The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
4 Year old Bucket List
Agency: DDB / New York
Client: WATERisLIFE Category: Craft / Photography - Single or Series
Brand Campaign
Agency: Marcel / Paris
Client: Ray-Ban Category: Craft / Photography - Single or Series
Share My Dabba
Agency: McCann Worldgroup India / Mumbai
Client: Happy Life Welfare & Dabbawala Foundation Category: Craft / Photography - Single or Series
Kigo Kitchen Typography
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Craft / Typography - Single or Series
Celebrating A Small World
Agency: Dentsu Malaysia / Kuala Lumpur
Client: Dentsu Malaysia Category: Craft / Typography - Single or Series
Football Type
Agency: Face37 / London
Client: Football Foundation Category: Craft / Typography - Single or Series
Beyond Rubik's Cube
Agency: Google Creative Lab / New York
Client: Google, Liberty Science Center Category: Craft / Typography - Single or Series
AMAMI HOME
Agency: Grand Deluxe / Matsuyama
Client: Amami Home Category: Craft / Typography - Single or Series
Letters: Alphabet
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Craft / Typography - Single or Series
JUDGE!
Agency: MR_DESIGN / Tokyo
Client: SHOCHIKU Co., Ltd Category: Craft / Typography - Single or Series
Musashino Art University
Agency: Nippon Design Center / Tokyo
Client: Musashino Art University Category: Craft / Typography - Single or Series
Think Patent x 20 Posters
Agency: Ogilvy / New York
Client: IBM Category: Craft / Typography - Single or Series
Tsuzuki's Golden Eraser for bad copywriters
Agency: Peace Graphics / Nagoya
Client: Sendenkaigi Co. Category: Craft / Typography - Single or Series
Five Phrase elements of Taoism
Agency: Studio M / Hong Kong
Client: Studio M Category: Craft / Typography - Single or Series
Halation
Agency: AD&D / Tokyo
Client: Toppan Printing Category: Collateral Design / Posters - Series
Retrospektive Heinz Beier
Agency: beierarbeit / Bielefeld
Client: Haus Wellensiek Category: Collateral Design / Posters - Series
Kigo Kitchen Poster Series
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Collateral Design / Posters - Series
GLASS BOTTLE AWARD 2012 POSTER
Agency: DENTSU / Tokyo
Client: Japan Glass Bottle Association Category: Collateral Design / Posters - Series
Embroidery poster for "100 year warranty coat"
Agency: DENTSU / Tokyo
Client: SANYO SHOKAI Category: Collateral Design / Posters - Series
Neenah in San Francisco
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Collateral Design / Posters - Series
Duracell Positive & Negative
Agency: Grey India / Mumbai
Client: Duracell Category: Collateral Design / Posters - Series
White Shadow
Agency: Hakuhodo Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo + Jaianto / Tokyo + Nikko Process / Tokyo
Client: dmg::events Japan Category: Collateral Design / Posters - Series
SGHR New Design Preview
Agency: iyamadesign inc. / Tokyo
Client: Sugahara Glassworks Inc. Category: Collateral Design / Posters - Series
2013-2014 Campaign for the Segal Center
Agency: lg2boutique / Montreal
Client: Segal Center Category: Collateral Design / Posters - Series
Jiyu Kitchen
Agency: Nippon Design Center / Tokyo
Client: Matsuoka Seisakusho Category: Collateral Design / Posters - Series
Unice
Agency: Nippon Design Center / Tokyo
Client: Unice Category: Collateral Design / Posters - Series
Wee Society Poster Series
Agency: Office / San Francisco
Client: Wee Society Category: Collateral Design / Posters - Series
Getting Ahead
Agency: Ogilvy and Mather / Chicago
Client: Steppenwolf Theatre Category: Collateral Design / Posters - Series
Think Patent x 20 Posters
Agency: Ogilvy / New York
Client: IBM Category: Collateral Design / Posters - Series
H'or cafe Poster
Agency: SHISEIDO / Tokyo
Client: H'or cafe Category: Collateral Design / Posters - Series
Wild Postings
Agency: The Martin Agency / Richmond
Client: Mondelez International Category: Collateral Design / Posters - Series
NT sfu:l
Agency: 6D-K co.,Ltd / Tokyo
