The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Retrospektive Heinz Beier
Agency: beierarbeit / Bielefeld
Client: Haus Wellensiek Category: Collateral Design / Posters - Single
Paper Pencile
Agency: 6D-K / Tokyo
Client: 6D-K Category: Craft / Printing and Paper Craft - Single or Series
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single or Series
LEGO. BLIND ART PROJECT
Agency: serviceplan / Munich
Client: LEGO Category: Design for the Greater Good / For-Profit Initiated
NEWS BOTTLE!
Agency: DENTSU / Tokyo
Client: The Mainichi Newspapers Category: Package Design / Single or Series
Cityscapes
Agency: FCB / Chicago
Client: Valspar Category: Collateral Design / Point of Purchase and In-Store - Series
Mikon Drywall
Agency: Leo Burnett / Toronto
Client: Mikon Drywall Category: Brand Identity / Logo Design
New logo for the Montréal Olympic Park
Agency: lg2boutique / Montreal
Client: Parc Olympique Category: Brand Identity / Logo Design
Hydrant
Agency: BBH India / Mumbai
Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
Wee You-Things Blocks
Agency: Office / San Francisco
Client: Wee Society Category: Product Design / Single or Series
Get Back, Tohoku.
Agency: DENTSU / Tokyo
Client: East Japan Railway Company Category: Craft / Photography - Single or Series
TAMABI
Agency: MR_DESIGN / Tokyo
Client: Tama Art University Category: Craft / Typography - Single or Series
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Collateral Design / Posters - Series
Chameleon Cabin
Agency: Happy F&B / Gothenburg
Client: Goteborgstryckeriet Category: Collateral Design / Promotional Items - Single or Series
Canadian CEO Olympic Invite
Agency: Leo Burnett / Toronto
Client: Bell Category: Collateral Design / Promotional Items - Single or Series
mt ex awashima
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Co. Category: Spatial Design / Outdoor Spaces
Notabilia
Agency: Paprika / Montreal
Client: Les Editions Noir sur Blanc Category: Publication Design / Book Cover Design
Enablis effect
Agency: Cossette / Montreal
Client: Enablis Category: Collateral Design / Booklets and Brochures
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation Category: Collateral Design / Booklets and Brochures
Ping Pong
Agency: Hans Seeger / Wauwatosa
Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
Mind and Movement
Agency: Magpie Studio / London
Client: Wayne McGregor & The Wellcome Trust Category: Public Service / Brand Identity - Campaign
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Short Films and Videos
Kigo Kitchen Branding
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Brand Identity / Brand Identity - Campaign
Mailbooks For Good
Agency: BMF / Sydney
Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated
Unplug + Play
Agency: Leo Burnett / Toronto
Client: Leo Burnett, Toronto Category: Self-Promotion / Single or Series
Frozen Bullets
Agency: shineworks / shanghai
Client: Peace One Day Category: Spatial Design / Not-for-Profit
Not So Pedestrian Lanes
Agency: IdeasXMachina (IXM) / Pasig City
Client: Pasig City Government Philippines Category: Municipal Design / Single or Series
LX Type
Agency: Leo Burnett / Lisboa
Client: Lisbon City Council Category: Municipal Design / Single or Series
RUBBISH FAMZINE
Agency: Kinetic / Singapore
Client: HOLYCRAP.SG Category: Publication Design / Magazine Layout Design
Lady
Agency: Mother / New York
Client: Lady Media Category: Publication Design / Magazine Layout Design
Napkinisms
Agency: WAX / Calgary
Client: Wayward Arts Category: Publication Design / Magazine Layout Design
Storybook For All Eyes
Agency: BBDO and Proximity Thailand / Bangkok
Client: Thailand Association of the Blind Category: Public Service / Publication Design
The Torsten and Wanja Söderberg Prize 2013
Agency: Happy F&B / Gothenburg
Client: Tom Hedqvist, Rohsska Museeum Category: Public Service / Publication Design
The Future Edge Books
Agency: Out of the Box / New Delhi
Client: Future Edge / Marvel Group Category: Public Service / Publication Design
