:
Cat
Category:
Collateral / Posters - Single
Annual ID:
140785A
Award:
2014 Advertising Merit Award
Agency:
TBWA / Kuala Lumpur
Client:
Newell Rubbermaid
Title:
Angel VS Demon
Category:
Collateral / Posters - Single
Annual ID:
141174A
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
SISTERS REMEET
Category:
Consumer Television / 60 Second - Single
Annual ID:
140035A
Award:
2014 Advertising Merit Award
Agency:
Ace Saatchi & Saatchi Manila / Makati
Client:
PJ LHUILLIER
Title:
FATHER & SON REMEET
Category:
Consumer Television / 60 Second - Single
Annual ID:
140036A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Diageo / Guinness
Title:
Basketball
Category:
Consumer Television / 60 Second - Single
Annual ID:
140116A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Is Right
Category:
Consumer Television / 60 Second - Single
Annual ID:
140117A
Award:
2014 Advertising Merit Award
Agency:
BBH / New York
Client:
Sony PlayStation
Title:
Perfect Day
Category:
Consumer Television / 60 Second - Single
Annual ID:
140150A
Award:
2014 Advertising Merit Award
Agency:
BETC / Paris
Client:
CANAL+
Title:
Clowns
Category:
Consumer Television / 60 Second - Single
Annual ID:
140170A
Award:
2014 Advertising Merit Award
Agency:
Furlined / Santa Monica + Finch / Sydney + Clemenger BBDO / Melbourne
Client:
Melbourne International Comedy Festival
Title:
Not Funny
Category:
Consumer Television / 60 Second - Single
Annual ID:
140217A
Award:
2014 Advertising Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
Lion
Title:
Be the Artist
Category:
Consumer Television / 60 Second - Single
Annual ID:
140268A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Berlin
Client:
Volkswagen
Title:
Pedro
Category:
Consumer Television / 60 Second - Single
Annual ID:
140308A
Award:
2014 Advertising Merit Award
Agency:
DENTSU / Tokyo
Client:
SAVOY
Title:
Fight
Category:
Consumer Television / 60 Second - Single
Annual ID:
140333A
Award:
2014 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Mask
Category:
Consumer Television / 60 Second - Single
Annual ID:
140344A
Award:
2014 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
RadioShack
Title:
The Phone Call
Category:
Consumer Television / 60 Second - Single
Annual ID:
140502A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Globalbev
Title:
Gif Guy
Category:
Consumer Television / 60 Second - Single
Annual ID:
140933A
Award:
2014 Advertising Merit Award
Agency:
Ponce / Buenos Aires
Client:
Axe
Title:
La Donna e Mobile
Category:
Consumer Television / 60 Second - Single
Annual ID:
141034A
Award:
2014 Advertising Merit Award
Agency:
Clemenger Proximity / Brisbane + Colenso BBDO / Colenso
Client:
Nimble: Unexpected Happens
Title:
Breakdown
Category:
Consumer Television / 60 Second - Single
Annual ID:
141041A
Award:
2014 Advertising Merit Award
Agency:
Proximity Brisbane / Brisbane + Colenso BBDO / Colenso
Client:
Nimble: Unexpected Happens
Title:
Vet
Category:
Consumer Television / 60 Second - Single
Annual ID:
141042A
Award:
2014 Advertising Merit Award
Agency:
St Luke's / London
Client:
Heineken
Title:
Strongbow 'Moments of Truth'
Category:
Consumer Television / 60 Second - Single
Annual ID:
141153A
Award:
2014 Advertising Merit Award
Agency:
BBDO Proximity / Duesseldorf
Client:
WWF
Title:
The Ant Rally
Category:
Innovation in Outdoor / Outdoor
Annual ID:
140140A
Award:
2014 Advertising Merit Award
Agency:
Jung von Matt / Hamburg
Client:
OBI GmbH & Co. Deutschland KG
Title:
Renovated Billboards
Category:
Innovation in Outdoor / Outdoor
Annual ID:
140600A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather Argentina / Buenos Aires
Client:
La Voz del Interior
Title:
Life Signs
Category:
Innovation in Outdoor / Outdoor
Annual ID:
140895A
Award:
2014 Advertising Merit Award
Agency:
& Co. / Copenhagen + Bacon CPH / Copenhagen
Client:
Jack & Jones
Title:
Made From Cool - Making The Cut
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140002A
Award:
2014 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Fox International Channels
Title:
Fox Crime: Cinema Crime Scene
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140582A
Award:
2014 Advertising Merit Award
Agency:
mcgarrybowen / New York
Client:
Verizon Wireless
Title:
A Lot Can Happen In 48 HRS
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140803A
Award:
2014 Advertising Merit Award
Agency:
CHI&Partners / New York + Sandwick Media / New York
Client:
THIRTEEN
Title:
TV GONE WRONG
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
140205A
Award:
2014 Advertising Merit Award
Agency:
Walton Isaacson / Culver City
Client:
American Cinematheque
Title:
Europeans
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
141244A
Award:
2014 Advertising Merit Award
Agency:
Bailey Lauerman / Omaha
Client:
Cargill
Title:
NuPulse "The Wait is Finally Over."
Category:
Trade / Full Page or Spread - Single
Annual ID:
140095A
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Lumps of Coal
Category:
Trade / Full Page or Spread - Single
Annual ID:
140114A
Award:
2014 Advertising Merit Award
Agency:
BRIGHT RED\TBWA / Tallahassee
Client:
Pilot Pen
Title:
Pilot Camo Pen
Category:
Trade / Full Page or Spread - Single
Annual ID:
140192A
Award:
2014 Advertising Merit Award
Agency:
McGarrah Jessee / Austin
Client:
Costa Sunglasses
Title:
Costa Rx Eye Chart
Category:
Trade / Full Page or Spread - Single
Annual ID:
140800A
Award:
2014 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140129A
Award:
2014 Advertising Merit Award
Agency:
BBDO / Toronto
Client:
Molson Coors Canada
Title:
No Bollocks
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140133A
Award:
2014 Advertising Merit Award
Agency:
breensmith / Atlanta
Client:
Diageo / Guinness
Title:
Pub Finder
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140191A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
PREMIER TISSUES INDIA LTD
Title:
Origami
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140786A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup / Singapore
Client:
L'Oreal
Title:
L'OREAL REVITALIFT UPSIDE DOWN CAMPAIGN
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140799A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Collateral / P.O.P. and In-store - Campaign
Annual ID:
140880A