Client: Takeo Category: Collateral Design / Promotional Items - Single or Series
Marimekko, With Love
Agency: Concrete Design Communications / Toronto
Client: Textile Museum of Canada Category: Collateral Design / Promotional Items - Single or Series
Stories For Every Journey
Agency: Droga5 Australia / Sydney
Client: Qantas Loyalty Category: Collateral Design / Promotional Items - Single or Series
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Collateral Design / Promotional Items - Single or Series
Every story has a beginning
Agency: guertlerbachmann / Hamburg
Client: Roland Berger Category: Collateral Design / Promotional Items - Single or Series
Mohawk Culture of Craft
Agency: Hybrid Design / San Francisco
Client: Mohawk Fine Papers Category: Collateral Design / Promotional Items - Single or Series
DryWall Book Shelf
Agency: Its a Go Communications / Johannesburg
Client: Saint-Gobain Gyproc Category: Collateral Design / Promotional Items - Single or Series
TinTin
Agency: Leo Burnett / Toronto
Client: TheTinTinCanCompany Category: Collateral Design / Promotional Items - Single or Series
Ichihara Lakeside Museum [Water Mark]
Agency: Nippon Design Center / Tokyo + Art Front Gallery / Tokyo
Client: Ichihara City Category: Spatial Design / Outdoor Spaces
Tree Lungs
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Pacific Paints (Boysen) Philippines Category: Spatial Design / Outdoor Spaces
Light of Human Kindness
Agency: The Martin Agency / Richmond
Client: The Martin Agency Category: Spatial Design / Outdoor Spaces
Smart Heads
Agency: Kolle Rebbe / Hamburg
Client: Hansgrohe SE Category: Package Design / Product Line
Science of Music
Agency: DDB Tribal Group / Duesseldorf
Client: Popakademie Baden-Wuerttemberg Category: Public Service / Collateral Design
Pinacoteca's art library
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca do Estado de S. Paulo Category: Public Service / Collateral Design
The Torsten and Wanja Söderberg Prize 2013
Agency: Happy F&B / Gothenburg
Client: Tom Hedqvist, Rohsska Museeum Category: Public Service / Collateral Design
Kustom Kulture Posters
Agency: INNOCEAN USA / Huntington Beach
Client: Vans Category: Public Service / Collateral Design
Award:
2014 Design Merit Award
Agency:
DDB / New York
Client:
WATERisLIFE
Title:
4 Year old Bucket List
Category:
Craft / Photography - Single or Series
Annual ID:
140280D
Award:
2014 Design Merit Award
Agency:
Marcel / Paris
Client:
Ray-Ban
Title:
Brand Campaign
Category:
Craft / Photography - Single or Series
Annual ID:
140770D
Award:
2014 Design Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Happy Life Welfare & Dabbawala Foundation
Title:
Share My Dabba
Category:
Craft / Photography - Single or Series
Annual ID:
140787D
Award:
2014 Design Merit Award
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Eating Out
Category:
Craft / Photography - Single or Series
Annual ID:
141292D
Award:
2014 Design Merit Award
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Typography
Category:
Craft / Typography - Single or Series
Annual ID:
140263D
Award:
2014 Design Merit Award
Agency:
Dentsu Malaysia / Kuala Lumpur
Client:
Dentsu Malaysia
Title:
Celebrating A Small World
Category:
Craft / Typography - Single or Series
Annual ID:
140320D
Award:
2014 Design Merit Award
Agency:
Face37 / London
Client:
Football Foundation
Title:
Football Type
Category:
Craft / Typography - Single or Series
Annual ID:
140405D
Award:
2014 Design Merit Award
Agency:
Google Creative Lab / New York
Client:
Google, Liberty Science Center
Title:
Beyond Rubik's Cube
Category:
Craft / Typography - Single or Series
Annual ID:
140459D
Award:
2014 Design Merit Award
Agency:
Grand Deluxe / Matsuyama
Client:
Amami Home
Title:
AMAMI HOME
Category:
Craft / Typography - Single or Series
Annual ID:
140469D
Award:
2014 Design Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: Alphabet
Category:
Craft / Typography - Single or Series
Annual ID:
140721D
Award:
2014 Design Merit Award
Agency:
MR_DESIGN / Tokyo
Client:
SHOCHIKU Co., Ltd
Title:
JUDGE!