A Design Film Festival
Agency: Beautiful / Singapore
Client: A Design Film Festival Category: Collateral Design / Posters - Single
751 int'l design festival master series poster
Agency: mintbrand / Beijing
Client: 751 int'l design festival Category: Collateral Design / Posters - Single
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Category: Collateral Design / Posters - Single
Five Phrase elements of Taoism
Agency: Studio M / Hong Kong
Client: Studio M Category: Collateral Design / Posters - Single
Sprite LeBron Poster
Agency: Turner Duckworth Design: London & San Francisco / San Francisco
Client: The Coca-Cola Company North America Category: Collateral Design / Posters - Single
The Beautiful Black List
Agency: DENTSU / Tokyo
Client: Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo Category: Craft / Printing and Paper Craft - Single or Series
Love Me
Agency: Design Army / Washington, DC
Client: Neenah Paper Category: Craft / Printing and Paper Craft - Single or Series
Being Together by John Clang
Agency: Do Not Design / Singapore
Client: John Clang Category: Craft / Printing and Paper Craft - Single or Series
Chameleon Cabin
Agency: Happy F&B / Gothenburg
Client: Goteborgstryckeriet Category: Craft / Printing and Paper Craft - Single or Series
Good Paper Project
Agency: Leo Burnett India / Mumbai
Client: Bio farm Category: Craft / Printing and Paper Craft - Single or Series
Studio XO: Power up
Agency: Magpie Studio / London
Client: Nancy Tilbury & Benjamin Males Category: Craft / Printing and Paper Craft - Single or Series
XI
Agency: Nanyang Technological University / Singapore
Client: Garden City Publishers Category: Craft / Printing and Paper Craft - Single or Series
ONOMATOPEE
Agency: Nippon Design Center / Tokyo
Client: Unice Category: Craft / Printing and Paper Craft - Single or Series
Sufi Rock
Agency: Ogilvy & Mather India / Gurgaon
Client: Pernod Ricard India Category: Craft / Printing and Paper Craft - Single or Series
Cut to Build
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Olfa Cutter Category: Craft / Printing and Paper Craft - Single or Series
"SELECT" Paper Promo
Agency: TNOP DESIGN / Bangkok
Client: Antalis (Thailand) Ltd. Category: Craft / Printing and Paper Craft - Single or Series
Award:
2014 Design Bronze Pencil
Agency:
beierarbeit / Bielefeld
Client:
Haus Wellensiek
Title:
Retrospektive Heinz Beier
Category:
Collateral Design / Posters - Single
Annual ID:
140160D
Award:
2014 Design Bronze Pencil
Agency:
6D-K / Tokyo
Client:
6D-K
Title:
Paper Pencile
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140012D
Award:
2014 Design Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140329D
Award:
2014 Design Bronze Pencil
Agency:
serviceplan / Munich
Client:
LEGO
Title:
LEGO. BLIND ART PROJECT
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
141127D
Award:
2014 Design Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
The Mainichi Newspapers
Title:
NEWS BOTTLE!
Category:
Package Design / Single or Series
Annual ID:
140331D
Award:
2014 Design Bronze Pencil
Agency:
FCB / Chicago
Client:
Valspar
Title:
Cityscapes
Category:
Collateral Design / Point of Purchase and In-Store - Series
Annual ID:
140410D
Award:
2014 Design Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Mikon Drywall
Title:
Mikon Drywall
Category:
Brand Identity / Logo Design
Annual ID:
140725D
Award:
2014 Design Bronze Pencil
Agency:
lg2boutique / Montreal
Client:
Parc Olympique
Title:
New logo for the Montréal Olympic Park
Category:
Brand Identity / Logo Design
Annual ID:
140741D
Award:
2014 Design Bronze Pencil
Agency:
BBH India / Mumbai
Client:
Skoda Rapid Leisure
Title:
Hydrant
Category:
Broadcast and Moving Image / Craft Animation
Annual ID:
140154D
Award:
2014 Design Bronze Pencil
Agency:
Office / San Francisco
Client:
Wee Society
Title:
Wee You-Things Blocks
Category:
Product Design / Single or Series
Annual ID:
140875D
Award:
2014 Design Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
East Japan Railway Company
Title:
Get Back, Tohoku.
