The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Social Media / Branded Social Campaign
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Best Social Media Page by a Brand
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Social Media / Best Integrated Campaign Led by Social
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Social Media / Branded Social Campaign
Ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: Vodafone Romania Category: Social Media / Branded Social Campaign
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Social Media / Branded Social Campaign
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Branded Social Campaign
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Best Use of a Social Network
No Bollocks
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Social Media Page by a Brand
ELAN Taste the Translation
Agency: JWT Amsterdam / Amsterdam
Client: ELAN Category: Social Media / Branded Social Post
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Social Media / Best Integrated Campaign Led by Social
Foo Fighters RVA
Agency: The Branching / Richmond
Client: Foo Fighters RVA Category: Social Media / Best Integrated Campaign Led by Social
Dead Mouse Theatre Tumblr
Agency: Barton F. Graf LLC / New York, NY
Client: The Scotts Miracle-Gro Company Category: Social Media / Branded Social Campaign
LGBTAvatars
Agency: Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7
Client: Prague Pride Category: Social Media / Branded Social Campaign
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania Category: Social Media / Best Use of a Social Network
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Branded Social Post
Tweeting With Mittens
Agency: Victors & Spoils / Boulder + EVB / Boulder
Client: JCPenney Category: Social Media / Branded Social Post
Kombi Last Wishes
Agency: AlmapBBDO / Sao Paulo
Client: Volkswagen Category: Social Media / Best Integrated Campaign Led by Social
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Integrated Campaign Led by Social
ghita, The Social Shepherd
Agency: BV McCann Erickson Romania / Bucharest
Client: vodafone Romania Category: Social Media / Best Integrated Campaign Led by Social
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Best Integrated Campaign Led by Social
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Best Integrated Campaign Led by Social
Keep the Flame Alive
Agency: Leo Burnett Beirut / Beirut
Client: Johnnie Walker “Keep Walking Lebanon” Category: Social Media / Best Integrated Campaign Led by Social
More Than A Costume
Agency: Publicis Kaplan Thaler / New York
Client: Doctors of the World Category: Social Media / Best Integrated Campaign Led by Social
Tough Decisions
Agency: TBWAHuntLascaris - Johannesburg / Sandton
Client: Médecins Sans Frontières Category: Social Media / Best Integrated Campaign Led by Social
Holiday Spam
Agency: Wieden+Kennedy / London
Client: Three Category: Social Media / Best Integrated Campaign Led by Social
Radiant Return
Agency: DDB Group Melbourne / Melbourne
Client: PZ Cussons Category: Social Media / Branded Social Campaign
Bring Down the King
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Social Media / Branded Social Campaign
Taco Bell Blackout
Agency: DigitasLBi / San Francisco
Client: Taco Bell Category: Social Media / Branded Social Campaign
If We Won
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Newcastle Brown Ale: Band of Brands
Agency: Droga5 / New York
Client: Heineken USA / Newcastle Brown Ale Category: Social Media / Branded Social Campaign
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Branded Social Campaign
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Social Media / Branded Social Campaign
Re-Employment
Agency: Leo Burnett Chicago / Chicago
Client: Fifth Third Bank Category: Social Media / Branded Social Campaign
Giformances
Agency: Young & Rubicam Budapest / Budapest
Client: Katona József Theater Category: Social Media / Branded Social Campaign
HORSE With Harden
Agency: BBDO / New York
Client: Foot Locker Category: Social Media / Best Use of a Social Network
Tap Thru
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Best Use of a Social Network
Just ROO it!