Category:
Craft / Typography - Single or Series
Annual ID:
140841D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Musashino Art University
Title:
Musashino Art University
Category:
Craft / Typography - Single or Series
Annual ID:
140871D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Think Patent x 20 Posters
Category:
Craft / Typography - Single or Series
Annual ID:
140959D
Award:
2014 Design Merit Award
Agency:
Peace Graphics / Nagoya
Client:
Sendenkaigi Co.
Title:
Tsuzuki's Golden Eraser for bad copywriters
Category:
Craft / Typography - Single or Series
Annual ID:
141021D
Award:
2014 Design Merit Award
Agency:
Studio M / Hong Kong
Client:
Studio M
Title:
Five Phrase elements of Taoism
Category:
Craft / Typography - Single or Series
Annual ID:
141155D
Award:
2014 Design Merit Award
Agency:
AD&D / Tokyo
Client:
Toppan Printing
Title:
Halation
Category:
Collateral Design / Posters - Series
Annual ID:
140039D
Award:
2014 Design Merit Award
Agency:
beierarbeit / Bielefeld
Client:
Haus Wellensiek
Title:
Retrospektive Heinz Beier
Category:
Collateral Design / Posters - Series
Annual ID:
140161D
Award:
2014 Design Merit Award
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Poster Series
Category:
Collateral Design / Posters - Series
Annual ID:
140262D
Award:
2014 Design Merit Award
Agency:
DENTSU / Tokyo
Client:
Japan Glass Bottle Association
Title:
GLASS BOTTLE AWARD 2012 POSTER
Category:
Collateral Design / Posters - Series
Annual ID:
140336D
Award:
2014 Design Merit Award
Agency:
DENTSU / Tokyo
Client:
SANYO SHOKAI
Title:
Embroidery poster for "100 year warranty coat"
Category:
Collateral Design / Posters - Series
Annual ID:
140337D
Award:
2014 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Neenah Paper
Title:
Neenah in San Francisco
Category:
Collateral Design / Posters - Series
Annual ID:
140339D
Award:
2014 Design Merit Award
Agency:
Grey India / Mumbai
Client:
Duracell
Title:
Duracell Positive & Negative
Category:
Collateral Design / Posters - Series
Annual ID:
140493D
Award:
2014 Design Merit Award
Agency:
Hakuhodo Inc. / Tokyo + HAKUHODO PRODUCTS / Tokyo + Jaianto / Tokyo + Nikko Process / Tokyo
Client:
dmg::events Japan
Title:
White Shadow
Category:
Collateral Design / Posters - Series
Annual ID:
140521D
Award:
2014 Design Merit Award
Agency:
iyamadesign inc. / Tokyo
Client:
Sugahara Glassworks Inc.