Category:
Craft / Photography - Single or Series
Annual ID:
140330D
Award:
2014 Design Bronze Pencil
Agency:
MR_DESIGN / Tokyo
Client:
Tama Art University
Title:
TAMABI
Category:
Craft / Typography - Single or Series
Annual ID:
140840D
Award:
2014 Design Bronze Pencil
Agency:
CREATIVE POWER UNIT / Tokyo
Client:
Shiga Art School
Title:
Rolling Eggs
Category:
Collateral Design / Posters - Series
Annual ID:
140258D
Award:
2014 Design Bronze Pencil
Agency:
Happy F&B / Gothenburg
Client:
Goteborgstryckeriet
Title:
Chameleon Cabin
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140525D
Award:
2014 Design Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Bell
Title:
Canadian CEO Olympic Invite
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140724D
Award:
2014 Design Bronze Pencil
Agency:
iyamadesign inc. / Tokyo
Client:
Kamoi kakoshi Co.
Title:
mt ex awashima
Category:
Spatial Design / Outdoor Spaces
Annual ID:
140586D
Award:
2014 Design Bronze Pencil
Agency:
Paprika / Montreal
Client:
Les Editions Noir sur Blanc
Title:
Notabilia
Category:
Publication Design / Book Cover Design
Annual ID:
141013D
Award:
2014 Design Bronze Pencil
Agency:
Cossette / Montreal
Client:
Enablis
Title:
Enablis effect
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140240D
Award:
2014 Design Bronze Pencil
Agency:
DENTSU / Nagoya
Client:
KISHOKAI Medical Corporation
Title:
MOTHER BOOK
Category:
Collateral Design / Booklets and Brochures
Annual ID:
140322D
Award:
2014 Design Bronze Pencil
Agency:
Hans Seeger / Wauwatosa
Client:
Little Brown Mushroom
Title:
Ping Pong
Category:
Publication Design / Book Layout Design
Annual ID:
140524D
Award:
2014 Design Bronze Pencil
Agency:
Magpie Studio / London
Client:
Wayne McGregor & The Wellcome Trust
Title:
Mind and Movement
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140767D
Award:
2014 Design Bronze Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Broadcast and Moving Image / Short Films and Videos
Annual ID:
140254D
Award:
2014 Design Bronze Pencil
Agency:
Creature / Seattle
Client:
Kigo Kitchen
Title:
Kigo Kitchen Branding
Category:
Brand Identity / Brand Identity - Campaign
Annual ID:
140261D
Award:
2014 Design Bronze Pencil
Agency:
BMF / Sydney
Client:
The Footpath Library / Random House Australia
Title:
Mailbooks For Good
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
140179D
Award:
2014 Design Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Leo Burnett, Toronto
Title:
Unplug + Play
Category:
Self-Promotion / Single or Series
Annual ID:
140726D
Award:
2014 Design Bronze Pencil
Agency:
shineworks / shanghai
Client:
Peace One Day
Title:
Frozen Bullets
Category:
Spatial Design / Not-for-Profit
Annual ID:
141133D
Award:
2014 Design Merit Award
Agency:
IdeasXMachina (IXM) / Pasig City
Client:
Pasig City Government Philippines
Title:
Not So Pedestrian Lanes
Category:
Municipal Design / Single or Series
Annual ID:
140564D
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Lisbon City Council
Title:
LX Type
Category:
Municipal Design / Single or Series
Annual ID:
140694D
Award:
2014 Design Merit Award
Agency:
Kinetic / Singapore
Client:
HOLYCRAP.SG
Title:
RUBBISH FAMZINE
Category:
Publication Design / Magazine Layout Design
Annual ID:
140629D
Award:
2014 Design Merit Award
Agency:
Mother / New York
Client:
Lady Media
Title:
Lady
Category:
Publication Design / Magazine Layout Design
Annual ID:
140837D
Award:
2014 Design Merit Award
Agency:
WAX / Calgary
Client:
Wayward Arts
Title:
Napkinisms
Category:
Publication Design / Magazine Layout Design
Annual ID:
141245D
