The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge Category: Websites / Branded Games
The Rolex Daytona Experience
Agency: Firstborn / New York
Client: Rolex Category: User Experience Design - Mobile / Design Craft
A Journey Through Middle-earth
Agency: North Kingdom / Skelleftea
Client: Google & Warner Bros. Category: User Experience Design - Mobile / Design Craft
Gravity Mode on DOTS
Agency: Betaworks / New York
Client: GE Category: Advertising on Mobile Devices / In-App
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Craft / Animation/Motion Graphics
Easy Way Subtitles
Agency: LDC / São Paulo
Client: Easy Way Language Center Category: Websites / Services
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Use of Technology / Product & Mobile Integration
Facebook 1914
Agency: DDB / Paris
Client: Musee de la Grande Guerre Category: Social Media / Best Social Media Page by a Brand
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Online Films & Video / Long Form - Single
A Ticket to Visit Mum
Agency: Ogilvy / New York
Client: British Airways Category: Online Films & Video / Long Form - Single
Names for Change
Agency: McKinney / Durham
Client: Urban Ministries of Durham Category: User Experience Design - Web / Design Craft
LIFE SIZE MESSI
Agency: Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
NFC Charity Stickers
Agency: Cheil / Hong Kong
Client: Unicef Category: Mobile Applications/Sites / Public Service/Non-Profit
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit
Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: Websites / Durable Goods
Pelikan Word Finder
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Written in the Stars
Agency: AKQA / New York
Client: AKQA Category: Mobile Applications/Sites / Self-Promotion
Phone Stack
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Mobile Applications/Sites / Branded Games
Perfect Pop
Agency: Deutsch / Los Angeles
Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
bookly
Agency: NATIVE VML / South Africa
Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity
Agency: AKQA / San Francisco
Client: Levi Strauss & Co. Category: Other Digital Solutions
Digital Newspaper Holder
Agency: Jung von Matt / Limmat / Zurich
Client: Neue Zuercher Zeitung Category: Other Digital Solutions
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: Websites / Cosmetics, Toiletries and Personal Care
Working Not Working
Agency: Working Not Working / New York
Client: Working Not Working Category: Websites / Social Networks/Community
Kit Kat Tic Tac Tweet
Agency: JWT / London
Client: Nestle Category: Social Media / Branded Social Post
The Hornbach Hammer
Agency: HEIMAT / Berlin
Client: Hornbach Category: Social Media / Best Integrated Campaign Led by Social
The Most Powerful Arm Ever Invented
Agency: Reactive / Sydney
Client: Save Our Sons Category: Social Media / Best Integrated Campaign Led by Social
Project Drive-in
Agency: RPA / Santa Monica
Client: American Honda Motor Co., Inc Category: Social Media / Best Integrated Campaign Led by Social
RUN NAVI
Agency: Beacon/Leo Burnett / Tokyo
Client: Puma Japan Category: User Experience Design - Mobile / Utility
Nike+ Training Club app
Agency: AKQA / London
Client: Nike Category: User Experience Design - Mobile / User Experience
Instagram Time Machine
Agency: Cossette / Toronto
Client: Toronto Silent Film Festival Category: User Experience Design - Mobile / User Experience
Really Friends ?
Agency: Publicis Conseil / Paris
Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Craft / Sound Design
Foursquare Time Machine
Agency: B-Reel / New York
Client: Foursquare Category: Data and Human Experience / Online Data Visualization & Info Graphics
FIRST TRACKS
Agency: Forsman & Bodenfors / Gothenburg
Client: Helly Hansen Category: Mobile Applications/Sites / Consumer Goods
Lip-Game
Agency: BBDO Proximity / Duesseldorf
Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
Enjoy Your Privacy
Agency: Leo Burnett / Chicago
Client: Norton by Symantec Category: Websites / Other Consumer Goods
The Developer
Agency: Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles
Client: Samsung Category: Online Films & Video / Short Form - Single
The Born Friends Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online Films & Video / Short Form - Single
Hollywood & Vines
Agency: Mullen / Boston
Client: Airbnb Category: Online Films & Video / User Generated Content
UNIQLO HairDo
Agency: Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York
Client: Uniqlo Category: Websites / Footwear, Clothing and Accessories
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It
Agency: Droga5 / New York
Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated
Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver
Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
Award:
2014 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Portland + Legwork / Denver
Client:
Dodge
Title:
Hands On Ron Burgundy Game
Category:
Websites / Branded Games
Annual ID:
141264N
Award:
2014 Interactive Silver Pencil
Agency:
Firstborn / New York
Client:
Rolex
Title:
The Rolex Daytona Experience
Category:
User Experience Design - Mobile / Design Craft
Annual ID:
140426N
Award:
2014 Interactive Silver Pencil
Agency:
North Kingdom / Skelleftea
Client:
Google & Warner Bros.