Title:
SGHR New Design Preview
Category:
Collateral Design / Posters - Series
Annual ID:
140587D
Award:
2014 Design Merit Award
Agency:
lg2boutique / Montreal
Client:
Segal Center
Title:
2013-2014 Campaign for the Segal Center
Category:
Collateral Design / Posters - Series
Annual ID:
140742D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Matsuoka Seisakusho
Title:
Jiyu Kitchen
Category:
Collateral Design / Posters - Series
Annual ID:
140866D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Unice
Title:
Unice
Category:
Collateral Design / Posters - Series
Annual ID:
140867D
Award:
2014 Design Merit Award
Agency:
Office / San Francisco
Client:
Wee Society
Title:
Wee Society Poster Series
Category:
Collateral Design / Posters - Series
Annual ID:
140876D
Award:
2014 Design Merit Award
Agency:
Ogilvy and Mather / Chicago
Client:
Steppenwolf Theatre
Title:
Getting Ahead
Category:
Collateral Design / Posters - Series
Annual ID:
140922D
Award:
2014 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Think Patent x 20 Posters
Category:
Collateral Design / Posters - Series
Annual ID:
140958D
Award:
2014 Design Merit Award
Agency:
SHISEIDO / Tokyo
Client:
H'or cafe
Title:
H'or cafe Poster
Category:
Collateral Design / Posters - Series
Annual ID:
141134D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
Mondelez International
Title:
Wild Postings
Category:
Collateral Design / Posters - Series
Annual ID:
141205D
Award:
2014 Design Merit Award
Agency:
6D-K co.,Ltd / Tokyo
Client:
Takeo
Title:
NT sfu:l
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140013D
Award:
2014 Design Merit Award
Agency:
Concrete Design Communications / Toronto
Client:
Textile Museum of Canada
Title:
Marimekko, With Love
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140234D
Award:
2014 Design Merit Award
Agency:
Droga5 Australia / Sydney
Client:
Qantas Loyalty
Title:
Stories For Every Journey
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140387D
Award:
2014 Design Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Pro Wildlife e.V.
Title:
Stamping down on poaching
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140508D
Award:
2014 Design Merit Award
Agency:
guertlerbachmann / Hamburg
Client:
Roland Berger
Title:
Every story has a beginning
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140509D
Award:
2014 Design Merit Award
Agency:
Hybrid Design / San Francisco
Client:
Mohawk Fine Papers
Title:
Mohawk Culture of Craft
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140560D
Award:
2014 Design Merit Award
Agency:
Its a Go Communications / Johannesburg
Client:
Saint-Gobain Gyproc
Title:
DryWall Book Shelf
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140585D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
TheTinTinCanCompany
Title:
TinTin
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140729D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo + Art Front Gallery / Tokyo
Client:
Ichihara City
Title:
Ichihara Lakeside Museum [Water Mark]
Category:
Spatial Design / Outdoor Spaces
Annual ID:
140872D
Award:
2014 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Pacific Paints (Boysen) Philippines
Title:
Tree Lungs
Category:
Spatial Design / Outdoor Spaces
Annual ID:
141182D
Award:
2014 Design Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Martin Agency
Title:
Light of Human Kindness
Category:
Spatial Design / Outdoor Spaces
Annual ID:
141207D
Award:
2014 Design Merit Award
Agency:
JWT / Jakarta
Client:
Leuch'tech
Title:
LIGHTEN UP
Category:
Package Design / Product Line
Annual ID:
140616D
Award:
2014 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
Hansgrohe SE
Title:
Smart Heads
Category:
Package Design / Product Line
Annual ID:
140637D
Award:
2014 Design Merit Award
Agency:
Sid Lee / Toronto
Client:
Blue Goose
Title:
Package Design
Category:
Package Design / Product Line
Annual ID:
141141D
Award:
2014 Design Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Popakademie Baden-Wuerttemberg
Title:
Science of Music
Category:
Public Service / Collateral Design
Annual ID:
140315D
Award:
2014 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Pinacoteca do Estado de S. Paulo
Title:
Pinacoteca's art library
Category:
Public Service / Collateral Design
Annual ID:
140403D
Award:
2014 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Tom Hedqvist, Rohsska Museeum
Title:
The Torsten and Wanja Söderberg Prize 2013
Category:
Public Service / Collateral Design
Annual ID:
140526D
Award:
2014 Design Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Vans
Title:
Kustom Kulture Posters
Category:
Public Service / Collateral Design
Annual ID:
140572D