The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Award
Agency
Client
Title
Category
Annual ID
Ryuichi Sakamoto's concerts
Agency: village / Tokyo
Client: YCAM (Yamaguchi Center for Arts and Media) Category: Craft / Printing and Paper Craft - Single or Series
Iconic Refreshment
Agency: BBDO Proximity / Duesseldorf
Client: Pepsi Category: Collateral Design / Outdoor - Series
rice-code
Agency: Hakuhodo Inc. / Tokyo
Client: Inakadate Village Category: Design for the Greater Good / For-Profit Initiated
Literacy Store
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Design for the Greater Good / For-Profit Initiated
Unity Paper
Agency: Leo Burnett Solutions Inc / Colombo 3
Client: Wijeya Newspapers Limited Category: Design for the Greater Good / For-Profit Initiated
Seeds of Truth
Agency: NATIVE VML / South Africa
Client: Truth Coffee Category: Design for the Greater Good / For-Profit Initiated
Dupe
Agency: Ogilvy / Melbourne
Client: Yarra Valley Water Category: Design for the Greater Good / For-Profit Initiated
Mac Pro Packaging
Agency: Apple / Cupertino
Client: Apple Category: Package Design / Single or Series
Shichihonyari
Agency: cosmos / Tokyo
Client: Tomitashuzo Category: Package Design / Single or Series
lll works [FUTAE GAUZE & PILE]
Agency: EIGHT BRANDING DESIGN / Tokyo
Client: Nissen Shoko Co. Category: Package Design / Single or Series
Gauze Muffler
Agency: Grand Deluxe / Matsuyama
Client: Colorsville Co. Category: Package Design / Single or Series
Our/Vodka
Agency: Great Works / Stockholm
Client: Our/Vodka Category: Package Design / Single or Series
Cup SAKE
Agency: Hakuhodo Inc. / Tokyo
Client: Asabiraki Co., Ltd. + Tomita Shuzo Inc. Category: Package Design / Single or Series
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra Category: Package Design / Single or Series
The Electric Translator
Agency: JWT / Shanghai
Client: Samsonite Category: Package Design / Single or Series
Recipeace Olive Oil Tin
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Package Design / Single or Series
Twist the Label
Agency: Scholz & Friends / Berlin
Client: MA.Ri Int. SARL Category: Package Design / Single or Series
Uproot Wine Packaging
Agency: Turner Duckworth Design: London & San Francisco / San Francisco
Client: Uproot Wine Category: Package Design / Single or Series
OPTICAL ILLUSION
Agency: BORGHI/LOWE / Sao Paulo
Client: Unilever Category: Collateral Design / Point of Purchase and In-Store - Series
Smart Heads
Agency: Kolle Rebbe / Hamburg
Client: Hansgrohe SE Category: Collateral Design / Point of Purchase and In-Store - Series
Children
Agency: Newsun/Ogilvy Guangzhou / Guangzhou
Client: Cablite Category: Collateral Design / Point of Purchase and In-Store - Series
Make Perfect Even Better
Agency: DDB Canada / Vancouver + Karacters / Vancouver
Client: BC Egg Marketing Board Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Facebook: The Annual 2013
Agency: Human After All / London
Client: Facebook Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
WESSA Annual Review 2013
Agency: human.kind / Johannesburg
Client: The Wildlife & Environment Society of South Africa Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
IAG Reconciliation Action Plan
Agency: Re / Sydney
Client: IAG Category: Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Guinness Draught in a Bottle - Un
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Single
Guinness Draught in a Bottle - Deux
Agency: BBDO / Singapore
Client: Asia Pacific Breweries Singapore Category: Collateral Design / Point of Purchase and In-Store - Single
Smith Oyster Bar
Agency: Leo Burnett / Toronto
Client: Smith Restaurant + Bar Category: Collateral Design / Point of Purchase and In-Store - Single
Prodigy
Agency: Leo Burnett / Toronto
Client: Prodigy Pictures Inc. Category: Brand Identity / Logo Design
Kengo Kuma Exhibition 2013 "Between Particles"
Agency: Nippon Design Center / Tokyo
Client: Kengo Kuma & Associates Category: Brand Identity / Logo Design
Mesut Oezil Brand Identity
Agency: Ogilvy Germany
Client: Mesut Oezil Category: Brand Identity / Logo Design