Agency: Cheil Germany GmbH / Schwalbach am Taunus + Cheil UK / London
Client: Bernd Hummel GmbH Category: Social Media / Best Use of a Social Network
Photoshop Halloween Murder Mystery
Agency: Edelman / San Francisco
Client: Adobe Category: Social Media / Best Use of a Social Network
BLAH Airlines
Agency: Eleven, Inc. / San Francisco
Client: Virgin America Category: Social Media / Best Use of a Social Network
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Social Media / Best Use of a Social Network
Social Savvy Burglar
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Social Media / Best Use of a Social Network
BLOODBOOK
Agency: Leo Burnett Indonesia / Jakarta
Client: Palang Merah Indonesia Category: Social Media / Best Use of a Social Network
#Tweet2Lease
Agency: mcgarrybowen / Chicago
Client: Oscar Mayer Category: Social Media / Best Use of a Social Network
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Social Media / Best Use of a Social Network
#THROUGHMYEYES
Agency: Ogilvy & Mather / Praha 7
Client: The Leontinka Foundation Category: Social Media / Best Use of a Social Network
Memory Project
Agency: Rethink / Toronto
Client: Historica Canada Category: Social Media / Best Use of a Social Network
Award:
2015 Social Media Best of Discipline Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150360A
Award:
2015 Social Media Gold Pencil
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen-Will Beats Noise
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150360A
Award:
2015 Social Media Gold Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth Breaks All Barriers
Category:
Social Media / Branded Social Campaign
Annual ID:
150777A
Award:
2015 Social Media Gold Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150087A
Award:
2015 Social Media Silver Pencil
Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
ZDK Gesellschaft Demokratische Kultur GmbH
Title:
Nazis against Nazis – Germany's most involuntary charity walk
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150456A
Award:
2015 Social Media Silver Pencil
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Branded Social Campaign
Annual ID:
150051A
Award:
2015 Social Media Silver Pencil
Agency:
BV McCann Erickson Romania / Bucharest
Client:
Vodafone Romania
Title:
Ghita, The Social Shepherd
Category:
Social Media / Branded Social Campaign
Annual ID:
150206A
Award:
2015 Social Media Silver Pencil
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Social Media / Branded Social Campaign
Annual ID:
150390A
Award:
2015 Social Media Silver Pencil
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Branded Social Campaign
Annual ID:
150554A
Award:
2015 Social Media Silver Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Best Use of a Social Network
Annual ID:
150088A
Award:
2015 Social Media Silver Pencil
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
No Bollocks
Category:
Social Media / Best Social Media Page by a Brand
Annual ID:
150362A
Award:
2015 Social Media Silver Pencil
Agency:
JWT Amsterdam / Amsterdam
Client:
ELAN
Title:
ELAN Taste the Translation
Category:
Social Media / Branded Social Post
Annual ID:
150578A
Award:
2015 Social Media Bronze Pencil
Agency:
Leo Burnett, Toronto / Toronto, Chicago, London + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client:
Procter & Gamble/Always
Title:
#LikeAGirl
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150692A
Award:
2015 Social Media Bronze Pencil
Agency:
The Branching / Richmond
Client:
Foo Fighters RVA
Title:
Foo Fighters RVA
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
151098A
Award:
2015 Social Media Bronze Pencil
Agency:
Barton F. Graf LLC / New York, NY
Client:
The Scotts Miracle-Gro Company
Title:
Dead Mouse Theatre Tumblr
Category:
Social Media / Branded Social Campaign
Annual ID:
150093A
Award:
2015 Social Media Bronze Pencil
Agency:
Geometry Global / Praha 7 + Ogilvy & Mather / Praha 7
Client:
Prague Pride
Title:
LGBTAvatars
Category:
Social Media / Branded Social Campaign
Annual ID:
150447A
Award:
2015 Social Media Bronze Pencil
Agency:
BV McCann Erickson Romania / Bucharest
Client:
vodafone Romania
Title:
ghita, The Social Shepherd
Category:
Social Media / Best Use of a Social Network
Annual ID:
150207A
Award:
2015 Social Media Bronze Pencil
Agency:
Leo Burnett Beirut / Beirut
Client:
Johnnie Walker “Keep Walking Lebanon”
Title:
Keep the Flame Alive
Category:
Social Media / Branded Social Post
Annual ID:
150620A
Award:
2015 Social Media Bronze Pencil
Agency:
Victors & Spoils / Boulder + EVB / Boulder
Client:
JCPenney
Title:
Tweeting With Mittens
Category:
Social Media / Branded Social Post
Annual ID:
151160A
Award:
2015 Social Media Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Volkswagen
Title:
Kombi Last Wishes
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150054A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150146A
