The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Assassin's Creed IV Black Flag - Defy History
Agency: Sid Lee / Paris
Client: UBISOFT EMEA Category: Websites / Other Consumer Goods
Street View Delivery
Agency: AlmapBBDO / Sao Paulo
Client: Gol Linhas Aereas Category: Advertising on Mobile Devices / Banners
The Next Big Thing Is Here: MagnaCartaHolyGrail
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Online Films & Video / Short Form - Series/Episodes
Quietest Show On Earth
Agency: McCann-Erickson / New York
Client: General Mills Category: Online Films & Video / Short Form - Series/Episodes
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Online Films & Video / Short Form - Series/Episodes
Art, Copy & Code Dynamic Video
Agency: 72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google Advertising Arts Category: Online Films & Video / Short Form - Single
Photoshop Live-Street Retouch Prank
Agency: Abby Norm / Stockholm
Client: Adobe Category: Online Films & Video / Short Form - Single
Training Tracks
Agency: BBDO / New York
Client: Procter & Gamble + Gillette Category: Online Films & Video / Short Form - Single
THE HOOK
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
THE TECHNICIAN
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
THE HAMSTER
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
THE CHASE
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Online Films & Video / Short Form - Single
Intention
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Online Films & Video / Short Form - Single
WestJet Christmas Miracle: Real-Time Giving
Agency: WestJet Experiential / Calgary + studio m / Toronto + Mosaic / Toronto
Client: WestJet Category: Online Films & Video / Short Form - Single
Departure Roulette
Agency: Wieden+Kennedy / New York
Client: Heineken Category: Online Films & Video / Short Form - Single
FUNFAIR IN YOUR MOUTH
Agency: Beacon/Leo Burnett / Tokyo
Client: Ebara Foods Industry, Inc. Category: Websites / Branded Games
Heart of the Arctic
Agency: Cossette / Montreal
Client: Royal Canadian Mint Category: Websites / Branded Games
The 12 cans of Christmas
Agency: LG2 / Montreal + lg2fabrique / Montreal
Client: lg2 Category: Websites / Branded Games
Chrome Experiment: Ramakien
Agency: Ogilvy & Mather / Singapore
Client: Google Category: Websites / Branded Games
LOADING
Agency: Y&R Colombia / Bogota
Client: GOODYEAR Category: Banners & Interactive Advertising / Page Take-Over Banners
PENGUIN NAVI
Agency: Hakuhodo Inc. / Tokyo
Client: Sunshine City Corporation Category: User Experience Design - Mobile / Design Craft
The Walking Dead Chop Shop
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: User Experience Design - Mobile / Design Craft
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client: Google, Volkswagen Category: Mobile Applications/Sites / Durable Goods
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Brand Transformation / Single
A Better Island Vacation
Agency: Ogilvy / New York
Client: British Airways and VisitBritain Category: Brand Transformation / Single
THE BRIGHTEST ONLINE AD
Agency: Publicis Germany / Munich / Frankfurt
Client: Lupine Lighting System/ BIKE digital Category: Banners & Interactive Advertising / Interactive Banners
12 Days of Giving
Agency: 72andSunny / Los Angeles
Client: Google Category: Websites / Public Service/Non-Profit
ugly truth
Agency: Arnold Worldwide / Boston
Client: truth Category: Websites / Public Service/Non-Profit
Bribe the Senate
Agency: Goodby Silverstein & Partners / San Francisco
Client: Goodby Silverstein & Partners Category: Websites / Public Service/Non-Profit
Missing Kids Stamps
Agency: Lowe Roche / Toronto
Client: Enfant-Retour Quebec (Missing Children's Network) Category: Websites / Public Service/Non-Profit
MakeHealthLast.ca
Agency: Lowe Roche / Toronto
Client: The Heart and Stroke Foundation of Canada Category: Websites / Public Service/Non-Profit
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The Ad Council Category: Websites / Public Service/Non-Profit
The Most Powerful Arm Ever Invented
Agency: Reactive / Sydney
Client: Save Our Sons Category: Websites / Public Service/Non-Profit
Voice Bank
Agency: Sancho BBDO / Bogota
Client: El Tiempo Newspaper Category: Websites / Public Service/Non-Profit
University of Oregon Recruitment Site
Agency: Super Top Secret / Salt Lake City
Client: University of Oregon Category: Websites / Public Service/Non-Profit
An Idea Lives On
Agency: The Martin Agency / Richmond + Tool / Santa Monica
Client: John F. Kennedy Presidential Library Category: Websites / Public Service/Non-Profit
A Journal of Insomnia
Agency: National Film Board of Canada / Montreal + Akufen / Montreal
Client: The National Film Board of Canada - Akufen Category: Online Films & Video / User Generated Content
7 Days of Rain
Agency: SMFB / Oslo
Client: Geox Category: Websites / Footwear, Clothing and Accessories
The Next Big Thing Is Here with Samsung + Jay Z
Agency: 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Integrated Branding / Integrated Branding Campaign - 360
ugly truth
Agency: Arnold Worldwide / Boston
Client: truth Category: Integrated Branding / Integrated Branding Campaign - 360
Milka last square
Agency: Buzzman / Paris
Client: Mondelez Internatioal Category: Integrated Branding / Integrated Branding Campaign - 360
The Challenge Lab
Agency: Droga5 / New York
Client: Prudential Category: Integrated Branding / Integrated Branding Campaign - 360
Got Sleep?