Award:
2014 Design Merit Award
Agency:
BBDO and Proximity Thailand / Bangkok
Client:
Thailand Association of the Blind
Title:
Storybook For All Eyes
Category:
Public Service / Publication Design
Annual ID:
140145D
Award:
2014 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Tom Hedqvist, Rohsska Museeum
Title:
The Torsten and Wanja Söderberg Prize 2013
Category:
Public Service / Publication Design
Annual ID:
140527D
Award:
2014 Design Merit Award
Agency:
Out of the Box / New Delhi
Client:
Future Edge / Marvel Group
Title:
The Future Edge Books
Category:
Public Service / Publication Design
Annual ID:
141010D
Award:
2014 Design Merit Award
Agency:
Beautiful / Singapore
Client:
A Design Film Festival
Title:
A Design Film Festival
Category:
Collateral Design / Posters - Single
Annual ID:
140159D
Award:
2014 Design Merit Award
Agency:
mintbrand / Beijing
Client:
751 int'l design festival
Title:
751 int'l design festival master series poster
Category:
Collateral Design / Posters - Single
Annual ID:
140824D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India
Title:
Sufi Rock
Category:
Collateral Design / Posters - Single
Annual ID:
140901D
Award:
2014 Design Merit Award
Agency:
Studio M / Hong Kong
Client:
Studio M
Title:
Five Phrase elements of Taoism
Category:
Collateral Design / Posters - Single
Annual ID:
141154D
Award:
2014 Design Merit Award
Agency:
Turner Duckworth Design: London & San Francisco / San Francisco
Client:
The Coca-Cola Company North America
Title:
Sprite LeBron Poster
Category:
Collateral Design / Posters - Single
Annual ID:
141223D
Award:
2014 Design Merit Award
Agency:
DENTSU / Tokyo
Client:
Yoshida Hideo Memorial Foundation/Advertising Museum Tokyo
Title:
The Beautiful Black List
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140338D
Award:
2014 Design Merit Award
Agency:
Design Army / Washington, DC
Client:
Neenah Paper
Title:
Love Me
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140340D
Award:
2014 Design Merit Award
Agency:
Do Not Design / Singapore
Client:
John Clang
Title:
Being Together by John Clang
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140355D
Award:
2014 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Goteborgstryckeriet
Title:
Chameleon Cabin
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140528D
Award:
2014 Design Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bio farm
Title:
Good Paper Project
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140692D
Award:
2014 Design Merit Award
Agency:
Magpie Studio / London
Client:
Nancy Tilbury & Benjamin Males
Title:
Studio XO: Power up
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140769D
Award:
2014 Design Merit Award
Agency:
Nanyang Technological University / Singapore
Client:
Garden City Publishers
Title:
XI
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140855D
Award:
2014 Design Merit Award
Agency:
Nippon Design Center / Tokyo
Client:
Unice
Title:
ONOMATOPEE
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140870D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather India / Gurgaon
Client:
Pernod Ricard India
Title:
Sufi Rock
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140904D
Award:
2014 Design Merit Award
Agency:
Ogilvy & Mather Thailand / Bangkok
Client:
Olfa Cutter
Title:
Cut to Build
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
140916D
Award:
2014 Design Merit Award
Agency:
TNOP DESIGN / Bangkok
Client:
Antalis (Thailand) Ltd.
Title:
"SELECT" Paper Promo
Category:
Craft / Printing and Paper Craft - Single or Series
Annual ID:
141219D