Divide & Rule
Agency: Out of the Box / New Delhi
Client: Out of the Box / Marvel Group Category: Brand Identity / Logo Design
Pinch Logo
Agency: Sandstrom Partners / Portland
Client: Cole Haan Category: Brand Identity / Logo Design
Hudnotts
Agency: Taxi Studio Ltd / Bristol
Client: Kate Hudnott Category: Brand Identity / Logo Design
Grandma
Agency: BBH India / Mumbai
Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
Music Unleashed
Agency: Being / Boulogne-Billancourt, France + WIZZdesign / Paris, France
Client: Deezer Category: Broadcast and Moving Image / Craft Animation
Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Craft Animation
Ninja Polymers
Agency: Ogilvy / New York
Client: IBM Category: Broadcast and Moving Image / Craft Animation
Unite All Originals Run DMC + A-Trak
Agency: Sid Lee / Montreal
Client: Adidas Category: Broadcast and Moving Image / Craft Animation
Daydream
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
Bedtime
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Broadcast and Moving Image / Craft Animation
adidas miCoach Smart Run
Agency: Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg
Client: Adidas Category: Product Design / Single or Series
Minimal Bookshelf
Agency: Grey Group China / Beijing
Client: 50K Category: Product Design / Single or Series
THE JAPAN PILL-HARMONIC
Agency: I&S BBDO / Tokyo
Client: Japan Philharmonic Orchestra Category: Product Design / Single or Series
ASAHIMATSUHIKARI
Agency: Sakura / Tokyo
Client: Koike rice store Category: Product Design / Single or Series
SURGE
Agency: Abbott Mead Vickers BBDO / London
Client: Diageo / Guinness Category: Craft / Photography - Single or Series
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Craft / Photography - Single or Series
Award:
2014 Design Merit Award
Agency:
village / Tokyo
Client:
YCAM (Yamaguchi Center for Arts and Media)
Title:
Ryuichi Sakamoto's concerts
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
141233D
Award:
2014 Design Merit Award
Agency:
BBDO Proximity / Duesseldorf
Client:
Pepsi
Title:
Iconic Refreshment
Category:
Collateral Design / Outdoor - Series
Annual ID:
140142D
Award:
2014 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Inakadate Village
Title:
rice-code
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140518D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
McDonald's
Title:
Literacy Store
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140652D
Award:
2014 Design Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo 3
Client:
Wijeya Newspapers Limited
Title:
Unity Paper
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140704D
Award:
2014 Design Merit Award
Agency:
NATIVE VML / South Africa
Client:
Truth Coffee
Title:
Seeds of Truth
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140859D
Award:
2014 Design Merit Award
Agency:
Ogilvy / Melbourne
Client:
Yarra Valley Water
Title:
Dupe
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
140878D
Award:
2014 Design Merit Award
Agency:
10 inc. / Tokyo
Client:
Hotman Co.
Title:
UMEAOI
Category:
Package Design / Single or Series
Annual ID:
140005D
Award:
2014 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Mac Pro Packaging
Category:
Package Design / Single or Series
Annual ID:
140079D
Award:
2014 Design Merit Award
Agency:
cosmos / Tokyo
Client:
Tomitashuzo
Title:
Shichihonyari
Category:
Package Design / Single or Series
Annual ID:
140237D
Award:
2014 Design Merit Award
Agency:
EIGHT BRANDING DESIGN / Tokyo
Client:
Nissen Shoko Co.
Title:
lll works [FUTAE GAUZE & PILE]
Category:
Package Design / Single or Series
Annual ID:
140389D
Award:
2014 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Colorsville Co.
Title:
Gauze Muffler
Category:
Package Design / Single or Series
Annual ID:
140470D
Award:
2014 Design Merit Award
Agency:
Great Works / Stockholm
Client:
Our/Vodka
Title:
Our/Vodka
Category:
Package Design / Single or Series
Annual ID:
140472D
Award:
2014 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Asabiraki Co., Ltd. + Tomita Shuzo Inc.