Agency: Goodby Silverstein & Partners / San Francisco
Client: California Milk Processor Board Category: Integrated Branding / Integrated Branding Campaign - 360
Project Imaginat10n
Agency: Grey / New York
Client: Canon Category: Integrated Branding / Integrated Branding Campaign - 360
Volunteer to promote volunteering
Agency: Leo Burnett Melbourne / Southbank
Client: SEEK Volunteer Category: Integrated Branding / Integrated Branding Campaign - 360
THE SECOND HAND CAMPAIGN
Agency: SMFB / Oslo
Client: IKEA Category: Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Merit Award
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Roam Free
Category:
Craft / Video / Direction
Annual ID:
141297N
Award:
2014 Interactive Merit Award
Agency:
Sid Lee / Paris
Client:
UBISOFT EMEA
Title:
Assassin's Creed IV Black Flag - Defy History
Category:
Websites / Other Consumer Goods
Annual ID:
141139N
Award:
2014 Interactive Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Gol Linhas Aereas
Title:
Street View Delivery
Category:
Advertising on Mobile Devices / Banners
Annual ID:
140072N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
The Next Big Thing Is Here: MagnaCartaHolyGrail
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
140020N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
General Mills
Title:
Quietest Show On Earth
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
140795N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Datagrams
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
140965N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google Advertising Arts
Title:
Art, Copy & Code Dynamic Video
Category:
Online Films & Video / Short Form - Single
Annual ID:
140019N
Award:
2014 Interactive Merit Award
Agency:
Abby Norm / Stockholm
Client:
Adobe
Title:
Photoshop Live-Street Retouch Prank
Category:
Online Films & Video / Short Form - Single
Annual ID:
140033N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
Procter & Gamble + Gillette
Title:
Training Tracks
Category:
Online Films & Video / Short Form - Single
Annual ID:
140122N
Award:
2014 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
THE HOOK
Category:
Online Films & Video / Short Form - Single
Annual ID:
140442N
Award:
2014 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
THE TECHNICIAN
Category:
Online Films & Video / Short Form - Single
Annual ID:
140443N
Award:
2014 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
THE HAMSTER
Category:
Online Films & Video / Short Form - Single
Annual ID:
140444N
Award:
2014 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Trucks
Title:
THE CHASE
Category:
Online Films & Video / Short Form - Single
Annual ID:
140445N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / Sydney + Leo Burnett / Chicago
Client:
Coca-Cola
Title:
Small World Machines
Category:
Online Films & Video / Short Form - Single
Annual ID:
140671N
Award:
2014 Interactive Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Intention
Category:
Online Films & Video / Short Form - Single
Annual ID:
141194N
Award:
2014 Interactive Merit Award
Agency:
WestJet Experiential / Calgary + studio m / Toronto + Mosaic / Toronto
Client:
WestJet
Title:
WestJet Christmas Miracle: Real-Time Giving
Category:
Online Films & Video / Short Form - Single
Annual ID:
141247N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Heineken
Title:
Departure Roulette
Category:
Online Films & Video / Short Form - Single
Annual ID:
141255N
Award:
2014 Interactive Merit Award
Agency:
Beacon/Leo Burnett / Tokyo
Client:
Ebara Foods Industry, Inc.