Award:
2015 Social Media Merit Award
Agency:
BV McCann Erickson Romania / Bucharest
Client:
vodafone Romania
Title:
ghita, The Social Shepherd
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150208A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150377A
Award:
2015 Social Media Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150558A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Beirut / Beirut
Client:
Johnnie Walker “Keep Walking Lebanon”
Title:
Keep the Flame Alive
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150621A
Award:
2015 Social Media Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Doctors of the World
Title:
More Than A Costume
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
150940A
Award:
2015 Social Media Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Sandton
Client:
Médecins Sans Frontières
Title:
Tough Decisions
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
151096A
Award:
2015 Social Media Merit Award
Agency:
Wieden+Kennedy / London
Client:
Three
Title:
Holiday Spam
Category:
Social Media / Best Integrated Campaign Led by Social
Annual ID:
151185A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Branded Social Campaign
Annual ID:
150152A
Award:
2015 Social Media Merit Award
Agency:
DDB Group Melbourne / Melbourne
Client:
PZ Cussons
Title:
Radiant Return
Category:
Social Media / Branded Social Campaign
Annual ID:
150276A
Award:
2015 Social Media Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
Bring Down the King
Category:
Social Media / Branded Social Campaign
Annual ID:
150280A
Award:
2015 Social Media Merit Award
Agency:
DigitasLBi / San Francisco
Client:
Taco Bell
Title:
Taco Bell Blackout
Category:
Social Media / Branded Social Campaign
Annual ID:
150347A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
If We Won
Category:
Social Media / Branded Social Campaign
Annual ID:
150373A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Heineken USA / Newcastle Brown Ale
Title:
Newcastle Brown Ale: Band of Brands
Category:
Social Media / Branded Social Campaign
Annual ID:
150376A
Award:
2015 Social Media Merit Award
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Social Media / Branded Social Campaign
Annual ID:
150385A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Social Media / Branded Social Campaign
Annual ID:
150626A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Fifth Third Bank
Title:
Re-Employment
Category:
Social Media / Branded Social Campaign
Annual ID:
150631A
Award:
2015 Social Media Merit Award
Agency:
Young & Rubicam Budapest / Budapest
Client:
Katona József Theater
Title:
Giformances
Category:
Social Media / Branded Social Campaign
Annual ID:
151241A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
HORSE With Harden
Category:
Social Media / Best Use of a Social Network
Annual ID:
150145A
Award:
2015 Social Media Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Tap Thru
Category:
Social Media / Best Use of a Social Network
Annual ID:
150153A
Award:
2015 Social Media Merit Award
Agency:
Cheil Germany GmbH / Schwalbach am Taunus + Cheil UK / London
Client:
Bernd Hummel GmbH
Title:
Just ROO it!
Category:
Social Media / Best Use of a Social Network
Annual ID:
150215A
Award:
2015 Social Media Merit Award
Agency:
Edelman / San Francisco
Client:
Adobe
Title:
Photoshop Halloween Murder Mystery
Category:
Social Media / Best Use of a Social Network
Annual ID:
150387A
Award:
2015 Social Media Merit Award
Agency:
Eleven, Inc. / San Francisco
Client:
Virgin America
Title:
BLAH Airlines
Category:
Social Media / Best Use of a Social Network
Annual ID:
150392A
Award:
2015 Social Media Merit Award
Agency:
J. Walter Thompson India / Bangalore
Client:
Nike India
Title:
Make Every Yard Count
Category:
Social Media / Best Use of a Social Network
Annual ID:
150557A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Social Savvy Burglar
Category:
Social Media / Best Use of a Social Network
Annual ID:
150627A
Award:
2015 Social Media Merit Award
Agency:
Leo Burnett Indonesia / Jakarta
Client:
Palang Merah Indonesia
Title:
BLOODBOOK
Category:
Social Media / Best Use of a Social Network
Annual ID:
150634A
Award:
2015 Social Media Merit Award
Agency:
mcgarrybowen / Chicago
Client:
Oscar Mayer
Title:
#Tweet2Lease
Category:
Social Media / Best Use of a Social Network
Annual ID:
150776A
Award:
2015 Social Media Merit Award
Agency:
Ogilvy / Paris
Client:
ALLIANZ
Title:
ALLIANZ REAL LIFE
Category:
Social Media / Best Use of a Social Network
Annual ID:
150830A
Award:
2015 Social Media Merit Award
Agency:
Ogilvy & Mather / Praha 7
Client:
The Leontinka Foundation
Title:
#THROUGHMYEYES
Category:
Social Media / Best Use of a Social Network
Annual ID:
150841A
Award:
2015 Social Media Merit Award
Agency:
Rethink / Toronto
Client:
Historica Canada
Title:
Memory Project
Category:
Social Media / Best Use of a Social Network
Annual ID:
150996A