Title:
A Journey Through Middle-earth
Category:
User Experience Design - Mobile / Design Craft
Annual ID:
140873N
Award:
2014 Interactive Silver Pencil
Agency:
Betaworks / New York
Client:
GE
Title:
Gravity Mode on DOTS
Category:
Advertising on Mobile Devices / In-App
Annual ID:
140167N
Award:
2014 Interactive Silver Pencil
Agency:
Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client:
Chipotle Mexican Grill
Title:
The Scarecrow
Category:
Craft / Animation/Motion Graphics
Annual ID:
140253N
Award:
2014 Interactive Silver Pencil
Agency:
LDC / São Paulo
Client:
Easy Way Language Center
Title:
Easy Way Subtitles
Category:
Websites / Services
Annual ID:
140745N
Award:
2014 Interactive Silver Pencil
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141052N
Award:
2014 Interactive Silver Pencil
Agency:
DDB / Paris
Client:
Musee de la Grande Guerre
Title:
Facebook 1914
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
140283N
Award:
2014 Interactive Silver Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
Milk Carton 2.0
Category:
Social Media / Branded Social Campaign
Annual ID:
140486N
Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Social Media / Branded Social Campaign
Annual ID:
140711N
Award:
2014 Interactive Silver Pencil
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Online Films & Video / Long Form - Single
Annual ID:
140677N
Award:
2014 Interactive Silver Pencil
Agency:
Ogilvy / New York
Client:
British Airways
Title:
A Ticket to Visit Mum
Category:
Online Films & Video / Long Form - Single
Annual ID:
140956N
Award:
2014 Interactive Silver Pencil
Agency:
McKinney / Durham
Client:
Urban Ministries of Durham
Title:
Names for Change
Category:
User Experience Design - Web / Design Craft
Annual ID:
140804N
Award:
2014 Interactive Silver Pencil
Agency:
Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client:
ELECTRONIC ARTS
Title:
LIFE SIZE MESSI
Category:
User Experience Design - Web / Design Craft
Annual ID:
141250N
Award:
2014 Interactive Silver Pencil
Agency:
Cheil / Hong Kong
Client:
Unicef
Title:
NFC Charity Stickers
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140198N
Award:
2014 Interactive Silver Pencil
Agency:
DDB DM9JaymeSyfu/Digit / Makati
Client:
Smart Communications
Title:
TXTBKS
Category:
Mobile Applications/Sites / Public Service/Non-Profit
Annual ID:
140302N
Award:
2014 Interactive Silver Pencil
Agency:
Hudson Rouge / New York
Client:
The Lincoln Motor Company
Title:
Hello Again
Category:
Websites / Durable Goods
Annual ID:
140555N
Award:
2014 Interactive Silver Pencil
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Pelikan Americas
Title:
Pelikan Word Finder
Category:
Use of Technology / Augmented Experience
Annual ID:
140896N
Award:
2014 Interactive Silver Pencil
Agency:
AKQA / New York
Client:
AKQA
Title:
Written in the Stars
Category:
Mobile Applications/Sites / Self-Promotion
Annual ID:
140050N
Award:
2014 Interactive Silver Pencil
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Phone Stack
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
140137N
Award:
2014 Interactive Silver Pencil
Agency:
Deutsch / Los Angeles
Client:
Pop Secret
Title:
Perfect Pop
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140343N
Award:
2014 Interactive Silver Pencil
Agency:
NATIVE VML / South Africa
Client:
Modjaji Books
Title:
bookly
Category:
Mobile Applications/Sites / Services/Utilities
Annual ID:
140858N
Award:
2014 Interactive Bronze Pencil
Agency:
AKQA / San Francisco
Client:
Levi Strauss & Co.