Title:
FUNFAIR IN YOUR MOUTH
Category:
Websites / Branded Games
Annual ID:
140157N
Award:
2014 Interactive Merit Award
Agency:
Cossette / Montreal
Client:
Royal Canadian Mint
Title:
Heart of the Arctic
Category:
Websites / Branded Games
Annual ID:
140244N
Award:
2014 Interactive Merit Award
Agency:
LG2 / Montreal + lg2fabrique / Montreal
Client:
lg2
Title:
The 12 cans of Christmas
Category:
Websites / Branded Games
Annual ID:
140739N
Award:
2014 Interactive Merit Award
Agency:
North Kingdom / Skelleftea
Client:
Google
Title:
Cube Slam
Category:
Websites / Branded Games
Annual ID:
140874N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Google
Title:
Chrome Experiment: Ramakien
Category:
Websites / Branded Games
Annual ID:
140910N
Award:
2014 Interactive Merit Award
Agency:
PARTY / Tokyo
Client:
Google Japan
Title:
World Wide Maze
Category:
Websites / Branded Games
Annual ID:
141020N
Award:
2014 Interactive Merit Award
Agency:
Y&R Colombia / Bogota
Client:
GOODYEAR
Title:
LOADING
Category:
Banners & Interactive Advertising / Page Take-Over Banners
Annual ID:
141284N
Award:
2014 Interactive Merit Award
Agency:
Hakuhodo Inc. / Tokyo
Client:
Sunshine City Corporation
Title:
PENGUIN NAVI
Category:
User Experience Design - Mobile / Design Craft
Annual ID:
140519N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
The Walking Dead Chop Shop
Category:
User Experience Design - Mobile / Design Craft
Annual ID:
140579N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Deutsch LA / Los Angeles + Google Creative Partnerships / Mountain View
Client:
Google, Volkswagen
Title:
Volkswagen SmileDrive: A Google Art, Copy & Code Project
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
140499N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Brand Transformation / Single
Annual ID:
140127N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
British Airways and VisitBritain
Title:
A Better Island Vacation
Category:
Brand Transformation / Single
Annual ID:
140972N
Award:
2014 Interactive Merit Award
Agency:
Publicis Germany / Munich / Frankfurt
Client:
Lupine Lighting System/ BIKE digital
Title:
THE BRIGHTEST ONLINE AD
Category:
Banners & Interactive Advertising / Interactive Banners
Annual ID:
141048N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Google
Title:
12 Days of Giving
Category:
Websites / Public Service/Non-Profit
Annual ID:
140016N
Award:
2014 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
ugly truth
Category:
Websites / Public Service/Non-Profit
Annual ID:
140082N
Award:
2014 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Goodby Silverstein & Partners
Title:
Bribe the Senate
Category:
Websites / Public Service/Non-Profit
Annual ID:
140456N
Award:
2014 Interactive Merit Award
Agency:
Lowe Roche / Toronto
Client:
Enfant-Retour Quebec (Missing Children's Network)
Title:
Missing Kids Stamps
Category:
Websites / Public Service/Non-Profit
Annual ID:
140760N
Award:
2014 Interactive Merit Award
Agency:
Lowe Roche / Toronto
Client:
The Heart and Stroke Foundation of Canada
Title:
MakeHealthLast.ca
Category:
Websites / Public Service/Non-Profit
Annual ID:
140761N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
The Ad Council
Title:
The Greatest Action Movie Ever
Category:
Websites / Public Service/Non-Profit
Annual ID:
140793N
Award:
2014 Interactive Merit Award
Agency:
Reactive / Sydney
Client:
Save Our Sons
Title:
The Most Powerful Arm Ever Invented
Category:
Websites / Public Service/Non-Profit
Annual ID:
141081N
Award:
2014 Interactive Merit Award
Agency:
Sancho BBDO / Bogota
Client:
El Tiempo Newspaper
Title:
Voice Bank
Category:
Websites / Public Service/Non-Profit
Annual ID:
141123N
Award:
2014 Interactive Merit Award
Agency:
Super Top Secret / Salt Lake City
Client:
University of Oregon
Title:
University of Oregon Recruitment Site
Category:
Websites / Public Service/Non-Profit
Annual ID:
141156N
Award:
2014 Interactive Merit Award
Agency:
The Martin Agency / Richmond + Tool / Santa Monica
Client:
John F. Kennedy Presidential Library
Title:
An Idea Lives On
Category:
Websites / Public Service/Non-Profit
Annual ID:
141210N
Award:
2014 Interactive Merit Award
Agency:
National Film Board of Canada / Montreal + Akufen / Montreal
Client:
The National Film Board of Canada - Akufen
Title:
A Journal of Insomnia
Category:
Online Films & Video / User Generated Content
Annual ID:
140856N
Award:
2014 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
Geox
Title:
7 Days of Rain
Category:
Websites / Footwear, Clothing and Accessories
Annual ID:
141144N
Award:
2014 Interactive Merit Award
Agency:
72andSunny / Los Angeles
Client:
Samsung Telecommunications America
Title:
The Next Big Thing Is Here with Samsung + Jay Z
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140021N
Award:
2014 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
truth
Title:
ugly truth
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140084N
Award:
2014 Interactive Merit Award
Agency:
Buzzman / Paris
Client:
Mondelez Internatioal
Title:
Milka last square
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140194N
Award:
2014 Interactive Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
The Challenge Lab
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140381N
Award:
2014 Interactive Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Board
Title:
Got Sleep?
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140457N
Award:
2014 Interactive Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Project Imaginat10n
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140476N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
SEEK Volunteer
Title:
Volunteer to promote volunteering
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140699N
Award:
2014 Interactive Merit Award
Agency:
SMFB / Oslo
Client:
IKEA
Title:
THE SECOND HAND CAMPAIGN
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
141146N