Title:
Cup SAKE
Category:
Package Design / Single or Series
Annual ID:
140517D
Award:
2014 Design Merit Award
Agency:
I&S BBDO / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
THE JAPAN PILL-HARMONIC
Category:
Package Design / Single or Series
Annual ID:
140562D
Award:
2014 Design Merit Award
Agency:
JWT / Shanghai
Client:
Samsonite
Title:
The Electric Translator
Category:
Package Design / Single or Series
Annual ID:
140622D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Olive Oil Tin
Category:
Package Design / Single or Series
Annual ID:
140651D
Award:
2014 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
MA.Ri Int. SARL
Title:
Twist the Label
Category:
Package Design / Single or Series
Annual ID:
141126D
Award:
2014 Design Merit Award
Agency:
Turner Duckworth Design: London & San Francisco / San Francisco
Client:
Uproot Wine
Title:
Uproot Wine Packaging
Category:
Package Design / Single or Series
Annual ID:
141224D
Award:
2014 Design Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
Unilever
Title:
OPTICAL ILLUSION
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140184D
Award:
2014 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Hansgrohe SE
Title:
Smart Heads
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140635D
Award:
2014 Design Merit Award
Agency:
Newsun/Ogilvy Guangzhou / Guangzhou
Client:
Cablite
Title:
Children
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140862D
Award:
2014 Design Merit Award
Agency:
DDB Canada / Vancouver + Karacters / Vancouver
Client:
BC Egg Marketing Board
Title:
Make Perfect Even Better
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140300D
Award:
2014 Design Merit Award
Agency:
Human After All / London
Client:
Facebook
Title:
Facebook: The Annual 2013
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140558D
Award:
2014 Design Merit Award
Agency:
human.kind / Johannesburg
Client:
The Wildlife & Environment Society of South Africa
Title:
WESSA Annual Review 2013
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
140559D
Award:
2014 Design Merit Award
Agency:
Re / Sydney
Client:
IAG
Title:
IAG Reconciliation Action Plan
Category:
Collateral Design / Annual Reports and Corporate Sustainability Reports (CSRs)
Annual ID:
141076D
Award:
2014 Design Merit Award
Agency:
BBDO / Singapore
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle - Un
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
140131D
Award:
2014 Design Merit Award
Agency:
BBDO / Singapore
Client:
Asia Pacific Breweries Singapore
Title:
Guinness Draught in a Bottle - Deux
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
140132D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Smith Restaurant + Bar
Title:
Smith Oyster Bar
Category:
Collateral Design / Point of Purchase and In-Store - Single
Annual ID:
140728D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Prodigy Pictures Inc.
Title:
Prodigy
Category:
Brand Identity / Logo Design
Annual ID:
140731D
Award:
2014 Design Merit Award
Agency:
Mother / London
Client:
Mother
Title:
Project Bush
Category:
Brand Identity / Logo Design
Annual ID:
140832D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Kengo Kuma & Associates
Title:
Kengo Kuma Exhibition 2013 "Between Particles"
Category:
Brand Identity / Logo Design
Annual ID:
140868D
Award:
2014 Design Merit Award
Agency:
Ogilvy Germany
Client:
Mesut Oezil
Title:
Mesut Oezil Brand Identity
Category:
Brand Identity / Logo Design
Annual ID:
140946D
Award:
2014 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
Out of the Box / Marvel Group
Title:
Divide & Rule
Category:
Brand Identity / Logo Design
Annual ID:
141009D
Award:
2014 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Cole Haan
Title:
Pinch Logo
Category:
Brand Identity / Logo Design
Annual ID:
141124D
Award:
2014 Design Merit Award
Agency:
Taxi Studio Ltd / Bristol
Client:
Kate Hudnott
Title:
Hudnotts
Category:
Brand Identity / Logo Design
Annual ID:
141162D
Award:
2014 Design Merit Award
Agency:
BBH India / Mumbai
Client:
Skoda Rapid Leisure
Title:
Grandma
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140155D
Award:
2014 Design Merit Award
Agency:
Being / Boulogne-Billancourt, France + WIZZdesign / Paris, France
Client:
Deezer
Title:
Music Unleashed
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140165D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Datagrams
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140961D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Ninja Polymers
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140962D
Award:
2014 Design Merit Award
Agency:
Sid Lee / Montreal
Client:
Adidas
Title:
Unite All Originals Run DMC + A-Trak
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141137D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Daydream
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141208D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Bedtime
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
141209D
Award:
2014 Design Merit Award
Agency:
Castor / Toronto
Client:
Castor
Title:
Coil Lamp
Category:
Product Design / Single or Series
Annual ID:
140197D
Award:
2014 Design Merit Award
Agency:
Fjord - Accenture Interactive / Helsinki + adidas Interactive / Nurnberg
Client:
Adidas
Title:
adidas miCoach Smart Run
Category:
Product Design / Single or Series
Annual ID:
140427D
Award:
2014 Design Merit Award
Agency:
Grey Group China / Beijing
Client:
50K
Title:
Minimal Bookshelf
Category:
Product Design / Single or Series
Annual ID:
140492D
Award:
2014 Design Merit Award
Agency:
I&S BBDO / Tokyo
Client:
Japan Philharmonic Orchestra
Title:
THE JAPAN PILL-HARMONIC
Category:
Product Design / Single or Series
Annual ID:
140563D
Award:
2014 Design Merit Award
Agency:
Sakura / Tokyo
Client:
Koike rice store
Title:
ASAHIMATSUHIKARI
Category:
Product Design / Single or Series
Annual ID:
141116D
Award:
2014 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Diageo / Guinness
Title:
SURGE
Category:
Craft / Photography - Single or Series
Annual ID:
140029D
Award:
2014 Design Merit Award
Agency:
CREATIVE POWER UNIT / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Craft / Photography - Single or Series
Annual ID:
140259D