Title:
Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity
Category:
Other Digital Solutions
Annual ID:
140052N
Award:
2014 Interactive Bronze Pencil
Agency:
Jung von Matt / Limmat / Zurich
Client:
Neue Zuercher Zeitung
Title:
Digital Newspaper Holder
Category:
Other Digital Solutions
Annual ID:
140601N
Award:
2014 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
New Museum
Title:
Recalling 1993
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140375N
Award:
2014 Interactive Bronze Pencil
Agency:
Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
Websites / Cosmetics, Toiletries and Personal Care
Annual ID:
140496N
Award:
2014 Interactive Bronze Pencil
Agency:
Working Not Working / New York
Client:
Working Not Working
Title:
Working Not Working
Category:
Websites / Social Networks/Community
Annual ID:
141280N
Award:
2014 Interactive Bronze Pencil
Agency:
JWT / London
Client:
Nestle
Title:
Kit Kat Tic Tac Tweet
Category:
Social Media / Branded Social Post
Annual ID:
140617N
Award:
2014 Interactive Bronze Pencil
Agency:
HEIMAT / Berlin
Client:
Hornbach
Title:
The Hornbach Hammer
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
140537N
Award:
2014 Interactive Bronze Pencil
Agency:
Reactive / Sydney
Client:
Save Our Sons
Title:
The Most Powerful Arm Ever Invented
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
141080N
Award:
2014 Interactive Bronze Pencil
Agency:
RPA / Santa Monica
Client:
American Honda Motor Co., Inc
Title:
Project Drive-in
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
141098N
Award:
2014 Interactive Bronze Pencil
Agency:
Beacon/Leo Burnett / Tokyo
Client:
Puma Japan
Title:
RUN NAVI
Category:
User Experience Design - Mobile / Utility
Annual ID:
140156N
Award:
2014 Interactive Bronze Pencil
Agency:
AKQA / London
Client:
Nike
Title:
Nike+ Training Club app
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140049N
Award:
2014 Interactive Bronze Pencil
Agency:
Cossette / Toronto
Client:
Toronto Silent Film Festival
Title:
Instagram Time Machine
Category:
User Experience Design - Mobile / User Experience
Annual ID:
140245N
Award:
2014 Interactive Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Nescafe
Title:
Really Friends ?
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
141045N
Award:
2014 Interactive Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Craft / Sound Design
Annual ID:
140332N
Award:
2014 Interactive Bronze Pencil
Agency:
B-Reel / New York
Client:
Foursquare
Title:
Foursquare Time Machine
Category:
Data and Human Experience / Online Data Visualization & Info Graphics
Annual ID:
140090N
Award:
2014 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Helly Hansen
Title:
FIRST TRACKS
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
140439N
Award:
2014 Interactive Bronze Pencil
Agency:
BBDO Proximity / Duesseldorf
Client:
Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.
Title:
Lip-Game
Category:
Social Media / Best Use of A Social Network
Annual ID:
140138N
Award:
2014 Interactive Bronze Pencil
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Social Media / Best Use of A Social Network
Annual ID:
140227N
Award:
2014 Interactive Bronze Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Check-In
Category:
Social Media / Best Use of A Social Network
Annual ID:
140487N
Award:
2014 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Norton by Symantec
Title:
Enjoy Your Privacy
Category:
Websites / Other Consumer Goods
Annual ID:
140645N
Award:
2014 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago + Rock Paper Scissors / Santa Monica + Furlined / Santa Monica + The Mill / Los Angeles
Client:
Samsung
Title:
The Developer
Category:
Online Films & Video / Short Form - Single
Annual ID:
140646N
Award:
2014 Interactive Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The Born Friends Family Portrait
Category:
Online Films & Video / Short Form - Single
Annual ID:
141027N
Award:
2014 Interactive Bronze Pencil
Agency:
Mullen / Boston
Client:
Airbnb
Title:
Hollywood & Vines
Category:
Online Films & Video / User Generated Content
Annual ID:
140846N
Award:
2014 Interactive Bronze Pencil
Agency:
Projector / New York + White / Tokyo + mini title / London + smallgiants inc. / New York
Client:
Uniqlo
Title:
UNIQLO HairDo
Category:
Websites / Footwear, Clothing and Accessories
Annual ID:
141038N
Award:
2014 Interactive Bronze Pencil
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140099N
Award:
2014 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
Newcastle
Title:
If We Made It
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
140374N
Award:
2014 Interactive Bronze Pencil
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Citi Bike
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
141053N
Award:
2014 Interactive Bronze Pencil
Agency:
Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver
Client:
Dodge
Title:
Ron Burgundy Integrated
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
141267N
